{"id":67451,"date":"2020-04-23T11:40:57","date_gmt":"2020-04-23T10:40:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=67451"},"modified":"2023-02-17T16:45:34","modified_gmt":"2023-02-17T16:45:34","slug":"mieux-appeler-saul-beer-mats","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/better-call-saul-beer-mats\/","title":{"rendered":"\u00c0 la recherche d'une campagne de marketing g\u00e9niale pour un tapis de bi\u00e8re ? Better Call Saul !"},"content":{"rendered":"
<\/div>

Lorsque le tr\u00e8s populaire Breaking Bad<\/a><\/em> a pris fin en 2013, il \u00e9tait clair qu'il restait encore beaucoup d'histoires \u00e0 raconter. Cependant, parmi tous les personnages qui m\u00e9ritaient leur propre s\u00e9rie d\u00e9riv\u00e9e, l'avocat v\u00e9reux Saul Goodman n'\u00e9tait peut-\u00eatre pas le choix le plus \u00e9vident.<\/p>\n

Cinq ans plus tard, c'est une d\u00e9cision inspir\u00e9e qui a \u00e9t\u00e9 prise, avec la s\u00e9rie pr\u00e9quelle Better Call Saul<\/a><\/em> a connu un succ\u00e8s retentissant dans le monde entier en r\u00e9v\u00e9lant lentement le pass\u00e9 de Goodman et d'autres personnages centraux, notamment Mike Ehrmantraut et Gus Fring, avant qu'ils ne deviennent des \"m\u00e9chants\".<\/p>\n

Better Call Saul a \u00e9t\u00e9 s\u00e9lectionn\u00e9 par Netflix au Royaume-Uni et le premier \u00e9pisode devrait \u00eatre diffus\u00e9 en f\u00e9vrier 2015. Les responsables marketing des g\u00e9ants de la diffusion en continu se sont concert\u00e9s et ont mis au point une superbe campagne de marketing, distribuant des milliers d'exemplaires personnalis\u00e9s de la s\u00e9rie. tapis de bi\u00e8re imprim\u00e9s<\/a> dans les pubs et les bars du Royaume-Uni.<\/p>\n

\"Tapis<\/p>\n

Les tapis de bi\u00e8re ont \u00e9t\u00e9 con\u00e7us pour sembler r\u00e9alistes, comme si Goodman les avait donn\u00e9s lui-m\u00eame au pub ou, plus probablement, les avait gliss\u00e9s sur les tables lorsque le propri\u00e9taire ne regardait pas. Le message \"BOOZE GOT YOU IN TROUBLE AGAIN ?\" \u00e9tait bien cibl\u00e9 sur les personnes qui boivent dans un pub, l'image de Goodman pointant du doigt la personne qui lit le tapis rappelant le marketing que le personnage avait l'habitude de produire dans Breaking Bad.<\/p>\n

Non content de s'arr\u00eater l\u00e0, le concepteur a \u00e9galement ajout\u00e9 une forme d\u00e9lib\u00e9r\u00e9ment amateur avec un num\u00e9ro de t\u00e9l\u00e9phone \u00e0 appeler \"pour tous vos besoins juridiques\". Les personnes suffisamment intrigu\u00e9es pour appeler ce num\u00e9ro ont eu droit \u00e0 un message enregistr\u00e9 de l'acteur Bob Odenkirk<\/a> qui joue le r\u00f4le de Goodman en leur disant de regarder l'\u00e9mission - du g\u00e9nie ! Le num\u00e9ro a depuis \u00e9t\u00e9 r\u00e9attribu\u00e9 \u00e0 une autre entreprise. N'essayez donc pas maintenant, vous serez d\u00e9\u00e7u et vous n'obtiendrez certainement pas d'aide juridique de la part de l'homme lui-m\u00eame.<\/p>\n

Malgr\u00e9 cette tentative d'authenticit\u00e9 plut\u00f4t r\u00e9ussie, il est \u00e9vident que le but du tapis \u00e0 bi\u00e8re \u00e9tait de promouvoir la s\u00e9rie. Le logo Netflix en haut et le logo Better Call Saul au centre sont tous deux bien visibles, et l'appel \u00e0 l'action \"WATCH NEW EPISODES WEEKLY\" est mis en \u00e9vidence par la mani\u00e8re dont l'\u0153uvre d'art a \u00e9t\u00e9 con\u00e7ue.<\/p>\n

