{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-la-migliore-pubblicita-stampata-di-sempre","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh: la migliore pubblicit\u00e0 su carta stampata di sempre"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Con i fan di Macintosh che festeggiano i 30 anni di vita di oggi.<sup>th<\/sup> In occasione dell'anniversario del rivoluzionario computer Apple, Solopress ripercorre con affetto le migliori pubblicit\u00e0 su carta stampata del Mac...<\/em><\/h3>\n<p>Saldamente affermato come personal computer di riferimento per i grafici, il modello <strong>Apple Macintosh<\/strong> ha sempre avuto un grande successo anche nel mondo della pubblicit\u00e0 su carta stampata. Anche oggi, <a title=\"www.apple.com\" href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple Inc.<\/a> non si affida a Facebook o Twitter per promuovere le ultime novit\u00e0 dell'azienda.<\/p>\n<h3><strong>Provate un Macintosh.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13714\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/test-drive-a-macintosh-print-advert.jpg\" alt=\"Test drive degli annunci di stampa Macintosh\" width=\"540\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13715\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/take-home-a-macintosh-print-advert.jpg\" alt=\"Portate a casa una pubblicit\u00e0 di stampa Macintosh\" width=\"465\" height=\"640\" \/><\/p>\n<p style=\"text-align: right;\">Fonte delle immagini: Marketing Directo e Reddit<\/p>\n<p>Ecco due dei primi annunci pubblicitari del Macintosh, che invogliano le persone a provare per la prima volta il nuovo computer Apple per la casa e l'ufficio. Il primo annuncio utilizza immagini audaci per creare la scena e catturare l'attenzione dello spettatore. Il secondo annuncio \u00e8 stato poi ampliato da una colonna pi\u00f9 dettagliata e persuasiva di annunci di pubbliche relazioni, che proponeva ai potenziali acquirenti l'ingegnoso espediente di Apple di un \"test drive del computer desktop\". \u00c8 facile dimenticare che nel 1984 il Mac fu un'esperienza davvero rivoluzionaria per molti veterani dei microcomputer, per non parlare del grande pubblico. Prima del Mac, i computer non avevano nemmeno un mouse per controllarli.<\/p>\n<h3><strong>Penso, quindi iMac.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13717\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard.jpg\" alt=\"Penso quindi che il cartellone pubblicitario dell&#039;iMac\" width=\"600\" height=\"369\" \/><\/p>\n<p style=\"text-align: right;\">Fonte dell'immagine: Advertolog<\/p>\n<p>Questo cartellone pubblicitario del 1999 per l'Apple iMac, realizzato dall'agenzia pubblicitaria TBWA, \u00e8 una scherzosa frecciatina allo slogan pubblicitario \"I think, therefore IBM.\" di Ogilvy &amp; Mather del 1988. Questa agenzia pubblicitaria ha avuto una lunga e proficua collaborazione con Apple nel corso degli anni. Gli uffici di Los Angeles di <a title=\"Divisione americana dell&#039;agenzia pubblicitaria TBWA Worldwide\" href=\"http:\/\/tbwachiatday.com\" target=\"_blank\" rel=\"noopener noreferrer\">Giorno di festa<\/a> ha anche creato il famoso slogan pubblicitario \"Think different.\" per Apple nel 1997 (vedi sotto per maggiori dettagli).<\/p>\n<h3><strong>PC vs. Mac<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13718\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/peep-show-mac-vs-pc-print-ads.jpg\" alt=\"Pubblicit\u00e0 su carta stampata di Peep Show Mac vs PC\" width=\"487\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">Fonte dell'immagine: Reddit<\/p>\n<p>Gli attori comici di Peep Show, David Mitchell e Robert Webb, sono apparsi nelle versioni britanniche della popolare e lunga campagna pubblicitaria di Apple PC vs. Mac su stampa, TV e cinema.<\/p>\n<h3><strong>Chic. Non geek.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13720\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/chic-not-geek-print-advertising.jpg\" alt=\"Pubblicit\u00e0 su carta stampata Chic Not geek\" width=\"650\" height=\"365\" \/><\/p>\n<p style=\"text-align: right;\">Fonte dell'immagine: Mac Life<\/p>\n<p>L'iMac \u00e8 stato l'inizio della strategia di marketing e di prodotto di Apple per allontanarsi dagli utenti Macintosh pi\u00f9 accaniti e rivolgersi alle masse per ottenere un prezzo davvero alto$. Questo, naturalmente, \u00e8 culminato nello sviluppo e nel rilascio di iPod, iTunes, iPhone e iPad, e nel dominio multimiliardario di Apple sui mercati dei lettori musicali, delle applicazioni, degli smartphone e dei tablet negli ultimi dieci anni.<\/p>\n<h3><strong>Pensare in modo diverso.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13722\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/albert-einstein-think-different-poster.jpg\" alt=\"Albert Einstein Think Different poster\" width=\"459\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">Fonte dell'immagine: Questa non \u00e8 pubblicit\u00e0<\/p>\n<p>La serie di pubblicit\u00e0 e poster promozionali Think Different, acclamata dalla critica e ideata ancora una volta da TBWA, ha associato Apple a personaggi famosi come Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles e Pablo Picasso.<\/p>\n<h3><strong>iCandy.<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13723\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/icandy-imac-print-ad.jpg\" alt=\"Pubblicit\u00e0 su carta stampata di iCandy Apple iMac\" width=\"465\" height=\"621\" \/><\/p>\n<p style=\"text-align: right;\">Fonte dell'immagine: Marketing Directo<\/p>\n<p>Le coloratissime varianti disponibili nella gamma iMac sono state splendidamente illustrate in questa suggestiva campagna pubblicitaria di Apple su cartelloni e stampa.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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