{"id":75020,"date":"2024-10-21T09:43:56","date_gmt":"2024-10-21T08:43:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75020"},"modified":"2024-10-22T11:21:56","modified_gmt":"2024-10-22T10:21:56","slug":"temoignages-de-clients-pauline-quirke-academy-templespa-join-brand-central","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/customer-stories\/customer-stories-pauline-quirke-academy-templespa-join-brand-central\/","title":{"rendered":"T\u00e9moignages de clients : Pauline Quirke Academy et TEMPLESPA rejoignent Brand Central"},"content":{"rendered":"
<\/div>

Brand Central a \u00e9t\u00e9 con\u00e7u pour permettre aux entreprises et aux organisations disposant de plusieurs sites ou franchises d'imprimer de mani\u00e8re coh\u00e9rente et conforme \u00e0 leur marque. Nous savons que ces mod\u00e8les d'entreprise sont confront\u00e9s \u00e0 des d\u00e9fis importants en mati\u00e8re de gestion de l'impression. Le contr\u00f4le de la marque devient difficile lorsque diff\u00e9rentes \u00e9quipes ou franchis\u00e9s se procurent leur propre mat\u00e9riel, et les co\u00fbts grimpent en fl\u00e8che lorsque l'approvisionnement en imprim\u00e9s est fragment\u00e9 entre les diff\u00e9rents sites.<\/span><\/p>\n

Avec Marque Central<\/a>\u00a0Avec Solopress, les clients disposent d'un portail d'achat d'imprim\u00e9s sur mesure o\u00f9 les mod\u00e8les de conception et les documents imprim\u00e9s sont accessibles \u00e0 diff\u00e9rents sites, \u00e9quipes ou individus. Une fois mis en place, il n'y a pas de frais r\u00e9currents et la facturation peut \u00eatre g\u00e9r\u00e9e de mani\u00e8re centralis\u00e9e ou d\u00e9centralis\u00e9e, en fonction de ce qui convient \u00e0 votre mod\u00e8le d'entreprise. Le portail prend \u00e9galement en charge les mod\u00e8les non imprim\u00e9s, tels que les ressources num\u00e9riques ou les communications internes.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Brand Central Pioneers<\/strong><\/h3>\n

Nous avons \u00e9t\u00e9 ravis de lancer Brand Central et de le pr\u00e9senter \u00e0 notre premier groupe de clients. Leur exp\u00e9rience montre comment la plateforme simplifie la gestion de l'impression, permet d'\u00e9conomiser du temps et de l'argent et garantit une marque forte et coh\u00e9rente aux entreprises qui cherchent \u00e0 \u00e9tendre leur port\u00e9e.<\/span><\/p>\n

Acad\u00e9mie Pauline Quirke<\/b><\/h2>\n

L'Acad\u00e9mie Pauline Quirke<\/a> (PQA) est une \u00e9cole nationale de th\u00e9\u00e2tre et d'arts du spectacle fond\u00e9e par l'actrice Pauline Quirke MBE. Avec plus de 200 sites \u00e0 travers le Royaume-Uni, PQA propose des cours de th\u00e9\u00e2tre musical, de com\u00e9die et d'art dramatique, ainsi que de cin\u00e9ma et de t\u00e9l\u00e9vision pour les jeunes \u00e2g\u00e9s de 4 \u00e0 18 ans. Avec l'expansion du r\u00e9seau, PQA avait besoin d'un moyen d'offrir aux d\u00e9tenteurs de licences la flexibilit\u00e9 d'acc\u00e9der \u00e0 des documents imprim\u00e9s coh\u00e9rents et conformes \u00e0 la marque, sans surcharger l'\u00e9quipe centrale.
\n\"\"<\/a><\/span><\/p>\n

Mat\u00e9riel de marketing sur demande<\/strong><\/h3>\n

Pour y rem\u00e9dier, l'AQP a adopt\u00e9 Brand Central, un portail d'impression personnalis\u00e9 qui simplifie le processus de commande de mat\u00e9riel de marketing pour les \u00e9v\u00e9nements locaux, les cours et les promotions. Le portail a permis \u00e0 chaque licenci\u00e9 d'acc\u00e9der directement \u00e0 une s\u00e9lection de mod\u00e8les pr\u00e9approuv\u00e9s, qu'il a pu personnaliser avec des d\u00e9tails sp\u00e9cifiques \u00e0 son lieu d'activit\u00e9, tout en conservant l'aspect professionnel et coh\u00e9rent de la marque PQA.<\/span><\/p>\n

