{"id":23108,"date":"2014-08-15T13:39:19","date_gmt":"2014-08-15T12:39:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23108"},"modified":"2021-10-06T15:28:44","modified_gmt":"2021-10-06T14:28:44","slug":"campagnes-politiquement-incorrectes","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/politically-incorrect-campaigns\/","title":{"rendered":"Une s\u00e9rie de campagnes de marketing politiquement incorrectes"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><i>Les campagnes de marketing suivantes ont pour but de choquer, d'inspirer et de recevoir un hochement de t\u00eate socialement acceptable. Le probl\u00e8me, c'est qu'elles sont toutes politiquement incorrectes.<\/i><\/h3>\n<h2><strong>1. Barbie du salaire minimum<\/strong><\/h2>\n<p>Je suppose qu'il s'agissait au d\u00e9part d'encourager les jeunes filles \u00e0 aspirer \u00e0 \u00eatre meilleures que Barbie - ce qui aurait pu finir par \u00e9craser des r\u00eaves dans le monde entier. Les commentaires sur un article publi\u00e9 sur <a title=\"Barbie du salaire minimum | Je perds tellement de temps\" href=\"https:\/\/iwastesomuchtime.com\/41256\" target=\"_blank\" rel=\"noopener noreferrer\">Je perds tellement de temps<\/a> a fait l'objet d'une discussion approfondie :<\/p>\n<p><em>\"Bubbles\" : Mec, j'ai eu une Barbie McDonalds quand j'\u00e9tais petite ! Ne sous-estime pas Barbie, c'est une wonder woman... elle peut \u00eatre n'importe quoi, d'un travailleur au salaire minimum \u00e0 un astronaute.\"<\/em><\/p>\n<p><em>\"HKP2KSK : Ce qui est triste, c'est que m\u00eame avec un dipl\u00f4me, cela arrive encore \u00e0 des gens \u00e0 cause de l'\u00e9conomie d'aujourd'hui.\"<\/em><\/p>\n<p><em>\"trinitybird : de nos jours, un emploi chez McDonalds, c'est mieux que rien. Au moins, \u00e7a montre qu'ils essaient de faire quelque chose.\"<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23111\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/minimum-wage-barbie-597x1024.jpg\" alt=\"Image de Barbie au salaire minimum dans sa bo\u00eete d&#039;origine, portant un uniforme et un tablier de McDonald&#039;s, entour\u00e9e d&#039;accessoires de McDonald&#039;s.\" width=\"600\" height=\"1029\" \/><\/p>\n<h2><strong>2. Cellophane<\/strong><\/h2>\n<p>Il y a plus de 70 ans, une s\u00e9rie de publicit\u00e9s pour la cellophane a \u00e9t\u00e9 diffus\u00e9e avec des images plut\u00f4t controvers\u00e9es de b\u00e9b\u00e9s envelopp\u00e9s dans de la cellophane. D'autres affiches vantaient les m\u00e9rites de la <em>Les femmes d\u00e9licates pr\u00e9f\u00e8rent les v\u00eatements intimes dans \"Cellophane\"\".<\/em> et cette cellophane <em>\"assure le plaisir de fumer<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23116\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/cellophane-advert.jpg\" alt=\"Deux b\u00e9b\u00e9s sont assis, envelopp\u00e9s dans du cellophane comme un cadeau, avec la l\u00e9gende &quot;les bonnes choses sont deux fois plus belles sous cellophane&quot;.\" width=\"600\" height=\"809\" \/><\/p>\n<h2><strong>3. Lysol<\/strong><\/h2>\n<p>Je suis vraiment sans voix. Qu'est-ce que cela signifie exactement de \"douter\" de son hygi\u00e8ne f\u00e9minine ?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23121\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/politically-incorrect-advert.jpg\" alt=\"La campagne de marketing de Lysol invite les femmes \u00e0 entretenir leur hygi\u00e8ne f\u00e9minine.\" width=\"600\" height=\"1209\" \/><\/p>\n<h2><strong>4. Hachoir universel Magnet's<\/strong><\/h2>\n<p>Je peux litt\u00e9ralement sentir les v\u00e9g\u00e9tariens se tortiller dans le monde entier. Un vrai porc est d\u00e9coup\u00e9 en morceaux, suivi de quelques agneaux. Ce hachoir est vraiment puissant ?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23125\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/magnet-food-chopper-advert.jpg\" alt=\"L&#039;affiche pour le hachoir universel de MAGNET montre un groupe d&#039;animaux et de l\u00e9gumes tourbillonnant autour du hachoir, avec un cochon qui y entre la t\u00eate la premi\u00e8re.