{"id":63206,"date":"2019-09-02T07:48:10","date_gmt":"2019-09-02T06:48:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63206"},"modified":"2023-10-28T20:07:56","modified_gmt":"2023-10-28T19:07:56","slug":"musique-en-direct-promotion-avec-limpression","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/live-music-promoting-with-print\/","title":{"rendered":"Musique en direct - promotion par l'impression"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Existe-t-il un secteur qui ait connu une relation plus conflictuelle entre les m\u00e9dias physiques et num\u00e9riques que le rock &amp; roll ? Nous ne le pensons pas. Et m\u00eame si le num\u00e9rique l'emporte dans la mani\u00e8re dont nous consommons la musique enregistr\u00e9e, la musique live est avant tout une question de pr\u00e9sence.<\/p>\n<p>C'est cette connexion que l'on obtient en regardant un artiste faire son travail sur sc\u00e8ne qui exerce un attrait magique. Il est difficile d'imaginer que quoi que ce soit puisse prendre sa place pour les amateurs de musique en direct.<\/p>\n<p>Quoi de plus appropri\u00e9 pour promouvoir la musique en direct que quelque chose de physique ? Un petit morceau de votre cr\u00e9ativit\u00e9, grav\u00e9 sur papier, que votre public peut consulter ou emporter avec lui.<\/p>\n<p>Que vous soyez artiste solo, membre d'un groupe ou promoteur de musique live, la publicit\u00e9 de votre \u00e9v\u00e9nement est essentielle pour faire parler de vous. La production de mat\u00e9riel de marketing sera l'une de vos priorit\u00e9s. Voici donc le guide Solopress de l'impression promotionnelle qui vous permettra d'en faire le plein.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Amplifier avec des flyers<\/strong><\/h2>\n<p>Votre \u00e9v\u00e9nement se profile \u00e0 l'horizon et il est temps d'en faire la promotion. A <a href=\"https:\/\/www.solopress.com\/blog\/fr\/depliants-depliants\/\">d\u00e9pliant<\/a> est le document marketing classique \u00e0 presser dans les paumes des spectateurs potentiels.<\/p>\n<p>L'angle local est essentiel lorsque vous ciblez une sc\u00e8ne sp\u00e9cifique. Vous savez o\u00f9 votre public se rend pour se divertir en soir\u00e9e. Les d\u00e9pliants vous permettent d'atteindre ces endroits en toute confiance.<\/p>\n<p>Que vous organisiez une battle de rap ou un th\u00e9 dansant, cela vous permet de concentrer vos efforts sur les bonnes zones culturelles et g\u00e9ographiques. Un flyer est un document que ces personnes peuvent emporter et utiliser pour se souvenir de votre prochain \u00e9v\u00e9nement.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Affiches professionnelles<\/strong><\/h2>\n<p>Avez-vous d\u00e9j\u00e0 dessin\u00e9 les affiches de votre groupe lorsque vous \u00e9tiez enfant ? Ne laissez pas tomber cet enfant ! Faire de ce r\u00eave une r\u00e9alit\u00e9 pourrait \u00eatre moins cher que vous ne le pensez gr\u00e2ce \u00e0 <a href=\"https:\/\/www.solopress.com\/blog\/fr\/affiches\/\">impression d'affiches<\/a> de Solopress.<\/p>\n<p>L'utilisation du format A3, A2 ou sup\u00e9rieur permet non seulement d'augmenter l'impact de vos affiches par leur taille, mais aussi de vous diff\u00e9rencier des artistes et des \u00e9v\u00e9nements qui ont choisi la voie de l'impression amateur \u00e0 domicile.<\/p>\n<p>Apr\u00e8s tout, vous para\u00eetrez bien plus professionnel sur une grande affiche en couleurs que sur une feuille A4 en noir et blanc !<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Le billet id\u00e9al<\/strong><\/h2>\n<p>Bien que les billets \u00e9lectroniques soient devenus monnaie courante, tout le monde n'a pas acc\u00e8s \u00e0 une imprimante. En outre, un billet avec une illustration personnalis\u00e9e a quelque chose de sp\u00e9cial. Ils contribuent \u00e0 susciter l'impatience et vos participants peuvent les garder en souvenir apr\u00e8s l'\u00e9v\u00e9nement.<\/p>\n<p>Pour les lieux locaux qui n'ont pas n\u00e9cessairement de personnel de porte emballant des lecteurs de codes-barres, <a href=\"https:\/\/www.solopress.com\/blog\/fr\/event-tickets\/\">billets imprim\u00e9s<\/a> prot\u00e8gent \u00e9galement contre la falsification. Cela vous permettra de vous assurer que vous n'admettez que des clients souhaitables et payants.