{"id":65546,"date":"2019-12-05T07:56:12","date_gmt":"2019-12-05T07:56:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65546"},"modified":"2022-12-21T18:30:01","modified_gmt":"2022-12-21T18:30:01","slug":"marketing-de-gratitud-en-navidad","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/special-occasions\/gratitude-marketing-at-christmas\/","title":{"rendered":"Marketing de la gratitud en Navidad"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>He aqu\u00ed nuestra gu\u00eda sobre la importancia del marketing de la gratitud en Navidad, as\u00ed como las oportunidades de negocio que ofrece.<\/p>\n<h2><strong>La importancia del marketing de la gratitud<\/strong><\/h2>\n<p>Simplemente dar las gracias, especialmente en Navidad y A\u00f1o Nuevo, es un gesto importante para su clientela.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/721.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-64061\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/721.png\" alt=\"72%\" width=\"165\" height=\"165\" \/><\/a><\/p>\n<p>72% de las personas encuestadas opinaron que un mensaje de gratitud de una empresa sigue siendo significativo, vaya o no acompa\u00f1ado de un descuento o un regalo, por lo que no siempre es necesario gastarse un dineral en regalos. A veces, lo que cuenta es la intenci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Gratitud y fidelidad a la marca<\/strong><\/h2>\n<p>La fidelidad a la marca es un factor importante en la retenci\u00f3n de clientes. La creaci\u00f3n de relaciones es una parte importante de la fidelidad y la retenci\u00f3n, especialmente para las empresas B2B. Cuanto m\u00e1s se reconozca y reconozca esto con interacciones que funcionen tanto a nivel social como empresarial, m\u00e1s se estrechar\u00e1n esos lazos. La representaci\u00f3n perfecta de esto en Navidad es una postal navide\u00f1a.<\/p>\n<h2><strong><br \/>\nTarjetas de Navidad<\/strong><\/h2>\n<p>Al fin y al cabo es Navidad y una tarjeta es una oportunidad ideal para mostrar su agradecimiento y reforzar las relaciones comerciales.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/441.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-64160 alignleft\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/441.png\" alt=\"\" width=\"165\" height=\"165\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>44% de las personas encuestadas NO estaban de acuerdo en que un correo electr\u00f3nico fuera un sustituto v\u00e1lido de una tarjeta de visita. Es decir, una parte considerable de tu base de clientes ESPERA que les env\u00edes una tarjeta.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/921.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-64064 alignleft\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/921.png\" alt=\"69% espera con impaciencia las muestras navide\u00f1as\" width=\"165\" height=\"165\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Adem\u00e1s, 92% del correo tradicional se abre, por lo que es m\u00e1s probable que sus clientes abran una tarjeta f\u00edsica que un correo electr\u00f3nico de agradecimiento.<\/p>\n<p>&nbsp;<\/p>\n<p>Si su empresa env\u00eda un <a href=\"https:\/\/www.solopress.com\/blog\/es\/tarjetas-de-navidad\/\">Tarjeta de Navidad<\/a>Eche un vistazo a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=eS3HT5eQ5IE\">nuestro v\u00eddeo<\/a>. En \u00e9l aprender\u00e1 todo lo que hay que tener en cuenta en cuanto a im\u00e1genes, mensajes, tipos de papel y acabado de la impresi\u00f3n.<\/p>\n<h2><strong><br \/>\nMuestre su lado humano<\/strong><\/h2>\n<p>Su tarjeta de Navidad puede formar parte de una campa\u00f1a de marketing de agradecimiento basada en las personas de su organizaci\u00f3n. Para romper con las estrategias centradas en el producto, puede utilizar <a href=\"https:\/\/www.solopress.com\/blog\/es\/navidad\/\">Navidad<\/a> como una oportunidad para centrar su mensaje en el esfuerzo personal que conllevan los bienes y servicios que ofrecen. Ponga el foco en las vidas y los medios de subsistencia reales que prosperan como resultado del negocio que hacen juntos. Una campa\u00f1a de este tipo anima a los clientes a mantener esa buena relaci\u00f3n permaneciendo fieles a su gente y a su marca.<\/p>\n<h2><strong>Una promoci\u00f3n de precios que demuestre su autenticidad<\/strong><\/h2>\n<p>Con tanta actividad de marketing navide\u00f1a, es importante asegurarse de que su mensaje de agradecimiento no se interprete como palabras vac\u00edas. Tiene que expresar su gratitud con un gesto aut\u00e9ntico que no se mezcle con el ruido de la Navidad.<\/p>\n<p>Si quieres dar la impresi\u00f3n de ser aut\u00e9ntico, prueba a poner tu dinero donde est\u00e1 tu boca con una promoci\u00f3n de precios. Hazles una oferta \u00fatil y valiosa.<\/p>\n<h2><strong>Marketing de agradecimiento espec\u00edfico<\/strong><\/h2>\n<p>Para asegurarse de que muestra su gratitud a las personas que le importan, \u00bfpor qu\u00e9 no utiliza los datos de la empresa para segmentar, por ejemplo, a sus 20% clientes m\u00e1s valiosos? Si dispone de una lista de suscriptores nutrida, enviar un c\u00f3digo promocional por correo electr\u00f3nico es sencillo y directo. Pero para darle un toque personal, env\u00ede un \"ticket dorado\" por correo a sus mejores clientes, que les d\u00e9 derecho a un descuento.<br \/>\n<a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_515412262.