{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-best-ever-print-ads","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh - les meilleures publicit\u00e9s imprim\u00e9es de tous les temps"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Alors que les fans de Macintosh c\u00e9l\u00e8brent aujourd'hui les 30<sup>th<\/sup> anniversaire de l'ordinateur r\u00e9volutionnaire d'Apple, Solopress revient sur les meilleures publicit\u00e9s imprim\u00e9es du Mac...<\/em><\/h3>\n<p>Solidement \u00e9tabli comme l'ordinateur personnel de pr\u00e9dilection des graphistes, le <strong>Apple Macintosh<\/strong> a, sans surprise, toujours fait parler d'elle dans le monde de la publicit\u00e9 imprim\u00e9e. Aujourd'hui encore, <a title=\"www.apple.com\" href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple Inc.<\/a> ne s'appuie pas sur des sites comme Facebook ou Twitter pour promouvoir ses derniers logiciels.<\/p>\n<h3><strong>Testez un Macintosh.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13714\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/test-drive-a-macintosh-print-advert.jpg\" alt=\"Testez les publicit\u00e9s imprim\u00e9es sur Macintosh\" width=\"540\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13715\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/take-home-a-macintosh-print-advert.jpg\" alt=\"Ramenez chez vous une publicit\u00e9 pour l&#039;impression de Macintosh\" width=\"465\" height=\"640\" \/><\/p>\n<p style=\"text-align: right;\">Images Source : Marketing Directo et Reddit<\/p>\n<p>Voici deux des premi\u00e8res publicit\u00e9s imprim\u00e9es pour le Macintosh, qui incitent les gens \u00e0 essayer pour la premi\u00e8re fois le nouvel ordinateur domestique et professionnel d'Apple. La premi\u00e8re publicit\u00e9 utilise des images audacieuses pour planter le d\u00e9cor et attirer l'attention du spectateur. Elle est ensuite compl\u00e9t\u00e9e par une colonne de relations publiques plus d\u00e9taill\u00e9e et plus convaincante dans la deuxi\u00e8me publicit\u00e9, qui pr\u00e9sente l'astuce d'Apple, \u00e0 savoir un \"essai de l'ordinateur de bureau\", \u00e0 des clients potentiels. Il est facile d'oublier que le Mac a \u00e9t\u00e9 une exp\u00e9rience v\u00e9ritablement r\u00e9volutionnaire pour de nombreux v\u00e9t\u00e9rans de la micro-informatique en 1984, sans parler du grand public. Avant le Mac, les ordinateurs n'avaient g\u00e9n\u00e9ralement pas de souris pour les contr\u00f4ler.<\/p>\n<h3><strong>Je pense, donc iMac.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13717\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard.jpg\" alt=\"Je pense donc que la publicit\u00e9 sur le panneau d&#039;affichage de l&#039;iMac\" width=\"600\" height=\"369\" \/><\/p>\n<p style=\"text-align: right;\">Source de l'image : Advertolog<\/p>\n<p>Ce panneau publicitaire de 1999 pour l'iMac d'Apple, r\u00e9alis\u00e9 par l'agence TBWA, est un clin d'\u0153il au slogan publicitaire d'Ogilvy &amp; Mather \"Je pense, donc IBM\" de 1988. Cette agence de publicit\u00e9 a b\u00e9n\u00e9fici\u00e9 d'une longue et fructueuse collaboration avec Apple au fil des ans. Les bureaux de Los Angeles de <a title=\"Division am\u00e9ricaine de l&#039;agence de publicit\u00e9 TBWA Worldwide\" href=\"http:\/\/tbwachiatday.com\" target=\"_blank\" rel=\"noopener noreferrer\">TBWA\\Chiat\\Day<\/a> a \u00e9galement cr\u00e9\u00e9 le c\u00e9l\u00e8bre slogan publicitaire \"Think different\" pour Apple en 1997 (voir ci-dessous pour plus de d\u00e9tails).<\/p>\n<h3><strong>PC vs. Mac<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13718\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/peep-show-mac-vs-pc-print-ads.jpg\" alt=\"Publicit\u00e9 imprim\u00e9e Peep Show Mac vs PC\" width=\"487\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">Source de l'image : Reddit<\/p>\n<p>Les com\u00e9diens du Peep Show, David Mitchell et Robert Webb, sont apparus dans les versions britanniques de la populaire et longue campagne publicitaire d'Apple, PC vs Mac, dans la presse \u00e9crite, \u00e0 la t\u00e9l\u00e9vision et au cin\u00e9ma.<\/p>\n<h3><strong>Chic. Pas geek.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13720\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/chic-not-geek-print-advertising.jpg\" alt=\"Publicit\u00e9 imprim\u00e9e Chic Not geek\" width=\"650\" height=\"365\" \/><\/p>\n<p style=\"text-align: right;\">Source de l'image : Mac Life<\/p>\n<p>L'iMac a marqu\u00e9 le d\u00e9but de la strat\u00e9gie d'Apple en mati\u00e8re de produits et de marketing visant \u00e0 s'\u00e9loigner des utilisateurs de Macintosh les plus assidus et \u00e0 courtiser les masses pour obtenir de tr\u00e8s grosses sommes d'argent$. Cette strat\u00e9gie a bien entendu abouti au d\u00e9veloppement et \u00e0 la commercialisation de l'iPod, d'iTunes, de l'iPhone et de l'iPad, ainsi qu'\u00e0 la domination d'Apple sur les march\u00e9s des lecteurs de musique, des applications, des smartphones et des tablettes, qui s'est chiffr\u00e9e \u00e0 plusieurs milliards de dollars au cours de la derni\u00e8re d\u00e9cennie.<\/p>\n<h3><strong>Pensez diff\u00e9remment.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13722\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/albert-einstein-think-different-poster.jpg\" alt=\"Poster Albert Einstein Think Different\" width=\"459\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">Source de l'image : Ceci n'est pas de la PUBLICIT\u00c9<\/p>\n<p>La s\u00e9rie de publicit\u00e9s imprim\u00e9es et d'affiches promotionnelles Think Different, acclam\u00e9e par la critique et con\u00e7ue une fois de plus par TBWA\\Chiat\\Day, associe Apple \u00e0 des personnalit\u00e9s c\u00e9l\u00e8bres telles qu'Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles et Pablo Picasso.<\/p>\n<h3><strong>iCandy.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13723\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/icandy-imac-print-ad.jpg\" alt=\"iCandy Apple iMac publicit\u00e9s imprim\u00e9es\" width=\"465\" height=\"621\" \/><\/p>\n<p style=\"text-align: right;\">Source de l'image : Marketing Directo<\/p>\n<p>Les variations color\u00e9es disponibles dans la gamme iMac ont \u00e9t\u00e9 magnifiquement illustr\u00e9es dans cette campagne d'affichage et de publicit\u00e9 imprim\u00e9e d'Apple.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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