{"id":21191,"date":"2014-07-22T12:06:42","date_gmt":"2014-07-22T11:06:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=21191"},"modified":"2019-05-29T21:31:59","modified_gmt":"2019-05-29T20:31:59","slug":"giochi-del-commonwealth","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/commonwealth-games\/","title":{"rendered":"Oltre un decennio di marketing: i Giochi del Commonwealth"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Lasciate che il <strong>giochi<\/strong> iniziare! Come <strong>Glasgow<\/strong> si prepara a 11 giorni di <strong>storia sportiva<\/strong>, diamo un'occhiata al suo <strong>storia del marketing;<\/strong>\u00a0passato e presente.<\/em><\/h3>\n<p><a href=\"https:\/\/thecgf.com\/\"><strong>I Giochi del Commonwealth<\/strong><\/a>: una delle <strong>gli eventi sportivi pi\u00f9 iconici del mondo<\/strong> che si svolge ogni 4 anni, sta per prendere il via in <strong>Glasgow;<\/strong>\u00a0ma come ha fatto il suo <strong>marketing<\/strong> finora dimostrato rispetto alle altre nazioni <strong>ospitare i giochi<\/strong>\u00a0? Diamo un'occhiata.<\/p>\n<p>Come riportato da MarketingWeek, gli sponsor dei Giochi del Commonwealth del 2014 sono pronti a scommettere sui prossimi eventi, avendo qualche dubbio dopo i Giochi di Delhi del 2010, che sono stati probabilmente un errore di marketing.<\/p>\n<p>Glasgow \u00e8 in lotta per ringiovanire la passione per lo sport dopo la chiusura dei Mondiali di calcio in Brasile. I leader mondiali del marketing, come Adidas, hanno raggiunto 1,6 miliardi di sterline di vendite mirate grazie alle loro pubblicit\u00e0 sportive durante il torneo.<\/p>\n<p>Si tratta di un anticlimax in vista di Glasgow? Quanto \u00e8 eccitato <em>\u00e8<\/em> il mondo per questo? Come riportato da molte piattaforme mediatiche, la spinta all'interno della Scozia sta salendo alle stelle grazie ai flash mob, alle imprese locali che entrano nello spirito e alle numerose ospitate nel programma The One Show della BBC.<\/p>\n<h2>I Giochi del Commonwealth: Glasgow 2014<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21195\" style=\"text-align: center; background-color: transparent;\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/glasgow-commonwealth-games-2014-poster.jpg\" alt=\"Un&#039;immagine del logo e del banner di marketing dei Giochi del Commonwealth di Glasgow 2014 ha uno sfondo bianco e foto pixelate di atleti famosi che probabilmente gareggeranno. \" width=\"600\" height=\"250\" \/><\/p>\n<figure id=\"attachment_21197\" aria-describedby=\"caption-attachment-21197\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21197\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Advert.jpg\" alt=\"Cartellone dei Giochi del Commonwealth di Glasgow 2014 con Jessica Ennis e Nicola Adams come volti sulla facciata dell&#039;arena.\" width=\"600\" height=\"308\" \/><figcaption id=\"caption-attachment-21197\" class=\"wp-caption-text\">Il cartellone ufficiale dei Giochi del Commonwealth di Glasgow 2014<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/itMWcgwRSgA\" width=\"600\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>I Giochi del Commonwealth: Delhi 2010<\/h2>\n<figure id=\"attachment_21199\" aria-describedby=\"caption-attachment-21199\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Logo.jpg\" alt=\"Il logo dei Giochi del Commonwealth di Delhi 2010 \u00e8 su sfondo bianco con una spirale composta da persone multicolori.\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-21199\" class=\"wp-caption-text\">Giochi del Commonwealth: Logo ufficiale di Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/irL7QhrpF8s?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_21205\" aria-describedby=\"caption-attachment-21205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21205 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Billboard.jpg\" alt=\"Un cartellone pubblicitario ufficiale di Delhi 2010 con sfondo blu scuro mostra una squadra di ciclisti che percorre un arco\" width=\"600\" height=\"465\" \/><figcaption id=\"caption-attachment-21205\" class=\"wp-caption-text\">Il cartellone ufficiale dei Giochi del Commonwealth di Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/BYWDlO6VmBI?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>I Giochi del Commonwealth: Melbourne 2006<\/h2>\n<figure id=\"attachment_21208\" aria-describedby=\"caption-attachment-21208\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21208\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Logo.jpg\" alt=\"Il logo ufficiale dei Giochi del Commonwealth di Melbourne 2006 ha uno sfondo azzurro e due figure nitide in mezzo allo sport.\" width=\"600\" height=\"876\" \/><figcaption id=\"caption-attachment-21208\" class=\"wp-caption-text\">Logo ufficiale dei Giochi del Commonwealth di Melbourne 2006<\/figcaption><\/figure>\n<figure id=\"attachment_21215\" aria-describedby=\"caption-attachment-21215\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21215\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Postcard.jpg\" alt=\"Una colorata cartolina per i Giochi del Commonwealth a Melbourne mostra la citt\u00e0 di notte dal livello dell&#039;acqua\" width=\"600\" height=\"398\" \/><figcaption id=\"caption-attachment-21215\" class=\"wp-caption-text\">Cartolina dei Giochi del Commonwealth 2006 a Melbourne<\/figcaption><\/figure>\n<h2>I Giochi del Commonwealth: Manchester 2002<\/h2>\n<figure id=\"attachment_21233\" aria-describedby=\"caption-attachment-21233\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21233\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-2002-Manchester.jpg\" alt=\"Il logo dei Giochi del Commonwealth tenutisi a Manchester nel 2002 presenta un simbolo di 3 figure di colore diverso che tengono tutte le mani in alto.\" width=\"600\" height=\"651\" \/><figcaption id=\"caption-attachment-21233\" class=\"wp-caption-text\">Il logo ufficiale dei Giochi del Commonwealth 2002 a Manchester<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/CGG1INuQUZE?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>I Giochi del Commonwealth: Kuala Lumpur 1998<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wXuaos2Acvc?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-21191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over A Decade Of Marketing - The Commonwealth Games | Solopress<\/title>\n<meta name=\"description\" content=\"Let the games begin! 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