<\/p>\n<p>Le timing est cependant essentiel, comme l'ont appris \u00e0 leurs d\u00e9pens les Factory Records de Manchester. Tony Wilson, le patron de la maison de disques, a demand\u00e9 \u00e0 l'artiste graphique, dont la r\u00e9putation n'est plus \u00e0 faire, de se mettre au travail, <a href=\"https:\/\/www.theguardian.com\/artanddesign\/2002\/nov\/25\/architecture.artsfeatures1\">Peter Saville con\u00e7oit les billets pour la soir\u00e9e d'ouverture de la discoth\u00e8que Ha\u00e7ienda<\/a>. Saville a eu le m\u00e9rite de r\u00e9aliser un dessin embl\u00e9matique - malheureusement, quelques jours apr\u00e8s l'\u00e9v\u00e9nement !<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Le succ\u00e8s est au rendez-vous<\/strong><\/h2>\n<p>A <a href=\"https:\/\/www.solopress.com\/blog\/fr\/cartes-daffaires\/\">carte de visite<\/a> ne semblent peut-\u00eatre pas \u00eatre l'objet le plus Rock 'n' Roll du monde, mais ils peuvent \u00eatre d'une valeur inestimable pour obtenir un travail ult\u00e9rieur, en particulier pour les groupes de fonction ou les hommages. Ils sont presque aussi demand\u00e9s que Wonderwall et constituent sans aucun doute le mat\u00e9riel promotionnel le plus utile apr\u00e8s un concert.<\/p>\n<p>Imaginez que vous venez de quitter la sc\u00e8ne et que le DJ a mis en marche son syst\u00e8me de sonorisation. Il est beaucoup plus simple de tendre une carte que d'essayer de crier ou de griffonner vos coordonn\u00e9es \u00e0 un client potentiel qui veut vous r\u00e9server.<\/p>\n<p>Et si ce client potentiel continue \u00e0 faire la f\u00eate toute la nuit, il peut d\u00e9couvrir votre carte dans sa poche le lendemain matin. Parfait si le souvenir de votre rencontre est un peu flou...<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>De l'imprimeur au consommateur...<\/strong><\/h2>\n<p>Que vous soyez le promoteur ou l'ex\u00e9cutant, rien ne vaut le d\u00e9ballage de votre mat\u00e9riel fra\u00eechement imprim\u00e9. C'est un moment de validation pour vous, mais il conf\u00e8re \u00e9galement un sentiment de l\u00e9gitimit\u00e9 et de professionnalisme \u00e0 votre \u00e9v\u00e9nement. Lorsque votre public verra votre campagne de promotion magnifiquement con\u00e7ue et parfaitement imprim\u00e9e, il saura que vous \u00eates s\u00e9rieux et qu'il va passer une excellente soir\u00e9e.<\/p>","protected":false},"excerpt":{"rendered":"<p>Is there an industry that\u2019s seen a rockier relationship between physical and digital media than Rock &amp; Roll? We don\u2019t think so. And although digital may be winning through in terms of how we consume recorded music, live music is all about being there. It\u2019s that connection you get through watching an artist do their [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-63206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Music: Promoting with Print | Solopress<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. Read our guide to promotional print that will have you packing them in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/musique-en-direct-promotion-avec-limpression\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Music: Promoting with Print | Solopress\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. Read our guide to promotional print that will have you packing them in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/musique-en-direct-promotion-avec-limpression\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-02T06:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-28T19:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Live music &#8211; promoting with print\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"name\":\"Live Music: Promoting with Print | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"description\":\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. 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