{"id":788,"date":"2011-06-07T09:30:09","date_gmt":"2011-06-07T08:30:09","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=788"},"modified":"2021-12-13T14:49:41","modified_gmt":"2021-12-13T14:49:41","slug":"gimnasio-marketing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/es\/business-marketing\/gym-marketing\/","title":{"rendered":"\u00bfC\u00f3mo funciona el marketing de gimnasios y centros de ocio?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Durante la crisis crediticia, las cuotas de los gimnasios se sacrificaron por sky boxes o bicicletas est\u00e1ticas plegables que nunca llegaron a ver la luz del d\u00eda, ya que todo el mundo, en todas partes, decidi\u00f3 ahorrar.<\/em><\/h3>\n<p>No es de extra\u00f1ar que los gimnasios, centros de ocio, clubes de salud y spas tengan que esforzarse al m\u00e1ximo para atraer a nuevos socios y convencer a los antiguos para que vuelvan.<\/p>\n<p>Hoy en d\u00eda, los gimnasios necesitan anunciarse de forma impactante y persuasiva, manteniendo al mismo tiempo sus propios costes muy controlados. Sin embargo, una opci\u00f3n de bajo presupuesto y de bricolaje (es decir, im\u00e1genes predise\u00f1adas y fuentes onduladas de un ordenador personal) o, como nosotros lo llamamos, \"imprimir y rezar\", no transmitir\u00e1 profesionalidad, \u00bfverdad? Al fin y al cabo, si los folletos del gimnasio son caseros, \u00bfc\u00f3mo es la bicicleta est\u00e1tica?<\/p>\n<p>Piense en el tipo de informaci\u00f3n que desea incluir para que sus folletos destaquen entre la multitud. \u00bfTiene alg\u00fan tipo de m\u00e1quina que merezca la pena destacar? <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2007\/may\/05\/healthandwellbeing.features3\">Placas Vibra<\/a> parece ser la novedad, as\u00ed que si dispone de ellas, tal vez sea la mejor forma de destacar su singularidad. Piense tambi\u00e9n en el n\u00famero de m\u00e1quinas que tiene: si tiene m\u00e1s m\u00e1quinas de remo que nadie en la zona, \u00e9se podr\u00eda ser tambi\u00e9n su principal argumento de venta.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-71796 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster-1.jpg\" alt=\"\" width=\"600\" height=\"804\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u00bfOfrecen alg\u00fan tipo de promoci\u00f3n en este momento?  \u00bfQuiz\u00e1 un descuento para socios? \u00bfUn periodo de prueba m\u00e1s corto o un masaje deportivo o una sesi\u00f3n de entrenamiento personal gratuitos? Los folletos funcionan mejor cuando hay una clara llamada a la acci\u00f3n y un marco temporal. Aseg\u00farese de incluir una fecha de finalizaci\u00f3n para transmitir una sensaci\u00f3n de urgencia y conseguir nuevas afiliaciones.<\/p>\n<p>Por \u00faltimo, aseg\u00farese de que sus folletos transmiten el estilo y el enfoque de su gimnasio. \u00bfEs el tipo de local en el que se ofrecen servicios adicionales como restaurante, spa o sala de tratamientos? O si se encuentra en el otro extremo de la balanza, no hay nada malo en dejar claro que es una opci\u00f3n econ\u00f3mica para personas que quieren gastar el dinero que tanto les ha costado ganar en otras cosas, \u00a1quiz\u00e1 en un nuevo vestuario una vez que se han animado a perder todo ese peso!<\/p>\n<p>Antes de imprimir, piense c\u00f3mo va a repartir los folletos. \u00bfVa a pagar a alguien para que los reparta en determinadas zonas o tal vez va a pagar para que se incluyan en la distribuci\u00f3n de un peri\u00f3dico local?<\/p>\n<p>Nuevo dise\u00f1o y <a title=\"Impresi\u00f3n de folletos\" href=\"https:\/\/www.solopress.com\/blog\/es\/folletos-volantes\/\">folletos impresos<\/a> no conseguir\u00e1n que un nuevo miembro del gimnasio (o uno que vuelva) se ponga en forma para la marat\u00f3n de Londres, pero podr\u00edan animar a la gente de todo el mundo a volver a meter la Nintendo Wii Fit en su caja, sacar su viejo equipo de gimnasia, coger champ\u00fa y una toalla y volver a salir, divertirse y sentirse en forma y sano.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":10598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful Gym Marketing - How Does It All Work Out? | Solopress<\/title>\n<meta name=\"description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/gimnasio-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successful Gym Marketing - How Does It All Work Out? | Solopress\" \/>\n<meta property=\"og:description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/es\/marketing-empresarial\/gimnasio-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-07T08:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T14:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1515\" \/>\n\t<meta property=\"og:image:height\" content=\"2029\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Successful gym and leisure centre marketing &#8211; 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