{"id":61178,"date":"2019-06-27T08:30:38","date_gmt":"2019-06-27T07:30:38","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61178"},"modified":"2019-06-27T08:32:42","modified_gmt":"2019-06-27T07:32:42","slug":"la-valeur-du-marketing-de-gratitude","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/the-value-of-gratitude-marketing\/","title":{"rendered":"La valeur du marketing de la gratitude"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Vous souhaitez attirer de nouveaux clients potentiels ? Augmenter les conversions sur votre site web ? Augmenter votre audience sur les m\u00e9dias sociaux ? Fid\u00e9liser vos clients ?<\/p>\n<p>Une technique puissante peut vous aider \u00e0 y parvenir : il suffit de dire merci ! Le marketing de la gratitude est l'art de faire savoir \u00e0 vos clients que vous les appr\u00e9ciez sinc\u00e8rement. En le pratiquant r\u00e9guli\u00e8rement, votre entreprise commencera \u00e0 en r\u00e9colter les fruits. La gratitude est une tactique puissante pour \u00e9largir votre base de clients ; montrer une \u00e9motion humaine authentique telle que la gratitude fait des merveilles pour humaniser votre marque et encourager les gens \u00e0 se rapprocher de vous.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>L'accent<\/strong><\/h2>\n<p>Avec le marketing de gratitude, l'accent n'est pas mis sur la publicit\u00e9 et les promotions dans le seul but de g\u00e9n\u00e9rer des ventes, mais sur l'\u00e9tablissement de liens authentiques avec les clients. L'objectif est d'\u00e9tablir des relations et de fid\u00e9liser les clients, afin qu'ils \u00e9tablissent des liens solides et durables avec les marques. Comme nous l'avons mentionn\u00e9, le marketing de gratitude peut conduire \u00e0 une augmentation de l'activit\u00e9. C'est \u00e9galement un excellent moyen d'obtenir des promotions gratuites par le bouche-\u00e0-oreille. Il n\u00e9cessite une excellente communication entre les entreprises et leurs clients.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Marketing de la gratitude<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/the-value-of-gratitude-marketing-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61184\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/the-value-of-gratitude-marketing-marketing.jpg\" alt=\"Merci en diff\u00e9rentes langues\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Si vous n'arrivez pas \u00e0 trouver des moyens de vous lancer dans le marketing de la gratitude, voici quelques id\u00e9es qui pourraient stimuler votre cr\u00e9ativit\u00e9.<\/p>\n<ul>\n<li>Dites merci sur votre site web lorsqu'une commande est pass\u00e9e. C'est une excellente occasion de faire savoir \u00e0 vos clients que vous les appr\u00e9ciez. Vous pouvez m\u00eame envisager d'offrir une incitation \u00e0 ce stade pour qu'ils reviennent, par exemple un code de r\u00e9duction pour leur prochaine commande. Un \"\u00e9cran de remerciement\" sur votre site web est \u00e9galement un endroit id\u00e9al pour tenir les clients inform\u00e9s de la suite du processus d'exp\u00e9dition, ou pour inclure un appel \u00e0 l'action tel qu'une enqu\u00eate ou une invitation \u00e0 vous suivre sur les m\u00e9dias sociaux.<\/li>\n<li>Montrez votre appr\u00e9ciation lorsque vous franchissez des \u00e9tapes importantes, telles que\u00a0<a href=\"https:\/\/www.graphicdisplayworld.com\/categories\/business\/solopress-celebrate-2-000-000th-order-thanks-to-substantial-growth-over-the-past-fourteen-years\"><strong>nombre de commandes pass\u00e9es<\/strong><\/a>\u00a0ou le nombre de followers sur Twitter. En ne laissant pas passer inaper\u00e7u le d\u00e9vouement de vos fans, ces derniers se sentiront valoris\u00e9s et seront plus enclins \u00e0 vous recommander \u00e0 leurs amis.<\/li>\n<li>R\u00e9pondez en nature lorsqu'un client fait quelque chose d'exceptionnel, comme vous \u00e9crire une critique \u00e9logieuse ou vous recommander un client particuli\u00e8rement excellent. Vous pouvez lui envoyer un mot de remerciement \u00e9crit \u00e0 la main, lui proposer un surclassement ou des frais de port gratuits, ou encore \u00e9couter ses suggestions sur vos produits et services.<\/li>\n<li>Envoyez un message de remerciement sp\u00e9cifique chaque fois que l'on vous recommande une personne ; cherchez \u00e0 savoir d'o\u00f9 elle vient et faites savoir \u00e0 ceux qui vous ont recommand\u00e9 un client \u00e0 quel point vous les appr\u00e9ciez.<\/li>\n<li>Faites preuve de gratitude lorsque les autres vous aident, m\u00eame si cela ne fonctionne pas. Il peut arriver que vous receviez une recommandation ou une proposition que vous appr\u00e9ciez, mais qui, pour une raison ou une autre, n'aboutit pas. Vous ne savez jamais quand vous aurez besoin d'eux ou si leur prochaine offre correspond exactement \u00e0 ce que vous recherchez.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Se souvenir<\/strong><\/h2>\n<p>Faire savoir \u00e0 vos clients que vous les appr\u00e9ciez est logique, mais ce n'est pas toujours le cas. Il est important de se rappeler que vos clients ont toujours la possibilit\u00e9 d'aller voir ailleurs. \u00c0 l'\u00e8re de Google et des smartphones, ils peuvent facilement trouver une autre solution. Donnez donc \u00e0 votre public cible une raison de vous choisir plut\u00f4t que l'endroit o\u00f9 le prix est le plus bas. Exprimez votre gratitude et vous les ferez revenir. De simples \"remerciements\" sont tr\u00e8s utiles.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Imprimer des cartes de remerciement personnalis\u00e9es<\/strong><\/h2>\n<p>Pourquoi ne pas cr\u00e9er des\u00a0<strong><a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/fr\/cartes-de-voeux\/\">cartes de remerciement<\/a><\/strong>\u00a0pour votre entreprise ? Vos clients appr\u00e9cieront certainement de vous entendre !<\/p>","protected":false},"excerpt":{"rendered":"<p>Are you eager to attract new leads? Increase conversions on your website? Grow your social media following? Retain loyal customers? A powerful technique can help you do all that; just say thank you! Gratitude marketing is the art of letting your customers know you genuinely appreciate them. As a result of practicing it consistently, your [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-61178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value Of Gratitude Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Are you eager to attract new leads? Increase conversions on your website? Grow your social media following? 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