{"id":22396,"date":"2019-05-06T14:48:56","date_gmt":"2019-05-06T13:48:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22396"},"modified":"2019-07-23T16:39:09","modified_gmt":"2019-07-23T15:39:09","slug":"consigli-per-il-marketing-estivo","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/summer-marketing-tips\/","title":{"rendered":"Consigli per il marketing estivo"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p><em>Alcune aziende prosperano durante l'estate, mentre per altri settori il lavoro rallenta e le vendite diminuiscono quando tutti vanno in vacanza. Indipendentemente dal fatto che la vostra gelateria sia in fermento o che il vostro servizio di riparazione caldaie sia tranquillo, ecco alcuni suggerimenti per il marketing estivo.<\/em><\/p>\n<h2>Marketing esterno<\/h2>\n<p>Con il bel tempo caldo, perch\u00e9 non cogliere l'opportunit\u00e0 di godersi l'aria aperta mentre si promuove la propria attivit\u00e0? L'estate \u00e8 un momento ideale per stare all'aria aperta <a title=\"Stampa di banner Solopress\" href=\"https:\/\/www.solopress.com\/blog\/it\/vinyl-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">nuovi banner<\/a> e affiggere manifesti in tutta la citt\u00e0 per essere sicuri di rimanere nella mente dei clienti.<\/p>\n<p>Nei mesi di giugno, luglio e agosto potreste anche approfittare del sole per distribuire campioni e coupon, <a title=\"Adesivi Solopress\" href=\"https:\/\/www.solopress.com\/blog\/it\/etichette-adesive\/\" target=\"_blank\" rel=\"noopener noreferrer\">adesivi<\/a> o articoli promozionali come visiere e bottiglie d'acqua fredda con etichette di marca.<\/p>\n<p>A seconda del tipo di azienda che gestite, potreste anche voler attirare la folla in vetrina con alcune attivit\u00e0. Ad esempio, il vostro negozio di abbigliamento potrebbe ospitare una mini sfilata di moda sul marciapiede, o il vostro negozio di giocattoli potrebbe mettere un membro del team alla porta con alcuni giochi o giocattoli da far provare ai passanti. Qualsiasi cosa che faccia sorridere e parlare le persone e non sia una vendita diretta, sar\u00e0 probabilmente efficace e le attirer\u00e0 attraverso la porta.<\/p>\n<h2>Marketing per eventi<\/h2>\n<p>L'estate \u00e8 anche un periodo brillante per le promozioni basate sugli eventi, con molte fiere e festival diversi. Se volete passare la giornata all'aperto e allo stesso tempo pubblicizzare la vostra azienda, perch\u00e9 non allestire uno stand a un evento locale? Vi divertirete, prenderete aria fresca e entrerete in contatto con un pubblico nuovo che potrebbe apprezzare in modo del tutto nuovo il vostro lavoro.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62867\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\" alt=\"Bancarella al Festival\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<h2>Marketing porta a porta<\/h2>\n<p>Forse non siete in un settore in cui la vendita diretta a domicilio - pensate al canvassing per l'installazione di pannelli solari - \u00e8 efficace o rilevante, ma ci sono altri modi per fare marketing alle persone dove vivono. Le affissioni stampate o i volantini nella cassetta delle lettere sono pi\u00f9 utili di quanto molti imprenditori pensino, poich\u00e9 gli studi hanno dimostrato che 56% dei consumatori considerano i media stampati pi\u00f9 affidabili e 79% delle famiglie leggono o almeno scrutano le pubblicit\u00e0 per corrispondenza.<\/p>\n<h2>Marketing sui social media<\/h2>\n<p>I social media sono un modo eccellente per incrementare la vostra presenza online e per entrare in contatto con i clienti durante tutto l'anno, ma sono particolarmente utili durante i mesi estivi. Innanzitutto, possono essere utilizzati in modo completamente gratuito. Per molte aziende che vivono periodi di rallentamento durante l'estate, i budget diminuiscono di conseguenza, per cui la pubblicit\u00e0 gratuita diventa un'opzione sempre pi\u00f9 allettante.<\/p>\n<p>I social media sono ideali anche per i periodi in cui ci si assenta per le vacanze, dato che strumenti come <a href=\"https:\/\/hootsuite.com\/en-gb\/\">Hootsuite<\/a>Tweetdeck e lo stesso Facebook consentono di programmare i post in anticipo. Questo non significa che dobbiate prendere l'abitudine di \"impostare e dimenticare\", perch\u00e9 la chiave del successo \u00e8 interagire con gli altri utenti dei vostri social network e offrire una promozione reciproca. Tuttavia, la maggior parte dei blog e dei post potrebbe essere studiata, scritta e programmata in anticipo, lasciando a voi (o a un membro del team designato) solo pochi minuti al giorno per controllare le eventuali risposte.<\/p>\n<p>Se da un lato l'estate \u00e8 un momento brillante per sfruttare alcune tecniche di marketing diverse, dall'altro \u00e8 importante che vi prendiate una pausa per voi stessi. Che siate piccoli imprenditori, liberi professionisti o amministratori delegati, tutti meritano un po' di riposo e la possibilit\u00e0 di ricaricare le batterie. Per quanto l'impegno profuso nella vostra attivit\u00e0 possa aiutarla a crescere, anche i vostri sforzi di marketing trarranno beneficio da una pausa di qualche giorno.<\/p>\n<p>Il riposo e il relax rinfrescheranno il vostro cervello e tornerete al lavoro pi\u00f9 creativi e pieni di idee di quanto non siate mai stati. Quindi non dimenticate che, per quanto il marketing si rivolga a chi \u00e8 in vacanza quest'estate, anche voi dovreste concedervi una piccola vacanza.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":62861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-22396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer Marketing Tips | Solopress<\/title>\n<meta name=\"description\" content=\"Don&#039;t let your business go into &#039;holiday mode&#039; with these summer marketing tips that will keep drawing in 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