{"id":71958,"date":"2022-02-20T20:20:47","date_gmt":"2022-02-20T20:20:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71958"},"modified":"2023-10-07T11:13:44","modified_gmt":"2023-10-07T10:13:44","slug":"ancoats-guitars-se-prepare-a-limpression","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/entrepreneurs\/ancoats-guitars-gears-up-for-print\/","title":{"rendered":"Histoires de start-up : Ancoats Guitars se pr\u00e9pare \u00e0 l'impression"},"content":{"rendered":"
<\/div>

Dans notre premi\u00e8re Blog \"Histoires de start-up<\/a>Nous avons pr\u00e9sent\u00e9 Dave Roberts et sa toute nouvelle entreprise, Ancoats Guitars. Nous nous sommes associ\u00e9s \u00e0 Dave pour le suivre dans les d\u00e9fis et les aventures de sa premi\u00e8re ann\u00e9e d'activit\u00e9 et pour soutenir l'entreprise avec des imprim\u00e9s de qualit\u00e9.<\/span><\/p>\n

Au cours du deuxi\u00e8me mois, les choses deviennent passionnantes. Des rendez-vous avec les m\u00e9dias, le d\u00e9veloppement de nouveaux produits, une nouvelle papeterie, des r\u00e9servations pour des salons professionnels et bien d'autres choses encore se profilent \u00e0 l'horizon. Mais avant de s'emballer, Dave avait encore un peu de travail \u00e0 faire pour \u00e9tablir une identit\u00e9 de marque et un style maison pour Ancoats Guitars.<\/span><\/p>\n

Affiner le logo<\/b><\/h2>\n

Ancoats Guitars est une nouvelle entreprise, mais comme la plupart des entrepreneurs, Dave avait d\u00e8s le d\u00e9part une bonne id\u00e9e de ce que pourraient \u00eatre son logo et sa marque. Comme nous l'avons vu \u00e0 la fin de <\/span>notre dernier blog<\/span><\/a>Le logo de Dave \u00e9tait solide, mais il n\u00e9cessitait quelques am\u00e9liorations mineures, mais essentielles, avant de pouvoir remplir tous les r\u00f4les qui lui sont assign\u00e9s.<\/span><\/p>\n

\"\"<\/a><\/p>\n

En discutant avec le graphiste Matt Bruty de Solopress, Dave et Matt ont pu affiner le logo et l'adapter \u00e0 une s\u00e9rie d'applications essentielles.\u00a0<\/span><\/p>\n

Ces applications \u00e9taient aussi diverses que le marquage du site Web de l'entreprise (ancoatsguitars.co.uk), la repr\u00e9sentation de l'entreprise sous forme d'avatars sur les m\u00e9dias sociaux et l'apparition de d\u00e9calcomanies sur les guitares elles-m\u00eames. Et bien s\u00fbr, ils apparaissent \u00e9galement sur des documents imprim\u00e9s de petit et de grand format.<\/span><\/p>\n

Un site plus performant<\/b><\/h2>\n

Le travail sur les it\u00e9rations du logo \u00e9tant termin\u00e9, il existait une base solide pour construire une identit\u00e9 de marque plus large, en commen\u00e7ant par le site web. Dave a pu reprendre le travail de Matt et l'appliquer \u00e0 chaque page web. Le r\u00e9sultat a \u00e9t\u00e9 un site intelligent, relook\u00e9 avec un style coh\u00e9rent.<\/span><\/p>\n

\"\"<\/a>
Image d'en-t\u00eate \u00e0 ancoatsguitars.co.uk<\/figcaption><\/figure>\n

Le processus de d\u00e9cision et de d\u00e9veloppement qui a pr\u00e9sid\u00e9 \u00e0 la refonte des pages web a \u00e9galement contribu\u00e9 \u00e0 cristalliser le sentiment de Dave quant \u00e0 ce qu'il veut et ne veut pas de l'aspect et de la convivialit\u00e9 de la marque. Nous allons donc nous pencher sur l'importance de la conception pour cette entreprise et sur les influences qui ont contribu\u00e9 \u00e0 d\u00e9terminer son orientation jusqu'\u00e0 pr\u00e9sent.<\/span><\/p>\n

D\u00e9finir un style<\/b><\/h2>\n

Le design exceptionnel est un tel point de diff\u00e9rence pour Ancoats Guitars qu'il \u00e9tait essentiel que la palette de couleurs, les \u00e9l\u00e9ments graphiques et les fioritures stylistiques utilis\u00e9s pour les instruments soient \u00e9galement int\u00e9gr\u00e9s \u00e0 la marque de l'entreprise. Ce mois-ci, l'accent a \u00e9t\u00e9 mis sur l'\u00e9tablissement d'une approche visuelle \u00e0 appliquer \u00e0 tous les projets d'impression \u00e0 venir.<\/span><\/p>\n

\"\"<\/a><\/p>\n

L'esth\u00e9tique d'Ancoats Guitars est fortement influenc\u00e9e par le design moderniste europ\u00e9en. Les travaux issus des mouvements Art d\u00e9co et Bauhaus influencent beaucoup les couleurs, les lignes et les formes qui apparaissent sur les guitares elles-m\u00eames. Il \u00e9tait donc logique de faire r\u00e9f\u00e9rence \u00e0 ces styles dans le design de la marque.<\/span><\/p>\n

Tout droit sorti des blocs<\/b><\/h2>\n

Dave et Matt, le concepteur de Solopress, ont opt\u00e9 pour un motif r\u00e9current, inspir\u00e9 du Bauhaus, compos\u00e9 de blocs semi-transparents rouges, jaunes et bleus pouvant servir de support \u00e0 des \u00e9l\u00e9ments graphiques, tant en ligne qu'imprim\u00e9s.\u00a0<\/span><\/p>\n

