{"id":19764,"date":"2014-07-07T16:43:36","date_gmt":"2014-07-07T15:43:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=19764"},"modified":"2020-07-29T08:34:23","modified_gmt":"2020-07-29T07:34:23","slug":"6-signes-daffaires-astucieux","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/6-clever-business-signs\/","title":{"rendered":"6 enseignes commerciales astucieuses"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Devanture de magasin <strong>enseignes d'entreprise<\/strong> doivent attirer l'attention. Le but est d'attirer les clients potentiels ! Malheureusement, nombre d'entre eux sont ennuyeux et ternes. Ce n'est pas le cas de celles-ci. Intelligents et amusants, ils attirent l'attention.\u00a0<\/em><\/h3>\n<h2>1. <a href=\"https:\/\/www.tonydivinotoyota.com\/\">Tony Divine Toyota<\/a>.<\/h2>\n<p>Bien qu'il ne s'agisse pas d'une conception particuli\u00e8rement originale, le point de vue humoristique de ce panneau d'affichage est parfaitement mis en valeur. Il serait difficile de ne pas remarquer ce panneau.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19774 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/upside-down-business-solopress.jpg\" alt=\"Un panneau d&#039;affichage \u00e0 l&#039;envers dans les enseignes commerciales am\u00e9ricaines\" width=\"600\" height=\"274\" \/><\/p>\n<h2>2. Pousser ou tirer ?<\/h2>\n<p>Vous est-il d\u00e9j\u00e0 arriv\u00e9 d'\u00eatre bloqu\u00e9 \u00e0 la porte d'entr\u00e9e d'un magasin et d'\u00eatre la personne qui tire alors qu'il faudrait pousser ? Le pire, c'est lorsque les portes indiquent \"pousser\" ou \"tirer\", mais qu'elles peuvent en fait aller dans les deux sens. Quelle confusion ! Ce petit panneau est plein d'esprit et utile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19773\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/push-pull-business-solopress.jpg\" alt=\"Enseigne de porte de vitrine \u00e0 pousser ou \u00e0 tirer\" width=\"600\" height=\"600\" \/><\/p>\n<h2>3. Sommes-nous arriv\u00e9s ? Je meurs de faim !<\/h2>\n<p>Si ces publicit\u00e9s simplistes de McDonalds ne sont pas particuli\u00e8rement jolies, l'id\u00e9e qui les sous-tend est intelligente. La publicit\u00e9 de la cha\u00eene de restauration rapide est synonyme d'envie instantan\u00e9e de manger un hamburger, que l'on ait eu faim ou non quelques instants auparavant. C'est pourquoi la pr\u00e9sence d'un panneau tous les trois m\u00e8tres est judicieuse.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19771\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/mcds-business-solopress.jpg\" alt=\"En sommes-nous arriv\u00e9s l\u00e0 ? Publicit\u00e9 McDonald&#039;s\" width=\"600\" height=\"385\" \/><\/p>\n<h2>4. V\u00e9rifiez votre vue.<\/h2>\n<p>La publicit\u00e9 \u00e0 l'ext\u00e9rieur du cabinet de cet optom\u00e9triste n'indique peut-\u00eatre pas le nom ou les coordonn\u00e9es de l'entreprise, mais on voit imm\u00e9diatement ce qu'elle fait. Si vous vous surprenez \u00e0 plisser les yeux devant cette publicit\u00e9, il est peut-\u00eatre temps de proc\u00e9der \u00e0 un examen ophtalmologique.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19769\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/eye-exam-business-solopress.jpg\" alt=\"Enseigne commerciale astucieuse pour l&#039;examen des yeux\" width=\"600\" height=\"799\" \/><\/p>\n<h2>5. Ah, Go On.<\/h2>\n<p>En jouant sur la prononciation de la c\u00e9l\u00e8bre ville tha\u00eflandaise, Air Asia se fait remarquer avec ce panneau minimaliste. Cela vous inciterait-il \u00e0 prendre un vol avec eux ?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19772\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/phucket-business-solopress.jpg\" alt=\"Panneau d&#039;entreprise pour les voyages de vacances Phucket\" width=\"600\" height=\"450\" \/><\/p>\n<h2>6. Centre d'accueil de jour pour les maris.<\/h2>\n<p>Pour tous les \"autres moiti\u00e9s\" qui ont envie de boire quelques pintes pendant que leur femme fait les courses, la cr\u00e8che pour hommes est g\u00e9niale. La cl\u00e9 du succ\u00e8s pour un pub qui envisagerait une affiche similaire est de la formuler de mani\u00e8re \u00e0 ce qu'elle ressemble \u00e0 son id\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19770\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/husband-centre-business-solopress.jpg\" alt=\"Enseigne de la garderie pour mari\" width=\"600\" height=\"872\" \/><\/p>\n<p>Des \u00e9tudes r\u00e9centes ont montr\u00e9 qu'au moins 50% des consommateurs apprennent l'existence d'une entreprise par le biais de sa signalisation sur place, contre 33% qui viennent sur la base d'une recommandation et seulement 1% qui ont \u00e9t\u00e9 attir\u00e9s par une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e.<\/p>\n<p>La majorit\u00e9 de vos clients vivent dans un rayon de 5 miles autour de votre entreprise et 33% d'entre eux l'apprennent par le biais de l'affichage (contre 10% par le biais d'autres publicit\u00e9s).<\/p>\n<h2>Imprimez votre propre signe d'esprit :<\/h2>\n<p>Le remplacement de la signalisation de votre vitrine peut \u00e0 lui seul augmenter vos profits de plus de 7% ! Faites-vous remarquer gr\u00e2ce \u00e0 des <a href=\"https:\/\/www.solopress.com\/blog\/fr\/affiches\/\">impression d'affiches<\/a>, <a title=\"Banni\u00e8res \u00e0 rouleau Solopress \" href=\"https:\/\/www.solopress.com\/blog\/fr\/vinyl-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">banni\u00e8res en vinyle <\/a>ou <a title=\"A-board Solopress panneau sandwich publicitaire\" href=\"https:\/\/www.solopress.com\/blog\/fr\/a-boards\/\" target=\"_blank\" rel=\"noopener noreferrer\">a-board<\/a> et attirer les entreprises locales d\u00e8s aujourd'hui.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":19910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-19764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Clever Business Signs | Solopress<\/title>\n<meta name=\"description\" content=\"Whether they&#039;re eye catching for their beautiful design or witty slogans, these business signs demand to be noticed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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