{"id":866,"date":"2019-05-05T10:38:43","date_gmt":"2019-05-05T09:38:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=866"},"modified":"2024-10-28T16:03:21","modified_gmt":"2024-10-28T16:03:21","slug":"autocollants-conseils-affaires","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/fr\/business-marketing\/stickers-business-tips\/","title":{"rendered":"Collez-les ! 12 fa\u00e7ons d'utiliser les autocollants pour les entreprises"},"content":{"rendered":"
<\/div>

<\/p>\n

Autocollants<\/a> peuvent faire partie de vos campagnes de marketing au m\u00eame titre que vos d\u00e9pliants, affiches et autres produits imprim\u00e9s. Voici quelques exemples de la mani\u00e8re dont votre entreprise peut utiliser des autocollants de formes, de couleurs, de dessins et de tailles diff\u00e9rentes pour faire conna\u00eetre votre marque, de mani\u00e8re simple, cr\u00e9ative et rentable.<\/p>\n

1. Mettre en \u00e9vidence un avantage cl\u00e9<\/strong><\/h2>\n

Apposez un autocollant sur votre produit pour attirer l'attention sur ce qui le rend sp\u00e9cial. Il est prouv\u00e9 qu'un autocollant indiquant que le produit vient d'\u00eatre lanc\u00e9 acc\u00e9l\u00e8re les ventes. Ou si vous vendez livres<\/a>L'apposition d'un autocollant \"\u00e9dition limit\u00e9e sign\u00e9e par l'auteur\" pourrait entra\u00eener une augmentation de la demande pour la version exclusive.<\/p>\n

2. Annoncer une vente<\/strong><\/h2>\n

Les autocollants peuvent \u00eatre plus cibl\u00e9s et plus efficaces que les panneaux suspendus pour les articles en promotion, en particulier dans les magasins tr\u00e8s fr\u00e9quent\u00e9s o\u00f9 les produits sont souvent d\u00e9plac\u00e9s. Un autocollant \"XX% Off\" de couleur vive avec un texte en gras permettra de signaler clairement les articles sold\u00e9s, o\u00f9 qu'ils se trouvent.<\/p>\n

\"Autocollants<\/a><\/p>\n

3. Fournir des informations suppl\u00e9mentaires sur les produits<\/strong><\/h2>\n

Ajoutez des autocollants pour mettre en \u00e9vidence des arguments de vente uniques, tels que \"Origine locale\", \"Approuv\u00e9 par des c\u00e9l\u00e9brit\u00e9s\" ou \"Sans bl\u00e9\". Ces \u00e9tiquettes accrocheuses permettent de communiquer rapidement ce qui distingue votre produit, ce qui permet aux clients de rep\u00e9rer plus facilement ce qu'ils recherchent.<\/p>\n

4. Orienter les clients vers votre site web<\/strong><\/h2>\n

Stimulez le trafic vers votre site web, votre blog ou vos m\u00e9dias sociaux en ajoutant un autocollant de code QR \u00e0 vos produits. Les codes QR permettent aux clients d'acc\u00e9der \u00e0 un contenu num\u00e9rique en le scannant simplement avec leur t\u00e9l\u00e9phone. Vous pouvez m\u00eame les diriger vers un contenu exclusif, comme une inscription \u00e0 des r\u00e9ductions mensuelles. Si vous ne connaissez pas encore les codes QR, voici un guide utile sur le sujet cr\u00e9er des codes QR pour les entreprises<\/a>.<\/p>\n

5. Cr\u00e9er un engouement<\/strong><\/h2>\n

Suscitez l'enthousiasme avec une campagne d'autocollants qui suscite l'int\u00e9r\u00eat. Un message ou une question simple et stimulant sur vos autocollants peut susciter l'int\u00e9r\u00eat et encourager le marketing de bouche-\u00e0-oreille. De nombreuses marques ont adopt\u00e9 cette approche virale, faisant parler les gens et suscitant l'impatience jusqu'\u00e0 ce que la campagne r\u00e9v\u00e8le son message.<\/p>\n

