{"id":54767,"date":"2019-03-06T08:43:13","date_gmt":"2019-03-06T08:43:13","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54767"},"modified":"2019-06-23T16:57:25","modified_gmt":"2019-06-23T15:57:25","slug":"5-amazing-design-trends-for-2019","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/art-design\/5-amazing-design-trends-for-2019\/","title":{"rendered":"5 tendances \u00e9tonnantes en mati\u00e8re de design pour 2019"},"content":{"rendered":"
<\/div>\r\n

Les tendances en mati\u00e8re de design jouent un r\u00f4le majeur dans la mani\u00e8re dont les marques prosp\u00e8res se font conna\u00eetre.<\/p>\r\n\r\n\r\n\r\n

Mais que nous r\u00e9serve le design en 2019 ? Nous avons demand\u00e9 \u00e0 Phil Cleaver, professeur d'industries cr\u00e9atives \u00e0 l'universit\u00e9 d'Amsterdam, ce qu'il en \u00e9tait. Universit\u00e9 du Middlesex<\/a> et laur\u00e9at du Crayon jaune, de pr\u00e9dire ses cinq plus grandes tendances en mati\u00e8re de design pour cette ann\u00e9e.<\/p>\r\n\r\n\r\n\r\n

1. L'image de marque exp\u00e9rientielle<\/strong><\/h2>\r\n\r\n\r\n\r\n

Ces derni\u00e8res ann\u00e9es, l'image de marque exp\u00e9rientielle a donn\u00e9 vie aux entreprises.<\/p>\r\n\r\n\r\n\r\n

Le concept consiste \u00e0 interagir avec les gens \u00e0 un niveau sensoriel. Remplacez la publicit\u00e9 traditionnelle par des exp\u00e9riences immersives pour inciter les consommateurs \u00e0 investir dans votre marque.<\/p>\r\n\r\n\r\n\r\n

Cela peut prendre de nombreuses formes, des campagnes interactives aux vitrines cr\u00e9atives - tout ce qui permet \u00e0 vos consommateurs de s'engager activement ou de participer. Allez au c\u0153ur de ce qui motive votre consommateur cible et essayez de d\u00e9velopper un attachement \u00e9motionnel positif.<\/p>\r\n\r\n\r\n\r\n

Phil dit : \"Une identit\u00e9 de marque forte ne peut plus \u00eatre purement visuelle. Une marque efficace cible autant de sens humains que possible pour s'ancrer fermement dans notre m\u00e9moire. En fin de compte, la marque doit exister au-del\u00e0 du logo et prendre des formes qui transcendent son approche visuelle.\"<\/em><\/p>\r\n\r\n\r\n\r\n

2. Animation kinetic branding<\/strong><\/h2>\r\n\r\n\r\n\r\n

L'image de marque anim\u00e9e ou cin\u00e9tique offre d'innombrables possibilit\u00e9s de conception \u00e0 l'\u00e8re num\u00e9rique.<\/p>\r\n\r\n\r\n\r\n

\u00c0 l'instar de la strat\u00e9gie de marque exp\u00e9rientielle, la strat\u00e9gie cin\u00e9tique repousse les limites, cette fois en utilisant des images anim\u00e9es et des animations dans les logos et la publicit\u00e9. Ces repr\u00e9sentations r\u00e9alistes d'une marque visent \u00e0 capter l'attention du consommateur.<\/p>\r\n\r\n\r\n\r\n

Le design cin\u00e9tique n'en est qu'\u00e0 ses d\u00e9buts et doit encore \u00eatre largement adopt\u00e9. Prendre de l'avance sur cette tendance peut aider votre marque \u00e0 se d\u00e9marquer de ses concurrents.<\/p>\r\n\r\n\r\n\r\n

Phil dit : \"L'\u00e9cran est le mode de consommation de la plupart des m\u00e9dias visuels. Vous avez quelques secondes pour montrer comment vous vous d\u00e9placez. Il peut s'agir de la mani\u00e8re dont le logo se pr\u00e9sente et dont les caract\u00e8res apparaissent. Il se peut aussi que si votre logo repr\u00e9sente quelque chose qui peut bouger, vous l'introduisiez visuellement.<\/em><\/p>\r\n\r\n\r\n\r\n

3. Le symbole<\/strong><\/h2>\r\n\r\n\r\n\r\n

Le symbole ou le logo est sans doute l'aspect le plus important de toute marque. Les meilleurs restent grav\u00e9s dans l'esprit des clients et sont la premi\u00e8re chose qu'ils imaginent lorsqu'ils pensent \u00e0 la marque.<\/p>\r\n\r\n\r\n\r\n

Les symboles sont de plus en plus importants dans la strat\u00e9gie de marque moderne, car ils permettent de communiquer le message de la marque avec un minimum de mots, voire aucun.<\/p>\r\n\r\n\r\n\r\n