\"Brand Central a vraiment permis \u00e0 notre r\u00e9seau de trouver les supports marketing dont ils ont besoin, quand ils en ont besoin\".<\/i><\/b> explique Gee Luckhurst, responsable du marketing chez PQA. <\/span>\"Cela a permis \u00e0 notre \u00e9quipe centrale de gagner un temps pr\u00e9cieux et aux titulaires de licences d'\u00eatre plus autonomes, sans \u00eatre li\u00e9s aux heures d'ouverture du si\u00e8ge.<\/i><\/b><\/p>\n

Impression personnalis\u00e9e<\/strong><\/h3>\n

La mise en place du portail a \u00e9t\u00e9 simple, Solopress travaillant en \u00e9troite collaboration avec PQA pour s'assurer qu'il \u00e9tait adapt\u00e9 aux besoins de la marque. Le r\u00e9sultat est une plateforme conviviale qui permet aux franchis\u00e9s de commander facilement tout ce qu'ils veulent, des flyers aux banni\u00e8res, tout en respectant les normes de conception \u00e9tablies par PQA.<\/span><\/p>\n

\"La possibilit\u00e9 de personnaliser les mat\u00e9riaux a chang\u00e9 la donne\".<\/i><\/b> ajoute Gee. <\/span>\"Nous avons r\u00e9ussi \u00e0 trouver le bon \u00e9quilibre entre la coh\u00e9rence de la marque et la pertinence locale, et nos licenci\u00e9s ont trouv\u00e9 la plateforme intuitive et facile \u00e0 utiliser.<\/i><\/b><\/p>\n

Un budget simple<\/strong><\/h3>\n

Le rapport co\u00fbt-efficacit\u00e9 \u00e9tait un autre avantage. En consolidant les commandes d'impression par l'interm\u00e9diaire de Brand Central, PQA a pu b\u00e9n\u00e9ficier de prix de gros, ce qui a permis de r\u00e9duire les frais g\u00e9n\u00e9raux et d'\u00e9liminer les inefficacit\u00e9s li\u00e9es \u00e0 l'\u00e9parpillement des achats. <\/span>\"La qualit\u00e9 est toujours fiable et les prix restent comp\u00e9titifs, ce qui permet \u00e0 nos licenci\u00e9s de g\u00e9rer efficacement leur budget\". <\/i><\/b>note Gee. <\/span>\"Les d\u00e9lais d'ex\u00e9cution rapides sont \u00e9galement un avantage consid\u00e9rable, car ils permettent \u00e0 nos acad\u00e9mies d'obtenir le mat\u00e9riel dont elles ont besoin sans retard.<\/i><\/b><\/p>\n

Pour l'AQP, Brand Central a \u00e9t\u00e9 plus qu'un simple outil de commande d'impression - il est devenu un \u00e9l\u00e9ment essentiel du maintien de l'unit\u00e9 de la marque \u00e0 travers son r\u00e9seau d'acad\u00e9mies, tout en soutenant les efforts de marketing locaux.<\/span><\/p>\n

TEMPLESPA<\/strong><\/h2>\n

TEMPLESPA<\/a> est une marque de soins de la peau de luxe, fond\u00e9e sur la science, qui fonctionne selon un mod\u00e8le commercial omni-canal. Spa To Go est l'un de ces canaux qui suit un mod\u00e8le de vente sociale, avec une communaut\u00e9 de plus de 5 000 consultants et ambassadeurs Lifestyle \u00e0 travers le Royaume-Uni. Avant d'adopter Brand Central, la gestion de documents imprim\u00e9s coh\u00e9rents et changeants pour les ventes et les promotions au sein d'un r\u00e9seau aussi vaste repr\u00e9sentait un d\u00e9fi constant.<\/p>\n

Soins de la peau fond\u00e9s sur la science. Baign\u00e9 par le soleil m\u00e9diterran\u00e9en.<\/strong><\/h3>\n

S'appuyant sur plus de 20 ans de recherche scientifique, TEMPLESPA est une marque britannique consciente qui associe le soleil m\u00e9diterran\u00e9en \u00e0 la dermo-science moderne pour des r\u00e9sultats cliniquement prouv\u00e9s.<\/p>\n

\"\"<\/a><\/p>\n

Pr\u00eat-\u00e0-portal<\/strong><\/h3>\n

Ayant d\u00e9j\u00e0 \u00e9t\u00e9 client de Solopress, TEMPLESPA<\/a> a vu la possibilit\u00e9 de rationaliser davantage ses processus d'impression gr\u00e2ce \u00e0 Brand Central. Le portail d'impression sur mesure a \u00e9t\u00e9 con\u00e7u pour donner \u00e0 l'entreprise la possibilit\u00e9 d'am\u00e9liorer ses processus d'impression. Spa To Go<\/a> Le portail a \u00e9t\u00e9 con\u00e7u pour permettre \u00e0 la communaut\u00e9 TEMPLESPA d'acc\u00e9der facilement aux documents imprim\u00e9s dont elle a besoin, sans compromettre la coh\u00e9rence de la marque. Le portail lui-m\u00eame a \u00e9t\u00e9 con\u00e7u pour s'aligner sur l'aspect et la convivialit\u00e9 de TEMPLESPA, afin de donner une impression de marque et de professionnalisme et d'am\u00e9liorer l'exp\u00e9rience des parties prenantes qui utilisent le site.<\/p>\n

