{"id":22396,"date":"2019-05-06T14:48:56","date_gmt":"2019-05-06T13:48:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22396"},"modified":"2019-07-23T16:39:09","modified_gmt":"2019-07-23T15:39:09","slug":"ete-marketing-conseils","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/summer-marketing-tips\/","title":{"rendered":"Conseils de marketing pour l'\u00e9t\u00e9"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p><em>Certaines entreprises prosp\u00e8rent pendant l'\u00e9t\u00e9, tandis que d'autres constatent que le travail ralentit et que les ventes diminuent lorsque tout le monde part en vacances. Que votre magasin de glaces soit en pleine effervescence ou que votre service de r\u00e9paration de chaudi\u00e8res soit silencieux, voici quelques conseils de marketing pour l'\u00e9t\u00e9.<\/em><\/p>\n<h2>Marketing ext\u00e9rieur<\/h2>\n<p>Pourquoi ne pas profiter du beau temps et de la chaleur pour faire la promotion de votre entreprise ? L'\u00e9t\u00e9 est une p\u00e9riode id\u00e9ale pour sortir <a title=\"Impression de banni\u00e8res Solopress\" href=\"https:\/\/www.solopress.com\/blog\/fr\/vinyl-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">nouvelles banni\u00e8res fra\u00eeches<\/a> et coller des affiches dans toute la ville pour vous assurer que vous restez dans l'esprit de vos clients.<\/p>\n<p>En juin, juillet et ao\u00fbt, vous pouvez \u00e9galement profiter du soleil tout en distribuant des \u00e9chantillons et des coupons, <a title=\"Autocollants Solopress\" href=\"https:\/\/www.solopress.com\/blog\/fr\/autocollants-etiquettes\/\" target=\"_blank\" rel=\"noopener noreferrer\">autocollants<\/a> ou des articles promotionnels tels que des visi\u00e8res et des bouteilles d'eau froide avec des \u00e9tiquettes de marque.<\/p>\n<p>Selon le type d'entreprise que vous dirigez, vous pourriez \u00e9galement vouloir attirer une foule vers votre devanture en organisant des activit\u00e9s. Par exemple, votre magasin de v\u00eatements pourrait organiser un mini-d\u00e9fil\u00e9 de mode sur le trottoir, ou votre magasin de jouets pourrait placer un membre de l'\u00e9quipe \u00e0 la porte avec quelques jeux ou jouets \u00e0 essayer avec les passants. Tout ce qui peut inciter les gens \u00e0 sourire et \u00e0 parler, et qui n'est pas un argument de vente direct, sera probablement efficace et les incitera \u00e0 franchir la porte.<\/p>\n<h2>Marketing \u00e9v\u00e9nementiel<\/h2>\n<p>L'\u00e9t\u00e9 est \u00e9galement une p\u00e9riode id\u00e9ale pour les promotions bas\u00e9es sur des \u00e9v\u00e9nements, avec de nombreuses foires et festivals. Si vous souhaitez passer la journ\u00e9e \u00e0 l'ext\u00e9rieur tout en faisant de la publicit\u00e9 pour votre entreprise, pourquoi ne pas installer un stand lors d'un \u00e9v\u00e9nement local ? Vous vous amuserez, vous prendrez l'air et vous rencontrerez un nouveau public qui appr\u00e9ciera peut-\u00eatre diff\u00e9remment ce que vous faites.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62867\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\" alt=\"Stand au festival\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<h2>Marketing de porte \u00e0 porte<\/h2>\n<p>Vous n'\u00eates peut-\u00eatre pas dans un secteur o\u00f9 la vente directe \u00e0 domicile - pensez au d\u00e9marchage pour l'installation de panneaux solaires - est efficace ou pertinente, mais il existe d'autres moyens de faire du marketing aupr\u00e8s des gens l\u00e0 o\u00f9 ils vivent. En effet, des \u00e9tudes ont montr\u00e9 que 56% des consommateurs consid\u00e8rent les m\u00e9dias imprim\u00e9s comme plus fiables et que 79% des m\u00e9nages liront ou au moins parcourront les publicit\u00e9s par publipostage.<\/p>\n<h2>Marketing des m\u00e9dias sociaux<\/h2>\n<p>Les m\u00e9dias sociaux sont un excellent moyen de renforcer votre pr\u00e9sence en ligne et d'entrer en contact avec vos clients tout au long de l'ann\u00e9e, mais ils sont particuli\u00e8rement utiles pendant les mois d'\u00e9t\u00e9. D'une part, ils peuvent \u00eatre utilis\u00e9s gratuitement. Pour de nombreuses entreprises qui connaissent des p\u00e9riodes creuses pendant l'\u00e9t\u00e9, les budgets diminuent en cons\u00e9quence, de sorte que la publicit\u00e9 gratuite devient une option de plus en plus attrayante.<\/p>\n<p>Les m\u00e9dias sociaux sont \u00e9galement id\u00e9aux pour les p\u00e9riodes o\u00f9 vous \u00eates en vacances, car des outils comme le <a href=\"https:\/\/hootsuite.com\/en-gb\/\">Hootsuite<\/a>Tweetdeck, et m\u00eame Facebook, vous permettent de programmer vos publications \u00e0 l'avance. Cela ne veut pas dire qu'il faille prendre l'habitude de \"programmer et oublier\", car la cl\u00e9 du succ\u00e8s r\u00e9side dans l'interaction avec les autres membres de vos r\u00e9seaux sociaux et dans la promotion mutuelle. Cependant, la majorit\u00e9 de vos blogs et de vos posts pourraient \u00eatre recherch\u00e9s, r\u00e9dig\u00e9s et programm\u00e9s \u00e0 l'avance, ce qui vous laisserait (ou \u00e0 un membre d\u00e9sign\u00e9 de l'\u00e9quipe) quelques minutes par jour pour v\u00e9rifier s'il y a des r\u00e9ponses.<\/p>\n<p>Si l'\u00e9t\u00e9 est une p\u00e9riode id\u00e9ale pour tirer parti de diff\u00e9rentes techniques de marketing, il est \u00e9galement important de s'accorder un peu de r\u00e9pit. Que vous soyez propri\u00e9taire d'une petite entreprise, ind\u00e9pendant ou PDG, tout le monde m\u00e9rite de se reposer et de recharger ses batteries. Tout comme les efforts que vous consacrez \u00e0 votre entreprise contribueront \u00e0 sa croissance, vos efforts de marketing b\u00e9n\u00e9ficieront \u00e9galement du fait que vous preniez du recul pendant quelques jours.<\/p>\n<p>Le repos et la d\u00e9tente rafra\u00eechiront votre cerveau et vous reviendrez au travail plus cr\u00e9atif et plein d'id\u00e9es que vous ne l'avez \u00e9t\u00e9 depuis longtemps. N'oubliez donc pas que si vous faites du marketing aupr\u00e8s de ceux qui partent en vacances cet \u00e9t\u00e9, vous devriez \u00e9galement prendre un peu de vacances.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":62861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-22396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer Marketing Tips | Solopress<\/title>\n<meta name=\"description\" content=\"Don&#039;t let your business go into &#039;holiday mode&#039; with these summer marketing tips that 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