{"id":73334,"date":"2023-01-26T14:18:21","date_gmt":"2023-01-26T14:18:21","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73334"},"modified":"2023-01-26T14:18:21","modified_gmt":"2023-01-26T14:18:21","slug":"ue-encabeza-las-elecciones-impresas-para-el-4-de-mayo","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/print-inspiration\/uk-heads-to-the-polls-election-printing-for-may-the-4th\/","title":{"rendered":"El Reino Unido acude a las urnas: impresi\u00f3n de las elecciones del 4 de mayo"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">La impresi\u00f3n electoral es una poderosa herramienta de campa\u00f1a, y las elecciones locales del 4 de mayo de 2023 en el Reino Unido producir\u00e1n mucho material impreso persuasivo. A pesar del creciente uso de los canales digitales, el material impreso como <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-folletos\/\" target=\"_blank\" rel=\"noopener\">Folletos<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\" target=\"_blank\" rel=\"noopener\">Volantes<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/es\/button-badges\/\" target=\"_blank\" rel=\"noopener\">Insignias<\/a> y <a href=\"https:\/\/www.solopress.com\/blog\/es\/carteles\/\" target=\"_blank\" rel=\"noopener\">Carteles<\/a> siguen siendo elementos b\u00e1sicos de las campa\u00f1as pol\u00edticas. He aqu\u00ed algunas razones por las que la impresi\u00f3n deber\u00eda formar parte de su estrategia de campa\u00f1a para las elecciones locales de 2023 en el Reino Unido.<\/span><\/p>\n<h2><b>Llegar a su dise\u00f1o<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Los folletos son fundamentales en la mayor\u00eda de las campa\u00f1as pol\u00edticas, por lo que conseguir un dise\u00f1o eficaz es esencial. Durante las \u00faltimas elecciones generales, encuestamos a nuestros suscriptores para averiguar c\u00f3mo deb\u00eda ser el folleto pol\u00edtico perfecto. En <\/span><a href=\"https:\/\/www.solopress.com\/blog\/es\/inspiracion-para-imprimir\/el-panfleto-electoral-perfecto\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">resultados reveladores<\/span><\/a><span style=\"font-weight: 400;\"> son una lectura valiosa para cualquiera que est\u00e9 preparando un folleto para 2023.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/03\/Blog-tile-election-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-70648\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/03\/Blog-tile-election-01.jpg\" alt=\"Folleto electoral perfecto\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<h2><b>Datos de impresi\u00f3n de las elecciones<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La producci\u00f3n de material electoral conlleva una serie de consideraciones espec\u00edficas. Por ejemplo, es un requisito legal incluir lo que se llama un \"pie de imprenta\" en el material impreso. Se trata de informaci\u00f3n relativa a qui\u00e9n es responsable de la producci\u00f3n del material. El pie de imprenta debe incluir los nombres y direcciones de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El promotor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La persona en nombre de la cual se imprime el material<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La imprenta\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00e1s informaci\u00f3n sobre los sellos candidatos en <\/span><a href=\"https:\/\/www.electoralcommission.org.uk\/media\/1352\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">una ficha informativa de la Comisi\u00f3n Electoral<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dado que es obligatorio indicar los datos del impresor, a veces los lectores suponen que existe cierta parcialidad por parte de la imprenta, o que \u00e9sta comparte las opiniones expresadas en el material. Sin embargo, esto NO es as\u00ed, y Solopress mantiene una pol\u00edtica de imparcialidad que nosotros <\/span><a href=\"https:\/\/www.solopress.com\/blog\/es\/noticias-de-solopress\/nuestro-papel-en-la-impresion-electoral-y-el-proceso-democratico\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">resumen en esta declaraci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Correo del candidato<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Los candidatos a un esca\u00f1o en el Parlamento tambi\u00e9n deben saber que pueden optar a la entrega gratuita de material electoral a trav\u00e9s de Royal Mail. El sistema se denomina Candidate Mail y se explica detalladamente en la p\u00e1gina web <\/span><a href=\"https:\/\/www.royalmail.com\/business\/manage-mail\/candidate-mail\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sitio web de Royal Mail<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_610170005.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73337\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_610170005.jpg\" alt=\"\" width=\"900\" height=\"601\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Como es de esperar, existen directrices estrictas sobre lo que se puede enviar, ad\u00f3nde y en qu\u00e9 cantidades. Sin embargo, Royal Mail cuenta con gestores electorales en cada regi\u00f3n para ayudar a los partidos a organizarse. Desde luego, merece la pena aprovechar el plan, que ahorra costosos env\u00edos, o la buena voluntad de los distribuidores voluntarios.<\/span><\/p>\n<h2><b>Potencial de impresi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La impresi\u00f3n de material electoral est\u00e1 sujeta a regulaci\u00f3n, y con raz\u00f3n. Es un medio poderoso que ha demostrado ser decisivo en distritos y circunscripciones electorales muy disputados en todo el Reino Unido. Pero, \u00bfqu\u00e9 es lo que hace que la impresi\u00f3n sea tan potente y le permite mantener su influencia en los votantes en plena era digital?