{"id":5428,"date":"2012-10-18T12:13:23","date_gmt":"2012-10-18T11:13:23","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=5428"},"modified":"2020-02-26T16:45:21","modified_gmt":"2020-02-26T16:45:21","slug":"apercu-du-design-les-affiches-anti-tabac-les-plus-choquantes-jamais-realisees","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/print-inspiration\/design-insight-the-most-shocking-anti-smoking-posters-ever-made\/","title":{"rendered":"Les affiches anti-tabac les plus choquantes jamais r\u00e9alis\u00e9es"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Dans le premier article de notre nouvelle s\u00e9rie d'articles de blog Design Insight, Solopress examine les affiches anti-tabac les plus choquantes jamais r\u00e9alis\u00e9es...<\/em><\/h3>\n<p>Comment vous sentez-vous maintenant que nous sommes \u00e0 mi-parcours de Stoptober, le d\u00e9fi lanc\u00e9 ce mois-ci par le NHS pour arr\u00eater de fumer ? Accrochez-vous et ne c\u00e9dez pas \u00e0 la tentation du tabac ou \u00e0 votre besoin de nicotine, car la recherche m\u00e9dicale montre que les personnes qui arr\u00eatent de fumer pendant 28 jours ont cinq fois plus de chances de rester non-fumeurs \u00e0 long terme. Il est terrifiant de constater que le tabagisme est responsable de plus de 100 000 d\u00e9c\u00e8s rien qu'au Royaume-Uni, et que la moiti\u00e9 des fumeurs de longue dur\u00e9e mourront pr\u00e9matur\u00e9ment d'une maladie li\u00e9e au tabagisme.<\/p>\n<p>Les publicit\u00e9s extr\u00eames ou d\u00e9rangeantes peuvent-elles aussi aider les gens \u00e0 arr\u00eater de fumer ? Voici notre s\u00e9lection des 5 affiches anti-tabac les plus choquantes de tous les temps :<\/p>\n<h2>5. \"Hooked\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5430\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-hooked.jpg\" alt=\"Solopress Design Insight NHS hooked anti smoking poster\" width=\"650\" height=\"325\" \/><\/p>\n<pre>Source de l'image : La salle d'inspiration<\/pre>\n<p>Cette campagne controvers\u00e9e du NHS de 2007 - montrant des images de fumeurs litt\u00e9ralement \"accroch\u00e9s\" \u00e0 des hame\u00e7ons par leur d\u00e9pendance au tabac - a \u00e9t\u00e9 diffus\u00e9e \u00e0 la t\u00e9l\u00e9vision, sur des panneaux d'affichage, dans des journaux, des magazines, des publicit\u00e9s en ligne et ailleurs. Alors que les affiches publicitaires restaient fid\u00e8les \u00e0 l'imagerie brute, les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es montraient \u00e9galement un aspect positif, les fumeurs parvenant finalement \u00e0 se d\u00e9faire de leur d\u00e9pendance. Cette campagne publicitaire a \u00e9t\u00e9 l'une des plus c\u00e9l\u00e8bres de toute l'ann\u00e9e, attirant un nombre impressionnant de 90% de fumeurs sensibilis\u00e9s et le plus grand nombre de r\u00e9ponses jamais obtenues dans le cadre d'une campagne antitabac men\u00e9e par le minist\u00e8re de la sant\u00e9. Cela explique sans doute pourquoi l'Advertising Standards Authority a \u00e9galement re\u00e7u 774 plaintes concernant le contenu affligeant et offensant de la campagne. L'ASA a fait droit \u00e0 une partie des plaintes et a interdit les affiches \u00e0 proximit\u00e9 des \u00e9coles, les jugeant inadapt\u00e9es \u00e0 la vue de jeunes enfants. N\u00e9anmoins, le NHS a eu le dernier mot. Outre le succ\u00e8s ph\u00e9nom\u00e9nal de la campagne aupr\u00e8s de son public cible, \"Hooked\" a remport\u00e9 le prix de la meilleure campagne de l'ann\u00e9e d\u00e9cern\u00e9 par Marketing Week en 2008.<\/p>\n<p>En savoir plus :<br \/>\n<a title=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" href=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" target=\"_blank\" rel=\"noopener noreferrer\">La publicit\u00e9 pour le tabac accroch\u00e9 \"enfreint les r\u00e8gles\".