{"id":74173,"date":"2023-06-29T11:39:08","date_gmt":"2023-06-29T10:39:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74173"},"modified":"2023-10-07T11:20:35","modified_gmt":"2023-10-07T10:20:35","slug":"7-consejos-para-atraer-e-impresionar-en-las-ferias","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/exhibitions-trade-shows\/7-tips-to-engage-and-impress-at-trade-shows\/","title":{"rendered":"Exponer como un experto: 7 consejos para atraer e impresionar en las ferias comerciales"},"content":{"rendered":"
<\/div>

La forma en que nos comportamos en las ferias puede tener un profundo efecto en nuestro \u00e9xito. Nuestras actitudes, comportamientos y presentaci\u00f3n en general pueden influir enormemente en los niveles de compromiso y los resultados que obtenemos. \u00bfC\u00f3mo puede exponer como un experto y sacar el m\u00e1ximo partido a su experiencia en una feria? Hemos encuestado a nuestros clientes para recoger sus experiencias y comentarios, que nos han ayudado a elaborar esta lista de siete comportamientos que pueden conducir al \u00e9xito en las ferias.<\/span><\/p>\n

Consejo 1: Prep\u00e1rese y ensaye<\/strong><\/h2>\n

La preparaci\u00f3n y la pr\u00e1ctica tienen mucho valor. La mayor\u00eda de las empresas invierten mucho tiempo y esfuerzo en la log\u00edstica y los materiales necesarios para exponer en ferias comerciales, pero es igualmente importante preparar al equipo y tener un plan sobre c\u00f3mo se va a interactuar con los visitantes. <\/span><\/p>\n

Desarrolle su discurso, repres\u00e9ntelo con sus colegas y prevea posibles preguntas. En S2 Dise\u00f1o y Publicidad<\/a> sugiere: \"Practica un poco las ventas. Tienes que ser capaz de transmitir cosas de forma r\u00e1pida y sencilla: un discurso de ascensor, que no suene demasiado ensayado ni rob\u00f3tico\". Antes del evento, t\u00f3mese su tiempo para prepararse para la feria revisando nuestra anterior entrada del blog, sobre preparaci\u00f3n de una feria<\/a>.<\/span><\/p>\n

Consejo 2: Ropa de marca<\/strong><\/h2>\n
\"Simon<\/a>
Simon Cooper, director general de Solopress, luce orgulloso su camiseta de marca, mientras Gregg Wallace, de la televisi\u00f3n, disfruta de una cerveza de marca.<\/figcaption><\/figure>\n

La ropa puede ser una poderosa herramienta de marca. Considere la posibilidad de llevar un atuendo de marca que combine con los colores y temas de sus materiales de exposici\u00f3n para fomentar el reconocimiento y la cohesi\u00f3n. Tambi\u00e9n puede llevar a un colega vestido de paisano para que se mimetice con los asistentes y estimule la curiosidad. <\/span><\/p>\n

Martyn de lets-grow.co.uk<\/a> aconseja, \"Disfr\u00fatalo, ll\u00e9vate a una persona de paisano como apoyo y, cuando est\u00e9 tranquilo, charla con ella para generar inter\u00e9s pasajero\".<\/strong><\/em><\/span><\/p>\n

Consejo 3: Elija bien a su personal<\/strong><\/h2>\n

Traiga a tantos colegas simp\u00e1ticos como sea posible. El equipo que elija debe ser conversador nato y capaz de captar la atenci\u00f3n de los asistentes. <\/span><\/p>\n

\"Ll\u00e9vate a todos los compa\u00f1eros que puedas. 12 horas solo es bastante desalentador si no te tomas un respiro\".<\/strong><\/em> aconseja arundelwalkingtours.es<\/a>. Aunque seas introvertido, prep\u00e1rate para encender el encanto: al fin y al cabo, es s\u00f3lo por un d\u00eda.<\/span><\/p>\n

Consejo 4: Evite crear barreras<\/strong><\/h2>\n
\"\"<\/a>
Un bonito soporte abierto. El mostrador proporciona un pr\u00e1ctico espacio de trabajo y almacenamiento sin crear una barrera.<\/figcaption><\/figure>\n

Esto significa barreras tanto f\u00edsicas como psicol\u00f3gicas. Muchos expositores s<\/span>detr\u00e1s de una mesa, lo que ya pone un l\u00edmite entre ellos y sus visitantes. No se escondan detr\u00e1s de su puesto; col\u00f3quense delante para recibir a los visitantes.<\/p>\n

Dar la impresi\u00f3n de no estar disponible es una barrera psicol\u00f3gica importante que impedir\u00e1 que un visitante se interese por usted. Por muy tentador que resulte pasar el \"tiempo muerto\" charlando con los compa\u00f1eros o mirando el m\u00f3vil, en realidad, mientras est\u00e9 supervisando su stand, no hay \"tiempo muerto\". Mant\u00e9ngase siempre accesible y accesible.<\/p>\n