\"Lorsqu'une marque poss\u00e8de un signe qui la repr\u00e9sente avec tant de succ\u00e8s, elle atteint une virtuosit\u00e9 qui transcende le langage\".<\/em> d\u00e9clare Phil. \"Aucun autre contexte n'est n\u00e9cessaire, et il est toujours ind\u00e9niablement associ\u00e9 \u00e0 eux\".<\/em><\/p>\r\n\r\n\r\n\r\n

Les organisations peuvent modifier leurs symboles pour attirer un tout nouveau public. Par exemple, un symbole rebranding d'un parti politique <\/a> peuvent rafra\u00eechir leur image et changer la perception que les gens ont d'eux, simplement en redessinant leur logo.<\/em><\/p>\r\n\r\n\r\n\r\n

4. Plateformes de m\u00e9dias sociaux<\/strong><\/h2>\r\n\r\n\r\n\r\n

Les m\u00e9dias sociaux vont devenir encore plus int\u00e9graux pour les marques en 2019.<\/p>\r\n\r\n\r\n\r\n

C'est ce qu'affirme notre expert Phil Cleaver.<\/p>\r\n\r\n\r\n\r\n

Ce n'est pas une surprise. Les m\u00e9dias sociaux sont aujourd'hui le moyen le plus efficace d'entrer en contact avec les consommateurs, que ce soit en ciblant de nouveaux groupes d\u00e9mographiques ou en sensibilisant les clients existants.
<\/strong><\/p>\r\n\r\n\r\n\r\n

En 2018, plus de 83% des r\u00e9sidents du Royaume-Uni poss\u00e9daient un compte sur les m\u00e9dias sociaux et ce chiffre devrait encore augmenter en 2019. La port\u00e9e des m\u00e9dias sociaux est illimit\u00e9e, et toutes ces tendances de conception peuvent \u00eatre introduites et mises en \u0153uvre par ce biais.<\/p>\r\n\r\n\r\n\r\n

\"La consommation de Facebook et d'Instagram par le grand public ne cesse de cro\u00eetre\", explique Phil. \"Le potentiel marketing de ces espaces gagne donc en valeur. Une mobilisation intelligente de l'image de marque et des campagnes sur les plateformes de m\u00e9dias sociaux permet \u00e0 une marque d'avoir une plus grande port\u00e9e, en particulier aupr\u00e8s des jeunes consommateurs.\"<\/em><\/p>\r\n\r\n\r\n\r\n

5. Polices de caract\u00e8res personnalis\u00e9es<\/strong><\/h2>\r\n\r\n\r\n\r\n

Les polices de caract\u00e8res personnalis\u00e9es deviennent rapidement un outil important pour cr\u00e9er une personnalit\u00e9 de marque unique. De grandes entreprises telles que Netflix, Apple et Google ont d\u00e9j\u00e0 d\u00e9velopp\u00e9 leur propre police de caract\u00e8res personnalis\u00e9e. Pourquoi ?<\/p>\r\n\r\n\r\n\r\n

Ils apportent la personnalit\u00e9 de votre marque \u00e0 tout ce que vous dites. Et, une fois \u00e9tablies, elles peuvent devenir le c\u0153ur de votre image de marque - \u00e0 l'encontre de votre symbole, communiquant vos croyances et vos valeurs non pas dans ce que vous dites, mais dans la mani\u00e8re dont vous le dites.<\/p>\r\n\r\n\r\n\r\n

Phil dit : <\/em>\"<\/em><\/strong>Poss\u00e9der une police de caract\u00e8res, c'est comme poss\u00e9der un ton de voix, surtout lorsque les formes des lettres ont \u00e9t\u00e9 con\u00e7ues pour v\u00e9hiculer le message que vous souhaitez particuli\u00e8rement qu'elles expriment.<\/em><\/p>\r\n\r\n\r\n\r\n

\"Cela signifie \u00e9galement que les concurrents ne peuvent pas s'approprier ce langage visuel. Tout comme le symbole, la police de caract\u00e8res doit \u00eatre con\u00e7ue et \u00e9valu\u00e9e en fonction des qualit\u00e9s projet\u00e9es de la marque\".<\/em><\/p>\r\n\r\n\r\n\r\n

2019 est l'occasion id\u00e9ale de r\u00e9\u00e9valuer votre image de marque. Diffusez vos nouvelles cr\u00e9ations avec les cartes de visite et les papiers \u00e0 en-t\u00eate de Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

Design trends play a major part in shaping how successful brands promote themselves. But what will design bring us in 2019? We asked Phil Cleaver, professor in Creative Industries at Middlesex University and Yellow Pencil winner, to predict his five biggest design trends for this year. 1. Experiential branding Experiential branding has brought businesses to […]<\/p>\n","protected":false},"author":23,"featured_media":54770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-54767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\n5 Amazing Design Trends For 2019 | Solopress<\/title>\n<meta name=\"description\" content=\"2019 will see several design trends make a big impact on business branding. 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