{"id":11498,"date":"2013-11-11T16:44:27","date_gmt":"2013-11-11T16:44:27","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11498"},"modified":"2019-07-05T13:49:53","modified_gmt":"2019-07-05T12:49:53","slug":"lemballage-du-chocolat-au-lait-de-cadbury-fait-peau-neuve","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/art-design\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\/","title":{"rendered":"L'emballage du chocolat Cadbury Dairy Milk fait peau neuve"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Avant de d\u00e9chirer l'emballage dans votre empressement \u00e0 vous d\u00e9lecter de chocolat, regardez \u00e0 nouveau la barre Cadbury Dairy Milk que vous tenez dans votre main. Elle a subtilement chang\u00e9.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11507\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-packaging.jpg\" alt=\"Nouvel emballage de Cadbury Dairy Milk\" width=\"605\" height=\"450\" \/><\/p>\n<p>Comment prendre une marque embl\u00e9matique et cr\u00e9er un design pour l'avenir ? C'est le dilemme auquel a \u00e9t\u00e9 confront\u00e9e l'agence de design londonienne <a title=\"Un design de qualit\u00e9 est un investissement dans votre avenir\" href=\"https:\/\/www.pearlfisher.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00eacheur de perles <\/a>quand les g\u00e9ants du chocolat <strong>Cadbury<\/strong> souhaitait une refonte de son embl\u00e9matique <strong>Lait de vache<\/strong> marque.<\/p>\n<p>Les esprits cr\u00e9atifs de Pearlfisher ont \u00e9t\u00e9 inspir\u00e9s par l'id\u00e9e de \"dire ce que l'on voit\", en rempla\u00e7ant les photos originales des produits sur le site web de Pearlfisher. <strong>l'emballage<\/strong> avec des \"expressions ludiques, imaginatives et joyeuses\" de chaque saveur et caract\u00e8re unique de la gamme Cadbury's Dairy Milk.<\/p>\n<p>\u00c0 l'instar du r\u00e9cent rebranding mondial de McDonald's, l'emballage de Cadbury's Dairy Milk comportera \u00e9galement des codes QR. En les scannant avec leur smartphone, les consommateurs pourront t\u00e9l\u00e9charger un \"contenu joyeux\" surprise, con\u00e7u par l'\u00e9quipe de Cadbury pour les aider \u00e0 sourire.<\/p>\n<h2>Comparaison<\/h2>\n<p>Voici la derni\u00e8re refonte de l'emballage de Cadbury Dairy Milk :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11500\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-design.jpg\" alt=\"Nouveau design de l&#039;emballage de Cadbury Dairy Milk\" width=\"605\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11499\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-branding.jpg\" alt=\"Nouvelle marque pour Cadbury Dairy Milk\" width=\"605\" height=\"450\" \/><\/p>\n<p>Voici le pr\u00e9c\u00e9dent emballage de Cadbury Dairy Milk, \u00e9galement cr\u00e9\u00e9 par Pearlfisher en 2009 (l'image de l'ancienne version est attribu\u00e9e \u00e0 Design Week) :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11501\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-old-design.jpg\" alt=\"Cadbury Dairy Milk : conception d&#039;un ancien emballage\" width=\"482\" height=\"241\" \/><\/p>\n<p>Apr\u00e8s la d\u00e9b\u00e2cle du nouveau logo de Yahoo ! au d\u00e9but de l'automne, le dernier travail de Pearlfisher est une le\u00e7on parfaite pour redessiner l'identit\u00e9 d'une marque connue de la bonne mani\u00e8re. Pourvu que Cadbury ne modifie pas la saveur - ou la taille - de la barre de chocolat elle-m\u00eame !<\/p>\n<h2>Emballage Cadbury<\/h2>\n<p>Pearlfisher a mis en ligne sur YouTube une vid\u00e9o promotionnelle de 2 minutes pr\u00e9sentant sa nouvelle collaboration avec Cadbury en mati\u00e8re d'emballage :<\/p>\n<div class=\"youtube-embed\" data-video_id=\"ef0HQp_ZHAE\"><iframe loading=\"lazy\" title=\"Cadbury Dairy Milk\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ef0HQp_ZHAE?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[890],"class_list":{"0":"post-11498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress<\/title>\n<meta name=\"description\" content=\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. It\u2019s subtlety changed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/design-dart\/lemballage-du-chocolat-au-lait-de-cadbury-fait-peau-neuve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress\" \/>\n<meta property=\"og:description\" content=\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. It\u2019s subtlety changed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/fr\/design-dart\/lemballage-du-chocolat-au-lait-de-cadbury-fait-peau-neuve\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-11T16:44:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-05T12:49:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-packaging1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"605\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Cadbury Dairy Milk chocolate packaging gets new look\",\"datePublished\":\"2013-11-11T16:44:27+00:00\",\"dateModified\":\"2019-07-05T12:49:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/\"},\"wordCount\":281,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/cadbury-dairy-milk-new-packaging1.jpg\",\"keywords\":[\"Branding\"],\"articleSection\":[\"Art &amp; Design\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/\",\"name\":\"Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/cadbury-dairy-milk-new-packaging1.jpg\",\"datePublished\":\"2013-11-11T16:44:27+00:00\",\"dateModified\":\"2019-07-05T12:49:53+00:00\",\"description\":\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. 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