{"id":74166,"date":"2023-06-19T08:03:42","date_gmt":"2023-06-19T07:03:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74166"},"modified":"2023-06-26T12:17:41","modified_gmt":"2023-06-26T11:17:41","slug":"creation-dune-affiche-de-realite-augmentee","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/print-inspiration\/creating-an-augmented-reality-poster\/","title":{"rendered":"Cr\u00e9ation d'une affiche de r\u00e9alit\u00e9 augment\u00e9e"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Lorsque nos graphistes, Matt et Oscar, ont \u00e9t\u00e9 mis au d\u00e9fi de cr\u00e9er une image de r\u00e9alit\u00e9 augment\u00e9e, ils ont d\u00e9cid\u00e9 de l'utiliser. <a href=\"https:\/\/www.solopress.com\/blog\/fr\/affiches\/\" target=\"_blank\" rel=\"noopener\">affiche<\/a> pour le premier combat de Hamzah Butt, ils se sont embarqu\u00e9s dans un camp rempli d'apprentissage, de cr\u00e9ativit\u00e9 et de triomphe.<\/p>\n<p>Le r\u00e9sultat n'est rien moins que spectaculaire. D\u00e9couvrez comment Matt et Oscar sont pass\u00e9s du statut de novices \u00e0 celui de cr\u00e9ateurs d'imprim\u00e9s.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"RPbm47qXxMQ\"><iframe loading=\"lazy\" title=\"Cr\u00e9er des affiches de r\u00e9alit\u00e9 augment\u00e9e avec Adobe Aero\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/RPbm47qXxMQ?start=463&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded\u00a0alignnone\u00a0wp-image-66137\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" alt=\"bouton d&#039;abonnement\" width=\"157\" height=\"48\" data-src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" \/><strong>Un d\u00e9fi \u00e0 relever !<\/strong><\/h2>\n<p>Matt et Oscar n'avaient aucune exp\u00e9rience de la RA avant ce d\u00e9fi.<\/p>\n<p>Matt a ajout\u00e9 : \"Avant d'\u00eatre mis au d\u00e9fi de cr\u00e9er une affiche de r\u00e9alit\u00e9 augment\u00e9e, je ne savais absolument rien. J'en avais d\u00e9j\u00e0 entendu parler, mais je ne savais pas de quoi il s'agissait\".<\/p>\n<p>Matt est all\u00e9 directement sur YouTube pour se plonger dans des tutoriels de conception, en se concentrant particuli\u00e8rement sur Adobe Aero, dont il avait entendu dire qu'il s'agissait du meilleur logiciel pour ce type de projet.<\/p>\n<p>Plus Matt et Oscar en apprenaient sur la RA, plus ils \u00e9taient enthousiastes.<\/p>\n<p>Matt ajoute : \"Honn\u00eatement, lorsque j'ai commenc\u00e9 \u00e0 comprendre ce qu'\u00e9tait la r\u00e9alit\u00e9 augment\u00e9e et les possibilit\u00e9s qu'elle offrait, j'\u00e9tais d\u00e9\u00e7u de ne pas en avoir entendu parler plus t\u00f4t ! J'\u00e9tais tr\u00e8s enthousiaste \u00e0 l'id\u00e9e de me lancer dans le processus de conception\".<\/p>\n<h2><strong>Le camp d'entra\u00eenement<\/strong><\/h2>\n<p>Avec une nouvelle compr\u00e9hension de la RA, Matt et Oscar ont d\u00fb penser au-del\u00e0 des conceptions 2D traditionnelles.<\/p>\n<p>Matt raconte : \"Oscar et moi-m\u00eame nous sommes assis pour dresser une liste de contr\u00f4le des \u00e9l\u00e9ments que nous voulions inclure dans la conception. Plut\u00f4t que de concevoir quelque chose en 2D, nous devions imaginer comment cela pourrait prendre vie sous une forme 3D\".<\/p>\n<p>Nos concepteurs savaient qu'ils devaient cr\u00e9er deux variantes de l'affiche : une version fixe pour l'impression et une version anim\u00e9e pour l'exp\u00e9rience AR.<\/p>\n<h2><strong>Esquiver et se faufiler \u00e0 travers les d\u00e9fis<\/strong><\/h2>\n<p>L'un des principaux d\u00e9fis \u00e9tait l'arri\u00e8re-plan de l'affiche.<\/p>\n<p>Matt explique : \"Oscar devait trouver quelque chose qui puisse bouger dans la version de r\u00e9alit\u00e9 augment\u00e9e, mais qui reste immobile dans la version imprim\u00e9e, tout en ayant l'air propre dans les deux cas. Penser \u00e0 la fois \u00e0 l'immobilit\u00e9 et au mouvement a \u00e9t\u00e9 un v\u00e9ritable d\u00e9fi\".<\/p>\n<p>Un autre obstacle a \u00e9t\u00e9 de s'habituer \u00e0 Adobe Aero, qui en est encore \u00e0 sa phase b\u00eata.<\/p>\n<p>Matt ajoute : \"Comme il s'agissait d'une version b\u00eata, Adobe Aero pr\u00e9sentait encore quelques probl\u00e8mes. Je ne savais pas si je faisais des erreurs ou si c'\u00e9tait le programme qui \u00e9tait en cause, et il m'a fallu quelques jours pour comprendre !