{"id":75556,"date":"2025-06-30T15:02:12","date_gmt":"2025-06-30T14:02:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75556"},"modified":"2025-12-03T09:17:31","modified_gmt":"2025-12-03T09:17:31","slug":"le-club-culte-indie-brille-avec-de-nouveaux-produits-derives","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/indie-cult-club-shine-on-with-new-merch\/","title":{"rendered":"Les Indie Cult Club brillent avec de nouveaux produits d\u00e9riv\u00e9s"},"content":{"rendered":"
<\/div>

Il y a deux ans, John Pearman et Nigel Thomas ont d\u00e9cid\u00e9 de cr\u00e9er une soir\u00e9e de musique live qui ne s'arr\u00eaterait pas juste apr\u00e8s le rappel. Plut\u00f4t que de voir leur public s'\u00e9clipser pour trouver une discoth\u00e8que indie apr\u00e8s la fin du groupe, leur vision \u00e9tait de r\u00e9unir les deux \u00e9l\u00e9ments dans un m\u00eame lieu. Venez pour le spectacle, restez pour la f\u00eate. De plus, ils pensaient qu'un sens aigu de l'identit\u00e9 et du caract\u00e8re visuel les aiderait \u00e0 inspirer une communaut\u00e9 fid\u00e8le d'amateurs d'indie et d'amateurs de concerts \u00e0 revenir.<\/span><\/p>\n

C'est dans cette optique qu'ils ont fond\u00e9 Indie Cult Club<\/a>et ont \u00e9lu domicile dans la l\u00e9gendaire salle Chinnerys \u00e0 Southend. Au fil du temps, la soir\u00e9e a acquis un public fid\u00e8le et a accueilli des artistes tels que The Zutons, Inspiral Carpets, Echobelly, Stereo MCs, Republica, Huey Morgan, Sleeper, Teenage Fanclub et bien d'autres encore. Mais avant d'aller plus loin, retra\u00e7ons les origines de ce ph\u00e9nom\u00e8ne musical alternatif.<\/span><\/p>\n

Plus qu'un simple concert<\/b><\/h2>\n
\"John<\/a>
John Pearman du Indie Cult Club<\/figcaption><\/figure>\n

 <\/p>\n

Lors de la cr\u00e9ation d'une identit\u00e9 visuelle, la premi\u00e8re t\u00e2che consistait \u00e0 trouver un logo. Apr\u00e8s avoir tent\u00e9 en vain de trouver eux-m\u00eames un logo, John et Nigel ont demand\u00e9 l'aide du designer Isaac Nana. discut\u00e9 avec nous l'ann\u00e9e derni\u00e8re<\/a>. Ensemble, ils sont parvenus \u00e0 un r\u00e9sultat frappant et m\u00e9morable. La forme triangulaire ressemble \u00e0 l'\u0153il de tous les jours (ou \"All-Seeing-Eye\"). <\/span>L'\u0153il de la Providence<\/span><\/a>). Ce symbole tristement c\u00e9l\u00e8bre, qui figure dans l'iconographie d'un certain nombre de nations et de religions, a \u00e9t\u00e9 au centre de nombreuses th\u00e9ories \u00e9sot\u00e9riques sur les conspirations, les cabales et les soci\u00e9t\u00e9s secr\u00e8tes. Il contribue \u00e0 l'aspect \"culte\" de la marque et \u00e9voque la parano\u00efa fin-de-si\u00e8cle et le fanatisme des ann\u00e9es 90.<\/span><\/p>\n

En son centre, au lieu d'un \u0153il, le design de Nana comporte un \u00e9l\u00e9ment graphique repr\u00e9sentant la bobine d'une cassette, s'inspirant de la culture musicale des ann\u00e9es 90. Il s'agit d'une cr\u00e9ation \u00e9l\u00e9gante : r\u00e9tro sans \u00eatre ringarde, suffisamment universelle pour s'adapter \u00e0 la diversit\u00e9 de l'offre d'Indie Cult Club, elle n'en reste pas moins riche en caract\u00e8re et imm\u00e9diatement reconnaissable. Une fois le logo en place, il a \u00e9t\u00e9 d\u00e9ploy\u00e9 sur diverses applications imprim\u00e9es pour mettre en valeur le lieu, promouvoir les \u00e9v\u00e9nements et appara\u00eetre sur les produits d\u00e9riv\u00e9s.<\/span><\/p>\n