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-65669\" title=\"marketing de agradecimiento espec\u00edfico\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/shutterstock_515412262.jpg\" alt=\"marketing de agradecimiento espec\u00edfico\" width=\"1000\" height=\"668\" \/><\/a><\/p>\n<h2><strong>La gratitud como oportunidad de retargeting<\/strong><\/h2>\n<p>Si hace tiempo que no sabe nada de un cliente, escr\u00edbale para ver c\u00f3mo le va durante las fiestas. Puede que le recuerde su negocio. La mayor\u00eda de las empresas disponen de datos que les permiten segmentar a los clientes que no han hecho pedidos en un periodo determinado. Si tiene algo nuevo que ofrecerles desde su \u00faltima visita, \u00bfpor qu\u00e9 no aprovecha la oportunidad para indic\u00e1rselo y felicitarles las fiestas al mismo tiempo?<\/p>\n<p>No obstante, hay que tener cuidado con las normas que regulan el almacenamiento y la protecci\u00f3n de datos. Si las incumple, perder\u00e1 la buena voluntad de la empresa y podr\u00e1 ser sancionada por las autoridades.<\/p>\n<h2><strong>Promoci\u00f3n \"gracias\" de enero para B2B <\/strong><\/h2>\n<p>Si est\u00e1 pensando en ofrecer una oferta de enero, podr\u00eda marcarla como una oferta de \"agradecimiento\", especialmente si es una empresa B2B o si no pertenece a un sector que tradicionalmente celebre rebajas en enero.<\/p>\n<p>De este modo, el mensaje de promoci\u00f3n se centra m\u00e1s en ofrecer un precio m\u00e1s bajo en reconocimiento a su valiosa fidelidad durante el \u00faltimo a\u00f1o, y menos en un mensaje agresivo centrado en impulsar las ventas.<\/p>\n<h2><strong>Un concurso en Navidad<\/strong><\/h2>\n<p>Una buena forma de disfrutar de las fiestas y, al mismo tiempo, devolver algo a la sociedad es organizar un concurso navide\u00f1o. Si quiere saber m\u00e1s sobre este tema, consulte nuestra entrada del blog sobre <a href=\"https:\/\/www.solopress.com\/blog\/es\/ocasiones-especiales\/concurso-de-navidad\/\">organizar un concurso navide\u00f1o<\/a> que incluye algunos consejos \u00fatiles.<\/p>\n<h2><strong>Regalos promocionales<\/strong><\/h2>\n<p>El marketing de la gratitud tiene que ver con la gratitud, pero tambi\u00e9n con el marketing. Un regalo con un poco de marca es una buena forma de conseguir ambos objetivos. Si distribuye regalos a sus clientes, el uso de art\u00edculos promocionales puede aumentar su notoriedad.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/671.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-64055\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/671.png\" alt=\"67% \" width=\"165\" height=\"165\" \/><\/a>67% de las personas encuestadas opinan que los regalos de marca les ayudan a acordarse de esa empresa m\u00e1s all\u00e1 de las Navidades.<\/p>\n<p>El truco est\u00e1 en elegir un <a href=\"https:\/\/www.solopress.com\/blog\/es\/promotional-products\/\">art\u00edculo promocional<\/a> que sea tan diab\u00f3licamente \u00fatil que quieran tenerlo cerca. Cualquier logotipo o texto que consiga aplicar al art\u00edculo aumentar\u00e1 la conciencia de marca cada vez que lo miren. Si el objeto les resulta especialmente indispensable, tambi\u00e9n puede crear asociaciones positivas con su marca.<\/p>\n<p>A <a href=\"https:\/\/www.solopress.com\/blog\/es\/calendars\/desktop-calendars\/\">calendario de sobremesa<\/a> es una forma cl\u00e1sica de reclamar un valioso espacio en la superficie de trabajo de sus clientes, manteniendo su marca a la vista durante 12 meses.<\/p>\n<p><strong> Si desea explorar c\u00f3mo los art\u00edculos promocionales y la impresi\u00f3n pueden ayudarle a expresar su gratitud a su propio p\u00fablico, vis\u00edtenos en www.solopress.com o ll\u00e1menos al 01702 460047.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Here\u2019s our guide to the importance of gratitude marketing at Christmas \u2013 as well as the business opportunities it offers. The importance of gratitude marketing Simply saying thank you, especially over Christmas and new year is an important gesture to make to your client base. 72% of people surveyed felt that a message of gratitude [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":65870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-65546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gratitude Marketing at Christmas - Business Guide - Solopress UK<\/title>\n<meta name=\"description\" content=\"Saying thank you is important at Christmas. Here\u2019s our guide to gratitude marketing, how to tackle it and the business opportunities it offers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/ocasiones-especiales\/marketing-de-gratitud-en-navidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gratitude Marketing at Christmas - Business Guide - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Saying thank you is important at Christmas. Here\u2019s our guide to gratitude marketing, how to tackle it and the business opportunities it offers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/ocasiones-especiales\/marketing-de-gratitud-en-navidad\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-05T07:56:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-21T18:30:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/gratitude-marketing-christmas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Gratitude marketing at Christmas\",\"datePublished\":\"2019-12-05T07:56:12+00:00\",\"dateModified\":\"2022-12-21T18:30:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/\"},\"wordCount\":959,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/gratitude-marketing-christmas.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Business &amp; Marketing\",\"Special Occasions\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/\",\"name\":\"Gratitude Marketing at Christmas - Business Guide - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/gratitude-marketing-at-christmas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/gratitude-marketing-christmas.jpg\",\"datePublished\":\"2019-12-05T07:56:12+00:00\",\"dateModified\":\"2022-12-21T18:30:01+00:00\",\"description\":\"Saying thank you is important at Christmas. 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