<\/p>\n<h2><strong>La grande r\u00e9v\u00e9lation<\/strong><\/h2>\n<p>La pr\u00e9sentation du produit final \u00e0 Hamzah et \u00e0 ses entra\u00eeneurs dans leur salle de sport a \u00e9t\u00e9 un moment m\u00e9morable. \u00c0 ce stade, nos concepteurs savaient que leur projet avait de l'allure.<\/p>\n<p>Matt a d\u00e9clar\u00e9 : \"C'\u00e9tait la cerise sur le g\u00e2teau : \"C'\u00e9tait la cerise sur le g\u00e2teau de montrer notre projet et de recevoir de si bonnes r\u00e9actions de la part de Hamzah et de son \u00e9quipe.<\/p>\n<p>Comme vous pouvez le voir dans la vid\u00e9o, le grand sourire de Hamzah lorsqu'il interagit avec son poster en r\u00e9alit\u00e9 augment\u00e9e rend hommage au travail acharn\u00e9 de nos concepteurs et donne l'impression que tous ces efforts en valent la peine !<\/p>\n<h2><strong>D\u00e9fense du titre<\/strong><\/h2>\n<p>Apr\u00e8s avoir relev\u00e9 le d\u00e9fi de cr\u00e9er une affiche de r\u00e9alit\u00e9 augment\u00e9e \u00e0 partir de z\u00e9ro, Matt et Oscar sont impatients de continuer \u00e0 s'am\u00e9liorer.<\/p>\n<p>D\u00e9sireux de continuer \u00e0 travailler avec cette technologie, nos concepteurs ont exprim\u00e9 leur souhait d'explorer davantage cette nouvelle comp\u00e9tence et d'ajouter d'autres cordes \u00e0 leurs arcs.<\/p>\n<p>Matt a d\u00e9clar\u00e9 : \"La prochaine fois, je chercherais \u00e0 cr\u00e9er quelque chose de plus interactif pour l'utilisateur : \"La prochaine fois, je chercherais \u00e0 cr\u00e9er quelque chose d'un peu plus interactif pour l'utilisateur. J'aimerais inclure des boutons anim\u00e9s dans la conception ! J'imagine quelque chose comme un jeu, o\u00f9 les gens peuvent explorer le design plut\u00f4t que de simplement le regarder et l'observer\".<\/p>\n<p>La r\u00e9alit\u00e9 augment\u00e9e offre vraiment une liste infinie de possibilit\u00e9s. La semaine o\u00f9 Apple a publi\u00e9 son <a href=\"https:\/\/www.apple.com\/apple-vision-pro\/?&amp;mnid=st0lPpnlT-dc_mtid_20925xua42643_pcrid_661144946855_pgrid_158450703828_pexid__&amp;cid=wwa-uk-kwgo-avalanche--slid--productid--BRAND-Avalanche-Announce-&amp;mtid=20925xua42643&amp;aosid=p238\" target=\"_blank\" rel=\"noopener\">Vision Pros<\/a>Cela n'a jamais \u00e9t\u00e9 aussi \u00e9vident !<\/p>\n<p>En ce qui concerne leur prochaine cr\u00e9ation, Matt a ajout\u00e9 : \"J'aimerais bien aller plus loin et repousser les limites de la technologie\".<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Vous souhaitez cr\u00e9er votre propre affiche de r\u00e9alit\u00e9 augment\u00e9e ? Nos designers ont un autre conseil \u00e0 vous donner.<\/p>\n<p>Matt a d\u00e9clar\u00e9 : \"Je recommande vivement aux gens d'utiliser et de jouer avec ce logiciel g\u00e9nial : \"J'encourage vivement les gens \u00e0 utiliser et \u00e0 jouer avec ce logiciel g\u00e9nial. N'oubliez pas qu'il en est encore \u00e0 sa phase b\u00eata et qu'il peut donc parfois avoir des rat\u00e9s !<\/p>\n<p>Lorsque vous serez pr\u00eat \u00e0 vous lancer dans la r\u00e9alisation de votre propre chef-d'\u0153uvre imprim\u00e9, nous serons \u00e0 vos c\u00f4t\u00e9s pour vous aider \u00e0 chaque \u00e9tape !<\/p>","protected":false},"excerpt":{"rendered":"<p>When our graphic designers, Matt and Oscar, were challenged to create an Augmented Reality poster for Hamzah Butt&#8217;s debut fight, they embarked on a camp filled with learning, creativity, and triumph. The result was nothing short of spectacular. Learn how Matt and Oscar took themselves from complete novices to creating a knockout piece of print. [&hellip;]<\/p>\n","protected":false},"author":154,"featured_media":74170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[805],"class_list":{"0":"post-74166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-posters"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating An Augmented Reality Poster - Solopress UK<\/title>\n<meta name=\"description\" content=\"Read and watch how our graphic designers created an augmented reality poster and follow the process they used on Adobe Aero.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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