{"id":75702,"date":"2025-09-24T15:50:19","date_gmt":"2025-09-24T14:50:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75702"},"modified":"2025-12-03T10:04:18","modified_gmt":"2025-12-03T10:04:18","slug":"les-southend-united-font-peau-neuve-avec-solodesign","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/customer-stories\/the-southend-united-rebrand-with-solodesign\/","title":{"rendered":"La nouvelle image de Southend United avec Solodesign"},"content":{"rendered":"
<\/div>

Southend United<\/a> travaille avec nous ici \u00e0 Solopress depuis de nombreuses ann\u00e9es et nous sommes fiers d'avoir gagn\u00e9 leur confiance et de produire de nombreux projets d'impression. Notre relation avec le club remonte \u00e0 de nombreuses ann\u00e9es, au cours desquelles nous avons \u00e9t\u00e9 les sponsors du maillot avant pour la saison 2023\/24, nous sommes devenus le partenaire d'impression du club pour tout, des programmes aux panneaux publicitaires, et nous restons les sponsors de la tribune nord du Roots Hall. Nous avons \u00e9t\u00e9 honor\u00e9s que le club nous confie la lourde t\u00e2che de r\u00e9am\u00e9nager son vestiaire, qui joue un r\u00f4le tr\u00e8s important dans l'inspiration des performances de l'\u00e9quipe. Nous sommes tr\u00e8s fiers de ce que nous avons r\u00e9alis\u00e9 et produit, tous les \u00e9l\u00e9ments ayant \u00e9t\u00e9 con\u00e7us et produits ici m\u00eame \u00e0 Southend.<\/p>\n

\"Vestiaires<\/a>
L'avant. Graham Whitby Boot\/Whitbyboot.com Photographie<\/figcaption><\/figure>\n

Ramener la passion \u00e0 la maison<\/strong><\/h2>\n

Southend United a connu une ann\u00e9e tr\u00e8s fructueuse, se qualifiant pour la finale des barrages de la National League \u00e0 Wembley. Cependant, certains espaces de l'\u00e9quipe ne refl\u00e9taient pas ses progr\u00e8s. Le vestiaire \u00e9tait terne et sans inspiration - un design fade qui ne repr\u00e9sentait pas l'esprit des Shrimpers. Apr\u00e8s tout, ces espaces sont plus qu'un simple endroit o\u00f9 l'on se change. Ils servent \u00e0 stimuler le moral de l'\u00e9quipe et \u00e0 cr\u00e9er une ambiance positive avant un grand match.<\/p>\n

Apr\u00e8s le succ\u00e8s de notre design \u00e0 Wembley, l'\u00e9quipe a d\u00e9cid\u00e9 qu'elle voulait un grand changement et une nouvelle saison. Elle a fait appel \u00e0 notre service de conception et le briefing a commenc\u00e9.<\/p>\n

Lancer le processus d'information<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

L'aspect et la convivialit\u00e9 des vestiaires \u00e9tant d\u00e9terminants, nous voulions prendre le temps de bien comprendre ce dont nous avions besoin. Michael Day, le responsable des comptes de Southend United chez Solopress, s'est rendu \u00e0 Roots Hall pour voir l'espace et discuter des objectifs du club, ainsi que pour prendre les mesures si importantes ! Au cours de ce processus, il a \u00e9galement conseill\u00e9 les bons mat\u00e9riaux pour garantir les meilleurs r\u00e9sultats. Les dimensions de certains panneaux \u00e9tant trop grandes pour \u00eatre imprim\u00e9es, Michael a d\u00fb trouver la meilleure fa\u00e7on de les diviser pour que les joints soient aussi discrets que possible.<\/p>\n

Une fois les tailles et les stocks d\u00e9termin\u00e9s, nous avons pu \u00e9tablir un devis \u00e0 l'intention de l'\u00e9quipe de Southend United. Apr\u00e8s sa visite (et l'approbation du devis), Michael a donn\u00e9 \u00e0 notre designer, Oscar Jackson, un aper\u00e7u d\u00e9taill\u00e9 de ce qui \u00e9tait n\u00e9cessaire.<\/p>\n

