{"id":69862,"date":"2020-11-02T19:51:04","date_gmt":"2020-11-02T19:51:04","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=69862"},"modified":"2023-05-12T12:24:53","modified_gmt":"2023-05-12T11:24:53","slug":"que-es-lorem-ipsum-y-por-que-se-utiliza","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/","title":{"rendered":"\u00bfQu\u00e9 es Lorem Ipsum y por qu\u00e9 se utiliza?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Lorem Ipsum es un fragmento de texto que los dise\u00f1adores utilizan para rellenar el espacio donde se ubicar\u00e1 el contenido. Ayuda a mostrar el aspecto que tendr\u00e1 el texto una vez terminado, durante la fase de planificaci\u00f3n.<\/p>\n<p>El texto de relleno se ha utilizado ampliamente durante siglos, por lo que la mayor\u00eda de la gente est\u00e1 familiarizada con ver texto Lorem Ipsum en un dise\u00f1o de maqueta. Esto significa que, cuando un dise\u00f1ador env\u00ede su plantilla a un cliente, este no se distraer\u00e1 con el texto de la p\u00e1gina.<\/p>\n<p>Siga leyendo para saber qu\u00e9 significa Lorem Ipsum, por qu\u00e9 lo utilizamos y c\u00f3mo empezar a crear textos Lorem Ipsum en su dise\u00f1o.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfQu\u00e9 es Lorem Ipsum?<\/strong><\/h2>\n<p>Lorem Ipsum, a veces denominado \"lipsum\", es el texto que se utiliza como marcador de posici\u00f3n en dise\u00f1o al crear contenidos. Ayuda a los dise\u00f1adores a planificar d\u00f3nde se ubicar\u00e1 el contenido, sin necesidad de esperar a que est\u00e9 escrito y aprobado.<\/p>\n<p>Procede originalmente de un texto latino, pero para el lector actual es un galimat\u00edas. Esta es la parte inteligente, ya que ayuda a mostrar c\u00f3mo ser\u00e1 el texto en la p\u00e1gina, sin distraer la atenci\u00f3n del foco principal, el dise\u00f1o general.<\/p>\n<h3><strong>\u00bfD\u00f3nde se utiliza el Lorem Ipsum?<\/strong><\/h3>\n<p>Tradicionalmente, el texto Lorem Ipsum se utilizaba en los papeles de muestra de la industria gr\u00e1fica. Despu\u00e9s, con el desarrollo de la industria, el texto empez\u00f3 a aparecer en las hojas de transferencia y en los procesadores de texto.<\/p>\n<p>Hoy en d\u00eda, el texto puede utilizarse para cualquier copia, tanto impresa como digital. Por ejemplo:<\/p>\n<ul>\n<li>Encabezamientos de cartas<\/li>\n<li>Descripci\u00f3n de los productos<\/li>\n<li>Biograf\u00edas de marcas<\/li>\n<li>Datos de contacto<\/li>\n<li>P\u00e1ginas web<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/es\/redaccion-tipografia\/como-construir-una-llamada-a-la-accion\/\"><strong>Llamadas a la acci\u00f3n<\/strong><\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-69871\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/11\/Brochure-Design.jpg\" alt=\"Dise\u00f1o de folletos\" width=\"900\" height=\"675\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><strong>El texto Lorem Ipsum<\/strong><\/h2>\n<p>El pasaje Lorem Ipsum est\u00e1ndar es:<\/p>\n<p><em>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.<\/em><\/p>\n<p>Su objetivo es imitar la fluidez de la lengua inglesa, de ah\u00ed que no sea una copia completamente latina. En su lugar, hay una mezcla de palabras latinas, as\u00ed como algunos t\u00e9rminos inventados.<\/p>\n<h3><strong>\u00bfCu\u00e1l es la traducci\u00f3n de Lorem Ipsum en espa\u00f1ol?<\/strong><\/h3>\n<p>Lorem Ipsum procede originalmente de un texto latino del fil\u00f3sofo romano Cicer\u00f3n, una conexi\u00f3n que el estudioso del lat\u00edn Richard McClintock estableci\u00f3 en la d\u00e9cada de 1980. A lo largo de los siglos ha sufrido importantes cambios: se han eliminado, acortado y a\u00f1adido palabras. La palabra \"lorem\", por ejemplo, no es una palabra latina, sino una versi\u00f3n abreviada de la palabra \"dolorem\", que significa dolor.