{"id":27222,"date":"2014-12-15T14:45:54","date_gmt":"2014-12-15T14:45:54","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=27222"},"modified":"2019-03-04T16:14:52","modified_gmt":"2019-03-04T16:14:52","slug":"repenser-lemballage","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/print-inspiration\/rethinking-packaging\/","title":{"rendered":"Repenser l'emballage : Utilit\u00e9 et style"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Les consommateurs n'ont jamais \u00e9t\u00e9 aussi nombreux \u00e0 faire leurs achats sur Internet et, \u00e0 mesure que les achats en ligne se g\u00e9n\u00e9ralisent, les marques repensent leurs emballages.\u00a0<\/em><\/h3>\n<p>Est-il protecteur ? Respectueux de l'environnement ? Est-il rentable ? Ce sont l\u00e0 d'excellents points \u00e0 prendre en consid\u00e9ration lors de l'emballage de produits vendus en ligne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27227\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/The-Rapid-Packing-Container-alternate-image.jpg\" alt=\"repenser l&#039;emballage rapide\" width=\"400\" height=\"267\" \/><\/p>\n<h2>Tenez compte de votre marque<\/h2>\n<p>Lorsque vous choisissez un emballage pour votre entreprise, pensez qu'il en dit long sur vous et sur votre marque. L'emballage n'est pas seulement fonctionnel, c'est aussi une occasion de communiquer avec vos clients et de leur rappeler pourquoi ils ont choisi de faire leurs achats chez vous. Les bonnes pratiques en mati\u00e8re d'emballage et d'exp\u00e9dition favorisent la fid\u00e9lisation de la client\u00e8le. Pour que les v\u00f4tres soient un succ\u00e8s, mettez-vous \u00e0 la place de vos clients. \u00c0 votre avis, qu'est-ce qu'ils aimeraient voir dans l'envoi et qu'est-ce qui devrait y figurer ?<\/p>\n<p>Envisagez d'inclure :<\/p>\n<ul>\n<li>Un re\u00e7u<\/li>\n<li><a title=\"notes de remerciement\" href=\"https:\/\/www.solopress.com\/blog\/fr\/cartes-de-voeux\/\" target=\"_blank\" rel=\"noopener noreferrer\">Une note de remerciement<\/a><\/li>\n<li>Une carte de visite<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27225\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/344_2l.jpg\" alt=\"repenser l&#039;emballage des cartes de compliments\" width=\"400\" height=\"316\" \/><\/p>\n<p>Avec les articles achet\u00e9s. Si l'emballage doit id\u00e9alement \u00eatre \u00e9l\u00e9gant, refl\u00e9ter votre marque et prot\u00e9ger ce que vous publiez, il doit \u00e9galement refl\u00e9ter l'atmosph\u00e8re et la personnalit\u00e9 de votre marque et de votre boutique. En fonction de votre budget et du type d'entreprise que vous dirigez, vous pouvez m\u00eame exp\u00e9rimenter l'emballage fait maison, qui peut \u00eatre une option abordable et unique.<\/p>\n<h2>Des emballages r\u00e9utilisables g\u00e9niaux<\/h2>\n<p>Les emballages r\u00e9utilisables et consign\u00e9s gagnent \u00e9galement en popularit\u00e9. Certaines entreprises commencent \u00e0 cr\u00e9er des conteneurs d'exp\u00e9dition et des emballages, tels que des sacs \u00e0 main, des pochettes et des bo\u00eetes, \u00e0 partir de mat\u00e9riaux robustes tels que le coroplast. Ils peuvent \u00eatre renvoy\u00e9s aux centres d'exp\u00e9dition ou par l'interm\u00e9diaire de coursiers et r\u00e9utilis\u00e9s pour des commandes ult\u00e9rieures. Si les emballages r\u00e9utilisables repr\u00e9sentent un investissement plus important au d\u00e9part, ils permettent aux entreprises d'\u00e9conomiser de l'argent \u00e0 long terme, sans parler du fait qu'ils sont plus respectueux de la plan\u00e8te.