{"id":53735,"date":"2019-02-01T14:54:00","date_gmt":"2019-02-01T14:54:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=53735"},"modified":"2023-05-25T21:23:21","modified_gmt":"2023-05-25T20:23:21","slug":"5-avantages-des-cartes-de-fidelite-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/","title":{"rendered":"5 avantages des cartes de fid\u00e9lit\u00e9 pour les entreprises"},"content":{"rendered":"
<\/div>\r\n

Cartes de fid\u00e9lit\u00e9<\/a> peut \u00eatre un atout inestimable pour votre entreprise - et les chiffres le prouvent aujourd'hui. Selon une \u00e9tude r\u00e9cente de YouGov, les trois quarts des consommateurs britanniques sont d\u00e9sormais inscrits \u00e0 un programme de fid\u00e9lisation.<\/p>\r\n\r\n\r\n\r\n

Quel est donc le secret de leur succ\u00e8s ? Et pourquoi les marques devraient-elles les utiliser ? La r\u00e9ponse \u00e0 ces deux questions est simple : en r\u00e9compensant le client pour ses achats aupr\u00e8s de votre marque au moyen d'un programme de fid\u00e9lisation, vous augmentez les chances qu'il reste fid\u00e8le \u00e0 votre entreprise, ce qui contribue \u00e0 la fid\u00e9lisation de votre client\u00e8le.<\/p>\r\n\r\n\r\n\r\n

Mais ce ne sont pas les seuls avantages. Il existe une multitude de raisons pour lesquelles vous devriez envisager de cr\u00e9er un programme pour votre entreprise. Cet article se propose d'en explorer les cinq principales. Mais tout d'abord, une br\u00e8ve introduction sur l'origine des cartes de fid\u00e9lit\u00e9.<\/p>\r\n\r\n\r\n\r\n

Comment les cartes de fid\u00e9lit\u00e9 sont-elles n\u00e9es ?<\/strong><\/h2>\r\n\r\n\r\n\r\n

L'id\u00e9e de r\u00e9compenser les clients existe depuis longtemps, mais ce n'est qu'en 1995 que la premi\u00e8re carte de fid\u00e9lit\u00e9 est apparue dans le secteur de la vente au d\u00e9tail au Royaume-Uni.<\/p>\r\n\r\n\r\n\r\n

La carte Tesco Clubcard a ouvert la voie en cr\u00e9ant un syst\u00e8me de r\u00e9duction personnalis\u00e9 destin\u00e9 \u00e0 fid\u00e9liser les consommateurs \u00e0 la marque. Les r\u00e9sultats n'ont pas tard\u00e9 \u00e0 se faire sentir, avec une augmentation incroyable de 28% des d\u00e9penses des d\u00e9tenteurs de la carte un an plus tard.<\/p>\r\n\r\n\r\n\r\n

Rapidement, d'autres grandes marques ont embo\u00eet\u00e9 le pas et, aujourd'hui, presque toutes les grandes entreprises proposent une forme ou une autre de programme de fid\u00e9lisation.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. \u00c9tablir une relation \u00e0 long terme entre le client et la marque<\/strong><\/p>\r\n\r\n\r\n\r\n

Le principe d'un programme de fid\u00e9lisation est d'inciter les clients \u00e0 revenir dans votre entreprise pour la fid\u00e9liser, en utilisant des offres et des promotions pour forger une relation durable.<\/p>\r\n\r\n\r\n\r\n

Cette pratique est non seulement tr\u00e8s efficace pour fid\u00e9liser les clients, mais elle cr\u00e9e \u00e9galement un engagement plus profond dans l'ensemble de l'entreprise, car les clients s'investissent davantage dans la marque.<\/p>\r\n\r\n\r\n\r\n

2. Surprendre et ravir les clients<\/strong><\/p>\r\n\r\n\r\n\r\n

Les clients ne cherchent plus \u00e0 accumuler des points. Ils veulent au contraire quelque chose de nouveau, d'excitant et de dynamique lorsqu'ils choisissent de s'inscrire \u00e0 un programme de fid\u00e9lisation.<\/p>\r\n\r\n\r\n\r\n

De nombreuses marques ont r\u00e9agi \u00e0 cette \u00e9volution et introduisent des services de cartes de fid\u00e9lit\u00e9 personnalis\u00e9s, g\u00e9n\u00e9ralement par le biais d'applications interactives. Ces services utilisent les donn\u00e9es relatives aux int\u00e9r\u00eats individuels des clients et \u00e0 leurs achats ant\u00e9rieurs pour cr\u00e9er des offres cibl\u00e9es qui leur sont propres. Forger une relation plus profonde avec les consommateurs de cette mani\u00e8re permet d'\u00e9tablir une relation plus profonde avec eux.<\/p>\r\n\r\n\r\n\r\n

3. Cr\u00e9er une excellente exp\u00e9rience client <\/strong><\/p>\r\n\r\n\r\n\r\n

L'\u00e9volution constante de la demande des consommateurs signifie qu'ils recherchent d\u00e9sormais des r\u00e9compenses instantan\u00e9es de la part de leurs programmes de fid\u00e9lisation, plut\u00f4t que le syst\u00e8me traditionnel de d\u00e9veloppement \u00e0 long terme. Il est essentiel de trouver l'\u00e9quilibre parfait.<\/p>\r\n\r\n\r\n\r\n