<\/p>\n<p>Esto hace que el texto ficticio actual sea imposible de traducir al ingl\u00e9s. Sin embargo, la fuente original se tradujo en 1914 para significar:<\/p>\n<p><em>\"Tampoco hay nadie que ame o persiga o desee obtener el dolor por s\u00ed mismo, porque es dolor, pero de vez en cuando se dan circunstancias en las que el trabajo y el dolor pueden procurarle alg\u00fan gran placer.\"<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfPor qu\u00e9 utilizamos texto Lorem Ipsum?<\/strong><\/h2>\n<p>En resumen, utilizamos texto Lorem Ipsum porque no tiene sentido. Es simplemente texto de relleno, por lo que no tiene por qu\u00e9 contener ning\u00fan mensaje significativo.<\/p>\n<p>El contenido est\u00e1 pensado para destacar en una p\u00e1gina. Por eso, si un dise\u00f1ador o cliente est\u00e1 revisando una plantilla y su maquetaci\u00f3n, es f\u00e1cil que se distraiga con la escritura y pierda de vista el dise\u00f1o en s\u00ed.<\/p>\n<p>Adem\u00e1s, tiene un aspecto y una lectura m\u00e1s naturales que repetir una frase como \"contenido aqu\u00ed\" o \"contenido de ejemplo\". A\u00f1adir texto Lorem Ipsum como marcador de posici\u00f3n simplemente da una idea de c\u00f3mo ser\u00e1 la p\u00e1gina final.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfDe d\u00f3nde procede el Lorem Ipsum?<\/strong><\/h2>\n<p>El texto se remonta a la antigua Roma. Muchas de las palabras y frases del Lorem Ipsum actual se encuentran en un libro de \u00e9tica del a\u00f1o 45 a.C., escrito por el fil\u00f3sofo romano Cicer\u00f3n.<\/p>\n<p>Sin embargo, los investigadores creen que el texto no se utiliz\u00f3 realmente en su forma actual hasta el siglo XVI. Fue entonces cuando un impresor tom\u00f3 el texto original y desorden\u00f3 su orden, para hacer un libro de muestras.<\/p>\n<p>Incluso cuando desarrollamos nuevas tecnolog\u00edas en los 20<sup>th<\/sup> y 21<sup>st<\/sup> siglos, Lorem Ipsum perdur\u00f3 como nuestro texto de relleno preferido. En los a\u00f1os sesenta, se imprim\u00eda en hojas de transferencia en seco y era utilizado tanto por arquitectos como por publicistas. Luego, en los a\u00f1os 80, se adopt\u00f3 en las plantillas de los procesadores de texto de los ordenadores de sobremesa.<\/p>\n<p>Hoy en d\u00eda, puedes encontrar este texto ficticio en casi cualquier programa dise\u00f1ado para escritores o dise\u00f1adores, desde plantillas de Microsoft Word hasta dise\u00f1os web de WordPress y Google Docs. Todo un viaje en el tiempo desde sus humildes comienzos.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>C\u00f3mo crear una copia Lorem Ipsum<\/strong><\/h2>\n<p>Existen <strong>Generadores Lorem Ipsum<\/strong> disponibles en el mercado que pueden crear diferentes versiones del Lorem Ipsum tradicional para cambiar su contenido simulado. Pueden simplemente mezclar los \u00f3rdenes o incluso a\u00f1adir secciones humor\u00edsticas de texto en lat\u00edn.<\/p>\n<p>Si s\u00f3lo tiene que rellenar un peque\u00f1o espacio en su dise\u00f1o, puede copiar el texto Lorem Ipsum anterior y pegarlo en su plantilla.<\/p>\n<p>Para piezas de contenido m\u00e1s largas, puede crear texto adicional sin sentido en una variedad de sitios web externos, tales como <a href=\"https:\/\/www.lipsum.com\/\">lipsum.com<\/a>. S\u00f3lo tienes que seleccionar los p\u00e1rrafos y la longitud de las palabras, si lo necesitas en formato HTML o de texto, y crear tu propia copia Lorem Ipsum.<\/p>\n<h3><strong>C\u00f3mo a\u00f1adir texto Lorem Ipsum en Photoshop<\/strong><\/h3>\n<p>Las nuevas versiones de Photoshop incluyen ahora un generador Lorem Ipsum integrado. Para a\u00f1adir esto a su dise\u00f1o, simplemente:<\/p>\n<ol>\n<li><strong>Seleccione la herramienta de texto<\/strong> y arrastre el cuadro de texto para ajustarlo al lugar donde se ubicar\u00e1 su contenido.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/es\/tutoriales\/como-anadir-fuentes-en-photoshop\/\"><strong>Elija su fuente<\/strong><\/a>incluyendo el tama\u00f1o, la cara y el color.<\/li>\n<li><strong>Tipo de clic <\/strong>en la barra superior y seleccione <em>Pegar Lorem Ipsum<\/em>.