{"id":12926,"date":"2013-12-30T12:04:08","date_gmt":"2013-12-30T12:04:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=12926"},"modified":"2019-05-15T21:09:31","modified_gmt":"2019-05-15T20:09:31","slug":"la-nouvelle-campagne-publicitaire-anti-tabac-est-une-nouvelle-fois-choquante","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/print-inspiration\/new-anti-smoking-advertising-campaign-is-another-shocker\/","title":{"rendered":"La nouvelle campagne publicitaire antitabac est une nouvelle fois choquante"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>La campagne publicitaire du NHS Smokefree Health Harms met en \u00e9vidence les effets toxiques du tabagisme sur le c\u0153ur, le cerveau et les poumons. Et ce n'est pas beau \u00e0 voir.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12929\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-smokefree-health-harms-poster-advertising-campaign.jpg\" alt=\"Campagne d&#039;affichage du NHS Smokefree\" width=\"650\" height=\"325\" \/><\/p>\n<p>\u00c0 la p\u00e9riode de l'ann\u00e9e o\u00f9 la plupart des fumeurs envisagent s\u00e9rieusement d'arr\u00eater de fumer, Public Health England et le NHS rappellent de mani\u00e8re non subtile pourquoi il s'agit probablement d'une r\u00e9solution du Nouvel An qui m\u00e9rite d'\u00eatre prise - et tenue jusqu'au bout.<\/p>\n<p>Les <strong>Campagne publicitaire du NHS Smokefree Health Harms (en anglais)<\/strong> met en \u00e9vidence les graves dommages que le tabagisme cause \u00e0 l'organisme. Utilisant des images de synth\u00e8se, le spot t\u00e9l\u00e9vis\u00e9 montre le flux de sang sale provoqu\u00e9 par l'inhalation des produits chimiques dangereux contenus dans les cigarettes, tels que les poisons hautement toxiques que sont l'arsenic et le cyanure. Ces substances chimiques p\u00e9n\u00e8trent dans la circulation sanguine et endommagent les principaux organes du corps, notamment le c\u0153ur, les poumons et le cerveau.<\/p>\n<p>Le cerveau est particuli\u00e8rement vuln\u00e9rable \u00e0 ces toxines, ce qui entra\u00eene un d\u00e9clin plus rapide des fonctions et un risque accru d'accident vasculaire c\u00e9r\u00e9bral et de d\u00e9mence. Des recherches publi\u00e9es dans le New England Journal of Medicine montrent que les fumeurs ont deux fois plus de chances de mourir d'un accident vasculaire c\u00e9r\u00e9bral que les non-fumeurs.<\/p>\n<p>\"Nous connaissons les effets graves du tabagisme sur le c\u0153ur et les poumons, mais les fumeurs doivent \u00eatre conscients des dommages potentiels caus\u00e9s au cerveau et \u00e0 d'autres organes vitaux par les toxines contenues dans les cigarettes et qui p\u00e9n\u00e8trent dans le sang\", d\u00e9clare le m\u00e9decin en chef, le professeur Dame Sally Davies. \"Le tabagisme est la principale cause de d\u00e9c\u00e8s pr\u00e9matur\u00e9, un fumeur sur deux mourant pr\u00e9matur\u00e9ment de maladies li\u00e9es au tabagisme, et il est extr\u00eamement inqui\u00e9tant de constater que les gens sous-estiment encore les effets n\u00e9fastes du tabagisme sur la sant\u00e9\".<\/p>\n<p>\"Toutefois, les fumeurs qui souhaitent arr\u00eater de fumer en cette nouvelle ann\u00e9e ne doivent pas se laisser abattre\", ajoute-t-elle. \"Dans les cinq ans qui suivent l'arr\u00eat du tabac, le risque d'accident vasculaire c\u00e9r\u00e9bral peut \u00eatre ramen\u00e9 au m\u00eame niveau que celui d'un non-fumeur \u00e0 vie.<\/p>\n<h2>Campagne publicitaire choquante<\/h2>\n<p>La nouvelle campagne Smokefree est soutenue par le spot t\u00e9l\u00e9vis\u00e9 susmentionn\u00e9 - cliquez sur le bouton \"play\" ci-dessous pour en voir la version YouTube - ainsi que par des panneaux d'affichage, des affiches, des d\u00e9pliants et divers outils de marketing num\u00e9rique.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"c6Ul9QIfBno\"><iframe loading=\"lazy\" title=\"Chaque fois que vous fumez, votre sang s&#039;\u00e9paissit et se salit de toxines.\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/c6Ul9QIfBno?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>Recherche Smokefree Online<\/h2>\n<p>Le NHS esp\u00e8re que si vous voyez les dommages que le tabagisme cause \u00e0 votre corps, vous aurez envie d'arr\u00eater. C'est pourquoi il a \u00e9galement mis en place le service gratuit d'information sur le tabagisme. <a title=\"Informations et soutien pour les fumeurs qui souhaitent arr\u00eater de fumer\" href=\"https:\/\/www.nhs.uk\/smokefree\" target=\"_blank\" rel=\"noopener noreferrer\">Site web du NHS Smokefree<\/a> et d'autres ressources pour aider les gens \u00e0 arr\u00eater de fumer.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12932\" title=\"NHS Quit Smoking A5 leaflet (en anglais)\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-leaflet-a5-front.jpg\" alt=\"NHS Quit Smoking leaflet A5 front\" width=\"470\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12933\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-leaflet-a5-back.jpg\" alt=\"NHS Quit Smoking leaflet A5 back\" width=\"470\" height=\"650\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12934\" title=\"Poster NHS Quit Smoking A4\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-poster-a4.jpg\" alt=\"Poster NHS Quit Smoking A4\" width=\"468\" height=\"650\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-12926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Anti-Smoking Advertising Campaign Is Another Shocker - Solopress<\/title>\n<meta name=\"description\" content=\"NHS Smokefree Health Harms advertising campaign highlights the toxic effect of smoking on the heart, brain and lungs. 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