{"id":75576,"date":"2025-07-03T13:32:47","date_gmt":"2025-07-03T12:32:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75576"},"modified":"2025-12-03T10:05:17","modified_gmt":"2025-12-03T10:05:17","slug":"du-sang-neuf-pour-soutenir-le-south-essex-college-aux-add-awards","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/art-design\/new-blood-supporting-south-essex-college-at-the-add-awards\/","title":{"rendered":"New Blood : soutenir le South Essex College lors des D&AD Awards"},"content":{"rendered":"
<\/div>

En d\u00e9but d'ann\u00e9e, Solopress a accueilli des \u00e9tudiants en graphisme du South Essex College pour leur faire d\u00e9couvrir les coulisses de la transformation du design en imprim\u00e9. <\/span>article de blog pr\u00e9c\u00e9dent<\/span><\/a>. Cette visite a permis de mieux comprendre nos flux de production et a suscit\u00e9 des conversations sur la mani\u00e8re dont les documents imprim\u00e9s pourraient aider les \u00e9tudiants \u00e0 pr\u00e9senter leur travail de mani\u00e8re plus efficace.\u00a0<\/span><\/p>\n

Au fur et \u00e0 mesure de ces premi\u00e8res discussions, un certain nombre d'id\u00e9es pratiques ont \u00e9merg\u00e9. Si certaines d'entre elles \u00e9taient centr\u00e9es sur Cartes de visite<\/a> pour la mise en r\u00e9seau, il est apparu clairement que les panneaux d'affichage et les imprim\u00e9s \u00e0 emporter pouvaient \u00e9galement jouer un r\u00f4le significatif lorsque les \u00e9tudiants exposaient dans le cadre de l'exposition de l'Union europ\u00e9enne. Prix D&AD New Blood<\/a>. En collaboration avec le responsable du cours, Steve Page, nous avons d\u00e9velopp\u00e9 un kit d'impression con\u00e7u pour soutenir la participation de la cohorte 2025 \u00e0 l'exposition de remise des prix, afin de les aider \u00e0 pr\u00e9senter leur travail de mani\u00e8re professionnelle et \u00e0 nouer des contacts avec des employeurs et des collaborateurs potentiels.<\/span><\/p>\n

Reconna\u00eetre les talents en mati\u00e8re de design<\/b><\/h2>\n

Les prix D&AD - du nom de leur organe fondateur, Design and Art Direction - comptent parmi les distinctions les plus prestigieuses de l'industrie mondiale du design et de la publicit\u00e9. Cr\u00e9\u00e9s en 1962, ces prix r\u00e9compensent l'excellence cr\u00e9ative dans un large \u00e9ventail de disciplines, notamment la strat\u00e9gie de marque, l'illustration, la conception num\u00e9rique, la r\u00e9daction et l'emballage. <\/span><\/p>\n

Dans le cadre du programme, la cat\u00e9gorie New Blood est d\u00e9di\u00e9e aux talents \u00e9mergents : \u00e9tudiants, dipl\u00f4m\u00e9s et cr\u00e9atifs en herbe qui font leurs premiers pas dans l'industrie. Tout en offrant une exposition aux agences et studios de premier plan, New Blood fournit une plateforme pour pr\u00e9senter des id\u00e9es audacieuses, originales et pleines de potentiel.<\/span><\/p>\n

La signal\u00e9tique en Foamex, un atout pour la fra\u00eecheur\u00a0<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Pour le stand d'exposition principal du D&AD New Blood, chaque \u00e9tudiant s'est vu attribuer deux panneaux A1 pour pr\u00e9senter les principaux \u00e9l\u00e9ments visuels de leurs projets finaux. Plut\u00f4t que d'imprimer ces panneaux en interne sur du papier \u00e0 jet d'encre, ce qui, ces derni\u00e8res ann\u00e9es, a entra\u00een\u00e9 des probl\u00e8mes de chaleur et de gondolage, nous les avons produits sur du papier de 5 mm d'\u00e9paisseur. Panneaux de signalisation en Foamex<\/a>. L\u00e9ger, durable et facile \u00e0 suspendre, le Foamex s'est av\u00e9r\u00e9 \u00eatre un choix id\u00e9al pour l'int\u00e9rieur et a contribu\u00e9 \u00e0 rehausser la pr\u00e9sentation g\u00e9n\u00e9rale du stand.<\/span><\/p>\n

