{"id":56498,"date":"2019-04-30T12:14:25","date_gmt":"2019-04-30T11:14:25","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56498"},"modified":"2021-06-24T16:15:53","modified_gmt":"2021-06-24T15:15:53","slug":"limportance-de-limpression-pour-les-campagnes-politiques","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/why-print-matters-for-political-campaigns\/","title":{"rendered":"L'importance de l'imprim\u00e9 pour les campagnes politiques"},"content":{"rendered":"
<\/div>

Pensez aux campagnes politiques. Quelles images vous viennent \u00e0 l'esprit ? Des foules de personnes brandissant des pancartes ? Des conseillers municipaux qui frappent \u00e0 votre porte ? D'immenses affiches arborant des messages de manifeste - comme la c\u00e9l\u00e8bre affiche \"Hope\" de Barack Obama...<\/p>\n

Pourquoi nous souvenons-nous de telles choses ? Ces images embl\u00e9matiques remplissent nos journaux et nos \u00e9crans de t\u00e9l\u00e9vision, nos panneaux d'affichage et bus<\/strong>. Ils deviennent le tissu m\u00eame de notre histoire sociale et culturelle. Du Brexit aujourd'hui \u00e0 Barack Obama hier.<\/p>\n

La seule constante dans tout cela ? Imprimer.<\/p>\n

Le num\u00e9rique est extr\u00eamement important pour les campagnes politiques. Mais avec l'imprim\u00e9, vous pouvez cr\u00e9er quelque chose de tangible<\/strong> - quelque chose que vos sympathisants peuvent tenir au-dessus de leur t\u00eate ou accrocher \u00e0 leur fen\u00eatre.<\/p>\n

Explorez cet aspect et d'autres avantages du marketing hors ligne - avec l'aide d'experts en cr\u00e9ation, du professeur des industries cr\u00e9atives Phil Cleaver et de Radim Malinic, directeur de la cr\u00e9ation chez Brand Nu.<\/p>\n

Ou plongez directement dans notre site d\u00e9di\u00e9 page d'impression des \u00e9lections<\/a> aujourd'hui.<\/p>\n

Montrez votre engagement avec des d\u00e9pliants<\/strong><\/h2>\n

Les \u00e9lus locaux remettent r\u00e9guli\u00e8rement en main propre d\u00e9pliants imprim\u00e9s<\/a> dans leur circonscription, afin de tenir les habitants inform\u00e9s de leurs activit\u00e9s, tant pendant la p\u00e9riode pr\u00e9c\u00e9dant les \u00e9lections que tout au long de l'ann\u00e9e. Ils montrent ainsi qu'ils sont actifs au sein de la communaut\u00e9 tout au long de l'ann\u00e9e. Remise en main propre de d\u00e9pliants<\/strong> permet \u00e9galement de s'entretenir avec les \u00e9lecteurs.<\/p>\n

Plus d'impact que les courriels non ouverts<\/strong><\/h2>\n

Un d\u00e9pliant d\u00e9pos\u00e9 \u00e0 la porte peut avoir un impact beaucoup plus important qu'un courriel non ouvert. Quelqu'un le ramassera au moins sur le sol. Si la conception et le contenu sont corrects, on peut esp\u00e9rer qu'ils le feront. lire le d\u00e9pliant<\/strong> pour en savoir plus sur votre campagne.<\/p>\n

Les gens peuvent le tenir et le sentir <\/strong><\/h2>\n

La personne qui tient votre d\u00e9pliant verra l'effort qui a \u00e9t\u00e9 fait pour le concevoir, l'imprimer et le distribuer. Veillez \u00e0 consacrer du temps \u00e0 la production quelque chose de qualit\u00e9<\/strong> - cela en dira long sur votre parti.<\/p>\n

\"Gagner la confiance des citoyens par une pr\u00e9sentation authentique de sa politique est aujourd'hui une entreprise vitale pour tout parti\", d\u00e9clare Phil Cleaver.<\/p>\n

Comment distribuer des d\u00e9pliants - notre guide<\/a><\/p>\n

Cr\u00e9er une pr\u00e9sence par le biais d'affiches <\/strong><\/h2>\n

Nous avons d\u00e9j\u00e0 mentionn\u00e9 l'importance de affiches<\/a> \u00e0 la campagne politique - et l'impact de l'une d'entre elles en particulier : l'affiche Hope de Barack Obama.<\/p>\n

Les L'affiche d'Obama a captiv\u00e9 l'imagination<\/strong> de millions de personnes en 2008 et l'a aid\u00e9 \u00e0 acc\u00e9der au pouvoir, devenant au passage un ph\u00e9nom\u00e8ne culturel.<\/p>\n

Elles ne deviendront peut-\u00eatre pas un ph\u00e9nom\u00e8ne culturel. Mais au niveau local, les affiches peuvent r\u00e9ellement contribuer \u00e0 ce que le nom, le visage et les messages de votre campagne \u00e9lectorale restent dans l'esprit des gens pendant la p\u00e9riode pr\u00e9c\u00e9dant le vote.<\/p>\n

