{"id":21191,"date":"2014-07-22T12:06:42","date_gmt":"2014-07-22T11:06:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=21191"},"modified":"2019-05-29T21:31:59","modified_gmt":"2019-05-29T20:31:59","slug":"jeux-du-commonwealth","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/commonwealth-games\/","title":{"rendered":"Plus d'une d\u00e9cennie de marketing - les Jeux du Commonwealth"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Laissez le <strong>jeux<\/strong> commencer ! En tant que <strong>Glasgow<\/strong> se pr\u00e9pare \u00e0 11 jours de <strong>histoire du sport<\/strong>Nous nous penchons sur son <strong>l'histoire de la commercialisation ;<\/strong>\u00a0pass\u00e9 et pr\u00e9sent.<\/em><\/h3>\n<p><a href=\"https:\/\/thecgf.com\/\"><strong>Les Jeux du Commonwealth<\/strong><\/a>: l'un des <strong>les \u00e9v\u00e9nements sportifs les plus embl\u00e9matiques du monde<\/strong> qui doit avoir lieu tous les 4 ans, est sur le point de d\u00e9marrer en <strong>Glasgow ;<\/strong>\u00a0mais comment son <strong>marketing<\/strong> jusqu'\u00e0 pr\u00e9sent prouv\u00e9e par rapport \u00e0 celle d'autres pays <strong>l'organisation des jeux<\/strong>\u00a0? Jetons un coup d'\u0153il.<\/p>\n<p>Comme le rapporte MarketingWeek, les sponsors des Jeux du Commonwealth de 2014 sont pr\u00eats \u00e0 miser sur les \u00e9v\u00e9nements \u00e0 venir - apr\u00e8s les l\u00e9gers doutes suscit\u00e9s par les Jeux de Delhi en 2010, qui ont sans doute \u00e9t\u00e9 un \u00e9chec sur le plan du marketing.<\/p>\n<p>Glasgow n'a pas son pareil pour raviver la passion du sport, maintenant que la Coupe du monde de football au Br\u00e9sil est termin\u00e9e. Les leaders mondiaux du marketing, comme Adidas, ont atteint un chiffre d'affaires de 1,6 milliard de livres sterling \u00e0 la suite des publicit\u00e9s sportives qu'ils ont diffus\u00e9es pendant le tournoi.<\/p>\n<p>Cela signifie-t-il qu'il y aura un d\u00e9nouement avant Glasgow ? Quel est le degr\u00e9 d'excitation <em>est<\/em> le monde pour \u00e7a ? Comme l'ont rapport\u00e9 de nombreux m\u00e9dias, l'\u00e9lan en \u00c9cosse monte en fl\u00e8che \u00e0 la suite de flash mobs, d'entreprises locales qui se mettent dans l'ambiance et de nombreux passages dans l'\u00e9mission The One Show de la BBC.<\/p>\n<h2>Les Jeux du Commonwealth : Glasgow 2014<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21195\" style=\"text-align: center; background-color: transparent;\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/glasgow-commonwealth-games-2014-poster.jpg\" alt=\"Une image du logo et de la banni\u00e8re marketing des Jeux du Commonwealth de 2014 \u00e0 Glasgow pr\u00e9sente un fond blanc et des photos pixellis\u00e9es d&#039;athl\u00e8tes c\u00e9l\u00e8bres susceptibles de participer \u00e0 la comp\u00e9tition. \" width=\"600\" height=\"250\" \/><\/p>\n<figure id=\"attachment_21197\" aria-describedby=\"caption-attachment-21197\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21197\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Advert.jpg\" alt=\"Panneau d&#039;affichage pour les Jeux du Commonwealth de Glasgow 2014 pr\u00e9sentant les visages de Jessica Ennis et Nicola Adams sur la fa\u00e7ade de l&#039;ar\u00e8ne.\" width=\"600\" height=\"308\" \/><figcaption id=\"caption-attachment-21197\" class=\"wp-caption-text\">Panneau d'affichage officiel des Jeux du Commonwealth de Glasgow 2014<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/itMWcgwRSgA\" width=\"600\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Les Jeux du Commonwealth : Delhi 2010<\/h2>\n<figure id=\"attachment_21199\" aria-describedby=\"caption-attachment-21199\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Logo.jpg\" alt=\"Le logo des Jeux du Commonwealth de Delhi 2010 est sur fond blanc avec une spirale compos\u00e9e de personnes multicolores.\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-21199\" class=\"wp-caption-text\">Les Jeux du Commonwealth : Logo officiel de Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/irL7QhrpF8s?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_21205\" aria-describedby=\"caption-attachment-21205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21205 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Billboard.jpg\" alt=\"Un panneau d&#039;affichage officiel pour Delhi 2010, sur fond bleu fonc\u00e9, montre une \u00e9quipe de cyclistes traversant un arc de cercle.\" width=\"600\" height=\"465\" \/><figcaption id=\"caption-attachment-21205\" class=\"wp-caption-text\">Le panneau d'affichage officiel des Jeux du Commonwealth de Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/BYWDlO6VmBI?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Les Jeux du Commonwealth : Melbourne 2006<\/h2>\n<figure id=\"attachment_21208\" aria-describedby=\"caption-attachment-21208\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21208\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Logo.jpg\" alt=\"Le logo officiel des Jeux du Commonwealth de Melbourne 2006 pr\u00e9sente un fond bleu clair et deux silhouettes ac\u00e9r\u00e9es au milieu d&#039;un sport.\" width=\"600\" height=\"876\" \/><figcaption id=\"caption-attachment-21208\" class=\"wp-caption-text\">Logo officiel des Jeux du Commonwealth de Melbourne 2006<\/figcaption><\/figure>\n<figure id=\"attachment_21215\" aria-describedby=\"caption-attachment-21215\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21215\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Postcard.jpg\" alt=\"Carte postale color\u00e9e pour les Jeux du Commonwealth \u00e0 Melbourne, montrant la ville de nuit depuis le niveau de l&#039;eau.\" width=\"600\" height=\"398\" \/><figcaption id=\"caption-attachment-21215\" class=\"wp-caption-text\">Carte postale des Jeux du Commonwealth 2006 \u00e0 Melbourne<\/figcaption><\/figure>\n<h2>Les Jeux du Commonwealth : Manchester 2002<\/h2>\n<figure id=\"attachment_21233\" aria-describedby=\"caption-attachment-21233\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21233\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-2002-Manchester.jpg\" alt=\"Le logo des Jeux du Commonwealth qui se sont d\u00e9roul\u00e9s \u00e0 Manchester en 2002 est compos\u00e9 de trois personnages de couleurs diff\u00e9rentes qui se tiennent les mains en l&#039;air.\" width=\"600\" height=\"651\" \/><figcaption id=\"caption-attachment-21233\" class=\"wp-caption-text\">Le logo officiel des Jeux du Commonwealth 2002 \u00e0 Manchester<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/CGG1INuQUZE?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Les Jeux du Commonwealth : Kuala Lumpur 1998<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wXuaos2Acvc?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-21191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over A Decade Of Marketing - The Commonwealth Games | Solopress<\/title>\n<meta name=\"description\" content=\"Let the games begin! 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