{"id":67451,"date":"2020-04-23T11:40:57","date_gmt":"2020-04-23T10:40:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=67451"},"modified":"2023-02-17T16:45:34","modified_gmt":"2023-02-17T16:45:34","slug":"mejor-llamar-saul-beer-mats","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/better-call-saul-beer-mats\/","title":{"rendered":"\u00bfBuscas una genial campa\u00f1a de marketing de posavasos? \u00a1Better Call Saul!"},"content":{"rendered":"
<\/div>

Cuando el popular\u00edsimo Breaking Bad<\/a><\/em> lleg\u00f3 a su fin en 2013, estaba claro que a\u00fan quedaban muchas historias por contar. Sin embargo, de todos los personajes que merec\u00edan su propia serie derivada, el turbio abogado Saul Goodman no era quiz\u00e1s la elecci\u00f3n m\u00e1s obvia.<\/p>\n

Cinco a\u00f1os m\u00e1s tarde, la decisi\u00f3n fue muy acertada, ya que la serie precuela Better Call Saul<\/a><\/em> fue un gran \u00e9xito en todo el mundo al revelar poco a poco el pasado de Goodman antes de Breaking Bad, junto con otros personajes centrales como Mike Ehrmantraut y Gus Fring.<\/p>\n

Better Call Saul fue adquirida por Netflix en el Reino Unido y el primer episodio se emitir\u00e1 en febrero de 2015. Los responsables de marketing del gigante del streaming se pusieron manos a la obra e idearon una magn\u00edfica campa\u00f1a de marketing, distribuyendo miles de folletos personalizados. posavasos impresos<\/a> en pubs y bares de todo el Reino Unido.<\/p>\n

\"Alfombrilla<\/p>\n

Los posavasos se dise\u00f1aron para que parecieran realistas, casi como si Goodman mismo los hubiera regalado al bar o, m\u00e1s probablemente, los hubiera colocado en las mesas cuando el propietario no estaba mirando. El mensaje \"\u00bfOTRA VEZ TE METES EN UN PROBLEMA CON EL BOOZE?\" estaba bien dirigido a la gente que bebe en un pub, y la imagen de Goodman se\u00f1alando a la persona que lee el posavasos recordaba al marketing que el personaje sol\u00eda hacer en Breaking Bad.<\/p>\n

El dise\u00f1ador no se conform\u00f3 con eso, sino que a\u00f1adi\u00f3 una forma de aspecto deliberadamente amateur con un n\u00famero de tel\u00e9fono al que llamar \"para todas sus necesidades legales\". Si alguien se animaba a llamar, escuchaba un mensaje grabado por el actor Bob Odenkirk<\/a> que interpreta a Goodman dici\u00e9ndoles que vean el programa: \u00a1genio! Desde entonces, el n\u00famero ha sido reasignado a una empresa diferente, as\u00ed que no lo intente ahora porque se llevar\u00e1 una decepci\u00f3n y, desde luego, no obtendr\u00e1 ninguna ayuda legal del hombre en persona.<\/p>\n

A pesar de este intento bastante exitoso de autenticidad, sigue siendo obvio que el prop\u00f3sito del posavasos era promocionar la serie. El logotipo de Netflix en la parte superior y el logotipo de Better Call Saul en el centro son prominentes, con la llamada a la acci\u00f3n de \"VER NUEVOS EPISODIOS SEMANALMENTE\" hecha para destacar en la forma en que la obra de arte ha sido dise\u00f1ada.<\/p>\n

No fue la \u00fanica vez que se utiliz\u00f3 este tipo de estrategia para anunciar la serie. En Albuquerque, Nuevo M\u00e9xico, donde se desarrolla la serie, se erigi\u00f3 una valla publicitaria en 2014<\/a> para James M. McGill, el nombre original de Goodman. Una vez m\u00e1s se incluy\u00f3 un n\u00famero de tel\u00e9fono, con un audio pregrabado de Odenkirk a modo de mensaje de voz.<\/p>\n

Nos encant\u00f3 este ejemplo de c\u00f3mo impresi\u00f3n de posavasos<\/a> puede usarse como parte de una creativa campa\u00f1a de marketing casi tanto como nos gusta el programa en s\u00ed. Bien jugado Saul, bien jugado.<\/p>\n

Si eres fan de la serie, lee lo que pensamos sobre Tarjetas de visita de Saul Goodman<\/a> en nuestro repaso a algunas de las cartas m\u00e1s famosas del cine y la televisi\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"

When the hugely popular Breaking Bad series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice. Fast forward five years and the decision was […]<\/p>\n","protected":false},"author":23,"featured_media":67466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-67451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nGenius Beer Mat Marketing - Better Call Saul! | Solopress UK<\/title>\n<meta name=\"description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/mejor-llamar-saul-beer-mats\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/mejor-llamar-saul-beer-mats\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T10:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T16:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Looking for a genius beer mat marketing campaign? 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