Au moment des \u00e9lections, les affiches sont non seulement plac\u00e9es dans la circonscription concern\u00e9e, mais aussi dans les bureaux de vote. Post\u00e9 aupr\u00e8s des sympathisants<\/strong> \u00a0de les exposer dans leur vitrine.<\/p>\n

Combiner l'imprim\u00e9 et le num\u00e9rique pour cr\u00e9er un buzz<\/strong><\/h2>\n

Le num\u00e9rique a compl\u00e8tement transform\u00e9 le paysage des campagnes politiques. Nous ne le nions pas. Mais pour obtenir un impact maximal, il convient de combiner l'imprim\u00e9 et le num\u00e9rique.<\/p>\n

Il faut \u00eatre partout, \u00eatre dans la t\u00eate de tout le monde tout le temps\", explique Radim Malinic.<\/p>\n

Ce n'est qu'en exploitant la puissance de l'imprim\u00e9 et du num\u00e9rique que vous y parviendrez.<\/p>\n

Reprenons l'exemple de l'affiche d'Obama. Elle a commenc\u00e9 \u00e0 \u00eatre imprim\u00e9e - cr\u00e9\u00e9e par Shepard Fairey, artiste de Los Angeles<\/a>. Il est apparu sur des T-shirts, des tasses et, bien s\u00fbr, des affiches.<\/p>\n

Mais il n'a atteint son v\u00e9ritable potentiel que lorsqu'il a \u00e9t\u00e9 partag\u00e9 en ligne, devenant ainsi un ph\u00e9nom\u00e8ne culturel viral.<\/p>\n

\"Il est important que les affiches soient con\u00e7ues en tenant compte du monde num\u00e9rique\", d\u00e9clare Phil Cleaver.<\/p>\n

\"Le partage sur les m\u00e9dias sociaux est incroyablement important pour les campagnes politiques, et pour rester coh\u00e9rent, il est pr\u00e9f\u00e9rable que le m\u00eame design soit utilis\u00e9 \u00e0 la fois en ligne et sous forme d'affiches physiques.\"<\/p>\n

Am\u00e9liorez la visibilit\u00e9 de votre marque<\/strong><\/h2>\n

Les partis politiques sont essentiellement des marques. L'objectif de toute marque est d'accro\u00eetre sa visibilit\u00e9, d'augmenter ses ventes et de dominer le march\u00e9. Outre les ventes, les campagnes politiques ont les m\u00eames objectifs et l'impression peut contribuer \u00e0 les atteindre.<\/p>\n

Au les rassemblements et les \u00e9v\u00e9nements de la campagne<\/strong>les documents imprim\u00e9s physiques tels que banni\u00e8res \u00e0 rouleaux larges<\/a> et les panneaux sont toujours pr\u00e9sents. Ils s'identifient instantan\u00e9ment aux gens et les cam\u00e9ras de t\u00e9l\u00e9vision peuvent rep\u00e9rer les dessins les plus cr\u00e9atifs et les plus accrocheurs, tandis que les photos et les vid\u00e9os deviennent parfois virales en ligne.<\/p>\n

Une approche plus subtile consiste \u00e0 distribuer des cartes de visite<\/a> lors d'\u00e9v\u00e9nements de r\u00e9seautage et d'\u00e9v\u00e9nements communautaires. Ils peuvent \u00eatre marqu\u00e9s aux couleurs du parti et contenir des informations, afin que les gens puissent les contacter pour en savoir plus.<\/p>\n

Une fois de plus, une carte de visite doit \u00eatre jet\u00e9e physiquement et finira probablement sur un tableau d'\u00e9pingles ou sur le site de l'Union europ\u00e9enne. la corbeille de quelqu'un<\/strong> - toujours \u00e0 port\u00e9e de main. On ne peut pas en dire autant d'un courriel effac\u00e9.<\/p>\n

La constance est la cl\u00e9 de l'impact<\/strong><\/h2>\n

Nous avons parl\u00e9 des diff\u00e9rentes m\u00e9thodes pour atteindre votre public. Des cartes de visite aux affiches, en passant par les d\u00e9pliants et m\u00eame les messages sur les m\u00e9dias sociaux.<\/p>\n

Il y a beaucoup de choses \u00e0 faire ici, et la coh\u00e9rence est essentielle.<\/p>\n

Phil Cleaver dit cr\u00e9er un style familier<\/strong> La coh\u00e9rence entre tous les actifs est essentielle pour cr\u00e9er de l'authenticit\u00e9. \"Les gens sont plus enclins \u00e0 faire confiance \u00e0 quelque chose qui semble coh\u00e9rent\", explique-t-il.<\/p>\n

Pr\u00eat \u00e0 commencer ?<\/strong><\/h2>\n

Chez Solopress, nous imprimons des affiches, des flyers, des banni\u00e8res et des panneaux - le tout avec une livraison standard gratuite en France. Trouvez tout ce dont vous avez besoin sur notre site page d\u00e9di\u00e9e \u00e0 l'impression des \u00e9lections<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026 Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses. They become […]<\/p>\n","protected":false},"author":23,"featured_media":56522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-56498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nWhy Print Matters For Political Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Political parties have embraced digital. 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