{"id":62831,"date":"2019-07-29T08:30:05","date_gmt":"2019-07-29T07:30:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62831"},"modified":"2023-03-17T16:36:01","modified_gmt":"2023-03-17T16:36:01","slug":"qui-a-invente-les-cartes-de-visite","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/print-inspiration\/who-invented-business-cards\/","title":{"rendered":"Qui a invent\u00e9 les cartes de visite ?"},"content":{"rendered":"
<\/div>

Depuis des centaines d'ann\u00e9es, Cartes de visite<\/a> ont \u00e9t\u00e9 un outil de marketing essentiel pour les artisans et les commer\u00e7ants.<\/p>\n

Depuis les premiers origines dans la Chine ancienne<\/strong> aux d\u00e9buts de ce que l'on pourrait appeler la conception d'une carte de visite reconnaissable \u00e0 l'\u00e9poque victorienne.<\/p>\n

Nous retra\u00e7ons l'histoire de la carte de visite et expliquons comment, apr\u00e8s des d\u00e9buts modestes, elle est devenue un \u00e9l\u00e9ment essentiel pour les entreprises et les professionnels du monde entier.<\/p>\n

 <\/p>\n

Quand la carte de visite a-t-elle \u00e9t\u00e9 invent\u00e9e ?<\/strong><\/h2>\n

Les origines de la carte de visite remontent \u00e0 la Chine du XVe si\u00e8cle, selon cet article de The Economist.<\/p>\n

Les Chinois de l'Antiquit\u00e9 utilisaient ces cartes primitives pour faire savoir qu'ils venaient<\/strong> avant d'arriver \u00e0 leur domicile ou sur leur lieu de travail. Cela sugg\u00e8re que les premi\u00e8res cartes de visite \u00e9taient utilis\u00e9es de la m\u00eame mani\u00e8re que nous le faisons aujourd'hui. Messages WhatsApp et Facebook<\/strong> aujourd'hui - comme des appels de courtoisie avant de rendre visite \u00e0 un ami ou \u00e0 une connaissance.<\/p>\n

Ils \u00e9taient \u00e9galement utilis\u00e9s - de mani\u00e8re plus formelle - pour annoncer visite de la royaut\u00e9<\/strong>. Ces cartes, produites en pr\u00e9vision d'une visite royale, \u00e9taient connues sous le nom de Meshi.<\/strong> Ils ont \u00e9t\u00e9 pr\u00e9sent\u00e9s lors de c\u00e9r\u00e9monies qui se d\u00e9roulent encore aujourd'hui dans les pays de l'Union europ\u00e9enne. L'\u00e9tiquette des cartes de visite<\/a> dans la Chine contemporaine.<\/p>\n

Aujourd'hui encore, la carte est tenue \u00e0 deux mains entre le pouce et l'index<\/strong>\u00a0et le transmet \u00e0 l'autre personne, qui le re\u00e7oit de la m\u00eame mani\u00e8re.<\/p>\n

 <\/p>\n

Quand les cartes de visite ont-elles commenc\u00e9 \u00e0 \u00eatre largement utilis\u00e9es ?<\/strong><\/h2>\n

L'arriv\u00e9e de ce que l'on a appel\u00e9 les \"cartes commerciales\" en 17th<\/sup> si\u00e8cle en Angleterre, des morceaux carr\u00e9s de papier ou de carton ont \u00e9t\u00e9 utilis\u00e9s pour faire la publicit\u00e9 de biens ou de services.<\/p>\n

Les commer\u00e7ants ont distribu\u00e9 des cartes de visite contenant des informations telles que le nom de l'entreprise, le num\u00e9ro de t\u00e9l\u00e9phone et le num\u00e9ro de t\u00e9l\u00e9phone de la personne \u00e0 contacter. nom de l'entreprise, services fournis<\/strong> et des d\u00e9tails sur les lieux, souvent \u00e0 l'aide d'une carte.<\/p>\n

Le pr\u00e9sent article dans Collectors Weekly<\/a> d\u00e9taille les progr\u00e8s de l'imprimerie qui ont inaugur\u00e9 \"l'\u00e2ge d'or\" des cartes commerciales destin\u00e9es \u00e0 faire de la publicit\u00e9 pour toutes sortes de produits, des voyages en paquebot sur de longues distances aux kits de couture.<\/p>\n

Ces premi\u00e8res versions des cartes de visite pr\u00e9sentaient les m\u00eames caract\u00e9ristiques que celles utilis\u00e9es aujourd'hui, en fournissant des informations essentielles pour faire des affaires.<\/p>\n

 <\/p>\n

Comment l'\u00e9tiquette des cartes de visite a-t-elle \u00e9volu\u00e9 ?<\/strong><\/h2>\n

L'\u00e9tiquette des bardes d'affaires s'est transform\u00e9e au fil des si\u00e8cles. Au cours des ann\u00e9es 17th<\/sup> si\u00e8cle, il faisait partie d'un \u00e9change formel - presque c\u00e9r\u00e9moniel - pour annoncer l'arriv\u00e9e de la royaut\u00e9. \u00c0 l'\u00e9poque victorienne, il \u00e9tait devenu un outil de commerce<\/strong> et l'industrie embryonnaire de la publicit\u00e9, ant\u00e9rieure \u00e0 l'imprimerie, qui a aliment\u00e9 le commerce tout au long de la r\u00e9volution industrielle.<\/p>\n

