{"id":71853,"date":"2022-01-27T19:22:11","date_gmt":"2022-01-27T19:22:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71853"},"modified":"2022-02-03T14:14:29","modified_gmt":"2022-02-03T14:14:29","slug":"las-empresas-britanicas-optimistas-de-cara-a-2022","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/","title":{"rendered":"Las empresas brit\u00e1nicas, optimistas de cara a 2022"},"content":{"rendered":"
<\/div>

Como muchas otras empresas, Solopress afronta el a\u00f1o 2022 con un cauto optimismo. Todos tenemos ya un par de a\u00f1os de experiencia en pandemias a nuestras espaldas, y el terreno que pisamos empieza a parecer un poco m\u00e1s s\u00f3lido. Con planes de probada eficacia y un interesante calendario de nuevas estrategias y productos, el futuro parece mucho m\u00e1s seguro.<\/p>\n

Teniendo esto en cuenta, ten\u00edamos curiosidad por saber c\u00f3mo han afectado los recientes acontecimientos a nuestros clientes B2B y socios comerciales, y qu\u00e9 factores han influido en sus planes para 2022. Decidimos dirigirnos a ellos con una encuesta que abarcaba aspectos como la contrataci\u00f3n, las pr\u00e1cticas laborales, el marketing y sus planes de crecimiento. Adem\u00e1s de satisfacer nuestra propia curiosidad, sab\u00edamos que los datos proporcionar\u00edan informaci\u00f3n interesante a nuestros clientes empresariales.<\/p>\n

Los resultados son alentadores: empresas de todos los tama\u00f1os se dirigen a 2022 con optimismo. Nuestros fascinantes hallazgos tambi\u00e9n cuestionan algunas nociones generalizadas sobre la supresi\u00f3n de la contrataci\u00f3n, el rendimiento y la actividad de marketing. Estos son algunos de los datos m\u00e1s destacados.<\/p>\n

Contrataci\u00f3n y pr\u00e1cticas laborales<\/strong><\/h2>\n

Parece popular afirmar que la contrataci\u00f3n es pr\u00e1cticamente imposible en estos momentos. Sin embargo, mientras que 40% de nuestros encuestados son<\/em> que el reclutamiento es m\u00e1s dif\u00edcil ahora que antes de la pandemia, un s\u00f3lido 60% lo encuentra m\u00e1s f\u00e1cil o igual.<\/p>\n

\"\"<\/a>\"\"<\/a>Cuando preguntamos por los m\u00e9todos que utilizan las empresas para atraer a nuevos empleados, observamos una marcada preferencia por el \"trabajo flexible\". Los cambios generalizados en las pr\u00e1cticas laborales durante la pandemia ense\u00f1aron a los empresarios que es posible ofrecer mucha m\u00e1s flexibilidad sin comprometer la productividad. Una ventaja a\u00f1adida es que las pr\u00e1cticas de trabajo flexibles son una excelente forma de atraer a los solicitantes de empleo. \"\"<\/a>
\n\"\"<\/a>Al ofrecer trabajo a distancia, los reclutadores pueden extender su red a una zona geogr\u00e1fica mucho mayor. Un asombroso 90% de nuestros encuestados hab\u00edan introducido el trabajo a distancia durante la pandemia, y 77% de ellos consideraban que hab\u00eda beneficiado a su empresa en su conjunto.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Aunque el trabajo a distancia ha sido un \u00e9xito inesperado gracias a sus ventajas en cuanto a flexibilidad y contrataci\u00f3n, la mayor\u00eda de las empresas con las que hemos hablado se han alegrado de recibir a sus compa\u00f1eros de vuelta a la oficina.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Cuando preguntamos c\u00f3mo ha afectado la vuelta al trabajo a la moral y la creatividad, obtuvimos una respuesta positiva, aunque ligeramente dispar. El siguiente paso para los empresarios podr\u00eda ser evaluar en qu\u00e9 casos el trabajo a distancia ha tenido \u00e9xito y qu\u00e9 beneficios se han obtenido al volver a los espacios de trabajo compartidos. La buena noticia es que muchas empresas est\u00e1n ahora en condiciones de encontrar el equilibrio perfecto entre el trabajo en casa y el trabajo in situ.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Demanda de los clientes<\/strong><\/h2>\n