\" width=\"600\" height=\"805\" \/><\/p>\n<h2><strong>5. Colt<\/strong><\/h2>\n<p>Il n'y a pas de lumi\u00e8re au bout du tunnel. <a href=\"https:\/\/www.solopress.com\/blog\/fr\/noel\/\">No\u00ebl<\/a>? Pas de souci, selon Colt, vous pouvez vous offrir votre propre arme de poing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23129\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/colt-politically-incorrect-advert.jpg\" alt=\"La publicit\u00e9 pour Colt montre une arme de poing \u00e0 c\u00f4t\u00e9 d&#039;une \u00e9tiquette sur laquelle on peut lire : &quot;N&#039;est-il pas temps de vous offrir un cadeau de No\u00ebl ? \" width=\"600\" height=\"855\" \/><\/p>\n<h2><strong>6. Port fauve<\/strong><\/h2>\n<p>Tawny Port avait le c\u0153ur \u00e0 la bonne place, mais la t\u00eate \u00e0 une autre. Soigner une d\u00e9pendance par une autre d\u00e9pendance n'aide personne !<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23146\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/tawny-cocaine-bottle-ad.jpg\" alt=\"Une affiche destin\u00e9e aux alcooliques remplace l&#039;alcool par des drogues en guise de &quot;rem\u00e8de&quot;.\" width=\"600\" height=\"839\" \/><\/p>\n<h2><strong>7. Motorola<\/strong><\/h2>\n<p>Il s'agit probablement de l'une des campagnes de marketing les moins offensives du lot, mais, de nos jours, il est tr\u00e8s peu probable que Motorola utilise \u00e0 nouveau cette tactique pour vendre des t\u00e9l\u00e9viseurs. Il est agr\u00e9able de voir le <em>Les devoirs maintenant, la t\u00e9l\u00e9vision plus tard<\/em> La tactique fonctionne toujours.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23156\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/campaign-motorola.jpg\" alt=\"L&#039;affiche publicitaire de Motorola Television sugg\u00e8re que la t\u00e9l\u00e9vision est une excellente source d&#039;apprentissage pour vos enfants.\" width=\"600\" height=\"832\" \/><\/p>\n<h2><strong>8. Lard<\/strong><\/h2>\n<p>Ils sont jeunes et amoureux. Mais attendez - ils sont sur le point de faire une crise cardiaque 20 ans plus tard lorsqu'ils apprennent que manger du saindoux en grande quantit\u00e9 peut \u00eatre mortel. Encore, <em>donc<\/em> mignon.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23159\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/lard-politically-incorrect-ad.jpg\" alt=\"Affiche publicitaire vintage pour le saindoux : &quot;Ils sont jeunes, ils sont amoureux, ils mangent du saindoux&quot; avec un couple tenant deux verres.\" width=\"600\" height=\"451\" \/><\/p>\n<h2><strong>9. Union danoise des sports de frisbee<\/strong><\/h2>\n<p>Bien que le message soit vrai, la vie semble plus amusante lorsque des frisbees sont impliqu\u00e9s, je ne peux m'emp\u00eacher d'ignorer le caract\u00e8re politiquement incorrect de la publicit\u00e9 de l'Union danoise des sports de frisbee.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23162\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/frisbee-advert.png\" alt=\"une publicit\u00e9 politiquement incorrecte montre une photo d&#039;Hitler faisant le signe de la main tandis qu&#039;un frisbee s&#039;envole\" width=\"600\" height=\"854\" \/><\/p>\n<h2><strong>10. Tonique du bosquet<\/strong><\/h2>\n<p>Si quelqu'un sait quel est le rapport entre la t\u00eate d'un b\u00e9b\u00e9 et celle d'un cochon, qu'il me le dise.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23165\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/grove-socially-unacceptable-ad.jpg\" alt=\"Une affiche datant des ann\u00e9es 1800 montre le visage d&#039;un enfant plac\u00e9 sur le corps d&#039;un cochon avec la l\u00e9gende &quot;rend les enfants et les adultes aussi gros que les cochons&quot; - publicit\u00e9 pour Grove&#039;s tonic.\" width=\"600\" height=\"866\" \/><\/p>\n<h2><strong>11. Action contre le cancer du pancr\u00e9as<\/strong><\/h2>\n<p>Destin\u00e9e \u00e0 choquer, l'affiche de Pancreatic Cancer Action a fait l'objet d'une controverse en 2014 avec son <em>\"J'aimerais avoir un cancer du sein<\/em> campagne. Cette publicit\u00e9 a donn\u00e9 lieu \u00e0 un afflux de plaintes concernant l'id\u00e9e que le cancer du sein est pr\u00e9f\u00e9rable au cancer du pancr\u00e9as.