{"id":61190,"date":"2019-08-01T08:30:31","date_gmt":"2019-08-01T07:30:31","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61190"},"modified":"2023-05-25T21:19:57","modified_gmt":"2023-05-25T20:19:57","slug":"comment-augmenter-le-nombre-de-clients-reguliers","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/how-to-gain-more-repeat-customers\/","title":{"rendered":"Comment augmenter le nombre de clients r\u00e9guliers ?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>C'est une erreur de d\u00e9butant : penser qu'une fois la vente r\u00e9alis\u00e9e, le travail est termin\u00e9.<\/p>\n<p>Mais ce que vous faites apr\u00e8s qu'un client a quitt\u00e9 votre entreprise est tout aussi important que ce que vous avez fait pour l'attirer. Et si vous voulez que les clients satisfaits continuent \u00e0 revenir, il y a quelques points essentiels \u00e0 prendre en compte. Jetez un coup d'\u0153il \u00e0 ces id\u00e9es pour gagner des clients r\u00e9guliers.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00c9tablir des relations<\/strong><\/h2>\n<p>L'acquisition d'une base de clients fid\u00e8les repose essentiellement sur l'\u00e9tablissement de relations. Cela commence lorsque vos efforts de marketing attirent les clients vers votre entreprise la premi\u00e8re fois, ainsi que la fa\u00e7on dont ils sont trait\u00e9s lors de leur premi\u00e8re transaction avec vous. Et cela ne s'arr\u00eate certainement pas une fois qu'ils ont pay\u00e9 leur premier article et qu'ils ont franchi la porte. C'est en continuant \u00e0 cultiver cette relation que vous parviendrez \u00e0 int\u00e9resser vos clients pour de futures opportunit\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Comment proc\u00e9der<\/strong><\/h2>\n<p>Pour gagner la confiance des clients et augmenter la probabilit\u00e9 de ventes futures, il faut un service client de qualit\u00e9. D'une certaine mani\u00e8re, vous devriez traiter vos clients comme s'ils \u00e9taient vos amis. Restez en contact avec eux et montrez-leur du respect en tant qu'\u00eatres humains, et pas seulement en tant que source de revenus. En bref, traitez vos clients exactement comme vous voudriez que les autres entreprises vous traitent.<\/p>\n<p>Lorsqu'un client choisit de faire affaire avec vous, exprimez votre reconnaissance \u00e0 chaque fois. Vous l'encouragerez ainsi \u00e0 renouveler sa commande. Vous n'avez pas besoin de faire quelque chose d'extraordinaire pour montrer votre gratitude ; m\u00eame un courriel ou une carte de remerciement suffisent \u00e0 faire savoir aux clients r\u00e9guliers qu'ils sont appr\u00e9ci\u00e9s. Si un ami faisait quelque chose de gentil pour vous, vous lui diriez merci.<\/p>\n<p>Un autre moyen de nouer des relations avec des clients r\u00e9guliers consiste \u00e0 r\u00e9pondre rapidement \u00e0 leurs demandes. Qu'ils aient une question sur un produit ou qu'ils veuillent faire une r\u00e9clamation, le fait de reconna\u00eetre et de prendre en compte ce que vos clients ont \u00e0 dire leur montrera que vous accordez de l'importance \u00e0 leur entreprise et \u00e0 leur opinion. Cela va de pair avec un effort concert\u00e9 pour aider les autres ; ils l'appr\u00e9cieront et seront enclins \u00e0 faire de nouveau appel \u00e0 votre entreprise.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Avantages de l'offre<\/strong><\/h2>\n<p>En plus d'\u00e9tablir des relations afin d'obtenir des clients r\u00e9guliers, vous pouvez \u00e9galement envisager de leur offrir une incitation pour les attirer une fois de plus. Les d\u00e9tails d\u00e9pendent de vous, mais certaines id\u00e9es courantes incluent des codes de r\u00e9duction pour des achats futurs, des mises \u00e0 niveau occasionnelles vers le niveau de service suivant sans frais suppl\u00e9mentaires, des invitations \u00e0 des \u00e9v\u00e9nements exclusifs, etc. <a href=\"https:\/\/www.solopress.com\/blog\/fr\/cartes-de-fidelite\/silk\/\">cartes de fid\u00e9lit\u00e9<\/a>.