{"id":63728,"date":"2019-10-07T15:13:40","date_gmt":"2019-10-07T14:13:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63728"},"modified":"2019-10-08T14:36:24","modified_gmt":"2019-10-08T13:36:24","slug":"encuesta-accesibilidad-impresion-solopress","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/print-industry-news\/print-accessibility-survey-solopress\/","title":{"rendered":"Las empresas brit\u00e1nicas \"ignoran la accesibilidad en el dise\u00f1o impreso"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div><span style=\"font-weight: 400;\">Hemos preguntado a las empresas brit\u00e1nicas si tienen en cuenta la accesibilidad del dise\u00f1o a la hora de crear material impreso, y los resultados muestran que son m\u00e1s las empresas que ignoran la accesibilidad que las que la tienen en cuenta.<\/span><\/div>\n<div><\/div>\n<p><span style=\"font-weight: 400;\">M\u00e1s de la mitad (56%) de las empresas no tienen en cuenta <\/span><span style=\"font-weight: 400;\">necesidades de accesibilidad<\/span><span style=\"font-weight: 400;\"> relacionados con afecciones como la dislexia, el daltonismo y la demencia precoz, seg\u00fan nuestra encuesta a 622 empresas brit\u00e1nicas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto significa que m\u00e1s de la mitad de todo el material de marketing impreso por los brit\u00e1nicos <\/span><b>las empresas no reconocen las necesidades de accesibilidad <\/b><span style=\"font-weight: 400;\">de millones de personas en el Reino Unido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero no todo son malas noticias para <\/span><span style=\"font-weight: 400;\">dise\u00f1o accesible<\/span><span style=\"font-weight: 400;\">. Nuestra investigaci\u00f3n muestra que 44% de las empresas s\u00ed tienen en cuenta al menos una cuesti\u00f3n de accesibilidad a la hora de crear dise\u00f1os impresos. Y 60% de las empresas creen que deber\u00edan tener en cuenta las cuestiones de accesibilidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En respuesta a los hallazgos, hemos trabajado con expertos en usabilidad para crear un conjunto de <\/span><span style=\"font-weight: 400;\">dise\u00f1o accesible<\/span><span style=\"font-weight: 400;\"> plantillas - lanzadas para coincidir con la Semana de Sensibilizaci\u00f3n sobre la Dislexia 2019 (del 7 al 13 de octubre).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestro Director General, Simon Cooper, afirma que \"hace falta m\u00e1s educaci\u00f3n\" para poner de relieve la cuesti\u00f3n de la accesibilidad en el dise\u00f1o.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>El problema de la accesibilidad<\/b><b><br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hasta 21 millones de personas viven actualmente en el Reino Unido con dificultades visuales, cognitivas o de aprendizaje. Esto incluye a personas con afecciones como la dislexia, as\u00ed como a quienes tienen problemas de alfabetizaci\u00f3n b\u00e1sica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existen directrices gubernamentales que describen las mejores pr\u00e1cticas para <a href=\"https:\/\/www.gov.uk\/government\/publications\/inclusive-communication\/accessible-communication-formats#easy-read-and-makaton\" target=\"_blank\" rel=\"noopener noreferrer\">creaci\u00f3n de material impreso accesible<\/a>. Estas directrices hacen recomendaciones, como el tama\u00f1o m\u00ednimo de letra, para dise\u00f1ar para personas con problemas de accesibilidad. Organizaciones como la Asociaci\u00f3n Brit\u00e1nica de Dislexia tambi\u00e9n publican <a href=\"https:\/\/www.bdadyslexia.org.uk\/advice\/employers\/creating-a-dyslexia-friendly-workplace\/dyslexia-friendly-style-guide\" target=\"_blank\" rel=\"noopener noreferrer\">orientaciones sobre el dise\u00f1o de la accesibilidad<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, 56% de las empresas no tienen en cuenta cuestiones de accesibilidad relacionadas con:<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Se calcula que la dislexia<\/span> <span style=\"font-weight: 400;\">6,6 millones de personas en el Reino Unido padecen dislexia de diversa gravedad, seg\u00fan la <\/span><a href=\"https:\/\/www.nhs.uk\/conditions\/dyslexia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">NHS<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Daltonismo<\/span> <span style=\"font-weight: 400;\">- 3 millones de personas son <\/span><a href=\"http:\/\/www.colourblindawareness.org\/colour-blindness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">dalt\u00f3nico<\/span><\/a><span style=\"font-weight: 400;\"> en el Reino Unido.