{"id":71853,"date":"2022-01-27T19:22:11","date_gmt":"2022-01-27T19:22:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71853"},"modified":"2022-02-03T14:14:29","modified_gmt":"2022-02-03T14:14:29","slug":"les-entreprises-britanniques-optimistes-a-lhorizon-2022","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/","title":{"rendered":"Les entreprises britanniques sont optimistes \u00e0 l'approche de 2022"},"content":{"rendered":"
<\/div>

Comme beaucoup d'entreprises, Solopress aborde l'ann\u00e9e 2022 avec un optimisme prudent. Nous avons tous quelques ann\u00e9es d'exp\u00e9rience en mati\u00e8re de pand\u00e9mie \u00e0 notre actif et le terrain sur lequel nous nous trouvons commence \u00e0 nous sembler un peu plus solide. Avec des plans \u00e9prouv\u00e9s en place et un calendrier passionnant de nouvelles strat\u00e9gies et de nouveaux produits, l'avenir semble beaucoup plus assur\u00e9.<\/p>\n

C'est pourquoi nous \u00e9tions curieux de savoir comment les \u00e9v\u00e9nements r\u00e9cents avaient affect\u00e9 nos clients et partenaires commerciaux B2B, et quels facteurs avaient influenc\u00e9 leurs projets pour 2022. Nous avons d\u00e9cid\u00e9 de leur proposer une enqu\u00eate couvrant des aspects tels que le recrutement, les pratiques de travail, le marketing et leurs projets de croissance. Tout en satisfaisant notre propre curiosit\u00e9, nous savions que les donn\u00e9es recueillies fourniraient des informations int\u00e9ressantes \u00e0 nos entreprises clientes.<\/p>\n

Les r\u00e9sultats sont encourageants : les entreprises de toutes tailles abordent l'ann\u00e9e 2022 avec un \u00e9lan d'optimisme. Nos conclusions fascinantes ont \u00e9galement remis en question certaines id\u00e9es r\u00e9pandues sur la suppression des activit\u00e9s de recrutement, de performance et de marketing. Voici quelques points saillants des donn\u00e9es.<\/p>\n

Recrutement et pratiques de travail<\/strong><\/h2>\n

Il semble courant d'affirmer que le recrutement est pratiquement impossible \u00e0 l'heure actuelle. Cependant, alors que 40% de nos r\u00e9pondants sont<\/em> trouvent que le recrutement est plus difficile aujourd'hui qu'avant la pand\u00e9mie, 60% trouvent que c'est plus facile ou que c'est la m\u00eame chose.<\/p>\n

\"\"<\/a>\"\"<\/a>Lorsque nous avons interrog\u00e9 les employeurs sur les m\u00e9thodes qu'ils utilisent pour attirer de nouvelles recrues, nous avons constat\u00e9 que le \"travail flexible\" \u00e9tait tr\u00e8s populaire. Les changements g\u00e9n\u00e9ralis\u00e9s des pratiques de travail au cours de la pand\u00e9mie ont montr\u00e9 aux employeurs qu'il est possible d'offrir une plus grande flexibilit\u00e9 sans compromettre la productivit\u00e9. En outre, la flexibilit\u00e9 du travail est un excellent moyen d'attirer les candidats \u00e0 l'emploi. \"\"<\/a>
\n\"\"<\/a>En proposant le travail \u00e0 distance, les recruteurs peuvent \u00e9tendre leur champ d'action \u00e0 une zone g\u00e9ographique beaucoup plus vaste. Un nombre impressionnant de 90% de nos r\u00e9pondants ont introduit le travail \u00e0 distance pendant la pand\u00e9mie, 77% d'entre eux estimant qu'il a \u00e9t\u00e9 b\u00e9n\u00e9fique pour l'ensemble de leur entreprise.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Si le travail \u00e0 distance a connu un succ\u00e8s inattendu gr\u00e2ce aux avantages qu'il offre en termes de flexibilit\u00e9 et de recrutement, la plupart des entreprises auxquelles nous avons parl\u00e9 ont \u00e9t\u00e9 heureuses d'accueillir leurs coll\u00e8gues de retour au bureau.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Lorsque nous avons demand\u00e9 comment le retour au travail avait affect\u00e9 le moral et la cr\u00e9ativit\u00e9, nous avons obtenu des r\u00e9ponses positives, bien que l\u00e9g\u00e8rement mitig\u00e9es. La prochaine \u00e9tape pour les employeurs pourrait \u00eatre d'\u00e9valuer les cas o\u00f9 le travail \u00e0 distance a \u00e9t\u00e9 une r\u00e9ussite et ceux o\u00f9 le retour \u00e0 des espaces de travail partag\u00e9s a \u00e9t\u00e9 b\u00e9n\u00e9fique. La bonne nouvelle, c'est que de nombreuses entreprises sont d\u00e9sormais bien inform\u00e9es pour trouver l'\u00e9quilibre parfait entre le travail \u00e0 domicile et le travail sur site.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Demande des clients<\/strong><\/h2>\n

