{"id":75020,"date":"2024-10-21T09:43:56","date_gmt":"2024-10-21T08:43:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75020"},"modified":"2024-10-22T11:21:56","modified_gmt":"2024-10-22T10:21:56","slug":"historias-de-clientes-pauline-quirke-academia-templespa-unirse-a-brand-central","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/customer-stories\/customer-stories-pauline-quirke-academy-templespa-join-brand-central\/","title":{"rendered":"Historias de clientes: Pauline Quirke Academy y TEMPLESPA se unen a Brand Central"},"content":{"rendered":"
<\/div>

Brand Central se desarroll\u00f3 para proporcionar una impresi\u00f3n coherente con la marca a empresas y organizaciones con m\u00faltiples sedes o franquicias. Entendemos que estos modelos de negocio se enfrentan a importantes retos a la hora de gestionar su impresi\u00f3n. La tutela de la marca se complica cuando los distintos equipos o franquiciados adquieren sus propios materiales, y los costes se disparan cuando la adquisici\u00f3n de impresi\u00f3n se fragmenta entre las distintas ubicaciones.<\/span><\/p>\n

Con Marca Central<\/a>\u00a0de Solopress, los clientes reciben un portal de compras de impresi\u00f3n a medida en el que las plantillas de dise\u00f1o y los materiales de impresi\u00f3n pueden ser consultados por varias ubicaciones, equipos o individuos. Una vez configurado, no hay cuotas recurrentes, y la facturaci\u00f3n puede gestionarse de forma centralizada o descentralizada, en funci\u00f3n de lo que convenga a su modelo de negocio. El portal tambi\u00e9n admite plantillas no impresas, como recursos digitales o comunicaciones internas.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Marca Pioneros Centrales<\/strong><\/h3>\n

Nos entusiasm\u00f3 lanzar Brand Central y presentarla a nuestro primer grupo de clientes. Sus experiencias ponen de relieve c\u00f3mo la plataforma simplifica la gesti\u00f3n de la impresi\u00f3n, ahorra tiempo y dinero y garantiza una marca s\u00f3lida y coherente a las empresas que buscan ampliar su alcance.<\/span><\/p>\n

Academia Pauline Quirke<\/b><\/h2>\n

Academia Pauline Quirke<\/a> (PQA) es una escuela nacional de teatro y artes esc\u00e9nicas fundada por la actriz Pauline Quirke MBE. Con m\u00e1s de 200 centros en todo el Reino Unido, PQA ofrece clases de teatro musical, comedia y teatro, y cine y televisi\u00f3n para j\u00f3venes de 4 a 18 a\u00f1os. Con la expansi\u00f3n de la red, PQA necesitaba una forma de proporcionar a sus licenciatarios la flexibilidad necesaria para acceder a materiales impresos coherentes y acordes con la marca sin sobrecargar a su equipo central.
\n\"\"<\/a><\/span><\/p>\n

Material de marketing a la carta<\/strong><\/h3>\n

Para solucionarlo, PQA adopt\u00f3 Brand Central, un portal de impresi\u00f3n personalizado que simplificaba el proceso de pedido de material de marketing para eventos, clases y promociones locales. El portal ofrec\u00eda a cada licenciatario acceso directo a una selecci\u00f3n de plantillas preaprobadas, que pod\u00edan personalizar con detalles espec\u00edficos de su ubicaci\u00f3n, todo ello manteniendo el aspecto profesional y cohesionado de la marca PQA.<\/span><\/p>\n

\"Brand Central ha permitido a nuestra red obtener el material de marketing que necesitan, cuando lo necesitan\".<\/i><\/b> afirma Gee Luckhurst, Director de Marketing de PQA. <\/span>\"Ha liberado un tiempo valioso para nuestro equipo central y ha permitido a los licenciatarios ser m\u00e1s autosuficientes, sin estar atados a las horas de oficina de la sede central\".<\/i><\/b><\/p>\n

Impresi\u00f3n personalizada<\/strong><\/h3>\n

Solopress colabor\u00f3 estrechamente con PQA para garantizar que el portal se adaptara a las necesidades de la marca. El resultado fue una plataforma f\u00e1cil de usar que facilitaba a los franquiciados la realizaci\u00f3n de pedidos de todo tipo, desde folletos hasta pancartas, respetando los est\u00e1ndares de dise\u00f1o establecidos por PQA.<\/span><\/p>\n

\"La posibilidad de personalizar los materiales ha cambiado las reglas del juego\".<\/i><\/b> a\u00f1ade Gee. <\/span>\"Hemos conseguido el equilibrio adecuado entre coherencia de marca y relevancia local, y nuestros licenciatarios han encontrado la plataforma intuitiva y f\u00e1cil de usar\".<\/i><\/b><\/p>\n

Presupuestos sencillos<\/strong><\/h3>\n

Otra ventaja era la rentabilidad. Al consolidar los pedidos de impresi\u00f3n a trav\u00e9s de Brand Central, PQA pudo beneficiarse de los precios al por mayor, lo que redujo los gastos generales y elimin\u00f3 las ineficiencias derivadas de la compra dispersa. <\/span>\"La calidad es siempre fiable y los precios siguen siendo competitivos, lo que ayuda a nuestros licenciatarios a gestionar eficazmente sus presupuestos\". <\/i><\/b>toma nota Gee. <\/span>\"La rapidez de entrega tambi\u00e9n ha sido una gran ventaja, ya que garantiza que nuestras academias reciban los materiales que necesitan sin retrasos\".<\/i><\/b><\/p>\n

