{"id":11498,"date":"2013-11-11T16:44:27","date_gmt":"2013-11-11T16:44:27","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11498"},"modified":"2019-07-05T13:49:53","modified_gmt":"2019-07-05T12:49:53","slug":"cadbury-dairy-milk-chocolate-packaging-getta-un-nuovo-look","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/art-design\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\/","title":{"rendered":"Le confezioni di cioccolato Cadbury Dairy Milk assumono un nuovo aspetto"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Prima di aprire la confezione nella fretta di un assaggio di cioccolato, date un'altra occhiata alla barretta Cadbury Dairy Milk che avete in mano. \u00c8 cambiata in modo sottile.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11507\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-packaging.jpg\" alt=\"Nuova confezione di Cadbury Dairy Milk\" width=\"605\" height=\"450\" \/><\/p>\n<p>Come prendere un marchio iconico e creare un design per il futuro? Questo \u00e8 stato il dilemma affrontato dall'agenzia di design londinese <a title=\"Un grande design \u00e8 un investimento per il vostro futuro\" href=\"https:\/\/www.pearlfisher.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pescatore di perle <\/a>quando i giganti di cioccolato <strong>Cadbury<\/strong> voleva un restyling per la sua iconica <strong>Latte di latteria<\/strong> marchio.<\/p>\n<p>I creativi di Pearlfisher si sono ispirati all'idea di \"dire ci\u00f2 che si vede\", sostituendo gli scatti originali dei prodotti sul sito di Pearlfisher. <strong>imballaggio<\/strong> con \"espressioni giocose, fantasiose e gioiose\" di ogni gusto e personaggio unico della gamma Dairy Milk di Cadbury.<\/p>\n<p>Come il recente rebranding globale di McDonald's, anche la confezione di Cadbury's Dairy Milk sar\u00e0 dotata di codici QR. Se le persone li scansioneranno con i loro smartphone, potranno scaricare \"contenuti gioiosi\" a sorpresa, progettati dal team di Cadbury per aiutarli a sorridere.<\/p>\n<h2>Come si confrontano<\/h2>\n<p>Ecco l'ultimo restyling della confezione di Cadbury Dairy Milk:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11500\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-design.jpg\" alt=\"Nuovo design della confezione di Cadbury Dairy Milk\" width=\"605\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11499\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-branding.jpg\" alt=\"Il nuovo marchio Cadbury Dairy Milk\" width=\"605\" height=\"450\" \/><\/p>\n<p>E questo \u00e8 il precedente design della confezione di Cadbury Dairy Milk, anch'esso creato da Pearlfisher nel 2009 (il credito dell'immagine per la versione precedente va a Design Week):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11501\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-old-design.jpg\" alt=\"Vecchio design della confezione di Cadbury Dairy Milk\" width=\"482\" height=\"241\" \/><\/p>\n<p>Dopo la debacle del design del nuovo logo di Yahoo! all'inizio dell'autunno, l'ultimo lavoro di Pearlfisher \u00e8 una lezione perfetta per ridisegnare l'identit\u00e0 di un marchio noto nel modo giusto. A patto che Cadbury non abbia modificato il sapore o le dimensioni della tavoletta di cioccolato!<\/p>\n<h2>Imballaggio Cadbury<\/h2>\n<p>Pearlfisher ha caricato su YouTube questo video promozionale di 2 minuti, che mostra la sua nuova collaborazione per il packaging di Cadbury:<\/p>\n<div class=\"youtube-embed\" data-video_id=\"ef0HQp_ZHAE\"><iframe loading=\"lazy\" title=\"Latte Cadbury\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ef0HQp_ZHAE?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[890],"class_list":{"0":"post-11498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress<\/title>\n<meta name=\"description\" content=\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. It\u2019s subtlety changed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/design-darte\/cadbury-dairy-milk-chocolate-packaging-getta-un-nuovo-look\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress\" \/>\n<meta property=\"og:description\" content=\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. 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