\u00a0<\/span><b><span style=\"font-weight: 400;\">Discapacidad visual<\/span><span style=\"font-weight: 400;\"> \u2013 <\/span><span style=\"font-weight: 400;\">2 millones de personas viven con <\/span><a href=\"https:\/\/www.sightadvicefaq.org.uk\/newly-diagnosed-registration\/statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">deficiencias visuales<\/span><\/a><span style=\"font-weight: 400;\"> que afectan a su vida cotidiana.<\/span> <\/b><\/li>\n<li>Demencia precoz: 850.000 personas padecen demencia precoz en el Reino Unido. <a href=\"https:\/\/www.alzheimers.org.uk\/about-us\/policy-and-influencing\/dementia-uk-report\" target=\"_blank\" rel=\"noopener noreferrer\">demencia<\/a>.<\/li>\n<li><span style=\"font-weight: 400;\">Trastornos relacionados (TDAH\/problemas de memoria)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Problemas de alfabetizaci\u00f3n b\u00e1sica: se calcula que 8,7 millones de personas en el Reino Unido no saben leer ni escribir. <\/span><a href=\"https:\/\/literacytrust.org.uk\/information\/what-is-literacy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cuestiones literarias b\u00e1sicas<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><b>Por qu\u00e9 las empresas ignoran la accesibilidad<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cuando se les pregunta por qu\u00e9 su empresa no ha tenido en cuenta cuestiones relacionadas con <\/span><span style=\"font-weight: 400;\">dise\u00f1o accesible<\/span><span style=\"font-weight: 400;\">Los encuestados ofrecieron respuestas variadas, desde las limitaciones de tiempo hasta el p\u00fablico objetivo. Casi la mitad de los encuestados (46%) afirmaron que <\/span><b>simplemente no pienses en ello.<\/b><span style=\"font-weight: 400;\"> Hemos enumerado algunas razones m\u00e1s a partir de nuestras conclusiones:<\/span><\/p>\n<ul>\n<li><b>1% <span style=\"font-weight: 400;\">dijo que lleva demasiado tiempo y dinero<br \/>\n<\/span><\/b><\/li>\n<li><b>43% <span style=\"font-weight: 400;\">dijo que esos grupos demogr\u00e1ficos no son nuestro p\u00fablico objetivo \/ no son una gran parte de nuestra base de clientes<\/span>\u00a0<\/b><\/li>\n<li><strong>9%<\/strong> <span style=\"font-weight: 400;\">dijo que no conozco a nadie en esos grupos demogr\u00e1ficos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Seg\u00fan nuestra investigaci\u00f3n, los directores de marketing son los m\u00e1s propensos a pasar por alto la accesibilidad. Alrededor de dos tercios (62%) afirmaron que no tienen en cuenta a las personas con necesidades de accesibilidad antes de aprobar los dise\u00f1os.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Empresas que marcan la diferencia <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aunque muchas empresas no se centran en la accesibilidad, hay muchas que s\u00ed lo hacen. Seg\u00fan nuestra encuesta, dos quintas partes de las empresas (44%) tienen en cuenta las necesidades de accesibilidad a la hora de dise\u00f1ar la impresi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando se les pregunt\u00f3 por qu\u00e9 estaban haciendo estos cambios, casi tres cuartas partes de las empresas dijeron que quer\u00edan llegar al mayor n\u00famero posible de personas con sus materiales impresos, como carteles, folletos y octavillas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Las cinco razones principales por las que las empresas consideran la accesibilidad<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quieren que sus materiales sean lo m\u00e1s accesibles posible - 72%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tienen amigos\/familiares afectados por estos problemas - 28%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creen que su p\u00fablico objetivo se ve afectado por estas cuestiones - 28%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quieren que se les vea como una empresa con visi\u00f3n de futuro - 27%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Les afecta personalmente uno de estos temas - 13%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Esto llega en un momento en que el dise\u00f1o de la accesibilidad es un tema de actualidad. Con un acceso cada vez mayor a los servicios en l\u00ednea, organizaciones como el <a href=\"https:\/\/gds.blog.gov.uk\/category\/accessibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">Servicio Digital del Gobierno<\/a> (GDS) han puesto en l\u00ednea los servicios p\u00fablicos, centr\u00e1ndose en la creaci\u00f3n de contenidos que satisfagan las necesidades de los usuarios.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u00bfQu\u00e9 cuestiones tienen en cuenta las empresas?