Comme le dit Steve Page, \"l'\u0153uvre b\u00e9n\u00e9ficie vraiment d'une bonne production. Les planches sont parfaitement suspendues. Il n'y a pas de gondolage, il est vraiment facile de les niveler et de leur donner une belle apparence\".<\/span><\/p>\n

Cartes postales en guise d'\u00e9chantillons<\/b><\/h2>\n

\"\"<\/a><\/p>\n

En plus de l'affichage grand format, nous avons \u00e9galement imprim\u00e9 des cartes postales individuelles pour chaque \u00e9tudiant exposant. Ces cartes compactes \u00e0 emporter avaient plusieurs objectifs : un souvenir de l'exposition, une incitation \u00e0 se souvenir d'une \u0153uvre pr\u00e9f\u00e9r\u00e9e et un moyen direct de rester en contact avec le concepteur qui en est \u00e0 l'origine.<\/span><\/p>\n

Chaque carte comportait une image s\u00e9lectionn\u00e9e et les coordonn\u00e9es d'une personne \u00e0 contacter, ce qui permettait aux collaborateurs, employeurs ou admirateurs potentiels d'assurer le suivi. Distribu\u00e9es lors d'\u00e9v\u00e9nements tels que New Blood, ces cartes offrent un point de contact physique dans une mer de portfolios num\u00e9riques.<\/span><\/p>\n

Un dossier qui rassemble tout<\/b><\/h2>\n

Pour accueillir l'ensemble des cartes postales, nous avons travaill\u00e9 avec Steve pour produire une chemise personnalis\u00e9e qui unifierait l'identit\u00e9 du groupe et donnerait l'impression que le paquet \u00e0 emporter est complet.<\/p>\n

Plastifi\u00e9e pour une plus grande durabilit\u00e9 et orn\u00e9e d'une illustration de marque, la chemise comporte une couverture qui s'ouvre pour r\u00e9v\u00e9ler les cartes postales soigneusement rang\u00e9es \u00e0 l'int\u00e9rieur. Des rabats internes maintiennent le contenu bien en place, tandis qu'un simple point adh\u00e9sif maintient l'ensemble de la chemise en place.<\/p>\n

Le r\u00e9sultat n'est pas seulement un support pratique, mais aussi un \u00e9l\u00e9ment de design imprim\u00e9 r\u00e9fl\u00e9chi. Il a donn\u00e9 au mat\u00e9riel de l'exposition un aspect professionnel et soign\u00e9, tout en permettant aux visiteurs de collectionner et d'emporter facilement les travaux des \u00e9tudiants.<\/p>\n

Steve est satisfait du r\u00e9sultat : \"En fait, c'est vraiment tr\u00e8s bien. Joliment plastifi\u00e9, un paquet avec toutes nos cartes \u00e0 l'int\u00e9rieur. Solopress a \u00e9t\u00e9 fantastique et a vraiment soutenu les \u00e9tudiants\".<\/p>\n

Sur le terrain au D&AD New Blood<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Matt Bruty, concepteur principal, et Jane Wickens, responsable du marketing, ont assist\u00e9 \u00e0 l'avant-premi\u00e8re de l'exposition le 30 juin, qui s'est tenue \u00e0 Londres dans le cadre des D&AD New Blood Awards, l'une des vitrines les plus respect\u00e9es pour les jeunes talents dans le monde de la conception et de la publicit\u00e9.<\/span><\/p>\n