Ce n'est pas la seule fois que ce type de strat\u00e9gie a \u00e9t\u00e9 utilis\u00e9 pour faire la publicit\u00e9 de l'\u00e9mission. De retour \u00e0 Albuquerque, au Nouveau-Mexique, o\u00f9 se d\u00e9roule l'\u00e9mission, un panneau d'affichage a \u00e9t\u00e9 \u00e9rig\u00e9 en 2014<\/a> pour James M. McGill - le nom original de Goodman. Un num\u00e9ro de t\u00e9l\u00e9phone a de nouveau \u00e9t\u00e9 inclus, avec un son pr\u00e9enregistr\u00e9 d'Odenkirk faisant office de message vocal.<\/p>\n

Nous avons aim\u00e9 cet exemple de la fa\u00e7on dont impression de tapis de bi\u00e8re<\/a> peut \u00eatre utilis\u00e9e dans le cadre d'une campagne de marketing cr\u00e9ative, presque autant que nous aimons la s\u00e9rie elle-m\u00eame. Bien jou\u00e9 Saul, bien jou\u00e9.<\/p>\n

Si vous \u00eates un fan de la s\u00e9rie, lisez ce que nous en pensons. Les cartes de visite de Saul Goodman<\/a> dans notre revue des cartes les plus c\u00e9l\u00e8bres du cin\u00e9ma et de la t\u00e9l\u00e9vision.<\/p>","protected":false},"excerpt":{"rendered":"

When the hugely popular Breaking Bad series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice. Fast forward five years and the decision was […]<\/p>\n","protected":false},"author":23,"featured_media":67466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-67451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nGenius Beer Mat Marketing - Better Call Saul! | Solopress UK<\/title>\n<meta name=\"description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/mieux-appeler-saul-beer-mats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/mieux-appeler-saul-beer-mats\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T10:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T16:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Looking for a genius beer mat marketing campaign? Better Call Saul!\",\"datePublished\":\"2020-04-23T10:40:57+00:00\",\"dateModified\":\"2023-02-17T16:45:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\"},\"wordCount\":506,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\",\"name\":\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\",\"datePublished\":\"2020-04-23T10:40:57+00:00\",\"dateModified\":\"2023-02-17T16:45:34+00:00\",\"description\":\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\",\"width\":900,\"height\":667,\"caption\":\"Better Call Saul\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Looking for a genius beer mat marketing campaign? Better Call Saul!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\/\/www.solopress.com\/\"],\"url\":\"https:\/\/www.solopress.com\/blog\/fr\/author\/solopress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing g\u00e9nial pour un tapis de bi\u00e8re - Better Call Saul ! | Solopress UK","description":"D\u00e9couvrez cette superbe campagne marketing de tapis de bi\u00e8re imprim\u00e9s r\u00e9alis\u00e9e par Netflix pour la s\u00e9rie \u00e0 succ\u00e8s Better Call Saul et lanc\u00e9e dans les pubs et les bars du Royaume-Uni.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/mieux-appeler-saul-beer-mats\/","og_locale":"fr_FR","og_type":"article","og_title":"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK","og_description":"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.","og_url":"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/mieux-appeler-saul-beer-mats\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2020-04-23T10:40:57+00:00","article_modified_time":"2023-02-17T16:45:34+00:00","og_image":[{"width":900,"height":667,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"\u00c9crit par":"Solopress","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"Looking for a genius beer mat marketing campaign? Better Call Saul!","datePublished":"2020-04-23T10:40:57+00:00","dateModified":"2023-02-17T16:45:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/"},"wordCount":506,"commentCount":0,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg","articleSection":["Business & Marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/","name":"Marketing g\u00e9nial pour un tapis de bi\u00e8re - Better Call Saul ! | Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg","datePublished":"2020-04-23T10:40:57+00:00","dateModified":"2023-02-17T16:45:34+00:00","description":"D\u00e9couvrez cette superbe campagne marketing de tapis de bi\u00e8re imprim\u00e9s r\u00e9alis\u00e9e par Netflix pour la s\u00e9rie \u00e0 succ\u00e8s Better Call Saul et lanc\u00e9e dans les pubs et les bars du Royaume-Uni.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg","width":900,"height":667,"caption":"Better Call Saul"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Looking for a genius beer mat marketing campaign? Better Call Saul!"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Les derni\u00e8res nouvelles en mati\u00e8re d'impression et de conception | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/fr\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/67451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=67451"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/67451\/revisions"}],"predecessor-version":[{"id":73444,"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/67451\/revisions\/73444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/media\/67466"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=67451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=67451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=67451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}