{"id":74005,"date":"2023-05-22T12:38:56","date_gmt":"2023-05-22T11:38:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74005"},"modified":"2023-10-07T11:09:18","modified_gmt":"2023-10-07T10:09:18","slug":"grow-with-the-pros-latham-street-goes-to-print","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/entrepreneurs\/latham-street-goes-to-print\/","title":{"rendered":"Latham Street entra en imprenta"},"content":{"rendered":"
<\/div>

En el<\/span> \u00faltimo blog<\/span><\/a> de nuestra serie \"Crece con los profesionales\", analizamos c\u00f3mo cada una de nuestras tres empresas desarroll\u00f3 su particular dise\u00f1o de marca y su voz. En el caso de la marca de moda Latham Street, su logotipo es tan popular que han optado por imprimir art\u00edculos de marca.<\/span><\/p>\n

Hemos estado trabajando con Lorna Minter de Latham Street para crear algunos productos impresos para la reventa en la tienda de Leigh-on-Sea y en l\u00ednea en<\/span> latham-street.com<\/span><\/a>. Hasta ahora, Lorna ha seleccionado camisetas, bolsas de mano, botellas de agua y tazas de caf\u00e9 reutilizables. En consonancia con los valores ecol\u00f3gicos de la marca, cada art\u00edculo se ha seleccionado con la sostenibilidad como prioridad.<\/span><\/p>\n

Una marca muy solicitada\u00a0\"\"<\/a><\/b><\/h2>\n

En nuestro anterior entrada del blog sobre logotipos y colores<\/a>nos adentramos en el enfoque de dise\u00f1o de marca de Latham Street. Latham Street ha conseguido crear una identidad de marca distintiva que es a la vez retro y actual. Tambi\u00e9n representa valores empresariales que atraen mucho a su p\u00fablico principal.<\/p>\n

Como resultado, los clientes de Latham's Street desean asociarse con la marca a trav\u00e9s de prendas de vestir y accesorios que lleven el logotipo de Latham Street. Lorna nos lo cont\u00f3:<\/p>\n

\"Desde que lanzamos la marca, han venido clientes a pedirnos productos con el logotipo \"smiley\". Cada vez que lo ponemos en un lugar destacado, ya sea en piezas reales o en merchandaising o accesorios, \u00a1son siempre enormemente populares!\".<\/i><\/b><\/p>\n

Para satisfacer este apetito, Lorna ha recurrido a la impresi\u00f3n para crear productos de venta al por menor que muestren la marca. Es un gran lugar para una marca de moda. Cuando los clientes tienen ganas de exhibir su logotipo en camisetas y bolsas, es probable que llamen la atenci\u00f3n de m\u00e1s fashionistas.<\/p>\n

Camisetas con logotipo\"\"<\/a><\/b><\/h2>\n

La consideraci\u00f3n por el medio ambiente desempe\u00f1a un papel fundamental en la toma de decisiones de Lorna, por lo que no es de extra\u00f1ar que optara por las camisetas recicladas de Solopress.<\/p>\n

El lema de Latham Street es \"Reused, Remade, Reloved\". Aunque este eslogan tiene mucho que ver con el uso de ropa y tejidos vintage recuperados, tambi\u00e9n es una expresi\u00f3n de los valores ecol\u00f3gicos de la marca.<\/p>\n

Negro, blanco y verde por todas partes<\/b><\/h2>\n

La gama Solopress de camisetas recicladas est\u00e1 fabricada con poli\u00e9ster reciclado certificado 100% GRS. El poli\u00e9ster es un excelente textil reciclado porque la integridad del material no se ve comprometida por el proceso de reciclado. El poli\u00e9ster es duradero, de color s\u00f3lido, de secado r\u00e1pido, resistente a las manchas y a las arrugas, y todas estas propiedades positivas se conservan en el producto reciclado.<\/p>\n

\"\"<\/a><\/p>\n

Con la combinaci\u00f3n de ese logo tan demandado y el material ecol\u00f3gico, estas camisetas de Latham Street no podr\u00edan estar m\u00e1s a la altura de la marca. La camiseta reciclada de manga corta est\u00e1 disponible en negro con el logotipo blanco en la parte delantera y con los colores invertidos.<\/p>\n

