{"id":788,"date":"2011-06-07T09:30:09","date_gmt":"2011-06-07T08:30:09","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=788"},"modified":"2021-12-13T14:49:41","modified_gmt":"2021-12-13T14:49:41","slug":"gymnastique-marketing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/gym-marketing\/","title":{"rendered":"Marketing r\u00e9ussi pour les salles de sport et les centres de loisirs - comment cela fonctionne-t-il ?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Pendant la crise du cr\u00e9dit, les abonnements aux salles de sport ont \u00e9t\u00e9 sacrifi\u00e9s au profit de sky boxes ou de v\u00e9los d'appartement pliables, qui n'ont jamais vu le jour car tout le monde, partout, a d\u00e9cid\u00e9 de faire des \u00e9conomies.<\/em><\/h3>\n<p>Il n'est donc pas surprenant que les gymnases, les centres de loisirs, les clubs de sant\u00e9 et les spas doivent d\u00e9sormais redoubler d'efforts pour attirer de nouveaux membres et persuader les anciens de revenir.<\/p>\n<p>Aujourd'hui, les salles de sport doivent faire une publicit\u00e9 puissante et convaincante, tout en contr\u00f4lant \u00e9troitement leurs propres co\u00fbts. Cependant, une option bricol\u00e9e \u00e0 petit budget (c'est-\u00e0-dire des images clipart et des polices tourbillonnantes provenant d'un PC personnel) ou, comme nous l'appelons, \"imprimer et prier\", ne transmettra pas de professionnalisme, n'est-ce pas ? Apr\u00e8s tout, si les prospectus de la salle de sport sont faits maison, \u00e0 quoi ressemble le v\u00e9lo d'appartement ?<\/p>\n<p>R\u00e9fl\u00e9chissez aux types d'informations que vous souhaitez inclure pour que vos d\u00e9pliants sortent du lot. Avez-vous un type de machine particulier qui m\u00e9rite d'\u00eatre mis en avant ? <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2007\/may\/05\/healthandwellbeing.features3\">Plaques vibrantes<\/a> Si vous en avez, c'est peut-\u00eatre la meilleure fa\u00e7on de mettre en valeur votre sp\u00e9cificit\u00e9. Pensez \u00e9galement au nombre de machines dont vous disposez : si vous avez plus de rameurs que n'importe qui d'autre dans la r\u00e9gion, cela pourrait \u00eatre votre principal argument de vente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-71796 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster-1.jpg\" alt=\"\" width=\"600\" height=\"804\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Proposez-vous une offre promotionnelle en ce moment ?  Peut-\u00eatre une r\u00e9duction sur l'adh\u00e9sion ? Une p\u00e9riode d'essai plus courte, un massage sportif ou une s\u00e9ance d'entra\u00eenement personnel gratuits ? Les prospectus fonctionnent mieux lorsqu'ils contiennent un appel \u00e0 l'action clair et un d\u00e9lai. Veillez \u00e0 inclure une date de fin, afin de donner un sentiment d'urgence et de vous assurer que vous obtiendrez de nouvelles adh\u00e9sions !<\/p>\n<p>Enfin, veillez \u00e0 ce que vos prospectus refl\u00e8tent le style et l'approche de votre salle de sport. S'agit-il d'un \u00e9tablissement proposant des services suppl\u00e9mentaires tels qu'un restaurant, un spa ou une salle de soins ? Si vous vous situez \u00e0 l'autre extr\u00e9mit\u00e9 de l'\u00e9chelle, il n'y a pas de mal \u00e0 pr\u00e9ciser que vous \u00eates une option budg\u00e9taire pour les personnes qui souhaitent d\u00e9penser leur argent durement gagn\u00e9 pour d'autres choses, peut-\u00eatre une toute nouvelle garde-robe une fois qu'elles ont \u00e9t\u00e9 incit\u00e9es \u00e0 perdre tous ces kilos !<\/p>\n<p>Avant d'imprimer, r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont vous allez distribuer les d\u00e9pliants. Allez-vous payer quelqu'un pour les distribuer dans certaines zones ou peut-\u00eatre payer pour qu'ils soient inclus dans la distribution d'un journal local ?<\/p>\n<p>Nouvellement con\u00e7u et <a title=\"Impression de d\u00e9pliants\" href=\"https:\/\/www.solopress.com\/blog\/fr\/depliants-depliants\/\">d\u00e9pliants imprim\u00e9s<\/a> ne permettront pas \u00e0 un nouveau membre d'une salle de sport (ou \u00e0 un ancien membre) d'\u00eatre en forme pour le marathon de Londres, mais elles pourraient inciter des gens de partout \u00e0 ranger la Nintendo Wii Fit dans sa bo\u00eete, \u00e0 ressortir leur vieille tenue de sport, \u00e0 prendre du shampoing et une serviette et \u00e0 retourner sur le terrain, en s'amusant et en se sentant en forme et en bonne sant\u00e9.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":10598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful Gym Marketing - How Does It All Work Out? | Solopress<\/title>\n<meta name=\"description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/gymnastique-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successful Gym Marketing - How Does It All Work Out? | Solopress\" \/>\n<meta property=\"og:description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/fr\/marketing-des-entreprises\/gymnastique-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-07T08:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T14:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1515\" \/>\n\t<meta property=\"og:image:height\" content=\"2029\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Successful gym and leisure centre marketing &#8211; 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