{"id":74005,"date":"2023-05-22T12:38:56","date_gmt":"2023-05-22T11:38:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74005"},"modified":"2023-10-07T11:09:18","modified_gmt":"2023-10-07T10:09:18","slug":"grandir-avec-les-pros-latham-street-goes-to-print","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/entrepreneurs\/latham-street-goes-to-print\/","title":{"rendered":"La rue Latham passe \u00e0 l'impression"},"content":{"rendered":"
<\/div>

Dans le cadre de la<\/span> dernier blog<\/span><\/a> Dans le cadre de notre s\u00e9rie \"Grandir avec les pros\", nous avons examin\u00e9 la mani\u00e8re dont chacune de nos trois entreprises a d\u00e9velopp\u00e9 le design et la voix de sa marque. Dans le cas de la marque de mode Latham Street, son logo est si populaire qu'elle a choisi d'imprimer des marchandises \u00e0 son effigie.<\/span><\/p>\n

Nous avons travaill\u00e9 avec Lorna Minter de Latham Street pour cr\u00e9er des produits imprim\u00e9s destin\u00e9s \u00e0 la revente dans le magasin de Leigh-on-Sea et en ligne \u00e0 l'adresse suivante<\/span> latham-street.com<\/span><\/a>. Jusqu'\u00e0 pr\u00e9sent, Lorna a s\u00e9lectionn\u00e9 des T-shirts, des sacs \u00e0 main, des bouteilles d'eau et des tasses \u00e0 caf\u00e9 r\u00e9utilisables. Conform\u00e9ment aux valeurs \u00e9cologiques de la marque, chaque article a \u00e9t\u00e9 s\u00e9lectionn\u00e9 dans une optique de durabilit\u00e9.<\/span><\/p>\n

Une marque en demande\u00a0\"\"<\/a><\/b><\/h2>\n

Dans notre pr\u00e9c\u00e9dent article de blog sur les logos et les couleurs<\/a>Dans le cadre de cette \u00e9tude, nous nous sommes pench\u00e9s sur l'approche de Latham Street en mati\u00e8re de conception de marque. Latham Street a r\u00e9ussi \u00e0 cr\u00e9er une identit\u00e9 de marque distinctive, \u00e0 la fois r\u00e9tro et actuelle. Elle repr\u00e9sente \u00e9galement les valeurs de l'entreprise qui plaisent fortement \u00e0 son public de base.<\/p>\n

Par cons\u00e9quent, les clients de Latham's Street souhaitent s'associer \u00e0 la marque par le biais de v\u00eatements et d'accessoires portant le logo de Latham's Street. C'est ce que nous dit Lorna :<\/p>\n

\"Depuis que nous avons lanc\u00e9 la marque, des clients viennent nous demander des produits portant le logo \"smiley\". Chaque fois que nous le mettons en avant, qu'il s'agisse de pi\u00e8ces, de produits d\u00e9riv\u00e9s ou d'accessoires, ils sont toujours tr\u00e8s populaires !<\/i><\/b><\/p>\n

Pour satisfaire cet app\u00e9tit, Lorna a utilis\u00e9 l'impression pour cr\u00e9er des produits de vente au d\u00e9tail qui mettent en valeur la marque. C'est un endroit id\u00e9al pour une marque de mode. Lorsque les clients souhaitent afficher votre logo sur des T-shirts et des sacs, ils sont susceptibles d'attirer l'attention d'autres fashionistas.<\/p>\n

T-shirts avec logo\"\"<\/a><\/b><\/h2>\n

La prise en compte de l'environnement joue un r\u00f4le important dans les d\u00e9cisions de Lorna. Il n'est donc pas surprenant qu'elle ait opt\u00e9 pour des T-shirts recycl\u00e9s de Solopress.<\/p>\n

Le slogan de Latham Street est \"Reused, Remade, Reloved\". Si ce slogan a beaucoup \u00e0 voir avec l'utilisation de v\u00eatements et de textiles vintage r\u00e9cup\u00e9r\u00e9s, il exprime \u00e9galement les valeurs \u00e9coconscientes de la marque.<\/p>\n

Noir, blanc et vert<\/b><\/h2>\n

La gamme de T-shirts recycl\u00e9s de Solopress est fabriqu\u00e9e \u00e0 partir de polyester recycl\u00e9 certifi\u00e9 GRS 100%. Le polyester est un excellent textile recycl\u00e9 car l'int\u00e9grit\u00e9 du mat\u00e9riau n'est pas compromise par le processus de recyclage. Le polyester est durable, ses couleurs sont inalt\u00e9rables, il s\u00e8che rapidement, il r\u00e9siste aux taches et aux plis, et toutes ces propri\u00e9t\u00e9s positives sont conserv\u00e9es dans le produit recycl\u00e9.<\/p>\n

\"\"<\/a><\/p>\n

Avec la combinaison de ce logo tr\u00e8s demand\u00e9 et d'un mat\u00e9riau \u00e9cologique, ces T-shirts de Latham Street ne pourraient pas \u00eatre plus en phase avec la marque. Le T-shirt recycl\u00e9 \u00e0 manches courtes est disponible en noir avec le logo blanc sur le devant et avec les couleurs invers\u00e9es. Une version blanche \u00e0 manches longues est \u00e9galement disponible.<\/p>\n

