{"id":11514,"date":"2013-11-12T15:41:21","date_gmt":"2013-11-12T15:41:21","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11514"},"modified":"2019-09-03T15:06:40","modified_gmt":"2019-09-03T14:06:40","slug":"promuovere-un-evento-sportivo-di-triathlon","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/promote-triathlon-sporting-event\/","title":{"rendered":"Come promuovere il vostro evento sportivo di Triathlon"},"content":{"rendered":"
<\/div>

<\/p>\n

Con il successo delle Olimpiadi di Londra del 2012, la fiducia della Gran Bretagna nello sport \u00e8 aumentata, incrementando i finanziamenti degli sponsor e l'interesse per gli eventi sportivi locali e nazionali. Ecco alcuni suggerimenti e trucchi per accelerare il vostro Triathlon o altro evento sportivo.<\/em><\/h3>\n

\"promozione<\/a><\/p>\n

1. Coinvolgere tutti e renderlo accessibile<\/h2>\n

Questo significa pensare alle persone che vorrebbero partecipare all'evento, non solo ai fan dello sport, agli atleti e agli appassionati di salute e fitness; ma anche alle persone che sono curiose di conoscere lo sport o che hanno appena iniziato un regime di fitness? Nelle pubblicit\u00e0 o nei siti web assicuratevi che sia spiegato il gergo o la strana terminologia sportiva.<\/p>\n

Se siete in grado di offrire un video con una voce fuori campo chiara per pubblicizzare il vostro evento, usatelo e assicuratevi che il vostro sito web funzioni anche con i browser che utilizzano solo testo, il che significa includere il testo alt e non esagerare con la codifica e le animazioni flash, che rendono difficile l'accesso a chi ha problemi di vista. Come hanno dimostrato le Paraolimpiadi, alcuni dei nostri migliori atleti sono persone con disabilit\u00e0: nessuno dovrebbe perderseli!<\/p>\n

Su tutti i volantini, i flyer o i POS assicuratevi di includere il luogo, la data, i contatti con la stampa e l'indirizzo del sito web\/social media - non lasciate nulla al caso e non siate distaccati, entrate in contatto con i fan e gli atleti e avviate una conversazione.<\/p>\n

2. Creare un clamore locale o nazionale<\/h2>\n

\u00c8 molto probabile che le radio, i giornali, i blogger e le riviste locali vogliano parlare del vostro evento sportivo. Assicuratevi quindi di avere una cartella stampa con foto, includete dettagli su precedenti eventi sportivi di successo e un po' di storia, se potete, quindi contattate uno scrittore sportivo locale. Se gli articoli vengono pubblicati online, assicuratevi che abbiano il vostro indirizzo web, la vostra e-mail e i vostri account sui social media, poich\u00e9 il passaggio di persone interessate da offline a online, attraverso i social media, \u00e8 spesso il pi\u00f9 efficace.<\/p>\n

I comuni incoraggiano gli eventi comunitari e, se vi mettete in contatto con il team marketing e comunicazione del comune, vi permetteranno di allestire un tendone o una bancarella nel centro o nel parco della citt\u00e0; inoltre, dato che lo sport \u00e8 un ottimo modo per incoraggiare la partecipazione e la forma fisica, \u00e8 probabile che sia gratuito. Potrebbero esserci disposizioni in materia di salute e sicurezza, quindi assicuratevi che nulla di ci\u00f2 che intendete fare sia in conflitto con questo aspetto.<\/p>\n

Si tratta di un'opportunit\u00e0 per attirare l'attenzione delle persone, e il modo migliore per farlo \u00e8 quello di mettere in evidenza cartelloni e banner attraenti. Date un'occhiata al banner pop-up<\/a> opere d'arte dell'evento pro Triathlon 2014 \"We Are Triathlon!\" del Challenge Weymouth.<\/p>\n

Solopress Standard Banner a rullo<\/a>\u00a0per Challenge Weymouth<\/h2>\n

\"Striscione<\/a><\/p>\n

3. Fattore salute e fitness<\/h2>\n

Essere attivi = migliorare la salute e la forma fisica. Non c'\u00e8 dubbio: gli eventi sportivi sono qualcosa che ispira le persone a partecipare e a superare i propri limiti. Gli eventi professionistici danno agli atleti un obiettivo da raggiungere ogni anno, permettono ai dilettanti di superare il gap e possono trasformare gli spettatori in partecipanti.<\/p>\n

Se il vostro evento \u00e8 di natura tale da poter coinvolgere chiunque e dipende dai numeri, opuscoli<\/a> e volantini distribuiti nella comunit\u00e0 locale presso i centri sportivi e giovanili, i bar dello sport, i centri educativi e persino gli ambulatori e le cliniche, possono contribuire a promuovere il vostro evento. Se la partecipazione \u00e8 fondamentale per il vostro evento sportivo, ricordatevi di promuovere i benefici per la salute! Includere l'iscrizione alla newsletter su volantini, opuscoli e altro materiale promozionale pu\u00f2 essere un fattore chiave per ottenere maggiore interesse. Tra le cose da includere ci possono essere ricette salutari per gli atleti per aumentare le loro riserve di energia, aggiornamenti sui progressi, cambiamenti di sede o persino consigli su dove dormire e mangiare se l'evento \u00e8 nazionale o internazionale.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-11514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nHow To Promote Your Triathlon Sporting Event | Solopress<\/title>\n<meta name=\"description\" content=\"With the success of the 2012 London Olympics, Britain's sporting confidence has soared, boosting interest in local and national sporting 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