<\/span><\/p>\n<h3><b>La impresi\u00f3n es tangible<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A diferencia del marketing digital, al que acceden sobre todo personas que buscan activamente esa informaci\u00f3n, la impresi\u00f3n tiene el poder de hacer sentir su presencia. Est\u00e1 presente f\u00edsicamente, por lo que es m\u00e1s probable que se recuerde y se comparta con otras personas. Esto puede ser especialmente eficaz en las elecciones locales, cuando se dirige a votantes que quiz\u00e1 no se interesen por el contenido pol\u00edtico en Internet. Entregar un folleto directamente o hacerlo llegar a trav\u00e9s de los buzones transmite tu mensaje de una forma dif\u00edcil de ignorar.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1580295190.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73338\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1580295190.jpg\" alt=\"\" width=\"900\" height=\"601\" \/><\/a><\/p>\n<h3><b>La impresi\u00f3n es fiable<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n hay un componente de confianza en el que la impresi\u00f3n gana a lo digital. Es muy dif\u00edcil\u00a0<\/span><span style=\"font-weight: 400;\">discrimine entre fuentes fiables y contenidos menos cre\u00edbles en l\u00ednea y en su bandeja de entrada. Aunque el correo electr\u00f3nico y las p\u00e1ginas web publicadas en nombre de los partidos pol\u00edticos registrados en el Reino Unido se rigen por normas rigurosas, la credibilidad de esos canales sigue empa\u00f1ada por la reputaci\u00f3n que se han ganado los medios digitales.<\/span><\/p>\n<h3><b>La impresi\u00f3n es vers\u00e1til\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hay muchos tipos diferentes de materiales impresos que pueden utilizarse en las campa\u00f1as pol\u00edticas. Por ejemplo <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-folletos\/\" target=\"_blank\" rel=\"noopener\">Folletos<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\" target=\"_blank\" rel=\"noopener\">Volantes<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/es\/carteles\/\" target=\"_blank\" rel=\"noopener\">Carteles<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/es\/button-badges\/\" target=\"_blank\" rel=\"noopener\">Insignias<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/es\/banners\/\" target=\"_blank\" rel=\"noopener\">Pancartas<\/a> y <a href=\"https:\/\/www.solopress.com\/blog\/es\/signage-boards\/\" target=\"_blank\" rel=\"noopener\">Se\u00f1alizaci\u00f3n<\/a>. Cada uno de estos materiales puede adaptarse a las necesidades espec\u00edficas de su campa\u00f1a. Elija un \u00e9nfasis, ya sea promocionar a un candidato concreto o destacar una pol\u00edtica espec\u00edfica. Por ejemplo, los folletos pueden utilizarse para proporcionar informaci\u00f3n detallada sobre la plataforma de un candidato, mientras que los volantes pueden utilizarse para promocionar un acto o mitin concreto.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_2148292307.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73339\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_2148292307.jpg\" alt=\"\" width=\"900\" height=\"601\" \/><\/a><\/p>\n<h3><b>La impresi\u00f3n est\u00e1 dirigida<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Puede utilizar diferentes materiales para distintos grupos de edad o barrios. Esto le permite adaptar su mensaje a las necesidades e intereses espec\u00edficos de la comunidad a la que intenta llegar. Adem\u00e1s, puede utilizar materiales impresos para dirigirse a votantes que quiz\u00e1 no est\u00e9n tan comprometidos con el marketing digital, como los votantes de m\u00e1s edad o los de zonas m\u00e1s rurales.<\/span><\/p>\n<h3><b>Imprimir es rentable<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Con 50 libras no llegar\u00e1s lejos en publicidad digital, pero puedes pagar un par de miles de folletos. Adem\u00e1s, sabr\u00e1s exactamente qui\u00e9n ver\u00e1 esos folletos y d\u00f3nde. Aunque pueda parecer que el marketing digital requiere menos gastos generales, los materiales impresos pueden producirse y distribuirse a un coste relativamente bajo. El soporte de distribuci\u00f3n a trav\u00e9s de Candidate Mail significa que las campa\u00f1as de buzoneo representan un retorno de la inversi\u00f3n a\u00fan mayor. Adem\u00e1s, art\u00edculos impresos como <\/span><a href=\"https:\/\/www.solopress.com\/blog\/es\/signage-boards\/correx-signs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Se\u00f1ales Correx<\/span><\/a><span style=\"font-weight: 400;\"> pueden reutilizarse, lo que las convierte en una opci\u00f3n rentable para su campa\u00f1a.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1262941984.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73340\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1262941984.jpg\" alt=\"\" width=\"900\" height=\"601\" \/><\/a><\/p>\n<h2><b>C\u00f3mo hacer que funcione<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo puede utilizar la impresi\u00f3n para hacer campa\u00f1a en las elecciones locales de 2023 en el Reino Unido? He aqu\u00ed algunos consejos:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Desarrollar un mensaje claro<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Antes de empezar a producir cualquier material impreso, aseg\u00farese de que tiene un mensaje claro que quiere transmitir. Este mensaje debe ser sencillo, conciso y f\u00e1cil de entender.