\"La qualit\u00e9 du travail \u00e9tait vraiment impressionnante\", a d\u00e9clar\u00e9 Matt. \"Il y avait un v\u00e9ritable \u00e9ventail d'id\u00e9es, mais ce qui ressortait le plus \u00e9tait l'\u00e9nergie et l'attention port\u00e9e aux d\u00e9tails. Il est clair que ces \u00e9l\u00e8ves ne se contentent pas d'acqu\u00e9rir des comp\u00e9tences artisanales, mais qu'ils r\u00e9fl\u00e9chissent en profondeur \u00e0 la mani\u00e8re de communiquer et d'\u00e9tablir des liens\".<\/span><\/p>\n

Steve Page est du m\u00eame avis. \"Ce spectacle est toujours d'un niveau \u00e9lev\u00e9, mais c'est une tr\u00e8s bonne ann\u00e9e. Il y a de grandes universit\u00e9s ici et le lieu a vraiment pris son essor. Les \u00e9tudiants ont travaill\u00e9 dur et cela se voit\".<\/span><\/p>\n

Au-del\u00e0 du spectacle<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Apr\u00e8s son apparition \u00e0 l'exposition des dipl\u00f4m\u00e9s, le dossier imprim\u00e9 sera \u00e9galement pr\u00e9sent\u00e9 aux D&AD Awards, une c\u00e9l\u00e9bration plus large de l'excellence dans le domaine du design et de la publicit\u00e9. Dans ce cadre, la cat\u00e9gorie \"New Blood\" met en lumi\u00e8re les cr\u00e9atifs \u00e9mergents qui d\u00e9butent leur carri\u00e8re, en leur offrant une visibilit\u00e9 aupr\u00e8s des agences, des recruteurs et des connaisseurs du secteur.<\/span><\/p>\n

Les cartes postales et le d\u00e9pliant serviront de cartes de visite aux dipl\u00f4m\u00e9s du South Essex College qui commencent \u00e0 se faire une place dans le monde du design. Que ces contacts d\u00e9bouchent sur des offres d'emploi, des collaborations ou simplement des conversations, nous sommes fiers d'avoir jou\u00e9 un petit r\u00f4le en aidant ces designers \u00e0 se mettre en avant.<\/span><\/p>\n

Perspectives d'avenir<\/b><\/h2>\n

Nous souhaitons aux dipl\u00f4m\u00e9s de cette ann\u00e9e beaucoup de succ\u00e8s, tant lors des D&AD Awards que dans leur future carri\u00e8re. Ce fut un privil\u00e8ge de contribuer \u00e0 leur parcours et de soutenir le South Essex College dans ses efforts pour pr\u00e9parer les \u00e9tudiants aux exigences et aux opportunit\u00e9s des industries cr\u00e9atives.<\/span><\/p>\n

Nous sommes d\u00e9j\u00e0 impatients de travailler avec la cohorte de l'ann\u00e9e prochaine et de voir \u00e9merger de nouvelles id\u00e9es, de nouveaux formats et de nouveaux talents. Si vous vous sentez inspir\u00e9 pour donner vie \u00e0 votre propre projet cr\u00e9atif, explorez notre gamme compl\u00e8te d'outils d'aide \u00e0 la cr\u00e9ation.<\/span> Panneaux de signalisation<\/a>, Cartes postales<\/a> et Dossiers <\/a><\/span>pour commencer.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Earlier this year, Solopress welcomed Graphic Design students from South Essex College for a behind-the-scenes look at how design becomes print, which we covered in a previous blog post. The visit offered insight into our production workflows and sparked conversations about how printed materials could help students showcase their work more effectively.\u00a0 As those initial […]<\/p>\n","protected":false},"author":134,"featured_media":75579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,960],"tags":[],"class_list":{"0":"post-75576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-exhibitions-trade-shows"},"acf":[],"yoast_head":"\nNew Blood: supporting South Essex College at the D&AD Awards | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"Solopress supported South Essex College students exhibiting at the D&AD New Blood Awards with 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