{"id":73290,"date":"2023-01-27T15:09:00","date_gmt":"2023-01-27T15:09:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73290"},"modified":"2023-07-27T21:49:38","modified_gmt":"2023-07-27T20:49:38","slug":"farnham-chiropractic-wellness-a-door-drop-campaign-pt-2","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/customer-stories\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/","title":{"rendered":"Farnham Chiropractic Wellness : une campagne de porte-\u00e0-porte Pt 2"},"content":{"rendered":"
<\/div>

En partie 1 de notre s\u00e9rie sur cette campagne de largage de porte<\/a>Nous avons pr\u00e9sent\u00e9 Farnham Chiropractic Wellness et son programme de formation. Service de contr\u00f4le technique \u00e0 mi-vie<\/a>. Nous avons appris comment Grant Pretorius, chiropracteur et propri\u00e9taire d'une entreprise, a compris qu'une campagne de publipostage pourrait l'aider \u00e0 atteindre un nouveau public. Nous avons \u00e9galement examin\u00e9 en d\u00e9tail comment nous sommes parvenus \u00e0 une conception de prospectus sp\u00e9cifiquement optimis\u00e9e pour une distribution par publipostage.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Une fois la maquette pr\u00eate \u00e0 \u00eatre imprim\u00e9e et t\u00e9l\u00e9charg\u00e9e, il \u00e9tait temps d'examiner les \u00e9tapes suivantes pour mettre en place une campagne de publipostage r\u00e9ussie. En utilisant le service de distribution de tracts en porte-\u00e0-porte de Solopress, il fallait se familiariser avec Campaign Builder. Cet outil, accessible lors du processus de commande, vous permet de s\u00e9lectionner votre public en fonction de la zone g\u00e9ographique, de l'\u00e2ge, du type de m\u00e9nage et de la tranche de revenus.<\/span><\/p>\n

Constructeur de campagne<\/b><\/h2>\n

Pour cibler les bonnes adresses pour son d\u00e9p\u00f4t de courrier, Grant a d\u00fb se concentrer sur le bon public en utilisant des facteurs tels que la zone g\u00e9ographique, l'\u00e2ge, le type de m\u00e9nage et le revenu. L'efficacit\u00e9 est essentielle pour r\u00e9duire les co\u00fbts, et les d\u00e9pliants sont gaspill\u00e9s s'ils sont d\u00e9pos\u00e9s \u00e0 une adresse o\u00f9 les r\u00e9sidents sont trop \u00e9loign\u00e9s, n'ont pas l'\u00e2ge requis pour profiter du Mid-life MOT, ou n'ont pas les ressources n\u00e9cessaires pour payer le service.<\/span><\/p>\n

\"\"<\/a><\/p>\n

G\u00e9ographique<\/b><\/h2>\n

Comme son nom l'indique, Farnham Chiropractic Wellness est bas\u00e9 dans la ville de Farnham, dans le Surrey. Cette ville de march\u00e9 g\u00e9orgienne prosp\u00e8re compte 28 000 habitants et sert de centre social et commercial pour un certain nombre de villages environnants.<\/span><\/p>\n

Soucieux de d\u00e9velopper sa client\u00e8le locale, Grant a d\u00e9cid\u00e9 de se concentrer sur les m\u00e9nages situ\u00e9s \u00e0 proximit\u00e9. Il a donc choisi un rayon de 10 miles autour de l'adresse de la clinique. Cette zone comprenait les codes postaux GU9 7**, GU9 8**, GU9 9**, GU9 0**, GU10 1**, GU10 2**, GU10 3**, GU10 4** et GU10 5**.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Campaign Builder vous permet de s\u00e9lectionner plusieurs zones, m\u00eame si ces codes postaux ne sont pas contigus, c'est-\u00e0-dire qu'ils sont dispers\u00e9s plut\u00f4t que de former une grande zone. Par exemple, si votre public se situe en centre-ville, vous pouvez s\u00e9lectionner des codes postaux de Glasgow, Birmingham et Manchester, dans le cadre de la m\u00eame campagne.<\/span><\/p>\n

Augmentation de l'\u00e9chelle<\/b><\/h2>\n

L'un des aspects polyvalents de l'utilisation du <\/span>Service de distribution de d\u00e9pliants en porte-\u00e0-porte<\/span><\/a> est que l'ampleur et la port\u00e9e de votre campagne sont enti\u00e8rement sous votre contr\u00f4le. Tant que le nombre d'adresses est sup\u00e9rieur au minimum de 7 500 et inf\u00e9rieur au maximum de 1 000 000, vous pouvez adapter votre campagne \u00e0 autant de m\u00e9nages que vous le souhaitez via Campaign Builder.\u00a0<\/span><\/p>\n

Pour les campagnes dont l'audience est sup\u00e9rieure \u00e0 1 000 000, vous pouvez nous contacter \u00e0 l'adresse customerservices@solopress.com ou au 01702 460047 et nous pourrons vous accorder l'attention particuli\u00e8re que justifie une campagne de cette envergure.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Pour la campagne Farnham Chiropractic Wellness, Grant a opt\u00e9 pour un total de 24 000 m\u00e9nages, ce qui lui a permis d'obtenir une couverture raisonnable tout en restant dans les limites de son budget.<\/span><\/p>\n

L'objectif est de plaire<\/b><\/h2>\n

L'un des \u00e9l\u00e9ments cl\u00e9s du ciblage de toute campagne de marketing est la d\u00e9mographie, c'est-\u00e0-dire le fait de se concentrer sur le type de personnes qui sont le plus susceptibles de devenir vos clients.\u00a0<\/span><\/p>\n

