{"id":75576,"date":"2025-07-03T13:32:47","date_gmt":"2025-07-03T12:32:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75576"},"modified":"2025-12-03T10:05:17","modified_gmt":"2025-12-03T10:05:17","slug":"new-blood-apoya-a-south-essex-college-en-los-premios-add","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/art-design\/new-blood-supporting-south-essex-college-at-the-add-awards\/","title":{"rendered":"Sangre nueva: apoyo al South Essex College en los premios D&AD"},"content":{"rendered":"
<\/div>

A principios de este a\u00f1o, Solopress recibi\u00f3 a estudiantes de dise\u00f1o gr\u00e1fico del South Essex College para que vieran entre bastidores c\u00f3mo el dise\u00f1o se convierte en impresi\u00f3n. <\/span>entrada anterior<\/span><\/a>. La visita permiti\u00f3 conocer nuestros procesos de producci\u00f3n y suscit\u00f3 conversaciones sobre c\u00f3mo los materiales impresos podr\u00edan ayudar a los estudiantes a mostrar su trabajo de forma m\u00e1s eficaz.\u00a0<\/span><\/p>\n

A medida que se desarrollaban esos debates iniciales, surgieron una serie de ideas pr\u00e1cticas. Algunas se centraban en Tarjetas de visita<\/a> para la creaci\u00f3n de redes, qued\u00f3 claro que la carteler\u00eda y la impresi\u00f3n para llevar tambi\u00e9n pod\u00edan desempe\u00f1ar un papel significativo cuando los estudiantes expusieran como parte de la Premios D&AD New Blood<\/a>. En colaboraci\u00f3n con el director del curso, Steve Page, desarrollamos un paquete de material impreso para apoyar la participaci\u00f3n de la promoci\u00f3n 2025 en la exposici\u00f3n de los premios, con el fin de ayudarles a presentar su trabajo de forma profesional y a establecer contactos con posibles empleadores y colaboradores.<\/span><\/p>\n

Reconocer el talento del dise\u00f1o<\/b><\/h2>\n

Los premios D&AD, que deben su nombre a su organismo fundador, Design and Art Direction, se cuentan entre los galardones m\u00e1s prestigiosos de la industria mundial del dise\u00f1o y la publicidad. Estos premios, creados en 1962, reconocen la excelencia creativa en una amplia gama de disciplinas, como el branding, la ilustraci\u00f3n, el dise\u00f1o digital, la redacci\u00f3n publicitaria y el packaging. <\/span><\/p>\n

Dentro del programa, la categor\u00eda New Blood est\u00e1 dedicada a los talentos emergentes: estudiantes, licenciados y aspirantes a creativos que dan sus primeros pasos en la industria. Adem\u00e1s de ofrecer una exposici\u00f3n a las principales agencias y estudios, New Blood proporciona una plataforma para mostrar ideas audaces, originales y llenas de potencial.<\/span><\/p>\n

Mant\u00e9ngase fresco con la se\u00f1alizaci\u00f3n Foamex\u00a0<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Para el stand de la exposici\u00f3n principal de D&AD New Blood, se asignaron a cada estudiante dos tableros A1 para mostrar im\u00e1genes clave de sus proyectos finales. En lugar de imprimirlos internamente en papel de inyecci\u00f3n de tinta, que en a\u00f1os anteriores ha dado lugar a problemas con el calor y la curvatura, los produjimos en papel de 5 mm de grosor. Paneles de se\u00f1alizaci\u00f3n Foamex<\/a>. Ligero, duradero y f\u00e1cil de colgar, Foamex result\u00f3 ser una opci\u00f3n ideal para el interior y ayud\u00f3 a elevar la presentaci\u00f3n general del stand.<\/span><\/p>\n

En palabras de Steve Page: \"La obra se beneficia realmente de una buena producci\u00f3n. Las tablas cuelgan de maravilla. No se ondulan, son muy f\u00e1ciles de nivelar y de hacer que queden bien\".<\/span><\/p>\n

Postales como muestrarios<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Adem\u00e1s de la se\u00f1alizaci\u00f3n de gran formato, tambi\u00e9n imprimimos postales individuales para cada estudiante expositor. Estas peque\u00f1as tarjetas serv\u00edan para m\u00faltiples prop\u00f3sitos: un recuerdo de la exposici\u00f3n, un est\u00edmulo para recordar una obra favorita y una forma directa de mantenerse en contacto con el dise\u00f1ador.<\/span><\/p>\n

Cada tarjeta conten\u00eda una imagen seleccionada y datos de contacto, lo que permit\u00eda a posibles colaboradores, empleadores o admiradores hacer un seguimiento. Cuando se reparten en eventos como New Blood, estas tarjetas ofrecen un punto de conexi\u00f3n f\u00edsico en un mar de portafolios digitales.<\/span><\/p>\n