<\/p>\n<p>Bien que l'offre d'avantages aux clients r\u00e9guliers puisse entra\u00eener une l\u00e9g\u00e8re d\u00e9pense initiale, il s'agit d'un investissement qui en vaut la peine. Pour un co\u00fbt minime, vous pouvez offrir \u00e0 vos clients un \"remerciement\" tangible qui les incitera probablement \u00e0 d\u00e9penser davantage chez vous, et pas seulement \u00e0 venir pour l'article gratuit. Les avantages sont un excellent moyen de faire savoir aux clients que vous appr\u00e9ciez ce qu'ils ont fait pour votre entreprise, en leur offrant quelque chose qui a de la valeur pour eux.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Impliquer votre personnel<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/shutterstock_511304944.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/shutterstock_511304944.jpg\" alt=\"Un personnel engag\u00e9\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p>Souvent moins pris en compte que d'autres moyens d'obtenir des clients r\u00e9guliers, arr\u00eatez-vous et r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont votre personnel peut contribuer \u00e0 ce r\u00e9sultat pour l'entreprise. Ils sont peut-\u00eatre vos meilleurs d\u00e9fenseurs ! Certaines entreprises choisissent de s'engager dans des programmes officiels de recommandation, qui pr\u00e9voient des primes financi\u00e8res pour les employ\u00e9s qui recommandent des clients. Vous pouvez opter pour cette solution, mais vous n'\u00eates pas oblig\u00e9 de le faire.<\/p>\n<p>Si vous traitez vos employ\u00e9s avec la m\u00eame attention et le m\u00eame soin que vos clients, en leur faisant savoir qu'ils sont appr\u00e9ci\u00e9s pour leur contribution, vous serez surpris de constater qu'ils chanteront volontiers les louanges de votre entreprise \u00e0 leurs amis et \u00e0 leur famille. Le fait de savoir qu'une entreprise traite son personnel avec respect et gentillesse incitera de nombreuses personnes \u00e0 la fr\u00e9quenter.<\/p>\n<p>Un autre moyen pour votre personnel d'acqu\u00e9rir des clients r\u00e9guliers est de conna\u00eetre vos produits ou services mieux que quiconque sur le march\u00e9. Les grandes entreprises peuvent proposer des services similaires, mais lorsque vous vous imposez comme l'expert dans votre domaine, les clients se tournent vers vous en raison de vos connaissances et de votre expertise.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Regarder le concours<\/strong><\/h2>\n<p>Vous \u00eates peut-\u00eatre un expert dans votre domaine, avec une liste croissante de clients satisfaits, mais ce n'est pas une excuse pour ignorer la concurrence. Si vous voulez obtenir de nombreux flux de clients r\u00e9guliers, vous devez savoir ce que font les autres acteurs de votre secteur. Sachez quels produits et services ils offrent et comment ils les tarifient. Consultez les m\u00e9dias sociaux pour voir comment les gens r\u00e9agissent \u00e0 ces produits ou aux questions qu'ils soul\u00e8vent. Et regardez comment vos concurrents traitent les plaintes ou les critiques qui leur parviennent en ligne.<\/p>\n<p>En analysant ce que font les autres dans votre domaine, vous pouvez comparer vos propres offres et identifier les possibilit\u00e9s d'am\u00e9lioration. Vous aurez ainsi plus de chances d'attirer des clients r\u00e9guliers qui seront s\u00e9duits par vos prix comp\u00e9titifs et votre service amical.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>En r\u00e9sum\u00e9<\/strong><\/h2>\n<p>En conclusion, gagner des clients r\u00e9guliers revient principalement \u00e0 appr\u00e9cier les gens et \u00e0 leur offrir des avantages qu'ils souhaitent et dont ils ont besoin. En accordant plus d'importance \u00e0 la vie d'une relation avec un client qu'\u00e0 une seule transaction, vous ferez en sorte que les gens reviennent et votre entreprise prosp\u00e9rera.<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s a rookie mistake; assuming that once you\u2019ve made that sale, your job is done. But what you do after a customer leaves your business is just as important as what you do to draw them there in the first place. And if you want happy folks to continue coming back, there are a few [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-61190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Gain More Repeat Customers | Solopress<\/title>\n<meta name=\"description\" content=\"It&#039;s a rookie mistake; assuming that once you&#039;ve made that sale, your job is done. 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