{"id":12951,"date":"2014-01-02T09:52:47","date_gmt":"2014-01-02T09:52:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=12951"},"modified":"2019-06-20T16:28:54","modified_gmt":"2019-06-20T15:28:54","slug":"idees-marketing-affaires-pour-les-cupcakes-succulents","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/scrumptious-cupcake-business-marketing-ideas\/","title":{"rendered":"30 id\u00e9es marketing succulentes pour votre entreprise de cupcakes"},"content":{"rendered":"
<\/div>

<\/p>\n

Cr\u00e9er sa propre entreprise de cupcakes est un moyen amusant de se faire un peu d'argent suppl\u00e9mentaire. Mais dans un march\u00e9 aussi concurrentiel, comment sortir du lot ? Solopress a quelques conseils marketing savoureux pour vous aider \u00e0 rendre le monde meilleur...<\/em><\/h3>\n

\"Banni\u00e8re<\/p>\n

1. Notre conseil le plus simple et le plus crucial \u00e0 transmettre \u00e0 tout nouveau chef d'entreprise est le suivant : assurez-vous d'avoir un produit incroyablement bon avant de commencer \u00e0 r\u00eaver de le promouvoir.<\/p>\n

2. R\u00e9fl\u00e9chissez \u00e0 un nom id\u00e9al pour votre entreprise de cupcakes. Il faut que les gens s'en souviennent.<\/p>\n

3. Prenez des photos professionnelles de vos petits g\u00e2teaux. Vos cupcakes doivent \u00eatre aussi beaux que bons.<\/p>\n

4. Regardez partout pour vous inspirer en permanence de nouvelles recettes et de nouveaux mod\u00e8les de cupcakes int\u00e9ressants. Vos cupcakes doivent \u00eatre aussi bons qu'ils sont beaux.<\/p>\n

Pour une inspiration instantan\u00e9e en mati\u00e8re de conception de cupcakes, consultez notre page d'accompagnement. 18 designs de cupcakes de la culture pop incroyablement savoureux<\/a> article de blog.<\/p>\n

5. Dressez la liste de tous les ingr\u00e9dients contenus dans vos petits g\u00e2teaux, en particulier si des noix ou des huiles de noix sont utilis\u00e9es dans la recette.<\/p>\n

6. Si vous le pouvez, ajoutez \u00e0 votre menu des cupcakes sp\u00e9ciaux sans noix, gluten, produits laitiers ou soja, afin d'offrir \u00e0 vos clients le plus grand choix possible d'options d'achat. Pourquoi ne pas \u00e9galement tester des versions hypocaloriques de vos cupcakes les plus populaires ?<\/p>\n

7. Concevoir un logo professionnel \u00e0 utiliser dans tous vos supports promotionnels tels que cartes de visite<\/a>, d\u00e9pliants<\/a>affiches, autocollants, banni\u00e8res \u00e0 rouleaux<\/a>La plupart des logos d'entreprises de cupcakes ont un aspect sucr\u00e9 et color\u00e9. La plupart des logos d'entreprises de cupcakes ont un aspect doux et color\u00e9.<\/p>\n

8. Imprimez votre logo, vos coordonn\u00e9es et l'adresse de votre site web sur vos bo\u00eetes \u00e0 cupcakes - ou imprimez-les sur des autocollants \u00e0 la place.<\/p>\n

9. Offrez des \u00e9chantillons gratuits de vos petits g\u00e2teaux. Ciblez les bonnes personnes, celles qui prennent des d\u00e9cisions d'achat pour un groupe plus important. Les assistants personnels, les chefs de bureau, les organisateurs de mariages ou d'\u00e9v\u00e9nements, par exemple, vous permettront d'en avoir pour votre argent.<\/p>\n

10. Apportez vos cupcakes dans les magasins locaux, les foires, les festivals et les march\u00e9s de producteurs pour les vendre. Un centre commercial ou une galerie marchande \u00e0 proximit\u00e9 dispose-t-il d'une location \u00e0 court terme d'un stand de vente \u00e0 bas prix ?<\/p>\n

11. Demandez gentiment \u00e0 vos clients de vous donner un t\u00e9moignage \u00e9logieux sur la qualit\u00e9 de vos cupcakes. Dans l'id\u00e9al, ces avis de clients devraient \u00eatre publi\u00e9s sur leurs propres profils de m\u00e9dias sociaux sur des sites tels que Twitter ou Facebook, ou sur un site web sp\u00e9cialis\u00e9 dans les avis ou un forum en ligne.<\/p>\n

12. Utilisez ces citations sur votre site web et dans vos brochures pour inciter les acheteurs potentiels \u00e0 effectuer leur premier achat chez vous.<\/p>\n

13. Essayez diff\u00e9rentes offres sp\u00e9ciales telles que 10% sur votre premi\u00e8re commande de cupcakes ou achetez-en un, obtenez-en un gratuitement, afin de d\u00e9terminer celle qui convient le mieux \u00e0 votre entreprise.<\/p>\n

14. Bloguez et Tweetez sur les nouvelles recettes, les nouvelles id\u00e9es de d\u00e9coration de cupcakes et les nouvelles promotions.<\/p>\n

