{"id":7740,"date":"2013-04-12T16:47:19","date_gmt":"2013-04-12T15:47:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=7740"},"modified":"2022-08-27T20:30:50","modified_gmt":"2022-08-27T19:30:50","slug":"imitacion-de-envases","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/print-inspiration\/copycat-packaging\/","title":{"rendered":"Envases de imitaci\u00f3n: \u00bfle han enga\u00f1ado?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Un nuevo estudio de la asociaci\u00f3n de consumidores Which? revela que a los compradores brit\u00e1nicos les molestan los productos de imitaci\u00f3n. Solopress le pregunta si alguna vez ha sido enga\u00f1ado por un envase de imitaci\u00f3n.<\/em><\/h3>\n<p>En los \u00faltimos a\u00f1os, los envases de imitaci\u00f3n se han convertido en un fen\u00f3meno cada vez m\u00e1s frecuente en los principales supermercados y tiendas brit\u00e1nicas. Quiz\u00e1 ya haya visto, o incluso se haya dejado enga\u00f1ar, por esta astuta t\u00e9cnica de marketing. Consiste en que los minoristas \"toman prestado\" el envase f\u00e1cilmente reconocible de los productos de las grandes marcas -ya sea el dise\u00f1o general, los tipos de letra, los colores, el texto, la forma o el tama\u00f1o- para sus productos de marca propia (m\u00e1s baratos). Todo, desde las galletas McVitie's Digestives y el gel de ba\u00f1o Radox hasta la mantequilla Lurpak y las patatas fritas Monster Munch, ha sido imitado por \"secuestradores de marcas\" que ofrecen alternativas m\u00e1s baratas que, a primera vista, parecen id\u00e9nticas a sus marcas favoritas.<\/p>\n<p>Es una pr\u00e1ctica comercial parasitaria que est\u00e1 dando sus frutos. Hoy en d\u00eda, cada c\u00e9ntimo cuenta, ya que los consumidores brit\u00e1nicos, escasos de dinero, intentan equilibrar su presupuesto semanal con el aumento de los precios de los alimentos. Afront\u00e9moslo, Aldi incluso ha realizado una campa\u00f1a publicitaria en televisi\u00f3n utilizando este mismo concepto en los \u00faltimos 12 meses.<\/p>\n<p>Aldi. Como las marcas. S\u00f3lo que m\u00e1s baratas.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00bfPor qu\u00e9 es un problema?<\/strong><\/h2>\n<p>Seg\u00fan una encuesta realizada hoy por Which?, los compradores se sienten confundidos por estos envases de imitaci\u00f3n cada vez m\u00e1s sofisticados y compran por error las versiones de supermercado. Adem\u00e1s, de la quinta parte de los miembros de Which? que revelaron haber experimentado este problema, 30% se sintieron enga\u00f1ados y 38% se sintieron realmente molestos.<\/p>\n<p>Evitar los envases de imitaci\u00f3n es una de las campa\u00f1as puestas en marcha por el grupo de presi\u00f3n Alianza para la Propiedad Intelectual. \"Los envases de imitaci\u00f3n adoptan rasgos distintivos de productos de marcas conocidas para enga\u00f1ar al consumidor\", explica la AFIP. \"El imitador no incurre en ninguno de los costos de inversi\u00f3n que la marca ha gastado durante a\u00f1os para construir su reputaci\u00f3n\".<\/p>\n<p>Es una cuesti\u00f3n que probablemente no desaparecer\u00e1 hasta que los abogados de ambas partes se hayan enfrentado en los tribunales brit\u00e1nicos y europeos. Mientras tanto, aqu\u00ed va un sabio consejo de compra en el que siempre se puede confiar: \u00a1cuidado con el comprador!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brandjacking<\/strong><\/h2>\n<p>\u00bfSer\u00edas capaz de distinguir r\u00e1pidamente entre estos cinco productos parecidos mientras caminas por el pasillo del supermercado?<\/p>\n<p style=\"text-align: center;\"><strong>Mantequilla Lurpak vs. Aldi Norpak<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7746 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-lurpak-norpak-butter.jpg\" alt=\"Envases Lurpak vs Norpak\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Champ\u00fa Herbal Essences vs. Boots Fruit Essence<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7747 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packing-clairol-boots-shampoo.jpg\" alt=\"Envase Herbal Essences vs Boots Fruit Essence\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Johnson's Baby Softwash frente a Morrisons Baby body wash<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-oackaging-johnsons-morrisons-baby-wash.jpg\" alt=\"Envases para beb\u00e9s Johnson&#039;s vs Morrisons\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Pimms vs. Jeeves (de venta en Tesco y Lidl)<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-pimms-jeeves-bottle.jpg\" alt=\"Embalaje Pimms vs Jeeves\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>McVitie's Digestives vs. Digestivos de chocolate Tower Gate<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" alt=\"Envasado de los digestivos McVitie&#039;s vs Tower Gate\" width=\"600\" height=\"374\" \/><\/p>\n<pre>Fuentes de las im\u00e1genes: \u00bfQu\u00e9?<\/pre>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copycat Packaging - Have You Been Fooled?<\/title>\n<meta name=\"description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. 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