6. Alerter les clients sur les informations di\u00e9t\u00e9tiques<\/strong><\/h2>\n

Les autocollants peuvent \u00e9galement fournir des informations di\u00e9t\u00e9tiques essentielles en un coup d'\u0153il, telles que \"v\u00e9g\u00e9talien\", \"sans gluten\" ou \"contient des fruits \u00e0 coque\". Ces \u00e9tiquettes permettent aux clients de faire facilement des choix \u00e9clair\u00e9s tout en renfor\u00e7ant la confiance dans la transparence de votre marque. Regardez comment le client de Solopress Wilma's Bakery y est parvenu en apposant des autocollants de formes personnalis\u00e9es sur les petits pains.<\/a>.<\/p>\n

7. Utiliser des autocollants comme sceau d'emballage<\/strong><\/h2>\n

Les autocollants peuvent servir de scell\u00e9s d'emballage pratiques et \u00e9l\u00e9gants. De la mention \"Fra\u00eechement emball\u00e9\" \u00e0 un simple logo, les autocollants peuvent renforcer l'identit\u00e9 de la marque tout en garantissant aux clients la s\u00e9curit\u00e9 et l'inviolabilit\u00e9 de leur produit.<\/p>\n

8. Vendre des autocollants comme marchandise<\/strong><\/h2>\n

De nombreuses marques vendent avec succ\u00e8s des autocollants en tant que produits d\u00e9riv\u00e9s, en s'adressant \u00e0 des publics qui aiment afficher des logos, des dessins ou des phrases qui les touchent. Des marques automobiles aux caf\u00e9s, les autocollants sont des produits peu co\u00fbteux que les fans aiment acheter et coller sur les ordinateurs portables, les bouteilles d'eau ou les vitres des voitures.<\/p>\n

9. Distribuer des cadeaux lors d'\u00e9v\u00e9nements<\/strong><\/h2>\n

Les autocollants gratuits constituent un cadeau populaire et rentable lors de salons professionnels, de conf\u00e9rences et d'\u00e9v\u00e9nements communautaires. Les autocollants de marque peuvent \u00eatre facilement distribu\u00e9s et les destinataires sont plus susceptibles de les partager, ce qui offre une visibilit\u00e9 durable bien au-del\u00e0 de l'\u00e9v\u00e9nement.<\/p>\n

10. Sensibiliser et avertir la population<\/strong><\/h2>\n

Les autocollants jouent un r\u00f4le cl\u00e9 dans la sensibilisation, non seulement \u00e0 des fins commerciales, mais aussi pour des causes sociales. Les associations caritatives et les organisations \u00e0 but non lucratif peuvent utiliser des autocollants pour promouvoir des messages importants, tandis que dans des secteurs tels que la construction, l'ing\u00e9nierie et la restauration, les autocollants avertissent des dangers potentiels en indiquant \"Danger\", \"Porter des gants\" ou \"Interdiction de fumer\".<\/p>\n

\"Autocollants<\/a><\/p>\n

11. Surprenez vos clients<\/strong><\/h2>\n

Placez des autocollants aux endroits les moins attendus, comme la base des bouteilles ou des r\u00e9cipients, avec un message positif ou amusant qui fait sourire les gens - \"Wow ! You're awesome !\" ou simplement \"Smile \ud83d\ude0a\". Ces petites touches peuvent \u00e9gayer la journ\u00e9e d'un client, inciter les gens \u00e0 parler de votre marque et m\u00eame encourager les ventes r\u00e9p\u00e9t\u00e9es si vous proposez une s\u00e9rie de mod\u00e8les diff\u00e9rents.<\/p>\n

12. Motiver et inspirer<\/strong><\/h2>\n

Les autocollants peuvent encourager et engager votre public, qu'il s'agisse d'employ\u00e9s ou de clients. Des messages de motivation tels que \"Vous l'avez\" ou \"Joueur d'\u00e9quipe\" sur des autocollants personnalis\u00e9s peuvent renforcer une culture positive, cr\u00e9er un sentiment d'inclusion et inspirer la loyaut\u00e9. Pour les enfants, les autocollants constituent une r\u00e9compense simple mais efficace pour les inciter \u00e0 participer \u00e0 des cours ou \u00e0 des activit\u00e9s, ce qui favorise les visites et les associations positives avec la marque.<\/p>\n

Si vous \u00eates pr\u00eat \u00e0 utiliser les autocollants pour stimuler votre activit\u00e9, d\u00e9couvrez nos Impression d'autocollants et d'\u00e9tiquettes<\/a> et d\u00e9couvrez la taille, la forme et le mat\u00e9riau qui conviennent \u00e0 vos besoins. feuilles<\/a>, rouleaux<\/a>ou individuellement<\/a>.<\/p>\n

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