Transformer le lieu\"\"<\/a><\/b><\/h2>\n

\u00c0 l'instar des salles de concert les plus atmosph\u00e9riques et les plus intimes, le d\u00e9cor du Chinnerys est aussi noir que la l\u00e9gendaire pochette d'album de Spinal Tap. Bien qu'il s'agisse d'un look classique qui permet de mettre l'accent sur les groupes, l'endroit ne donne pas l'impression d'\u00eatre un espace de marque. Les soirs o\u00f9 l'Indie Cult Club est en activit\u00e9, John et Nigel voulaient que l'espace se distingue et qu'il soit ind\u00e9niablement le leur<\/span><\/p>\n

Pour y rem\u00e9dier, ils ont d\u00e9cid\u00e9 de s'approvisionner en mat\u00e9riel d'affichage grand format aupr\u00e8s de Solopress. En faisant figurer leur logo et leur mot-symbole sur un fond noir, la marque blanche ressort vraiment sur chacun de ces \u00e9l\u00e9ments.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Avec des affiches, des banderoles et des panneaux muraux, ils ont r\u00e9ussi \u00e0 marquer de leur empreinte l'espace sc\u00e9nique, la piste de danse, le stand de merch, les piliers, la billetterie et le passage \u00e0 l'entr\u00e9e de la salle. M\u00eame \u00e0 l'ext\u00e9rieur de l'entr\u00e9e, une barri\u00e8re de caf\u00e9 et une banni\u00e8re annoncent que le Indie Cult Club a pris le relais pour la nuit.<\/span><\/p>\n

Collecter les talons des clubs cultes<\/b><\/h2>\n

\"\"<\/a>Les billets imprim\u00e9s faisaient d\u00e9lib\u00e9r\u00e9ment partie de l'exp\u00e9rience. \u00c0 l'\u00e8re du num\u00e9rique, l'\u00e9quipe d'Indie Cult Club a vu la valeur de quelque chose de physique - quelque chose que les fans peuvent conserver. Solopress a travaill\u00e9 avec eux pour recr\u00e9er l'aspect des billets de concert classiques, avec des talons perfor\u00e9s, des logos superpos\u00e9s et un style visuel lo-fi imprim\u00e9 sur un robuste papier cartonn\u00e9 non couch\u00e9.<\/span><\/p>\n

Pour r\u00e9compenser les habitu\u00e9s des concerts, une id\u00e9e astucieuse a vu le jour : chaque billet comportait au verso une section d'un quart du logo du Indie Cult Club. Si vous en collectionnez quatre, vous pourrez compl\u00e9ter l'image du logo et b\u00e9n\u00e9ficier d'une r\u00e9duction de 10 livres sterling sur les produits d\u00e9riv\u00e9s. Le r\u00e9sultat \u00e9tait \u00e0 la fois un souvenir et une incitation \u00e0 revenir.<\/span><\/p>\n

Merch, \u00e9lan et style monochrome<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Au fur et \u00e0 mesure que le club s'est d\u00e9velopp\u00e9, la demande de produits d\u00e9riv\u00e9s s'est accrue. Avec l'aide de Solopress, Indie Cult Club a mis au point une s\u00e9rie de T-shirts, de sweats \u00e0 capuche, de sacs fourre-tout et de chapeaux en noir et blanc, tous conformes au th\u00e8me visuel de la soir\u00e9e. La r\u00e9ponse a \u00e9t\u00e9 imm\u00e9diate et un nombre croissant d'habitu\u00e9s ont commenc\u00e9 \u00e0 assister \u00e0 la soir\u00e9e v\u00eatus des v\u00eatements du Indie Cult Club. Il est important de noter que bon nombre de ces fans viennent maintenant quel que soit le groupe qui joue. Ce qui n'\u00e9tait au d\u00e9part qu'une soir\u00e9e musicale commen\u00e7ait \u00e0 ressembler \u00e0 une communaut\u00e9 dot\u00e9e de sa propre identit\u00e9, de sa propre esth\u00e9tique et de son propre rythme.<\/span><\/p>\n