Campaign Builder permet de cibler ces filtres cl\u00e9s :<\/span><\/p>\n

Familles<\/b><\/h3>\n

Si vous cochez cette case, les sp\u00e9cialistes du marketing pourront atteindre toutes les familles de la zone sp\u00e9cifi\u00e9e. Vous pouvez approfondir davantage pour sp\u00e9cifier : Parents de l'h\u00f4tel, Parents de l'\u00e9cole primaire, Parents de l'\u00e9cole secondaire ou Parents de l'\u00e9cole maternelle.<\/span><\/p>\n

Les d\u00e9buts de la vie<\/b><\/h3>\n

En s\u00e9lectionnant ce groupe, vous atteignez les jeunes de la zone cible. Vous pouvez \u00e9galement vous concentrer sur les oisillons, les b\u00e2tisseurs de nids et les personnes ayant vol\u00e9 au nid.<\/span><\/p>\n

Le milieu de la vie<\/b><\/h3>\n

La voie vers le march\u00e9 lucratif des personnes d'\u00e2ge moyen. Les sous-groupes que vous pouvez cibler comprennent les familles non standard, les couples sans contraintes et les personnes ind\u00e9pendantes \u00e0 mi-parcours.<\/span><\/p>\n

Plus tard dans la vie<\/b><\/h3>\n

Lorsqu'ils se concentrent sur le march\u00e9 des seniors, les sp\u00e9cialistes du marketing ont le choix entre les \"Empty Nesters\" (nid vide) et les \"Senior Sole Decision Makers\" (d\u00e9cideurs uniques).<\/span><\/p>\n

Tranche de revenus
\n<\/b><\/h3>\n

Campaign Builder vous permet de cibler les m\u00e9nages \u00e0 haut revenu, \u00e0 revenu moyen ou \u00e0 faible revenu.<\/span><\/p>\n

Le prospect id\u00e9al<\/b><\/h2>\n

Pour le MOT de la quarantaine, le public vis\u00e9 est pratiquement inscrit dans le titre - toute personne \u00e2g\u00e9e de 40 \u00e0 60 ans. La quarantaine est l'une des tranches d'\u00e2ge utilis\u00e9es dans le Campaign Builder, ce qui permet \u00e0 Grant de s'adresser \u00e0 ce public sp\u00e9cifique \u00e0 l'exclusion de tous les autres.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Un autre facteur important dans la qualification des prospects pour ce service particulier \u00e9tait le revenu. <\/span>Le caract\u00e8re approfondi de l'\u00e9valuation signifie que son prix est plus \u00e9lev\u00e9 que celui des autres bilans de sant\u00e9 et traitements propos\u00e9s par la clinique. Les frais de laboratoire pour les analyses de sang, par exemple, sont un facteur d\u00e9terminant de la tarification. L'achat de ces tests par le secteur priv\u00e9 pr\u00e9sente toutefois de grands avantages en termes de rapidit\u00e9 et de service.<\/span><\/p>\n

Grant imagine que la personne cible du Mid-life MOT est un professionnel qui a fait certains sacrifices en mati\u00e8re de sant\u00e9 en \u00e9change de la poursuite de sa richesse et de sa carri\u00e8re. Le Mid-life MOT permet \u00e0 ces personnes d'utiliser une partie de cette richesse pour r\u00e9investir dans leur sant\u00e9. Dans cette optique, Grant a pu utiliser Campaign Builder pour cibler les m\u00e9nages \u00e0 revenus moyens et \u00e9lev\u00e9s.<\/span><\/p>\n

Respecter le budget<\/b><\/h2>\n

Une autre fonction utile du cr\u00e9ateur de campagne est la possibilit\u00e9 de modifier les zones de codes postaux, les quantit\u00e9s et les donn\u00e9es d\u00e9mographiques avant de passer commande. Cela signifie que vous pouvez d\u00e9finir votre budget et ajuster votre champ d'action en cons\u00e9quence, ou planifier votre campagne de r\u00eave et en calculer le co\u00fbt.<\/span><\/p>\n

Quelle que soit la mani\u00e8re dont vous l'utilisez, Distribution de d\u00e9pliants en porte-\u00e0-porte<\/a> de Solopress est un moyen pratique de planifier, d'acheter, d'imprimer et de poster votre mat\u00e9riel de marketing direct en une seule fois, aupr\u00e8s d'un fournisseur de confiance.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In part 1 of our series on this door drop campaign, we introduced Farnham Chiropractic Wellness and their Mid-life MOT service. We learned how chiropractor and business owner Grant Pretorius had identified that a door drop campaign could help him to reach a new audience. We also took a detailed look at how we arrived […]<\/p>\n","protected":false},"author":134,"featured_media":73344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,557,544],"tags":[],"class_list":{"0":"post-73290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-customer-stories","9":"category-print-inspiration"},"acf":[],"yoast_head":"\nA Door Drop Campaign: Pt 2 - Solopress UK<\/title>\n<meta name=\"description\" content=\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/temoignages-de-clients\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Door Drop Campaign: Pt 2 - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Door drop campaigns are a great way to target the just right people for your business, as Farnham Chiropractic Wellness found out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/fr\/temoignages-de-clients\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-27T15:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T20:49:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/01\/Farnham-blog-header-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Farnham Chiropractic Wellness: a door drop campaign Pt 2\",\"datePublished\":\"2023-01-27T15:09:00+00:00\",\"dateModified\":\"2023-07-27T20:49:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/\"},\"wordCount\":895,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Farnham-blog-header-2.jpg\",\"articleSection\":[\"Business & Marketing\",\"Customer Stories\",\"Print Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/customer-stories\\\/farnham-chiropractic-wellness-a-door-drop-campaign-pt-2\\\/\",\"name\":\"A Door Drop Campaign: Pt 2 - 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