Una carpeta que lo re\u00fane todo<\/b><\/h2>\n

Para alojar el juego completo de postales, trabajamos con Steve en la producci\u00f3n de una carpeta de dise\u00f1o personalizado que unificara la identidad del grupo y completara el paquete de comida para llevar.<\/p>\n

La carpeta, plastificada para una mayor durabilidad y con ilustraciones de la marca, tiene una cubierta frontal que se abre para mostrar las postales cuidadosamente empaquetadas en su interior. Las solapas internas manten\u00edan el contenido en su sitio, mientras que un \u00fanico punto adhesivo manten\u00eda unida toda la carpeta.<\/p>\n

El resultado no fue s\u00f3lo un pr\u00e1ctico soporte, sino una cuidada pieza de dise\u00f1o de impresi\u00f3n por derecho propio. Daba a los materiales de la exposici\u00f3n un aspecto profesional y cuidado, al tiempo que facilitaba a los visitantes la recogida y el transporte de los trabajos de los estudiantes.<\/p>\n

Steve se mostr\u00f3 satisfecho con los resultados: \"La verdad es que ha quedado muy bien. Muy bien plastificado, un paquete con todas nuestras tarjetas dentro. Solopress ha estado fant\u00e1stica, apoyando de verdad a los estudiantes\".<\/p>\n

Sobre el terreno en D&AD New Blood<\/b><\/h2>\n

\"\"<\/a><\/p>\n

El dise\u00f1ador jefe Matt Bruty y la responsable de marketing Jane Wickens asistieron el 30 de junio al preestreno de la muestra, celebrada en Londres en el marco de los premios D&AD New Blood, uno de los escaparates m\u00e1s respetados para los nuevos talentos del mundo del dise\u00f1o y la publicidad.<\/span><\/p>\n

\"El nivel del trabajo era realmente impresionante\", dijo Matt. \"Hab\u00eda una gran variedad de ideas, pero lo que m\u00e1s destacaba era la energ\u00eda y la atenci\u00f3n al detalle. Est\u00e1 claro que estos estudiantes no se limitan a aprender t\u00e9cnicas artesanales, sino que reflexionan profundamente sobre c\u00f3mo comunicar y conectar\".<\/span><\/p>\n

Steve Page se mostr\u00f3 de acuerdo. \"Este espect\u00e1culo siempre tiene un alto nivel, pero este a\u00f1o es realmente bueno. Hay grandes universidades aqu\u00ed y el recinto se ha puesto las pilas. Los estudiantes han trabajado duro y eso se nota\".<\/span><\/p>\n

M\u00e1s all\u00e1 del espect\u00e1culo<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Tras su aparici\u00f3n en la exposici\u00f3n de graduados, el paquete impreso tambi\u00e9n figurar\u00e1 en los propios premios D&AD, una celebraci\u00f3n m\u00e1s amplia de la excelencia en el dise\u00f1o y la publicidad. Dentro de esta categor\u00eda, la New Blood destaca a los creativos emergentes que acaban de empezar su carrera, y ofrece una exposici\u00f3n a agencias, reclutadores y expertos del sector.<\/span><\/p>\n

Las postales y la carpeta servir\u00e1n de tarjeta de visita para los graduados del South Essex College, que empiezan a hacerse un hueco en el mundo del dise\u00f1o. Independientemente de que estas conexiones se traduzcan en ofertas de trabajo, colaboraciones o simplemente conversaciones, estamos orgullosos de haber desempe\u00f1ado un peque\u00f1o papel ayudando a estos dise\u00f1adores a saltar a la palestra.<\/span><\/p>\n

De cara al futuro<\/b><\/h2>\n

Deseamos a los graduados de este a\u00f1o mucho \u00e9xito, tanto en los premios D&AD como en sus futuras carreras. Ha sido un privilegio contribuir a su trayectoria y apoyar al South Essex College en sus esfuerzos por preparar a los estudiantes para las exigencias y oportunidades de las industrias creativas.<\/span><\/p>\n

Ya estamos deseando trabajar con el grupo del a\u00f1o que viene y ver qu\u00e9 nuevas ideas, formatos y talentos surgen. Si te sientes inspirado para dar vida a tu propio proyecto creativo, explora nuestra completa gama de<\/span> Paneles de se\u00f1alizaci\u00f3n<\/a>, Postales<\/a> y Carpetas <\/a><\/span>para empezar.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Earlier this year, Solopress welcomed Graphic Design students from South Essex College for a behind-the-scenes look at how design becomes print, which we covered in a previous blog post. The visit offered insight into our production workflows and sparked conversations about how printed materials could help students showcase their work more effectively.\u00a0 As those initial […]<\/p>\n","protected":false},"author":134,"featured_media":75579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,960],"tags":[],"class_list":{"0":"post-75576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-exhibitions-trade-shows"},"acf":[],"yoast_head":"\nNew Blood: supporting South Essex College at the D&AD Awards | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"Solopress supported South Essex College students exhibiting at the D&AD New Blood Awards with 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