Le club souhaitait un design simple et \u00e9pur\u00e9 qui refl\u00e8te fortement son kit et ses couleurs, avec le bleu et le jaune embl\u00e9matiques de Southend United F.C. Avec un cahier des charges clair, Oscar a pu commencer ses cr\u00e9ations. Il a repris diff\u00e9rents \u00e9l\u00e9ments de l'insigne du club et des phrases que les supporters connaissent et aiment. Il a choisi une police de caract\u00e8res qui compl\u00e8te le texte de l'\u00e9cusson du club, donnant ainsi au vestiaire une forte connotation Shrimpers. Oscar a \u00e9galement d\u00e9cid\u00e9 d'inclure trois \u00e9p\u00e9es dans son design, en guise de clin d'\u0153il aux racines de l'\u00e9quipe dans l'Essex.<\/p>\n

Le plan de match<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Le nouveau d\u00e9cor des vestiaires devait \u00eatre frais et nouveau, tout en restant fid\u00e8le \u00e0 l'h\u00e9ritage du club. Par cons\u00e9quent, de nombreuses discussions productives ont eu lieu entre Solopress et Southend United pour s'assurer que tous les d\u00e9tails \u00e9taient parfaits. L'ampleur du projet a pos\u00e9 de nombreux d\u00e9fis en mati\u00e8re de conception, ce qui a n\u00e9cessit\u00e9 de faire preuve de discernement pour d\u00e9terminer la taille des polices et trouver le juste \u00e9quilibre entre trop et pas assez de texte.<\/p>\n

En tant que supporter, Oscar a relev\u00e9 le d\u00e9fi d'aider le club \u00e0 atteindre son objectif. Son exp\u00e9rience et sa passion pour l'\u00e9quipe lui ont permis de comprendre la culture et l'image de marque de l'\u00e9quipe, ce qui l'a orient\u00e9 dans la bonne direction.<\/p>\n

Gr\u00e2ce \u00e0 des instructions claires et \u00e0 la bonne compr\u00e9hension du client, Michael et Oscar ont pu faire approuver les dessins d\u00e8s le premier jet !<\/p>\n

Mat\u00e9riel de correspondance<\/strong><\/h2>\n
\"Un<\/a>
Graham Whitby Boot\/Whitbyboot.com Photographie<\/figcaption><\/figure>\n

Une gamme de produits a \u00e9t\u00e9 utilis\u00e9e pour donner vie \u00e0 cette vision. Panneaux de moussex de 5 mm<\/a> ont \u00e9t\u00e9 utilis\u00e9s pour afficher les textes et les phrases qui tapissent le haut de la pi\u00e8ce. Un grand autocollant de sol<\/a> a \u00e9t\u00e9 ajout\u00e9 pour afficher fi\u00e8rement l'insigne de Southend United. Et enfin, autocollants muraux<\/a> ont \u00e9t\u00e9 ajout\u00e9s aux portes, qui arborent \u00e9galement l'insigne avec fiert\u00e9.<\/p>\n

Une fois les panneaux imprim\u00e9s, Michael a pu aider \u00e0 les livrer \u00e0 Roots Hall. Rylee Doe, responsable commercial de Southend United, avait du mal \u00e0 trouver la main d'\u0153uvre n\u00e9cessaire pour les installer et les pr\u00e9parer pour la grande r\u00e9v\u00e9lation. Michael et Matt Corstorphine (responsable du grand format) se sont donc rendus \u00e0 Roots Hall pour participer b\u00e9n\u00e9volement \u00e0 l'installation, quelques heures seulement avant la grande r\u00e9v\u00e9lation.<\/p>\n