Para PQA, Brand Central ha sido algo m\u00e1s que una herramienta de pedidos de impresi\u00f3n: se ha convertido en una parte esencial para mantener la unidad de la marca en toda su red de academias, al tiempo que apoya los esfuerzos locales de marketing.<\/span><\/p>\n

TEMPLESPA<\/strong><\/h2>\n

TEMPLESPA<\/a> es una marca de lujo de productos cient\u00edficos para el cuidado de la piel que opera a trav\u00e9s de un modelo de negocio omnicanal. Spa To Go es uno de esos canales que sigue un modelo de venta social, con una comunidad de m\u00e1s de 5.000 consultores y embajadores de estilo de vida en todo el Reino Unido. Antes de adoptar Brand Central, gestionar materiales impresos coherentes y cambiantes para ventas y promociones en una red tan grande era un reto constante.<\/p>\n

Cuidado de la piel basado en la ciencia. Ba\u00f1ada por el sol mediterr\u00e1neo.<\/strong><\/h3>\n

Impulsada por m\u00e1s de 20 a\u00f1os de investigaci\u00f3n cient\u00edfica, TEMPLESPA es una marca brit\u00e1nica consciente que combina el sol mediterr\u00e1neo con la dermociencia moderna para obtener resultados cl\u00ednicamente probados.<\/p>\n

\"\"<\/a><\/p>\n

Pr\u00eat-\u00e0-portal<\/strong><\/h3>\n

Siendo ya cliente de Solopress, TEMPLESPA<\/a> vio la posibilidad de racionalizar a\u00fan m\u00e1s sus procesos de impresi\u00f3n con Brand Central. El portal de impresi\u00f3n a medida se dise\u00f1\u00f3 para dar a sus Spa To Go<\/a> a la comunidad un acceso f\u00e1cil a los materiales impresos que necesitan sin comprometer la coherencia de la marca. El portal se dise\u00f1\u00f3 en consonancia con la imagen de TEMPLESPA para que pareciera profesional y mejorara la experiencia de los usuarios.<\/p>\n

\"El proceso de incorporaci\u00f3n fue sencillo y Tom, de Solopress, nos prest\u00f3 un apoyo incre\u00edble en todo momento\".<\/em><\/strong> explica James Hutchinson, Coordinador de Comunicaci\u00f3n y Formaci\u00f3n de TEMPLESPA. \"Pudimos personalizar el portal para que reflejara la identidad de nuestra marca, asegur\u00e1ndonos de que fuera intuitivo y profesional para nuestros asesores. Ahora nuestra comunidad puede acceder a los materiales que necesita, cuando los necesita, y conf\u00eda en que todo se ajusta a los est\u00e1ndares de nuestra marca.\"<\/em><\/strong><\/p>\n

\"\"<\/a>
James Hutchinson de TEMPLESPA<\/figcaption><\/figure>\n

Coherencia de marca en todo el pa\u00eds<\/strong><\/h3>\n

Para TEMPLESPA, la flexibilidad de Brand Central ha supuesto un cambio radical. Antes, los miembros de la comunidad sol\u00edan tener problemas para conseguir material impreso de forma independiente, lo que provocaba incoherencias en la marca, el material impreso y un aumento de los costes. Ahora, con un portal centralizado, pueden pedir f\u00e1cilmente materiales de marketing para sus ventas y promociones, sabiendo que siempre se ajustan a la marca y tienen precios competitivos. La facilidad de uso tambi\u00e9n ha sido un \u00e9xito entre la comunidad, que ha elogiado la posibilidad de hacer pedidos de forma r\u00e1pida y eficaz.<\/p>\n

\"La calidad de impresi\u00f3n ha sido extraordinaria y hemos notado un ahorro de costes, especialmente en los pedidos masivos. Brand Central ha hecho que nuestra gesti\u00f3n de marca sea m\u00e1s sencilla, m\u00e1s coherente y mucho m\u00e1s eficiente\".<\/em><\/strong> dice James Hutchinson. \"Nos ha permitido centrarnos m\u00e1s en hacer crecer nuestro negocio, sabiendo que nuestra comunidad cuenta con el apoyo de los materiales adecuados\".<\/em><\/strong><\/p>\n

La soluci\u00f3n a medida de Brand Central ha proporcionado a TEMPLESPA las herramientas necesarias para capacitar a su comunidad, mantener la integridad de la marca y optimizar su proceso de adquisici\u00f3n de impresos, al tiempo que refuerza el compromiso de la empresa con los altos est\u00e1ndares y la calidad.<\/p>\n

Explorar Brand Central<\/b><\/span><\/h2>\n

Descubra c\u00f3mo Brand Central puede ayudar a su empresa. Visite brandcentral.es<\/a> para obtener m\u00e1s informaci\u00f3n o rellene nuestro formulario de contacto<\/a> y nos pondremos en contacto con usted para hablar de c\u00f3mo Brand Central puede ayudarle a agilizar sus procesos de impresi\u00f3n y mantener la coherencia de su marca.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Brand Central was developed to provide consistently on-brand print for companies and organisations with multiple sites or franchises. We understand that these business models face significant challenges in managing their print. Brand guardianship becomes difficult when different teams or franchisees source their own materials, and costs spiral when print procurement is fragmented across locations. With […]<\/p>\n","protected":false},"author":134,"featured_media":75027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-75020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"\nPQA and TEMPLESPA join Brand Central - Solopress UK<\/title>\n<meta name=\"description\" content=\"Brand Central simplifies print management, saves time and money, and ensures a consistent branding for Pauline Quirke Academy and TEMPLESPA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/historias-de-clientes\/historias-de-clientes-pauline-quirke-academia-templespa-unirse-a-brand-central\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PQA and TEMPLESPA join Brand Central - 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