<\/p>\n<h2>Grands exemples<\/h2>\n<p>\"Fragile\" est un excellent exemple de la fa\u00e7on dont les marques sont <strong>repenser l'emballage<\/strong> \u00e0 l'\u00e8re des acheteurs en ligne. Il n'y a plus que les livres et les DVD que l'on ach\u00e8te en ligne ; m\u00eame les articles m\u00e9nagers et autres objets d\u00e9licats sont command\u00e9s sur l'internet. Ce conteneur d'exp\u00e9dition, qui ressemble \u00e0 un cocon, est dot\u00e9 d'une peau flexible et protectrice qui se moule \u00e0 ce qui y est plac\u00e9. Tendue \u00e0 l'int\u00e9rieur de deux cadres pour former une structure semblable \u00e0 celle d'une mallette, la membrane semble se blottir contre ce qu'elle contient. Elle est ensuite plac\u00e9e dans une bo\u00eete d'exp\u00e9dition classique. Cette conception innovante fait de Fragile un choix r\u00e9sistant et durable pour l'exp\u00e9dition d'articles aux formes bizarres.<\/p>\n<p>Une autre nouveaut\u00e9 cr\u00e9ative de certains emballages est l'astucieuse <a title=\"emballage en corde d\u00e9chir\u00e9e\" href=\"http:\/\/designtaxi.com\/news\/364682\/Packing-Tape-With-Cords-That-Let-You-Open-Boxes-More-Easily\/?interstital_shown=1\" target=\"_blank\" rel=\"noopener noreferrer\">cordon de d\u00e9chirure<\/a>La cordelette est utilis\u00e9e pour faciliter l'ouverture. La cordelette est coll\u00e9e au ruban adh\u00e9sif qui scelle la fermeture de la bo\u00eete, l'extr\u00e9mit\u00e9 reposant entre les rabats de la bo\u00eete pour en faciliter l'acc\u00e8s. Actuellement en cours de d\u00e9veloppement par Quirky, c'est un produit qui, s'il re\u00e7oit suffisamment de votes et d'attention, pourrait \u00eatre produit en masse \u00e0 l'avenir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27226\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/Fragile-by-Mireia-Gordi-Vila_dezeen_sqc.jpg\" alt=\"fragile : repenser l&#039;emballage\" width=\"400\" height=\"400\" \/><\/p>\n<h2>Les 4 R de l'emballage<\/h2>\n<p>Chaque fois que vous \u00eates <strong>repenser l'emballage<\/strong>Qu'il s'agisse d'une nouvelle conception ou d'un nouveau mat\u00e9riau, il est judicieux de garder \u00e0 l'esprit les \"4 R\".<\/p>\n<ul>\n<li>R\u00e9duire : Consolider les commandes pour livrer plus de produits dans moins d'emballages<\/li>\n<li>R\u00e9utiliser : R\u00e9utiliser les emballages, en particulier les bo\u00eetes d'exp\u00e9dition et les mat\u00e9riaux de rembourrage.<\/li>\n<li>Retourner : Rapporter ou renvoyer l'emballage dans les magasins d'exp\u00e9dition ou les points de vente locaux.<\/li>\n<li>Recycler : Le carton ondul\u00e9 et d'autres mat\u00e9riaux, y compris les films de poly\u00e9thyl\u00e8ne, peuvent tous \u00eatre d\u00e9compos\u00e9s et transform\u00e9s en quelque chose de nouveau.<\/li>\n<\/ul>\n<p>\u2014<\/p>\n<p>Avec ces exemples et ces id\u00e9es en t\u00eate, il y a beaucoup de choses \u00e0 prendre en compte en ce qui concerne l'emballage et l'exp\u00e9dition des produits vendus en ligne. M\u00eame si vous n'avez pas le temps de mettre ces id\u00e9es en pratique pour les f\u00eates de fin d'ann\u00e9e, vous pourrez toujours le faire pour la nouvelle ann\u00e9e !<\/p>\n<h2>Id\u00e9al pour votre entreprise<\/h2>\n<p>Imprimer des factures, des notes ou des <a title=\"bordereaux de compliments solopress\" href=\"https:\/\/www.solopress.com\/blog\/fr\/affaires-stationnement\/compliment-slips\/\" target=\"_blank\" rel=\"noopener noreferrer\">les glissements de compliments<\/a> \u00e0 joindre \u00e0 vos commandes et \u00e0 ajouter une touche professionnelle suppl\u00e9mentaire.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":27226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-27222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rethinking Packaging: Usefulness And Style<\/title>\n<meta name=\"description\" content=\"More consumers are shopping on the Internet now than ever before, and as online shopping becomes prevalent, brands are rethinking packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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