Sacs de style<\/b><\/h2>\n

Un autre choix judicieux pour la marque a \u00e9t\u00e9 notre<\/span> Sacs fourre-tout en coton<\/span><\/a>. Le coton de 100 g\/m\u00b2 est certifi\u00e9 biologique par OEKO-TEX\u00ae. Cela signifie que la mati\u00e8re est garantie comme ayant \u00e9t\u00e9 fabriqu\u00e9e sans l'utilisation d'OGM. Il est \u00e9galement test\u00e9 pour d\u00e9tecter la pr\u00e9sence de pesticides et d'autres substances nocives. Une fois encore, ces produits correspondent parfaitement aux valeurs de la marque Latham Street.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Nous proposons ces sacs fourre-tout en coton dans plus d'une douzaine de couleurs diff\u00e9rentes, avec des poign\u00e9es courtes ou longues. Latham Street a choisi la version \u00e0 poign\u00e9e longue de 30 cm pour servir davantage de sac \u00e0 bandouli\u00e8re que de sac de transport. Cette option, ainsi que les coloris noir et blanc, correspondent parfaitement \u00e0 l'esth\u00e9tique de la marque et \u00e0 son public. Avec leur capacit\u00e9 de 7 litres, ils sont \u00e0 la fois \u00e9l\u00e9gants et pratiques pour les clients.<\/p>\n

Bouteilles d'eau avec une mission<\/b><\/h2>\n

Poursuivant leur th\u00e8me \u00e9cologique, les <\/span>Bouteilles d'eau<\/span><\/a> que Latham Street s'est procur\u00e9 aupr\u00e8s de nous sont non seulement recycl\u00e9es, mais aussi fabriqu\u00e9es \u00e0 partir de \"plastique oc\u00e9anique \u00e9vit\u00e9\". Cela signifie que le mat\u00e9riau qui entre dans la composition des bouteilles a \u00e9t\u00e9 r\u00e9cup\u00e9r\u00e9 \u00e0 moins de 50 km d'une c\u00f4te oc\u00e9anique ou d'une voie d'eau se d\u00e9versant dans un oc\u00e9an. Cela emp\u00eache effectivement le plastique de p\u00e9n\u00e9trer dans l'\u00e9cosyst\u00e8me.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Le logo smiley glitched, toujours tr\u00e8s populaire, est imprim\u00e9 en \"screen round\" sur la bouteille. La s\u00e9rigraphie ronde est une m\u00e9thode d'impression similaire \u00e0 la s\u00e9rigraphie. Dans ce cas, l'objet est tourn\u00e9 pendant l'impression, ce qui est parfait pour des produits tels que les bouteilles. Dans le cas pr\u00e9sent, Latham Street a opt\u00e9 pour un logo noir \u00e9l\u00e9gant, mais l'impression est disponible dans un maximum de 4 couleurs.\u00a0<\/span><\/p>\n

Tasses \u00e0 caf\u00e9 r\u00e9utilisables<\/b><\/h2>\n

Les caf\u00e9s r\u00e9utilisables de Latham Street contribuent \u00e0 la protection de l'environnement d'une mani\u00e8re diff\u00e9rente. Tasses<\/a> permettent au client de r\u00e9duire son utilisation de gobelets jetables. Gr\u00e2ce \u00e0 l'isolation sous vide \u00e0 double paroi, la boisson du client reste \u00e0 la bonne temp\u00e9rature, qu'elle soit chaude ou froide.\"\"<\/a><\/span><\/p>\n

Les <\/span>Gobelet isotherme<\/span><\/a> Le design choisi par Lorna est simple et \u00e9pur\u00e9. Imprim\u00e9 en noir, le logo se d\u00e9tache parfaitement de l'acier inoxydable. L'impression du logo sur les bouteilles d'eau et les tasses \u00e0 caf\u00e9 permet de valoriser le produit et de diffuser la marque.<\/span><\/p>\n

Croire aux labels<\/b><\/h2>\n

Lorna a travaill\u00e9 dur pour cr\u00e9er un public qui souhaite s'associer \u00e0 Latham Street. En se concentrant sur les marchandises qui portent le logo de Latham Street, Lorna a pris conscience de l'atout que repr\u00e9sente sa marque pour son entreprise. Les gens se sentent li\u00e9s \u00e0 son approche progressiste, \u00e0 sa culture de club et \u00e0 ses valeurs \u00e9cologiques authentiques. En mettant le logo en valeur de cette mani\u00e8re, Latham Street est en mesure de diffuser le message de sa marque encore plus loin. <\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In the last blog from our \u201cGrow with the Pros\u201d series, we looked at how each of our three businesses developed their particular brand design and voice. In the case of fashion label Latham Street, their logo is so popular that they\u2019ve opted to print branded merchandise. We\u2019ve been working with Lorna Minter from Latham […]<\/p>\n","protected":false},"author":134,"featured_media":74013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,544],"tags":[],"class_list":{"0":"post-74005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nLatham Street Goes To Print - Solopress UK<\/title>\n<meta name=\"description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/entrepreneurs\/grandir-avec-les-pros-latham-street-goes-to-print\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latham Street Goes To Print - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/fr\/entrepreneurs\/grandir-avec-les-pros-latham-street-goes-to-print\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T11:38:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/05\/Blog-Grow-with-the-pros_Latham-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Latham Street goes to print\",\"datePublished\":\"2023-05-22T11:38:56+00:00\",\"dateModified\":\"2023-10-07T10:09:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\"},\"wordCount\":869,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Blog-Grow-with-the-pros_Latham-01.jpg\",\"articleSection\":[\"Entrepreneurs\",\"Print Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/entrepreneurs\\\/latham-street-goes-to-print\\\/\",\"name\":\"Latham Street Goes To Print - 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