Martyn de lets-grow.co.uk<\/a> subraya, \"Crea un espacio abierto e informal donde se pueda hablar c\u00f3modamente. Si pareces ocupado, la gente no se quedar\u00e1. Si tienes contenidos atractivos y obsequios, la gente charlar\u00e1\".<\/strong><\/em><\/p>\n

Sugerencia 5: t\u00f3mense su tiempo<\/strong><\/h2>\n

Hemos dicho que no hay \"tiempo de inactividad\" mientras se supervisa el stand, lo cual parece bastante brutal, pero la respuesta es trabajar en equipo y tomarse descansos regulares. Si lo habla con su equipo con antelaci\u00f3n y programa bien los descansos, eliminar\u00e1 la incertidumbre y la tentaci\u00f3n de \"seguir adelante\". Adem\u00e1s, cuando llegue la hora del descanso, puedes ponerte una chaqueta sobre la camiseta de marca e ir a ver qu\u00e9 est\u00e1n haciendo los dem\u00e1s. Es una gran oportunidad para aprender.<\/span><\/p>\n

Otra forma de mantenerse fresco en las ferias consiste en intercambiar los papeles a lo largo del d\u00eda. Si tienes que realizar diferentes tareas, como acercarte a los transe\u00fantes, distribuir folletos, tomar datos, hacer demostraciones de productos, etc., puedes hacer que todo el mundo cambie de tarea cada 30 minutos para repartir la jornada y evitar el cansancio.<\/p>\n

Consejo 6: interactuar con los visitantes<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Domine el arte de la conversaci\u00f3n y calibre lo que necesitan sus visitantes. Tanto si se trata de captar clientes potenciales como de realizar entrevistas, cerrar ventas o participar en concursos, es fundamental saber hablar y escuchar con eficacia.<\/span><\/p>\n

Julie de Wild Olive Ltd<\/a> a\u00f1ade, \"\u00a1Intente averiguar algo sobre ellos en lugar de limitarse a vender! Prop\u00f3ngase captar pedidos, no clientes potenciales, si le parece oportuno\".<\/strong><\/em><\/p>\n

Abordar cada encuentro como una conversaci\u00f3n bidireccional evitar\u00e1 que repita siempre el mismo discurso y le permitir\u00e1 identificar y satisfacer las necesidades de cada visitante.<\/p>\n

Consejo 7: Haga un seguimiento eficaz<\/strong><\/h2>\n

Despu\u00e9s del evento, es hora de hacer un seguimiento. Un seguimiento oportuno y personalizado puede dar mejores resultados. La mayor\u00eda de las empresas consideran que es mejor dar a sus clientes potenciales un d\u00eda para volver a la oficina y ponerse al d\u00eda con los correos electr\u00f3nicos, pero que despu\u00e9s de cuatro o cinco d\u00edas pueden haber empezado a olvidar la impresi\u00f3n que les causaste.<\/span><\/p>\n

Robin de stevesoult.com<\/a> recomienda, \"Re\u00fane el mayor n\u00famero posible de contactos y mantente regularmente en contacto con todos ellos\".<\/strong><\/em> Para que la comunicaci\u00f3n sea m\u00e1s eficaz, considere la posibilidad de que el mismo personal que habl\u00f3 con clientes potenciales espec\u00edficos<\/span>\u00a0para hacerles un seguimiento.\u00a0<\/span><\/p>\n

Todo sobre la relaci\u00f3n<\/strong><\/h2>\n

Asistir a ferias comerciales no consiste s\u00f3lo en mostrar su producto o servicio, sino tambi\u00e9n en fomentar las relaciones, obtener informaci\u00f3n y causar una impresi\u00f3n duradera. Acercarse a su exposici\u00f3n con una actitud positiva, abierta a la interacci\u00f3n y amable puede contribuir en gran medida a que su experiencia sea un \u00e9xito. As\u00ed pues, salga a la calle, establezca contactos significativos y recuerde que cada persona que conoce es una puerta potencial a una nueva oportunidad, y cada conversaci\u00f3n que mantiene puede ser el comienzo de una relaci\u00f3n fruct\u00edfera.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The way we conduct ourselves at trade shows can have a profound effect on our success. Our attitudes, behaviours, and overall presentation can greatly impact the levels of engagement and outcome we experience. So, how can you exhibit like an expert and make the most of your trade show experience? We surveyed our customers to […]<\/p>\n","protected":false},"author":134,"featured_media":74174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-74173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like An Expert: 7 Tips To Engage & Impress \u2013 Solopress UK<\/title>\n<meta name=\"description\" content=\"The way we conduct ourselves at trade shows can have a profound effect on our success. 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