Por supuesto, los acontecimientos de los dos \u00faltimos a\u00f1os han tenido una amplia repercusi\u00f3n en los resultados de las empresas de muchos sectores. Sin embargo, nos complace constatar que la mayor parte de los encuestados son bastante optimistas sobre el futuro.<\/p>\n

No fue ninguna sorpresa o\u00edr que la demanda se suprimi\u00f3 durante la pandemia.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Afortunadamente, m\u00e1s de la mitad de las empresas encuestadas informaron de una recuperaci\u00f3n tras el levantamiento de las restricciones.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

M\u00e1s all\u00e1 de la recuperaci\u00f3n, 59% vio la oportunidad de hacer crecer a\u00fan m\u00e1s sus negocios tras la pandemia.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Oportunidades e innovaci\u00f3n<\/strong><\/h2>\n

Es un mal viento que no sopla nada bueno, y para las empresas din\u00e1micas, los retos provocados por la pandemia han supuesto oportunidades para adaptarse y diversificarse. 81% de las empresas consultadas consideran que la pandemia les ha llevado a aprovechar nuevas oportunidades.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

69% incluso consider\u00f3 que los \u00faltimos acontecimientos les hab\u00edan empujado a ser a\u00fan m\u00e1s innovadores.\"\"<\/a>\"\"<\/a>
\nMarketing<\/strong><\/h2>\n

Con el aumento de la demanda y el auge de la innovaci\u00f3n, las empresas necesitan mantener los canales a trav\u00e9s de los cuales se comunican con su p\u00fablico. De hecho, 74% de nuestros encuestados prev\u00e9n un aumento de la actividad de marketing en el pr\u00f3ximo a\u00f1o.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Nos anim\u00f3 ver que 79% de los encuestados afirmaron que actualmente tienen en cuenta la sostenibilidad a la hora de analizar su actividad de marketing.\"\"<\/a>\"\"<\/a><\/p>\n

Lo que es a\u00fan m\u00e1s alentador es que 87% tiene previsto dar a\u00fan m\u00e1s prioridad a la sostenibilidad en el futuro.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Ambiciones de futuro<\/strong><\/h2>\n

Con una recesi\u00f3n mundial inducida por una pandemia a\u00fan en curso, se puede perdonar a las empresas que adopten una posici\u00f3n defensiva. Por eso resulta alentador comprobar que 81% de las empresas encuestadas tienen ambiciones de expansi\u00f3n.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Y cuando se les pregunt\u00f3 cu\u00e1les eran sus prop\u00f3sitos para el A\u00f1o Nuevo, los participantes demostraron ser un grupo amable y atento al dar prioridad al bienestar del personal.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

As\u00ed pues, hay muchas razones para estar contentos en 2022. Parece un a\u00f1o prometedor para los empleados, a los que los reclutadores cortejan, ofrecen horarios flexibles y condiciones de trabajo favorables. Y para los empresarios, se presenta como un a\u00f1o ambicioso, con una demanda renovada, una actividad de marketing revitalizada y aspiraciones de crecimiento renovadas.<\/p>","protected":false},"excerpt":{"rendered":"

Like many businesses, Solopress heads into 2022 with cautious optimism. We all have a couple of years of pandemic experience under our belts now, and the ground we stand on is beginning to feel a little more solid. With proven plans in place, and an exciting schedule of new strategies and products lined-up, the future […]<\/p>\n","protected":false},"author":134,"featured_media":71896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nUK Businesses Optimistic Heading into 2022 - Solopress UK<\/title>\n<meta name=\"description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/las-empresas-britanicas-optimistas-de-cara-a-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Businesses Optimistic Heading into 2022 - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/las-empresas-britanicas-optimistas-de-cara-a-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T19:22:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T14:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Survey-blog-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"UK businesses optimistic heading into 2022\",\"datePublished\":\"2022-01-27T19:22:11+00:00\",\"dateModified\":\"2022-02-03T14:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Survey-blog-header.png\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\",\"name\":\"UK Businesses Optimistic Heading into 2022 - 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