Bien entendu, les \u00e9v\u00e9nements de ces deux derni\u00e8res ann\u00e9es ont eu un impact consid\u00e9rable sur les performances des entreprises dans de nombreux secteurs. Nous avons toutefois \u00e9t\u00e9 heureux de constater que la majorit\u00e9 des personnes interrog\u00e9es dans le cadre de notre enqu\u00eate \u00e9taient plut\u00f4t optimistes quant \u00e0 l'avenir.<\/p>\n

Il n'est pas surprenant d'apprendre que la demande a \u00e9t\u00e9 supprim\u00e9e pendant la pand\u00e9mie.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Heureusement, plus de la moiti\u00e9 des entreprises interrog\u00e9es ont fait \u00e9tat d'une reprise apr\u00e8s la lev\u00e9e des restrictions.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Au-del\u00e0 du r\u00e9tablissement, 59% a vu l'opportunit\u00e9 de d\u00e9velopper ses activit\u00e9s apr\u00e8s la pand\u00e9mie.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Opportunit\u00e9s et innovation<\/strong><\/h2>\n

C'est un vent mauvais qui ne fait pas de bien, et pour les entreprises dynamiques, les d\u00e9fis pos\u00e9s par la pand\u00e9mie ont \u00e9t\u00e9 l'occasion de s'adapter et de se diversifier. 81% des entreprises interrog\u00e9es estiment que la pand\u00e9mie les a amen\u00e9es \u00e0 saisir de nouvelles opportunit\u00e9s.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

69% a m\u00eame estim\u00e9 que les \u00e9v\u00e9nements r\u00e9cents l'ont pouss\u00e9 \u00e0 devenir encore plus innovant.\"\"<\/a>\"\"<\/a>
\nMarketing<\/strong><\/h2>\n

Avec une demande en hausse et une innovation florissante, les entreprises doivent maintenir les canaux par lesquels elles communiquent avec leur public. En fait, 74% de nos r\u00e9pondants pr\u00e9voient une augmentation des activit\u00e9s de marketing au cours de l'ann\u00e9e \u00e0 venir.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Nous avons \u00e9t\u00e9 encourag\u00e9s par le fait que 79% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 qu'elles ne tenaient pas compte de la durabilit\u00e9 lorsqu'elles examinaient leurs activit\u00e9s de marketing.\"\"<\/a>\"\"<\/a><\/p>\n

Ce qui est encore plus encourageant, c'est que 87% pr\u00e9voit d'accorder encore plus d'importance \u00e0 la durabilit\u00e9 \u00e0 l'avenir.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Ambitions pour l'avenir<\/strong><\/h2>\n

Avec une r\u00e9cession mondiale provoqu\u00e9e par une pand\u00e9mie, on peut pardonner aux entreprises d'adopter une position d\u00e9fensive. Il est donc encourageant de constater que 81% des entreprises interrog\u00e9es dans le cadre de notre enqu\u00eate ont l'intention de se d\u00e9velopper.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Et lorsqu'on leur a demand\u00e9 quelles \u00e9taient leurs r\u00e9solutions pour la nouvelle ann\u00e9e, les membres de notre cohorte ont prouv\u00e9 qu'ils \u00e9taient bienveillants et attentifs en pla\u00e7ant le bien-\u00eatre du personnel en t\u00eate de leurs priorit\u00e9s !<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Les raisons de se r\u00e9jouir ne manquent donc pas \u00e0 l'aube de l'ann\u00e9e 2022. L'ann\u00e9e s'annonce prometteuse pour les salari\u00e9s, qui seront courtis\u00e9s par les recruteurs, b\u00e9n\u00e9ficieront d'horaires flexibles et de conditions de travail favorables. Quant aux employeurs, ils s'attendent \u00e0 une ann\u00e9e ambitieuse, marqu\u00e9e par une demande renouvel\u00e9e, une activit\u00e9 marketing redynamis\u00e9e et de nouvelles aspirations \u00e0 la croissance.<\/p>","protected":false},"excerpt":{"rendered":"

Like many businesses, Solopress heads into 2022 with cautious optimism. We all have a couple of years of pandemic experience under our belts now, and the ground we stand on is beginning to feel a little more solid. With proven plans in place, and an exciting schedule of new strategies and products lined-up, the future […]<\/p>\n","protected":false},"author":134,"featured_media":71896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nUK Businesses Optimistic Heading into 2022 - Solopress UK<\/title>\n<meta name=\"description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/les-entreprises-britanniques-optimistes-a-lhorizon-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Businesses Optimistic Heading into 2022 - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/les-entreprises-britanniques-optimistes-a-lhorizon-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T19:22:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T14:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Survey-blog-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"UK businesses optimistic heading into 2022\",\"datePublished\":\"2022-01-27T19:22:11+00:00\",\"dateModified\":\"2022-02-03T14:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Survey-blog-header.png\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/uk-businesses-optimistic-heading-into-2022\\\/\",\"name\":\"UK Businesses Optimistic Heading into 2022 - 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