Ajouter de la brillance \u00e0 la sc\u00e8ne : Autocollants brillants<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Cette ann\u00e9e, le Indie Cult Club est devenu l'un des premiers (apr\u00e8s le <\/span>Ambulance a\u00e9rienne d'Essex et d'Herts<\/span><\/a>) pour adopter les nouveaux Shiny Stickers de Solopress, une gamme d'imprim\u00e9s holographiques qui captent la lumi\u00e8re et changent de couleur en fonction de l'angle. Pour une marque aussi fermement ancr\u00e9e dans le noir et blanc, c'\u00e9tait un excellent moyen d'introduire un peu de couleur sans trop s'\u00e9loigner de la marque.<\/span><\/p>\n

Le r\u00e9sultat est subtil mais efficace. Les autocollants ne comportent aucun texte, juste le logo embl\u00e9matique, con\u00e7u pour \u00eatre reconnu plut\u00f4t qu'expliqu\u00e9. Ils sont rapidement devenus des objets recherch\u00e9s lors des concerts, les participants se les appropriant comme souvenirs et les collant sur les ordinateurs portables, les \u00e9tuis de guitare et les bouteilles d'eau. Pour Indie Cult Club, c'est aussi un clin d'\u0153il \u00e0 la collection qui fait d\u00e9sormais partie de la culture de la soir\u00e9e : comme les billets, c'est un objet que l'on conserve.<\/span><\/p>\n

Perspectives d'avenir : festivals et id\u00e9es de grand format<\/b><\/h2>\n

\"\"<\/a><\/p>\n

L'Indie Cult Club continue de se d\u00e9velopper, avec des r\u00e9servations incluant des artistes internationaux et un calendrier qui s'\u00e9tend jusqu'\u00e0 l'ann\u00e9e prochaine. Le <\/span>Indie Cult Club Fan Group<\/span><\/i> sur Facebook contribue \u00e0 la diffusion de l'information, tandis que le site web de John et Nigel, le listes de lecture<\/a> sur Spotify permettent aux fans de revivre chaque after party dans le confort de leurs propres \u00e9couteurs.<\/span><\/p>\n

La prochaine \u00e9tape sera un festival d'une journ\u00e9e \u00e0 Leigh-on-Sea, qui marquera la premi\u00e8re incursion du club dans les \u00e9v\u00e9nements en plein air. Au fur et \u00e0 mesure que les plans se d\u00e9veloppent, Solopress est d\u00e9j\u00e0 en discussion sur l'impression grand format pour aider \u00e0 cr\u00e9er un impact visuel dans les espaces en plein air.<\/span><\/p>\n

Quoi qu'il en soit, nous sommes fiers de soutenir une soir\u00e9e qui a construit son identit\u00e9 gr\u00e2ce \u00e0 l'impression, \u00e0 la musique et \u00e0 un sens aigu de l'esprit DIY. Que les autocollants holographiques incitent ou non John et Nigel \u00e0 sortir de la monochromie, Indie Cult Club ajoutera beaucoup de couleurs \u00e0 la sc\u00e8ne musicale de Southend pendant un certain temps encore.<\/span><\/p>\n

Cr\u00e9ez vos propres autocollants Shiny conventionnels ou de forme personnalis\u00e9e individuellement<\/a>\u00a0ou sur les rouleaux,<\/a> en or, argent, paillettes ou holographique avec Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

Two years ago, John Pearman and Nigel Thomas set out to create a live music night that didn\u2019t end right after the encore. Rather than have their audience slip away to find an indie disco after the band had finished, their vision was to have both elements in one venue. Come for the performance, stay […]<\/p>\n","protected":false},"author":134,"featured_media":75570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,547,557],"tags":[],"class_list":{"0":"post-75556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-business-marketing","9":"category-customer-stories"},"acf":[],"yoast_head":"\nIndie Cult Club shine on with new merch | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"How Solopress print, from gig tickets to Shiny Stickers, helped Indie Cult Club shape the look and feel of their Southend music night.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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