\"Le processus d'int\u00e9gration a \u00e9t\u00e9 simple et Tom de Solopress a \u00e9t\u00e9 d'un soutien incroyable tout au long du processus.<\/em><\/strong> explique James Hutchinson, coordinateur de la communication et de la formation \u00e0 TEMPLESPA. \"Nous avons pu personnaliser le portail pour qu'il refl\u00e8te l'identit\u00e9 de notre marque, en veillant \u00e0 ce qu'il soit intuitif et professionnel pour nos consultants. Notre communaut\u00e9 peut d\u00e9sormais acc\u00e9der aux documents dont elle a besoin, quand elle en a besoin, et elle a la certitude que tout est conforme aux normes de notre marque.<\/em><\/strong><\/p>\n

\"\"<\/a>
James Hutchinson de TEMPLESPA<\/figcaption><\/figure>\n

Coh\u00e9rence de la marque \u00e0 l'\u00e9chelle nationale<\/strong><\/h3>\n

Pour TEMPLESPA, la flexibilit\u00e9 de Brand Central a chang\u00e9 la donne. Auparavant, les membres de la communaut\u00e9 avaient souvent du mal \u00e0 s'approvisionner en mat\u00e9riel d'impression de mani\u00e8re ind\u00e9pendante, ce qui entra\u00eenait des incoh\u00e9rences au niveau de la marque et du mat\u00e9riel d'impression, ainsi que des co\u00fbts plus \u00e9lev\u00e9s. D\u00e9sormais, gr\u00e2ce \u00e0 un portail centralis\u00e9, ils peuvent facilement commander des supports marketing pour leurs ventes et leurs promotions, en sachant qu'ils sont toujours conformes \u00e0 la marque et \u00e0 des prix comp\u00e9titifs. La facilit\u00e9 d'utilisation a \u00e9galement \u00e9t\u00e9 appr\u00e9ci\u00e9e par la communaut\u00e9, de nombreuses personnes faisant l'\u00e9loge de la possibilit\u00e9 de commander rapidement et efficacement.<\/p>\n

\"La qualit\u00e9 d'impression est exceptionnelle et nous avons clairement constat\u00e9 des \u00e9conomies, en particulier pour les commandes en gros. Brand Central a rendu la gestion de notre marque plus simple, plus coh\u00e9rente et beaucoup plus efficace\".<\/em><\/strong> d\u00e9clare James Hutchinson. \"Cela nous a permis de nous concentrer davantage sur le d\u00e9veloppement de nos activit\u00e9s, en sachant que notre communaut\u00e9 est soutenue par les bons mat\u00e9riaux.<\/em><\/strong><\/p>\n

La solution sur mesure de Brand Central a fourni \u00e0 TEMPLESPA les outils n\u00e9cessaires pour responsabiliser sa communaut\u00e9, maintenir l'int\u00e9grit\u00e9 de sa marque et optimiser son processus d'achat d'imprim\u00e9s - tout en renfor\u00e7ant l'engagement de l'entreprise en faveur de normes \u00e9lev\u00e9es et de la qualit\u00e9.<\/p>\n

Explorer Brand Central<\/b><\/span><\/h2>\n

D\u00e9couvrez comment Brand Central peut aider votre entreprise. Visitez le site brandcentral.co.uk<\/a> pour en savoir plus ou remplir notre formulaire de contact<\/a> et nous vous contacterons pour discuter de la mani\u00e8re dont Brand Central peut vous aider \u00e0 rationaliser vos processus d'impression et \u00e0 maintenir la coh\u00e9rence de votre marque.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Brand Central was developed to provide consistently on-brand print for companies and organisations with multiple sites or franchises. We understand that these business models face significant challenges in managing their print. Brand guardianship becomes difficult when different teams or franchisees source their own materials, and costs spiral when print procurement is fragmented across locations. With […]<\/p>\n","protected":false},"author":134,"featured_media":75027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-75020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"\nPQA and TEMPLESPA join Brand Central - Solopress UK<\/title>\n<meta name=\"description\" content=\"Brand Central simplifies print management, saves time and money, and ensures a consistent branding for Pauline Quirke Academy and TEMPLESPA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/temoignages-de-clients\/temoignages-de-clients-pauline-quirke-academy-templespa-join-brand-central\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PQA and TEMPLESPA join Brand Central - 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