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Utilice gr\u00e1ficos e im\u00e1genes de alta calidad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Los materiales impresos deben ser visualmente atractivos. Aseg\u00farese de utilizar gr\u00e1ficos e im\u00e1genes de alta calidad que sean relevantes para su mensaje. Esto ayudar\u00e1 a que sus materiales destaquen y sean m\u00e1s memorables.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1318845623.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73341\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/shutterstock_1318845623.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Adapte sus materiales a la comunidad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Como ya se ha dicho, puede utilizar distintos materiales para distintos grupos demogr\u00e1ficos. As\u00ed se asegurar\u00e1 de que su mensaje se adapte a las necesidades e intereses espec\u00edficos de la comunidad a la que intenta llegar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Distribuya sus materiales estrat\u00e9gicamente<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Piense detenidamente d\u00f3nde y cu\u00e1ndo distribuye sus materiales. Por ejemplo, puede distribuir folletos en eventos locales o pegar carteles en zonas muy transitadas. Adem\u00e1s, tambi\u00e9n puede utilizar el correo directo para llegar a hogares concretos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Seguimiento<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Haga un seguimiento de los votantes que han recibido su material. Esto puede hacerse mediante llamadas telef\u00f3nicas, visitas puerta a puerta o incluso una encuesta para medir la eficacia de su campa\u00f1a.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">La impresi\u00f3n es una herramienta eficaz para hacer campa\u00f1a en las elecciones locales, y deber\u00eda ser parte integrante de su estrategia para las elecciones locales del Reino Unido de 2023. Recuerde que la impresi\u00f3n es tangible, fiable, vers\u00e1til, espec\u00edfica y rentable. Sin duda, puede ayudarle a llegar a votantes que quiz\u00e1 no est\u00e9n tan comprometidos con el marketing digital. Sin duda, podr\u00eda estar perdiendo votos si no utiliza <\/span><a href=\"https:\/\/www.solopress.com\/blog\/es\/elections\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Impresi\u00f3n electoral<\/span><\/a><span style=\"font-weight: 400;\"> para promover eficazmente sus candidatos y pol\u00edticas.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Election printing is a powerful campaign tool, and the 2023 UK local elections on May 4th will produce plenty of persuasive print. Despite the increasing use of digital channels, printed material such as Brochures, Flyers, Badges and Posters remain staples of political campaigns. Here are a few reasons why print should be a part of [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":73342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-73334","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UK Heads to the Polls: Election Printing for May the 4th - Solopress<\/title>\n<meta name=\"description\" content=\"Election printing is a powerful campaign tool. We look at how to produce persuasive print for the 2023 UK local elections on May 4th.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/inspiracion-para-imprimir\/ue-encabeza-las-elecciones-impresas-para-el-4-de-mayo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Heads to the Polls: Election Printing for May the 4th - Solopress\" \/>\n<meta property=\"og:description\" content=\"Election printing is a powerful campaign tool. We look at how to produce persuasive print for the 2023 UK local elections on May 4th.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/inspiracion-para-imprimir\/ue-encabeza-las-elecciones-impresas-para-el-4-de-mayo\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T14:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/UK-election-printing-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/uk-heads-to-the-polls-election-printing-for-may-the-4th\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/uk-heads-to-the-polls-election-printing-for-may-the-4th\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"UK heads to the polls &#8211; election printing for May the 4th\",\"datePublished\":\"2023-01-26T14:18:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/uk-heads-to-the-polls-election-printing-for-may-the-4th\\\/\"},\"wordCount\":1088,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/uk-heads-to-the-polls-election-printing-for-may-the-4th\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/UK-election-printing-header.jpg\",\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/uk-heads-to-the-polls-election-printing-for-may-the-4th\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/uk-heads-to-the-polls-election-printing-for-may-the-4th\\\/\",\"name\":\"UK Heads to the Polls: Election Printing for May the 4th - Solopress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/uk-heads-to-the-polls-election-printing-for-may-the-4th\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/uk-heads-to-the-polls-election-printing-for-may-the-4th\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/UK-election-printing-header.jpg\",\"datePublished\":\"2023-01-26T14:18:21+00:00\",\"description\":\"Election printing is a powerful campaign tool. 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