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23167\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/controversial-cancer-ad.png\" alt=\"La publicit\u00e9 controvers\u00e9e de 2014 dit &quot;j&#039;aimerais avoir un cancer du sein&quot;.\" width=\"600\" height=\"347\" \/><\/p>\n<h2><strong>12. Lait de consommation<\/strong><\/h2>\n<p>Tout comme ils ont utilis\u00e9 une \"diva\" blanche pour leurs publicit\u00e9s de chocolat blanc, vous pouvez voir o\u00f9 la controverse s'est d\u00e9velopp\u00e9e \u00e0 la suite de cette campagne de marketing visant le mannequin Naomi Campbell.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23179\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/dairy-milk-controversial-poster.jpg\" alt=\"Affiche publicitaire pour le bliss bar de Dairy Milk. Le texte dit : &quot;Au lieu de Naomi, il y a une nouvelle diva en ville&quot;.\" width=\"600\" height=\"754\" \/><\/p>\n<h2><strong>13. Gu\u00e9<\/strong><\/h2>\n<p>Cette publicit\u00e9 \u00e9tait destin\u00e9e au march\u00e9 indien et a rapidement suscit\u00e9 une vaste controverse. D'autres images montraient trois femmes cach\u00e9es dans le coffre et ligot\u00e9es, ce qui a valu \u00e0 Ford d'\u00eatre accus\u00e9 de discrimination sexuelle. Ford a donc retir\u00e9 la campagne et admis qu'elle n'aurait jamais d\u00fb \u00eatre imprim\u00e9e.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23184\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/formula-1-ford-advert.jpg\" alt=\"Art graphique d&#039;un coffre de Ford Figo avec Jenson Button et Lewis Hamilton attach\u00e9s dans le coffre.\" width=\"600\" height=\"442\" \/><\/p>\n<h2><strong>14. Pepsi<\/strong><\/h2>\n<p>La poup\u00e9e vaudou \u00e9tait en fait cens\u00e9e repr\u00e9senter Cristiano Ronaldo dans cette publicit\u00e9 Pepsi Max. Cette publicit\u00e9 a \u00e9t\u00e9 diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision et les supporters du Real Madrid ont r\u00e9agi en mena\u00e7ant de boycotter la boisson.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23187\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Heres-controversial-ads-soft-drink-giant.jpg\" alt=\"Une image tir\u00e9e de la publicit\u00e9 controvers\u00e9e de Pepsi montre une poup\u00e9e vaudou ressemblant \u00e0 Cristiano Ronaldo allong\u00e9e sur des rails de train.\" width=\"600\" height=\"600\" \/><\/p>\n<h2><strong>15. Nike<\/strong><\/h2>\n<p>Cette publicit\u00e9 a \u00e9t\u00e9 diffus\u00e9e avant le proc\u00e8s pour meurtre de sa derni\u00e8re petite amie, Reeva Steenkamp. Par la suite, Nike a retir\u00e9 la publicit\u00e9 de toutes les sources officielles. La publicit\u00e9 n'a plus \u00e9t\u00e9 jug\u00e9e appropri\u00e9e en raison du texte figurant sur l'affiche, <em>\"Je suis la balle dans la chambre<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23191\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" alt=\"Affiche retir\u00e9e par Nike \u00e0 la suite du proc\u00e8s pour meurtre d&#039;Oscar Pistorius. La publicit\u00e9 de Nike disait &quot;Je suis la balle dans la chambre&quot;.\" width=\"600\" height=\"338\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-23108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Series Of Politically Incorrect Marketing Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/campagnes-politiquement-incorrectes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Series Of Politically Incorrect Marketing Campaigns | Solopress\" \/>\n<meta property=\"og:description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/campagnes-politiquement-incorrectes\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-15T12:39:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T14:28:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"A series of politically incorrect marketing campaigns\",\"datePublished\":\"2014-08-15T12:39:19+00:00\",\"dateModified\":\"2021-10-06T14:28:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/\"},\"wordCount\":636,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/oscar-nike-advert.jpg\",\"articleSection\":[\"Business &amp; 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