Le tunnel des joueurs<\/strong><\/h2>\n

Tout comme le vestiaire, le tunnel a \u00e9galement \u00e9t\u00e9 illumin\u00e9. La nouvelle citation et la nouvelle chanson du club recouvrent les murs, apportant une \u00e9nergie positive jusqu'aux lignes de touche. L'\u00e9quipe de Southend United avait des id\u00e9es tr\u00e8s pr\u00e9cises sur l'aspect du tunnel. Ils voulaient que la nouvelle chanson soit au centre de l'espace, lui donnant une signification suppl\u00e9mentaire pour le club.<\/p>\n

Analyse d'apr\u00e8s-match<\/strong><\/h2>\n
\"Apr\u00e8s<\/a>
L'apr\u00e8s. Graham Whitby Boot\/Whitbyboot.com Photographie<\/figcaption><\/figure>\n

Le r\u00e9sultat final a surpris de nombreux membres du club, car il va au-del\u00e0 de ce qu'ils avaient imagin\u00e9 pour l'espace. Cette transformation a \u00e9t\u00e9 gard\u00e9e secr\u00e8te pour les joueurs, et la grande r\u00e9v\u00e9lation les a laiss\u00e9s sous le choc. Tous les membres de l'\u00e9quipe ont eu le sourire en d\u00e9couvrant leurs nouveaux vestiaires et leur nouveau tunnel. C'est un nouveau d\u00e9part pour une toute nouvelle saison.<\/p>\n

Rylee Doe \u00e9tait tr\u00e8s satisfaite du r\u00e9sultat et nous l'a dit :<\/p>\n

\"Southend United travaille avec Solopress depuis plusieurs saisons et nous sommes incroyablement fiers de notre partenariat.<\/strong>.\u00a0Nous avons \u00e9t\u00e9 tr\u00e8s impressionn\u00e9s par l'image de marque des vestiaires du stade de Wembley et nous avons pens\u00e9 qu'il \u00e9tait important de reproduire ce professionnalisme \u00e0 Roots Hall pour notre \u00e9quipe premi\u00e8re. Oscar Jackson et Michael Day ont \u00e9t\u00e9 d'excellents collaborateurs et leur soutien \u00e0 l'\u00e9quipe transpara\u00eet dans le travail r\u00e9alis\u00e9 pour nous. Nous esp\u00e9rons que le nouveau design des vestiaires sera une source d'inspiration pour tous nos joueurs au cours des saisons \u00e0 venir\".<\/strong><\/p>\n

De grands \u00e9loges<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Les \u00e9loges se sont poursuivis sur les r\u00e9seaux sociaux, o\u00f9 le message montrant les r\u00e9actions des joueurs a suscit\u00e9 de nombreux commentaires. Un fan a comment\u00e9 : \"Superbe ! On commence \u00e0 se sentir \u00e0 nouveau dans une vraie \u00e9quipe\".<\/p>\n

Chez Solopress, nous sommes extr\u00eamement fiers de notre \u00e9quipe qui a su relever un tel d\u00e9fi et produire un r\u00e9sultat qui a \u00e9t\u00e9 si largement appr\u00e9ci\u00e9. Nous avons beaucoup appr\u00e9ci\u00e9 de travailler avec l'\u00e9quipe de Southend United et nous attendons avec impatience de nombreux projets \u00e0 l'avenir.<\/p>\n

Vous cherchez un moyen de changer l'apparence de votre entreprise ou vous souhaitez d\u00e9velopper vos designs existants ? N'h\u00e9sitez pas \u00e0 contacter notre SoloDesign<\/a> qui peut vous aider \u00e0 transformer l'image de votre entreprise.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Southend United has been working with us here at Solopress for many years and we\u2019re proud to have earned their trust and produce many printing projects. Our\u00a0 relationship with the club goes back many years, during which we have been front of shirt sponsors for the 2023\/24 season, become the club\u2019s print partner for everything […]<\/p>\n","protected":false},"author":158,"featured_media":75703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,544,551],"tags":[],"class_list":{"0":"post-75702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-print-inspiration","11":"category-solopress-news"},"acf":[],"yoast_head":"\nThe Southend United rebrand with Solodesign | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"We're always excited to work with Southend United. 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