Le Bauhaus \u00e9tait une \u00e9cole d'art fond\u00e9e en 1919 par l'architecte Walter Gropius \u00e0 Weimar, en Allemagne. Le corps enseignant \u00e9tait compos\u00e9 de personnalit\u00e9s telles que le peintre russe Wassily Kandinsky et l'architecte Ludwig Mies van der Rohe.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

L'\u00e9cole a fusionn\u00e9 l'art, le design et l'architecture pour d\u00e9velopper un style de modernisme angulaire aux lignes \u00e9pur\u00e9es, aux formes simples et aux couleurs souvent vives. Jusqu'en 1933, date \u00e0 laquelle un ancien artiste d'origine autrichienne ayant une vision diff\u00e9rente de l'Allemagne a pris le pouvoir \u00e0 Berlin et a contraint l'\u00e9cole \u00e0 fermer d\u00e9finitivement ses portes.<\/span><\/p>\n

Du moderniste au moderne<\/b><\/h2>\n

Les formes g\u00e9om\u00e9triques et les couleurs primaires qui caract\u00e9risent la marque Ancoats Guitars peuvent avoir \u00e9t\u00e9 inspir\u00e9es par le mouvement Bauhaus du si\u00e8cle dernier, mais elles trouvent \u00e9galement une r\u00e9sonance opportune dans la situation contemporaine de l'entreprise.<\/span><\/p>\n

\"\"<\/a>Dave op\u00e8re \u00e0 partir d'un conteneur d'exp\u00e9dition r\u00e9affect\u00e9, surplomb\u00e9 par les b\u00e2timents monolithiques des usines qui font la r\u00e9putation du quartier d'Ancoats. La combinaison de ces formes brutales avec les couleurs vives associ\u00e9es \u00e0 la sc\u00e8ne musicale de la ville cr\u00e9e un look typiquement mancunien.<\/span><\/p>\n

En \u00e9voquant cette puissante combinaison d'h\u00e9ritage, d'emplacement, de design et, bien s\u00fbr, de musique, Matt et Dave ont cr\u00e9\u00e9 une image et une atmosph\u00e8re \u00e0 la fois fra\u00eeches et conscientes de leurs racines.<\/span><\/p>\n

La marque s'\u00e9tend<\/b><\/h2>\n

C'est tr\u00e8s bien, mais pouvez-vous mettre tout cela sur un Carte de visite<\/a>? Dans un sens, nous pensons que oui...<\/span><\/p>\n

Pour toute nouvelle entreprise qui souhaite \u00eatre prise au s\u00e9rieux, une papeterie intelligente est un excellent moyen d'appara\u00eetre comme professionnelle et commer\u00e7ante.<\/span><\/p>\n

Mais cela ne signifie pas que ces \u00e9l\u00e9ments doivent \u00eatre guind\u00e9s et formels, surtout avec un produit aussi excitant que les guitares \u00e9lectriques. Lorsque vous souhaitez exprimer une marque amusante ou avant-gardiste, mais que vous avez \u00e9galement besoin d'exprimer votre s\u00e9rieux en tant qu'entreprise, il y a un \u00e9quilibre d\u00e9licat \u00e0 trouver.<\/span><\/p>\n

N'h\u00e9sitez pas \u00e0 inclure les \u00e9l\u00e9ments graphiques qui font de votre marque ce qu'elle est, mais n'essayez pas de r\u00e9inventer la roue. Apr\u00e8s tout, les hommes d'affaires ont certaines attentes et exigences \u00e0 l'\u00e9gard du papier \u00e0 lettres que vous utilisez.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Dans cette collection d'\u00e9l\u00e9ments con\u00e7us par Dave et Matt, ils ont r\u00e9ussi \u00e0 mettre en avant la marque distinctive Ancoats Guitars, tout en cr\u00e9ant un ensemble d'\u00e9l\u00e9ments fonctionnels et professionnels. Papeterie d'entreprise<\/a>.<\/span><\/p>\n

Flyers, affiches et au-del\u00e0<\/b><\/h2>\n

En revanche, lorsqu'il s'agit de mat\u00e9riel promotionnel, Matt et Dave ont pu mettre le pied sur le frein et proposer des dessins plus audacieux qui correspondaient mieux \u00e0 ce type d'impression.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Les dessins auxquels ils sont parvenus int\u00e8grent le nouveau logo et le mot-symbole, les blocs de couleur Bauhaus, et l'utilisation de la couleur et de la r\u00e9p\u00e9tition est tout \u00e0 fait \u00e0 sa place sur la sc\u00e8ne musicale de Manchester.<\/span><\/p>\n

D\u00e9sactiv\u00e9 pour l'impression<\/b><\/h2>\n

Nous sommes donc tr\u00e8s fiers, apr\u00e8s cette p\u00e9riode initiale de conception et de pr\u00e9paration, d'envoyer nos premiers \u00e9l\u00e9ments \u00e0 l'impression. Restez \u00e0 l'\u00e9coute pour notre prochain \u00e9pisode de \"Start-up Stories\", dans lequel nous verrons comment, pourquoi et o\u00f9 Dave utilisera son mat\u00e9riel imprim\u00e9 pour faire la promotion de son entreprise. Guitares Ancoats<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. We\u2019ve teamed up with Dave so that we can follow him through the challenges and adventures of his first year in business and support the company with top-quality print. In month two, things are getting exciting. On the […]<\/p>\n","protected":false},"author":134,"featured_media":71972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-71958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nStart-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/entrepreneurs\/ancoats-guitars-se-prepare-a-limpression\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress\" \/>\n<meta property=\"og:description\" content=\"In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. 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