<\/li>\n<li><strong>Repita el proceso<\/strong> hasta que tenga suficiente texto para su marcador de posici\u00f3n.<\/li>\n<\/ol>\n<h3><strong>C\u00f3mo a\u00f1adir Lorem Ipsum en InDesign<\/strong><\/h3>\n<p>Adobe InDesign tambi\u00e9n tiene una herramienta integrada para crear marcadores de posici\u00f3n. Para ello<\/p>\n<ol>\n<li><strong>Dibujar un cuadro de texto<\/strong> seleccionando <em>tipo texto<\/em> en tu barra lateral o pulsando T en tu teclado.<\/li>\n<li><strong>Haga clic con el bot\u00f3n derecho del rat\u00f3n dentro del cuadro <\/strong>y seleccione <em>Rellenar con texto de marcador de posici\u00f3n.<\/em><\/li>\n<li><strong>Repita el proceso <\/strong>hasta que tenga suficiente texto Lorem Ipsum.<\/li>\n<li><strong>Aplique sus estilos de fuente<\/strong>.<\/li>\n<\/ol>\n<p>\u00bfBusca m\u00e1s formas de utilizar InDesign? Consulte nuestra gu\u00eda de <a href=\"https:\/\/www.solopress.com\/blog\/es\/tutoriales\/como-anadir-vinetas-en-indesign\/\"><strong>a\u00f1adir vi\u00f1etas al texto<\/strong><\/a>.<\/p>\n<h3><strong>C\u00f3mo a\u00f1adir texto Lorem Ipsum en Illustrator<\/strong><\/h3>\n<p>Puede hacer que cualquier cuadro de texto se rellene autom\u00e1ticamente con texto Lorem Ipsum en Adobe Illustrator. He aqu\u00ed c\u00f3mo:<\/p>\n<ol>\n<li><strong>Seleccione Illustrator CC<\/strong> en la barra superior y haga clic en <em>Preferencias<\/em> - <em>Tipo<\/em>.<\/li>\n<li><strong>Garrapata <em>Rellenar nuevos objetos tipogr\u00e1ficos con texto de marcador de posici\u00f3n<\/em><\/strong> y haz clic en Aceptar.<\/li>\n<li><strong>Haga clic en <em>Tipo Herramienta<\/em> <\/strong>en la barra de la izquierda y haga clic en la p\u00e1gina.<\/li>\n<li><strong>Para a\u00f1adir m\u00e1s, seleccione <em>Tipo<\/em> <\/strong>y haga clic en <em>Rellenar con texto de marcador de posici\u00f3n.<\/em><\/li>\n<li><strong>Elija su estilo de letra <\/strong>y coloque el texto para que se ajuste a su dise\u00f1o.<\/li>\n<\/ol>\n<p>\u00bfA\u00fan en fase de planificaci\u00f3n? M\u00e1s informaci\u00f3n en <a href=\"https:\/\/www.solopress.com\/blog\/es\/tutoriales\/como-crear-una-linea-de-puntos-en-illustrator\/\"><strong>c\u00f3mo a\u00f1adir l\u00edneas de puntos en Illustrator<\/strong><\/a> para perfilar sus infograf\u00edas y mucho m\u00e1s.<\/p>\n<p>Ahora que ya conoces el significado de Lorem Ipsum, empieza a a\u00f1adir texto a tus propios dise\u00f1os con <a href=\"https:\/\/www.solopress.com\/blog\/es\/\"><strong>Solopress<\/strong><\/a>. Ofrecemos desde <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-folletos\/\"><strong>folletos<\/strong><\/a> a <a href=\"https:\/\/www.solopress.com\/blog\/es\/tarjetas-de-visita\/\"><strong>tarjetas de visita<\/strong><\/a>listo para su pr\u00f3xima campa\u00f1a de marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lorem Ipsum is a piece of text, used by designers to fill a space where the content will eventually sit. It helps show how text will look once a piece of content is finished, during the planning phase. Filler text has been widely used for centuries, so most people are familiar with seeing Lorem Ipsum [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":69865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-69862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Lorem Ipsum and Why Is It Used? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Lorem Ipsum copy has been used as placeholder text in design for generations. Discover what Lorem Ipsum means and how it\u2019s used in print and digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/redaccion-tipografia\/que-es-lorem-ipsum-y-por-que-se-utiliza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Lorem Ipsum and Why Is It Used? - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Lorem Ipsum copy has been used as placeholder text in design for generations. 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