<\/a><\/p>\n<h2>4. \"Fumer, c'est \u00eatre l'esclave du tabac<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5432\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-oral-sex-spoof.jpg\" alt=\"Solopress Design Insight oral sex spoof anti smoking poster\" width=\"600\" height=\"349\" \/><\/p>\n<pre>Source de l'image : Digital Journal<\/pre>\n<p>Ces affiches provocatrices contre le tabagisme - avec la connotation sexuelle \u00e9vidente d'un adolescent et d'une adolescente pratiquant une fellation sur un homme plus \u00e2g\u00e9 - ont provoqu\u00e9 un v\u00e9ritable toll\u00e9 en 2010. Diffus\u00e9es dans les bars, les clubs et les journaux de toute la France, ces publicit\u00e9s ont \u00e9t\u00e9 produites pour le compte de l'association Les Droits des Non-Fumeurs (DNF). Le pr\u00e9sident de la campagne DNF, G\u00e9rard Audureau, a \u00e9t\u00e9 cit\u00e9 dans le journal The Independent comme ayant d\u00e9clar\u00e9 que les jeunes pensent qu'ils sont immortels et que la peur de l'exploitation sexuelle les pr\u00e9occupe bien plus que la maladie. \u00c0 l'\u00e9poque, d'autres militants fran\u00e7ais, comme le groupe de pression f\u00e9ministe Chiennes de Garde, se sont oppos\u00e9s avec v\u00e9h\u00e9mence \u00e0 l'utilisation d'images impliquant des relations sexuelles avec des mineurs, m\u00eame si les publicit\u00e9s \u00e9taient destin\u00e9es \u00e0 une bonne cause, comme la lutte contre le tabagisme. Bien que ces affiches soient frappantes, cr\u00e9\u00e9es par l'agence de publicit\u00e9 fran\u00e7aise BDDP et Fils, il est difficile pour la plupart d'entre nous de faire le lien entre le sexe oral et le tabagisme.<\/p>\n<p>En savoir plus :<br \/>\n<a title=\"http:\/\/digitaljournal.com\/article\/288049\" href=\"http:\/\/www.digitaljournal.com\/article\/288049\" target=\"_blank\" rel=\"noopener noreferrer\">L'affiche anti-tabac fran\u00e7aise associe l'habitude \u00e0 la pratique du sexe oral<\/a><\/p>\n<h2>3. \"Fight Back\" (riposte)<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5434\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-gbh.jpg\" alt=\"Solopress Design Insight NHS GBH poster anti-tabac\" width=\"468\" height=\"234\" \/><\/p>\n<pre>Source de l'image : Osocio<\/pre>\n<p>Destin\u00e9e aux hommes fumeurs, la campagne Fight Back a \u00e9t\u00e9 lanc\u00e9e par NHS Birmingham East and North en 2009. Elle pr\u00e9sentait des images percutantes d'hommes ensanglant\u00e9s et battus, accompagn\u00e9es de slogans tels que \"Fumer. Un coup de poing \u00e0 l'int\u00e9rieur\" et \"Les cigarettes vous attaquent. Mais d'une mani\u00e8re que vous ne voyez pas toujours\". Des affiches et des d\u00e9pliants ont \u00e9t\u00e9 vus et distribu\u00e9s dans des centres commerciaux, les jours de match des clubs de football Aston Villa et Birmingham City, et dans plus de 900 autres lieux locaux. Une courte vid\u00e9o, r\u00e9alis\u00e9e par le c\u00e9l\u00e8bre photographe Rankin et le cor\u00e9alisateur Chris Cottam, a \u00e9t\u00e9 diffus\u00e9e sur YouTube. \"Les gens ont vu des publicit\u00e9s pour arr\u00eater de fumer toute leur vie et tout le monde sait que c'est mauvais pour eux. C'est de l'histoire ancienne. Si nous ne leur donnons pas une nouvelle perspective, ils n'y pr\u00eateront pas attention\", explique Joanna Mawtus, directrice de la cr\u00e9ation de Dr Foster, la soci\u00e9t\u00e9 \u00e0 l'origine des publicit\u00e9s. \"Nous pensons que c'est ce que fait cette id\u00e9e. Elle est assez choquante, mais les d\u00e9g\u00e2ts caus\u00e9s par le tabagisme le sont tout autant\". Gr\u00e2ce \u00e0 cette campagne prim\u00e9e, le nombre de personnes ayant arr\u00eat\u00e9 de fumer dans la ville a augment\u00e9 de 67%, ce qui est incroyable.<\/p>\n<p>En savoir plus :<br \/>\n<a title=\"http:\/\/www.guardian.co.uk\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" href=\"https:\/\/www.theguardian.com\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" target=\"_blank\" rel=\"noopener noreferrer\"> Le NHS Trust de Birmingham lance la publicit\u00e9 virale Rankin contre le tabagisme<\/a><\/p>\n<h2>2. \"Marron<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5437\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-chile-passive.jpg\" alt=\"Solopress Design Insight Chile Affiche anti-tabac passif\" width=\"390\" height=\"650\" \/><\/p>\n<pre>Source de l'image : Wallpaper4free<\/pre>\n<p>Le simple titre \"Brown\" faisait partie de la campagne anti-tabac men\u00e9e en 2008 par la CONAC (Corporation chilienne contre le cancer), qui montrait des images d'enfants en d\u00e9tresse, dans le but de mettre en garde le public contre les dangers du tabagisme passif. Son slogan est le suivant : \"Fumer n'est pas seulement un suicide. C'est un meurtre\". L'agence de publicit\u00e9 Draft FCB n'a pas fait de prisonniers avec ces publicit\u00e9s, les images sont brutales. Certains t\u00e9l\u00e9spectateurs ont toutefois fait remarquer que l'enfant avait l'air de piquer une col\u00e8re et non de suffoquer \u00e0 cause de la fum\u00e9e. Qu'en pensez-vous ?