15. Voyez si vous pouvez vous associer \u00e0 d'autres entreprises locales pour promouvoir mutuellement vos activit\u00e9s ou offrir une r\u00e9duction sur les commandes en gros. Peut-\u00eatre qu'un agent immobilier local aimerait distribuer une bo\u00eete gratuite de cupcakes gourmands lorsqu'il ach\u00e8te ou vend une propri\u00e9t\u00e9 pour un client ? N'oubliez pas d'inclure dans la bo\u00eete une carte de visite, un autocollant ou un coupon pour votre propre entreprise de cupcakes.<\/p>\n

16. Inscrivez vos clients \u00e0 une lettre d'information \u00e9lectronique mensuelle ou bimensuelle. Une fois que vous avez suffisamment de fanatiques de cupcakes sur votre liste de diffusion, pourquoi ne pas passer \u00e0 une fr\u00e9quence hebdomadaire ?<\/p>\n

17. Offrir des ch\u00e8ques-cadeaux ou des paniers-cadeaux de cupcakes comme prix pour des \u00e9v\u00e9nements caritatifs et des tombolas.<\/p>\n

18. Organisez des cours de d\u00e9coration de petits g\u00e2teaux. Veillez \u00e0 ce que ces cours soient adapt\u00e9s aux enfants, afin qu'ils constituent une activit\u00e9 amusante et une destination ludo-\u00e9ducative incontournable pour toute la famille.<\/p>\n

19. Organisez r\u00e9guli\u00e8rement des cours de d\u00e9coration de cupcakes sur un th\u00e8me particulier, bas\u00e9 sur l'actualit\u00e9, afin d'attirer de nouvelles t\u00eates et d'encourager le retour des anciens participants. Les th\u00e8mes peuvent \u00eatre bas\u00e9s sur tout ce qui est populaire \u00e0 ce moment-l\u00e0, comme Halloween, No\u00ebl, P\u00e2ques, la Coupe du monde, les Jeux olympiques, une nouvelle superproduction cin\u00e9matographique ou l'anniversaire d'une \u00e9mission de t\u00e9l\u00e9vision pr\u00e9f\u00e9r\u00e9e comme Doctor Who<\/a> ou Coronation Street. N'oubliez pas de promouvoir ces \u00e9v\u00e9nements th\u00e9matiques \u00e0 l'aide de tous vos supports habituels (imprim\u00e9s, courriels et m\u00e9dias sociaux).<\/p>\n

20. Parrainer un groupe communautaire local, une \u0153uvre de bienfaisance ou une \u00e9quipe sportive.<\/p>\n

21. Organiser des concours de d\u00e9coration de petits g\u00e2teaux.<\/p>\n

22. Ajoutez un service de restauration ou de livraison \u00e0 domicile ou au bureau \u00e0 votre entreprise de cupcakes.<\/p>\n

23. Permettre aux clients de commander et de personnaliser leurs cupcakes sur votre site web.<\/p>\n

24. Le cupcake de la semaine ou du mois est un excellent moyen de promouvoir un nouveau design ou une nouvelle recette de cupcake. C'est une excellente occasion de tester une combinaison inhabituelle d'ingr\u00e9dients, de saveurs ou d'id\u00e9es de conception pour voir si vos clients en redemandent.<\/p>\n

25. Marquez correctement #hashtag tous vos tweets sur Twitter et vos photos sur Instagram ou Pinterest. Cela vous aidera \u00e0 attirer un public plus large sur ces r\u00e9seaux de m\u00e9dias sociaux.<\/p>\n

26. T\u00e9l\u00e9chargez sur YouTube des astuces et des tutoriels vid\u00e9o utiles pour la d\u00e9coration de cupcakes. Encouragez les internautes \u00e0 poser des questions sur la pr\u00e9paration des cupcakes - offrez-leur en retour une aide experte, des conseils et des astuces d'initi\u00e9s, voire cr\u00e9ez une nouvelle vid\u00e9o qui r\u00e9ponde \u00e0 leur question sp\u00e9cifique.<\/p>\n

27. De m\u00eame, si on vous le demande, donnez des conseils aux cr\u00e9ateurs de cupcakes en herbe dans la section des commentaires de vos blogs et de vos publications sur les m\u00e9dias sociaux.<\/p>\n

28. Envoyez des \u00e9chantillons de vos cupcakes aux journalistes gastronomiques, aux blogueurs et aux journaux locaux.<\/p>\n

29. Apportez une s\u00e9lection de vos d\u00e9licieux cupcakes \u00e0 des f\u00eates, des mariages, des baby showers, des r\u00e9unions d'affaires ou des \u00e9v\u00e9nements de r\u00e9seautage - on ne sait jamais qui sera l\u00e0 !<\/p>\n

30. Demandez \u00e0 vos clients quel type de petits g\u00e2teaux ils aimeraient que vous fassiez \u00e0 l'avenir. Les cartes de commentaires sont un excellent moyen de le faire, car vous pouvez \u00e9galement r\u00e9colter les coordonn\u00e9es qui y figurent pour les ajouter \u00e0 vos listes de marketing direct en vue de communications ult\u00e9rieures par courrier \u00e9lectronique ou postal.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-12951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n30 Scrumptious Marketing Ideas For Your Cupcake Business | Solopress<\/title>\n<meta name=\"description\" content=\"Starting up your own cupcake business is a fun way to bring in a little extra cash. 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