La carte de visite moderne est distribu\u00e9e \u00e0 tout moment et en tout lieu. Elle est souvent remise avant, pendant ou apr\u00e8s les r\u00e9unions<\/strong>Les entreprises sont invit\u00e9es \u00e0 participer \u00e0 des \u00e9v\u00e9nements de r\u00e9seautage, \u00e0 des foires commerciales ou m\u00eame simplement dans un cadre d\u00e9contract\u00e9 lorsque cela s'av\u00e8re pertinent et appropri\u00e9.<\/p>\n

Lors de salons et d'\u00e9v\u00e9nements, les cartes de visite sont souvent jointes \u00e0 d'autres produits imprim\u00e9s, tels que des brochures ou des d\u00e9pliants, afin de cr\u00e9er une liasse de mat\u00e9riel promotionnel.<\/p>\n

Simon Cooper, directeur g\u00e9n\u00e9ral de Solopress, explique que l'\u00e9change de cartes de visite est devenu un rituel de la r\u00e9union d'affaires.<\/p>\n

\"Ils constituent un excellent point d'interaction... un excellent moyen de briser la glace\", d\u00e9clare-t-il.<\/p>\n

Pour Simon, la carte de visite reste \u00e9galement dans les m\u00e9moires : c'est un objet que l'on peut tenir en main \u00e0 une \u00e9poque o\u00f9 la plupart des interactions sont virtuelles.<\/p>\n

\"Je me souviendrai g\u00e9n\u00e9ralement que quelqu'un m'a tendu une carte \u00e0 un moment donn\u00e9 dans le pass\u00e9\", explique-t-il. \"En revanche, je ne me souviendrai pas d'avoir accept\u00e9 une connexion LinkedIn.<\/p>\n

 <\/p>\n

Comment les mod\u00e8les de cartes de visite ont-ils \u00e9volu\u00e9 ?<\/strong><\/h2>\n

Il y a plusieurs si\u00e8cles, les mod\u00e8les originaux et classiques \u00e9taient bas\u00e9s sur la l'utilisation de la calligraphie<\/strong> - avec des versions plus orn\u00e9es et grav\u00e9es en or.<\/p>\n

L'\u00e8re victorienne a \u00e9t\u00e9 marqu\u00e9e par des progr\u00e8s dans le domaine de l'imprimerie.la lithographie pionni\u00e8re<\/strong> qui inaugure la premi\u00e8re vague de production de cartes de visite en s\u00e9rie.<\/p>\n

Plus tard dans la 20th<\/sup> si\u00e8cle <\/strong>et la carte de visite a \u00e9volu\u00e9 vers le format que nous connaissons encore aujourd'hui. Coordonn\u00e9es, titres de poste, qualifications - tout est regroup\u00e9 sur une carte compacte.<\/p>\n

Les cartes de visite ont m\u00eame jou\u00e9 un r\u00f4le dans la culture populaire. Le c\u00e9l\u00e8bre American Psycho<\/strong> Carte de visite<\/a> est bien connue, o\u00f9 les banquiers de la grande ville Patrick Bateman, David Van Patten, Timothy Bryce et Paul Allen \u00e9changent leurs cartes. Les personnages fictifs de la Mad Men, drame publicitaire des ann\u00e9es 60<\/strong> ont \u00e9galement re\u00e7u leurs propres cartes de visite, dans le cadre d'une campagne de m\u00e9dias sociaux par l'agence McCann, dans la vraie vie<\/a>.<\/p>\n

L'art imite la vie <\/strong><\/h3>\n

Les dessins simples et \u00e9pur\u00e9s de la carte McCann\/Mad Men sont encore largement utilis\u00e9s aujourd'hui, mettant en valeur la police de caract\u00e8res noire sur carte blanche.<\/p>\n

Toutefois, les motifs audacieux sont de plus en plus fr\u00e9quents.<\/p>\n

La concurrence \u00e9tant de plus en plus vive, la n\u00e9cessit\u00e9 de se d\u00e9marquer a donn\u00e9 lieu \u00e0 l'apparition de mod\u00e8les plus inhabituels.<\/p>\n

Certaines entreprises se sont \u00e9loign\u00e9es de la carte rectangulaire standard et utilisent les cartes suivantes des formes int\u00e9ressantes<\/strong>L'imagerie est devenue plus courante et les graphiques sont utilis\u00e9s avec beaucoup d'efficacit\u00e9. L'imagerie est devenue plus courante et les graphiques sont utilis\u00e9s \u00e0 bon escient.<\/p>\n

Avec une plus grande libert\u00e9 de cr\u00e9ation, les cartes de visite sont utilis\u00e9es pour mettre en valeur la marque<\/strong> - une vitrine pour le design et la transmission d'informations.<\/p>\n

Simon explique : \"L'une des Avantages des cartes de visite<\/a> est qu'ils ont la capacit\u00e9 de transmettre beaucoup d'informations sur votre organisation et sur ce qu'elle repr\u00e9sente. Ils agissent donc comme une mini-d\u00e9monstration ou une pr\u00e9sentation de ce qu'est votre marque\".<\/p>\n

Rafra\u00eechissez votre stock en imprimant un nouveau jeu de cartes de visite avec Solopress. Cr\u00e9ez votre propre maquette ou faites appel \u00e0 nos designers internes pour cr\u00e9er la carte parfaite pour vous.<\/p>","protected":false},"excerpt":{"rendered":"

For hundreds of years, Business Cards have been an integral marketing tool for tradespeople and commerce. From the earliest origins in ancient China to the beginnings of what could be called recognisable Business Card design in Victorian times. We\u2019re tracing the history of the Business Card and explaining how it rose from humble beginnings to […]<\/p>\n","protected":false},"author":23,"featured_media":62837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[604],"class_list":{"0":"post-62831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-cards"},"acf":[],"yoast_head":"\nWho Invented Business Cards? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Business Cards have been around since the days of ancient China. 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