<\/b><\/h2>\n<div><span style=\"font-weight: 400;\">Entre las empresas que s\u00ed tienen en cuenta las cuestiones de accesibilidad, son las competencias b\u00e1sicas de lectura y escritura las que m\u00e1s se tienen en cuenta (60%). El daltonismo (50%) y la dislexia (42%) ocupan el segundo y tercer lugar.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<h2><b>Accesibilidad asequible: Acabar con el mito<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un peque\u00f1o n\u00famero de encuestados expres\u00f3 su preocupaci\u00f3n por los costes y el tiempo que conlleva la creaci\u00f3n de un dise\u00f1o accesible. Pero entre las empresas ya <\/span><span style=\"font-weight: 400;\">dise\u00f1ar para la accesibilidad<\/span><span style=\"font-weight: 400;\">60% afirmaron que dise\u00f1ar de este modo no les cuesta dinero extra. Descubrimos que la creaci\u00f3n de impresiones accesibles cuesta menos de 100 \u00a3 en 70% de los proyectos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Crear un dise\u00f1o accesible<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nuestras plantillas de dise\u00f1o explican c\u00f3mo crear tarjetas de visita, folletos y carteles accesibles. Hemos creado las plantillas siguiendo las directrices de usabilidad gubernamentales y la informaci\u00f3n de la Asociaci\u00f3n Brit\u00e1nica de Dislexia (BDA). La BDA nos ha concedido el estatus \"Assured\", que reconoce nuestras plantillas de dise\u00f1o como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apoyo eficaz a las personas con dislexia<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Desarrollados con base cient\u00edfica<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nuestras afirmaciones reflejan fielmente lo que el usuario espera<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, tambi\u00e9n figuran en el sitio web de la Asociaci\u00f3n Brit\u00e1nica de Dislexia.<\/span><\/p>\n<p>Dise\u00f1e sus materiales impresos accesibles utilizando nuestras plantillas de dise\u00f1o. <a href=\"https:\/\/www.solopress.com\/blog\/es\/inspiracion-para-imprimir\/disenando-para-la-accesibilidad-como-creamos-plantillas-perfectamente-aprobadas\/\">M\u00e1s informaci\u00f3n<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We asked UK businesses whether they consider design accessibility issues when creating print \u2013 and the results show that more businesses are ignoring accessibility compared to those considering it. More than half (56%) of businesses fail to take into consideration accessibility needs related to conditions such as dyslexia, colour blindness and early dementia \u2013 according [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[550],"tags":[],"class_list":{"0":"post-63728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-industry-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print Accessibility Survey | Solopress<\/title>\n<meta name=\"description\" content=\"Accessibility is a big deal in design. Yet many businesses are ignoring it. Read our report on what UK businesses think about design accessibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/noticias-del-sector-de-la-impresion\/encuesta-accesibilidad-impresion-solopress\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Print Accessibility Survey | Solopress\" \/>\n<meta property=\"og:description\" content=\"Accessibility is a big deal in design. Yet many businesses are ignoring it. Read our report on what UK businesses think about design accessibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/noticias-del-sector-de-la-impresion\/encuesta-accesibilidad-impresion-solopress\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-07T14:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-08T13:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_365392142.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"British businesses \u2018ignoring accessibility in print design\u2019\",\"datePublished\":\"2019-10-07T14:13:40+00:00\",\"dateModified\":\"2019-10-08T13:36:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/\"},\"wordCount\":786,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/shutterstock_365392142.jpg\",\"articleSection\":[\"Print Industry News\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/\",\"name\":\"Print Accessibility Survey | Solopress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/shutterstock_365392142.jpg\",\"datePublished\":\"2019-10-07T14:13:40+00:00\",\"dateModified\":\"2019-10-08T13:36:24+00:00\",\"description\":\"Accessibility is a big deal in design. 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