{"id":55145,"date":"2019-04-13T20:15:22","date_gmt":"2019-04-13T19:15:22","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=55145"},"modified":"2019-05-24T15:33:15","modified_gmt":"2019-05-24T14:33:15","slug":"10-avantages-du-marketing-hors-ligne","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/10-advantages-of-offline-marketing\/","title":{"rendered":"10 avantages du marketing hors ligne"},"content":{"rendered":"
<\/div>

Les entreprises utilisent de plus en plus l'imprim\u00e9 pour compl\u00e9ter leur marketing num\u00e9rique, la publicit\u00e9 imprim\u00e9e ayant augment\u00e9 pour la premi\u00e8re fois depuis 2010. selon les derni\u00e8res recherches<\/a>.<\/p>\n

Pour refl\u00e9ter cette \u00e9volution des tendances, nous avons dress\u00e9 une liste des principaux avantages du marketing hors ligne.<\/p>\n

1. Facile \u00e0 commander \u00e0 court terme<\/b><\/h2>\n

Lorsque vous pr\u00e9parez un salon professionnel ou le lancement d'un produit, il y a beaucoup de choses \u00e0 faire. Les documents imprim\u00e9s peuvent \u00eatre con\u00e7us et command\u00e9s dans des d\u00e9lais rapides, ce qui est id\u00e9al pour les \u00e9v\u00e9nements de derni\u00e8re minute et les promotions limit\u00e9es dans le temps, ou si vous avez simplement oubli\u00e9 de commander plus t\u00f4t.<\/p>\n

2. Parfait pour les campagnes politiques<\/b><\/h2>\n

Le mat\u00e9riel de marketing imprim\u00e9 est la pierre angulaire de toute campagne politique, au m\u00eame titre que les m\u00e9thodes num\u00e9riques telles que la publicit\u00e9 sur Facebook et le courrier \u00e9lectronique. Les partis locaux et nationaux peuvent tirer parti des avantages du marketing imprim\u00e9 pendant la p\u00e9riode pr\u00e9c\u00e9dant les \u00e9lections, en cr\u00e9ant un engouement autour de leur campagne.<\/p>\n

Il existe plusieurs fa\u00e7ons de promouvoir votre campagne. Des d\u00e9pliants d'information aux lettres personnalis\u00e9es, en passant par les prospectus, une distribution intelligente permet d'adresser les bons messages aux bonnes personnes au bon moment.<\/p>\n

3. Commandez exactement ce dont vous avez besoin<\/b><\/h2>\n

En optant pour le marketing imprim\u00e9, vous ma\u00eetrisez les quantit\u00e9s que vous commandez. Vous pouvez s\u00e9lectionner la quantit\u00e9 dont vous avez besoin, ce qui signifie moins de gaspillage de papier et aucun stock exc\u00e9dentaire dans vos locaux.<\/p>\n

En outre, il s'agit d'une mani\u00e8re plus intelligente de d\u00e9penser votre budget marketing. Par exemple, vous pouvez \u00e9conomiser l'argent que vous auriez d\u00e9pens\u00e9 pour 50 d\u00e9pliants qui ne seraient pas distribu\u00e9s au profit de 25 brochures qui le seraient.<\/p>\n

4. Cr\u00e9er des stands d'exposition impressionnants<\/b><\/h2>\n

Le marketing imprim\u00e9 doit \u00eatre au c\u0153ur de la planification de toute exposition ou salon professionnel. Investissez du temps et des efforts dans ce domaine pour vous d\u00e9marquer de la concurrence.<\/p>\n

Un stand \u00e0 la conception remarquable, comportant divers supports d'impression tels que des banni\u00e8res \u00e0 rouleau et des pr\u00e9sentoirs pop-up, peut vous aider \u00e0 vous d\u00e9marquer et \u00e0 mettre en valeur certaines de vos principales promotions.<\/p>\n

M\u00e9langez le hors ligne et l'en ligne sur votre stand. Par exemple, int\u00e9grez un \u00e9cran \u00e0 l'int\u00e9rieur de votre stand pop-up pour diffuser des tweets en direct de l'\u00e9v\u00e9nement.<\/p>\n

Restez en contact avec les gens apr\u00e8s l'\u00e9v\u00e9nement gr\u00e2ce \u00e0 des cartes de visite et des brochures bien con\u00e7ues, afin de conclure des ventes et d'\u00e9tablir des relations dans les semaines \u00e0 venir.<\/p>\n

5. Pr\u00e9cieux pour la promotion des programmes de fid\u00e9lisation<\/b><\/h2>\n

\"\"<\/p>\n

Vous n'avez peut-\u00eatre pas le budget pour une application de fid\u00e9lisation int\u00e9gr\u00e9e comme celles que l'on trouve dans les grandes surfaces. Mais une application de fid\u00e9lisation Syst\u00e8me de cartes de fid\u00e9lit\u00e9 en papier<\/a> peut encore apporter de r\u00e9els avantages.<\/p>\n