<\/p>\n<h2>1. \"Cancer de la bouche<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5438\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-mouth-cancer.jpg\" alt=\"Solopress Design Insight, affiche anti-tabac contre le cancer de la bouche\" width=\"290\" height=\"163\" \/><\/p>\n<pre>Source de l'image : Fondation mondiale du poumon<\/pre>\n<p>La photo la plus extr\u00eame et la plus d\u00e9rangeante de notre macabre s\u00e9lection de chocs anti-tabac, nous avons d\u00e9lib\u00e9r\u00e9ment r\u00e9duit la taille de cette publicit\u00e9 \"Fumer provoque le cancer de la bouche et de la gorge\" pour vous. C'est en 2006 que le gouvernement australien a commenc\u00e9 \u00e0 apposer sur les paquets de cigarettes des avertissements sanitaires graphiques comme celui-ci, ainsi qu'un num\u00e9ro de t\u00e9l\u00e9phone pour arr\u00eater de fumer. Cette photo d\u00e9rangeante a fait r\u00e9fl\u00e9chir de nombreux fumeurs et non-fumeurs sur la possibilit\u00e9 de contracter un cancer de la bouche ou de la gorge. Il est facile de comprendre pourquoi elle a fonctionn\u00e9. Si vous continuez \u00e0 fumer et que votre bouche risque de ressembler \u00e0 cela, c'est un argument convaincant pour arr\u00eater imm\u00e9diatement les b\u00e2tons du d\u00e9mon de la mort. La campagne australienne d'avertissements sanitaires graphiques comprenait \u00e9galement des publicit\u00e9s \u00e0 la t\u00e9l\u00e9vision, sur des panneaux d'affichage et sur l'internet. Une \u00e9valuation de l'efficacit\u00e9 de la campagne a \u00e9t\u00e9 r\u00e9alis\u00e9e en 2008 et l'image \"grossi\u00e8re\" du cancer de la bouche a particuli\u00e8rement pr\u00e9occup\u00e9 les jeunes de 15 \u00e0 24 ans interrog\u00e9s dans le cadre de l'\u00e9tude de suivi. Si la fille de la chanson de Katy Perry \u00e9tait affubl\u00e9e d'une telle paire de nashers, nous ne sommes pas s\u00fbrs que la chanteuse aurait autant aim\u00e9 ce baiser entre filles !<\/p>\n<p>En savoir plus :<br \/>\n<a title=\"http:\/\/www.quitnow.gov.au\/internet\/quitnow\/publishing.nsf\/Content\/warnings-lp\" href=\"https:\/\/beta.health.gov.au\/health-topics\/smoking-and-tobacco\/how-to-quit-smoking?utm_source=quitnow.gov.au&amp;utm_medium=redirect&amp;utm_campaign=digital_transformation\" target=\"_blank\" rel=\"noopener noreferrer\">Campagne d'avertissements sanitaires (2006)<\/a><\/p>\n<h2><strong>Avis d'expert sur la conception<\/strong><\/h2>\n<p>\"Une lutte m\u00e9morable contre le tabagisme <a href=\"https:\/\/www.solopress.com\/blog\/fr\/affiches\/\">affiche<\/a> fait passer le message sans n\u00e9cessiter de texte, juste une image frappante qui en dit long. Celles qui figurent dans notre Top 5 ont toutes une valeur de choc et attirent imm\u00e9diatement l'attention en faisant appel \u00e0 l'imagination. C'est une publicit\u00e9 intelligente, simple et directe\", d\u00e9clare Julie Simpkins, l'une des graphistes professionnelles du studio de cr\u00e9ation interne de Solopress. En revanche, je ne suis pas tr\u00e8s enthousiaste \u00e0 l'\u00e9gard de l'affiche \"Smoking Batters You Inside\" (Fumer vous fait souffrir de l'int\u00e9rieur). Pour moi, l'image ne montre pas imm\u00e9diatement l'int\u00e9r\u00eat de l'annonce, et il faut un texte pour expliquer la raison de ce visage meurtri. L'image ne semble pas aussi pertinente\".<\/p>\n<h2>Vous voulez arr\u00eater de fumer ?<\/h2>\n<p>Il n'est pas trop tard. D\u00e9truisez votre cigarette et arr\u00eatez de fumer d\u00e8s maintenant. Les <a href=\"https:\/\/www.nhs.uk\/oneyou\/for-your-body\/quit-smoking\/stoptober\/\">Site web de Stoptober<\/a>\u00a0dispose de toutes les ressources n\u00e9cessaires pour vous aider \u00e0 arr\u00eater de fumer, notamment des conseils d'experts, des SMS de motivation quotidiens, une application pour smartphone et le soutien d'autres anciens fumeurs.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":5430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[805],"class_list":{"0":"post-5428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-posters"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Shocking Anti-Smoking Posters Ever Made | Solopress<\/title>\n<meta name=\"description\" content=\"Stoptober: How do I stop smoking? 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