Les programmes de fid\u00e9lisation qui offrent une r\u00e9compense plus proche de l'achat - comme une prime d'inscription ou une r\u00e9duction imm\u00e9diate sur leur prochain achat - peuvent les encourager \u00e0 revenir. Votre entreprise peut ainsi se d\u00e9marquer des autres en \u00e9vitant les frais d'inscription ou d'adh\u00e9sion.<\/p>\r\n\r\n\r\n\r\n

4. Transformer les clients en d\u00e9fenseurs de la marque
<\/strong><\/p>\r\n\r\n\r\n\r\n

Le marketing de bouche \u00e0 oreille est l'un des outils les plus puissants pour promouvoir votre marque. Les programmes tels que les cartes de fid\u00e9lit\u00e9 donnent \u00e0 votre entreprise une plus grande chance que les membres aillent parler de votre entreprise \u00e0 leur famille et \u00e0 leurs amis.<\/p>\r\n\r\n\r\n\r\n

Cela permet \u00e0 un plus grand nombre de personnes de parler de votre marque, \u00e0 un plus grand nombre de consommateurs de s'inscrire \u00e0 votre programme et \u00e0 des avantages potentiels tels que l'augmentation des ventes.<\/p>\r\n\r\n\r\n\r\n

5. Construire une communaut\u00e9 <\/strong><\/p>\r\n\r\n\r\n\r\n

Les clients existants d\u00e9pensent en moyenne 67% de plus que les nouveaux, ce qui illustre l'importance de la fid\u00e9lisation des clients. En outre, les gens sont beaucoup plus susceptibles de rester fid\u00e8les \u00e0 une entreprise sur la base de leurs croyances et de leurs valeurs, plut\u00f4t que sur les produits eux-m\u00eames.<\/p>\r\n\r\n\r\n\r\n

Les entreprises tirent parti de cette situation en s'associant \u00e0 d'autres entreprises locales pour cr\u00e9er des programmes de fid\u00e9lisation conjoints qui proposent des offres globales pouvant \u00eatre \u00e9chang\u00e9es aupr\u00e8s de tous les d\u00e9taillants du groupe. C'est un moyen fantastique de cr\u00e9er une mini-communaut\u00e9 o\u00f9 la loyaut\u00e9 est partag\u00e9e.<\/p>\r\n\r\n\r\n\r\n

Des programmes de cartes de fid\u00e9lit\u00e9 r\u00e9ussis : Mes r\u00e9compenses Starbucks<\/strong><\/h2>\r\n\r\n\r\n\r\n

En 2012, Starbucks a remplac\u00e9 sa carte de membre pr\u00e9pay\u00e9e au Royaume-Uni par le programme My Starbucks Rewards. Ce programme a transform\u00e9 l'exp\u00e9rience des clients et stimul\u00e9 leur fid\u00e9lit\u00e9 en transformant les visites en r\u00e9compenses gr\u00e2ce \u00e0 un syst\u00e8me rapide de collecte de points.<\/p>\r\n\r\n\r\n\r\n

Parall\u00e8lement, une application a \u00e9t\u00e9 lanc\u00e9e. Celle-ci est rapidement devenue l'une des applications de fid\u00e9lisation les plus utilis\u00e9es du march\u00e9, permettant aux clients d'acc\u00e9der facilement \u00e0 leurs points en d\u00e9placement. L'engagement num\u00e9rique de l'entreprise aupr\u00e8s de ses clients est ainsi mont\u00e9 en fl\u00e8che et une technique \u00e9prouv\u00e9e de fid\u00e9lisation de la client\u00e8le par points est entr\u00e9e dans l'\u00e8re num\u00e9rique.<\/p>\r\n\r\n\r\n\r\n

Pour encourager davantage les clients \u00e0 utiliser leur programme de r\u00e9compenses, ils ont r\u00e9cemment fait \u00e9quipe avec Spotify pour offrir aux utilisateurs fid\u00e8les la possibilit\u00e9 d'\u00e9couter gratuitement la musique diffus\u00e9e dans les Starbucks - ce qui montre \u00e0 quel point une collaboration avec une marque peut \u00eatre efficace dans le cadre d'un programme de cartes de fid\u00e9lit\u00e9.<\/p>\r\n\r\n\r\n\r\n

Une fois que vous avez d\u00e9cid\u00e9 d'introduire un programme de cartes de fid\u00e9lit\u00e9 pour votre entreprise, commencez \u00e0 r\u00e9fl\u00e9chir \u00e0 leur conception. Solopress peut imprimer des cartes de fid\u00e9lit\u00e9 sur mesure, avec une gamme de formats de cartes et de types de papier disponibles. Commencez d\u00e8s aujourd'hui \u00e0 cr\u00e9er des cartes que vos clients adoreront.<\/p>","protected":false},"excerpt":{"rendered":"

Loyalty Cards can be an invaluable asset to your business – and now the figures are in to prove it. According to a recent study by YouGov, three-quarters of British consumers are now signed onto a loyalty scheme. So, what is the secret to their success? And why should brands use them? The answer to […]<\/p>\n","protected":false},"author":23,"featured_media":53804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-53735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\n5 Benefits Of Loyalty Cards For Businesses | Solopress<\/title>\n<meta name=\"description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. Discover their five biggest benefits and create yours today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/5-avantages-des-cartes-de-fidelite-pour-les-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Benefits Of Loyalty Cards For Businesses | Solopress\" \/>\n<meta property=\"og:description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. 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