Vous pouvez proposer des incitations similaires \u00e0 ces applications num\u00e9riques, comme des caf\u00e9s ou des services gratuits apr\u00e8s un certain nombre d'achats. C'est un excellent moyen d'instaurer un climat de confiance et de sensibilisation, et il est facile de les imprimer et de les distribuer.<\/p>\n

Optez pour un timbre classique et une carte de v\u0153ux, ou incluez un bon d'achat ou une offre dans votre prochain lot de d\u00e9pliants. Dans tous les cas, les clients ne tarderont pas \u00e0 affluer pour r\u00e9clamer leur r\u00e9compense.<\/p>\n

6. Diff\u00e9rentes m\u00e9thodes de distribution<\/b><\/h2>\n

Un autre avantage du hors ligne est qu'il offre de nombreuses possibilit\u00e9s de distribution. D\u00e9posez une promotion directement dans les bo\u00eetes aux lettres, affichez vos d\u00e9pliants dans les locaux d'autres entreprises locales ou pr\u00e9parez une carte de visite bien con\u00e7ue que vous pourrez distribuer lors d'\u00e9v\u00e9nements.<\/p>\n

N'oubliez pas d'inclure un appel \u00e0 l'action. Il peut s'agir d'une offre \u00e0 valoir sur la pr\u00e9sentation du d\u00e9pliant en magasin, par exemple. Vous pouvez m\u00eame inclure un lien vers votre site web ou vos canaux de m\u00e9dias sociaux.<\/p>\n

7. Donne \u00e0 vos clients quelque chose de tangible<\/b><\/h2>\n

L'impression donne \u00e0 votre public quelque chose qu'il peut tenir, toucher et associer \u00e0 votre marque.
\nCela peut faire passer vos efforts de marketing de quelque chose de passif et facilement ignor\u00e9 \u00e0 une exp\u00e9rience active et authentique dont les clients actuels et potentiels se souviendront. Allez encore plus loin en incluant des cadeaux et des articles promotionnels qui comportent toujours votre logo, afin de susciter une association positive.<\/p>\n

8. \u00c9tablit des relations lors de la mise en r\u00e9seau<\/b><\/h2>\n

Un autre avantage du marketing hors ligne est l'occasion unique de conna\u00eetre votre consommateur. Gr\u00e2ce aux interactions en face \u00e0 face que permet le travail en r\u00e9seau, vous pouvez communiquer directement avec votre public.<\/p>\n

Les cartes de visite ou les d\u00e9pliants sont id\u00e9aux dans ces situations. Cela permet non seulement d'instaurer un climat de confiance entre vous et vos clients potentiels, mais aussi de vous contacter facilement apr\u00e8s votre rencontre.<\/p>\n

9. Fait sensation dans un espace encombr\u00e9<\/b><\/h2>\n

Avec l'essor du num\u00e9rique, le nombre de publicit\u00e9s et de fen\u00eatres contextuelles que vos clients voient chaque jour augmente. Il est donc plus difficile que jamais de se faire remarquer et d'inciter vos clients \u00e0 agir.<\/p>\n

Les d\u00e9pliants imprim\u00e9s distribu\u00e9s intelligemment peuvent mettre votre message sous les yeux du client au bon moment. Faites passer le bon message pour les inciter \u00e0 en savoir plus.<\/p>\n

10. Reste plus longtemps dans l'esprit du public<\/b><\/h2>\n

De nos jours, les gens suppriment un courriel sans m\u00eame y jeter un second coup d'\u0153il, alors qu'un d\u00e9pliant bien con\u00e7u peut rester chez eux pendant des mois. Ils ne la regardent peut-\u00eatre pas en permanence, mais elle leur rappelle votre entreprise.<\/p>\n

Faites preuve de cr\u00e9ativit\u00e9 en offrant \u00e0 vos clients quelque chose de nouveau et d'excitant, comme un aimant ou un stylo, et votre marque sera affich\u00e9e chez eux pendant longtemps.<\/p>\n

Pr\u00eat \u00e0 d\u00e9marrer ? Trouvez tout ce dont vous avez besoin pour votre marketing imprim\u00e9<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Businesses are increasingly using print to complement their digital marketing, with print advertising rising for the first time since 2010 \u2013 according to latest research. To reflect this shift in trends, we\u2019ve compiled a list of the top advantages of offline marketing. 1. Easily-ordered at short notice When you\u2019re preparing for a trade show or […]<\/p>\n","protected":false},"author":23,"featured_media":55619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-55145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n10 Advantages Of Offline Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. 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Boost your product launch, event or store opening with Solopress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/10-avantages-du-marketing-hors-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-13T19:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T14:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Offline marketing is on the rise. Read our guide to discover how you can use printed promotional materials to boost your brand.\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"10 advantages of offline marketing\",\"datePublished\":\"2019-04-13T19:15:22+00:00\",\"dateModified\":\"2019-05-24T14:33:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/\"},\"wordCount\":808,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/\",\"name\":\"10 Advantages Of Offline Marketing | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/10-advantages-of-offline-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\",\"datePublished\":\"2019-04-13T19:15:22+00:00\",\"dateModified\":\"2019-05-24T14:33:15+00:00\",\"description\":\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. 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