Bolsas de estilo<\/b><\/h2>\n

Otra gran elecci\u00f3n para la marca fue nuestro<\/span> Bolsas de algod\u00f3n<\/span><\/a>. El algod\u00f3n de 100 g\/m\u00b2 est\u00e1 certificado como org\u00e1nico por OEKO-TEX\u00ae. Esto significa que se garantiza que el material se ha fabricado sin utilizar OMG. Tambi\u00e9n ha sido sometido a pruebas de pesticidas y otras sustancias nocivas. Una vez m\u00e1s, estos productos encajan perfectamente con los valores de la marca Latham Street.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Ofrecemos estas bolsas de algod\u00f3n en m\u00e1s de una docena de colores diferentes, con asas cortas o largas. Latham Street eligi\u00f3 la versi\u00f3n de asa larga, de 30 cm, para que sirviera m\u00e1s como bandolera que como portatodo. Esta opci\u00f3n, junto con los colores blanco y negro, encaja perfectamente con la est\u00e9tica y el p\u00fablico de la marca. Con sus 7 litros de capacidad, son a la vez elegantes y pr\u00e1cticas para los clientes.<\/p>\n

Botellas de agua con una misi\u00f3n<\/b><\/h2>\n

Siguiendo con el tema ecol\u00f3gico, el <\/span>Botellas de agua<\/span><\/a> que nos suministra Latham Street no s\u00f3lo son recicladas, sino que est\u00e1n fabricadas con \"pl\u00e1stico oce\u00e1nico prevenido\". Esto significa que el material que se utiliza en las botellas se ha recuperado en un radio de 50 km de la costa o de una v\u00eda fluvial con salida al oc\u00e9ano. Esto impide que el pl\u00e1stico entre en el ecosistema.<\/span><\/p>\n

\"\"<\/a><\/p>\n

La botella lleva impreso en \"serigraf\u00eda redonda\" el siempre popular logotipo del smiley. La serigraf\u00eda redonda es un m\u00e9todo de impresi\u00f3n similar a la serigraf\u00eda. Con la serigraf\u00eda redonda, el objeto se gira mientras se imprime, lo que lo hace perfecto para productos como las botellas. En este caso, Latham Street eligi\u00f3 un elegante logotipo negro, pero la impresi\u00f3n est\u00e1 disponible en hasta 4 colores.\u00a0<\/span><\/p>\n

Tazas de caf\u00e9 reutilizables<\/b><\/h2>\n

Ayudando al medio ambiente de una forma diferente, el Caf\u00e9 reutilizable de Latham Street Tazas<\/a> permiten al cliente reducir el uso de vasos desechables. Gracias al aislamiento al vac\u00edo de doble pared, la bebida del cliente se mantiene a la temperatura adecuada, ya sea fr\u00eda o caliente.\"\"<\/a><\/span><\/p>\n

En <\/span>Vaso isot\u00e9rmico<\/span><\/a> El dise\u00f1o que Lorna eligi\u00f3 es limpio y sencillo, e impreso en negro, el logotipo queda perfectamente sobre el acero inoxidable. La impresi\u00f3n del logotipo tanto en las botellas de agua como en las tazas de caf\u00e9 sirve para elevar el producto y difundir la marca.<\/span><\/p>\n

Creer en las etiquetas<\/b><\/h2>\n

Lorna ha trabajado duro para crear un p\u00fablico que desee asociarse con Latham Street. Al centrarse en productos con el logotipo de Latham Street, Lorna se ha dado cuenta de lo valiosa que es su marca para su negocio. La gente se siente conectada con su enfoque progresista, sus vibraciones de cultura de club y sus valores ecol\u00f3gicos de buena fe. Al destacar el logotipo de esta forma, Latham Street puede difundir a\u00fan m\u00e1s el mensaje de su marca. <\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In the last blog from our \u201cGrow with the Pros\u201d series, we looked at how each of our three businesses developed their particular brand design and voice. In the case of fashion label Latham Street, their logo is so popular that they\u2019ve opted to print branded merchandise. We\u2019ve been working with Lorna Minter from Latham […]<\/p>\n","protected":false},"author":134,"featured_media":74013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,544],"tags":[],"class_list":{"0":"post-74005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nLatham Street Goes To Print - Solopress UK<\/title>\n<meta name=\"description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/emprendedores\/grow-with-the-pros-latham-street-goes-to-print\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latham Street Goes To Print - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/emprendedores\/grow-with-the-pros-latham-street-goes-to-print\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T11:38:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Latham Street goes to print\",\"datePublished\":\"2023-05-22T11:38:56+00:00\",\"dateModified\":\"2023-10-07T10:09:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\"},\"wordCount\":869,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Grow-with-the-pros_Latham-01.jpg\",\"articleSection\":[\"Entrepreneurs\",\"Print Inspiration\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\",\"name\":\"Latham Street Goes To Print - 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