{"id":22397,"date":"2014-08-06T11:34:43","date_gmt":"2014-08-06T10:34:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22397"},"modified":"2020-12-10T14:23:44","modified_gmt":"2020-12-10T14:23:44","slug":"5-cose-che-potreste-non-sapere-di-helvetica","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/copywriting-typography\/5-things-you-might-not-know-about-helvetica\/","title":{"rendered":"5 cose che forse non sapete sull'Helvetica"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Per il primo episodio della nostra nuova serie di cortometraggi sulla tipografia e sui diversi caratteri tipografici, Solopress celebra l'onnipresente carattere Helvetica...<\/em><\/h3>\n<p>I caratteri tipografici dominano praticamente il mondo, non in senso letterale, ma fanno parte di tutto, dalla scrittura di un compito scolastico a una dichiarazione di guerra. Noi di Solopress stiamo celebrando una delle invenzioni pi\u00f9 importanti del mondo con una serie di cortometraggi su diversi tipi di carattere.<\/p>\n<p>Questo video illustra 5 cose che forse non sapete sull'Helvetica:<strong><br \/>\n<\/strong><\/p>\n<div class=\"youtube-embed\" data-video_id=\"315C6s5zrCo\"><iframe loading=\"lazy\" title=\"Carattere Helvetica - 5 cose che forse non sapete | Presentato da Solopress\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/315C6s5zrCo?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><strong>Helvetica<\/strong> \u00e8 probabilmente il carattere tipografico pi\u00f9 diffuso oggi sulla Terra, dopo la sua invenzione nel 1957 da parte di Max Meidinger e Eduard Hoffman presso la Haas Type Foundry, in Svizzera.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22401 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Hass-Type-Foundry.jpg\" alt=\"Fonderia Hass Type\" width=\"650\" height=\"350\" \/><\/p>\n<p>Originariamente chiamato Neue Haas Grotesk, fu presto ribattezzato Helvetica, dal nome latino del suo paese d'origine. La Svizzera utilizza questo carattere come segno distintivo: ad esempio, tutti i documenti governativi sono stampati in Helvetica.<\/p>\n<p>\u00c8 stato rapidamente adottato dalle aziende di tutto il mondo per formare marchi e loghi. Oggi oltre 40 aziende in tutto il mondo lo utilizzano come parte del loro logo, tra cui 3M, BMW, Lufthansa, Jeep e American Apparel. In effetti, American Apparel \u00e8 uno dei pi\u00f9 importanti utilizzatori del carattere tipografico. Di solito impongono il lettering semplice e pulito su immagini controverse (come si vede nella pubblicit\u00e0 qui sotto).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22400 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/American-Apparel-Ad.jpg\" alt=\"Pubblicit\u00e0 di American Apparel\" width=\"650\" height=\"350\" \/><\/p>\n<p>L'uso pi\u00f9 iconico del carattere \u00e8 avvenuto nel 1980, quando la MTA (Metropolitan Transit Authority) ha voluto cambiare la stanca e confusa segnaletica della metropolitana di New York, che all'epoca era composta da un'accozzaglia di caratteri e stili diversi. Completata nel 1989, tutta la segnaletica della metropolitana di New York \u00e8 ora coerente con l'uso iconico di scritte bianche su sfondo nero e di semplici cerchi colorati per visualizzare le diverse linee.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22404 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/New-York-Subway-Sign.jpg\" alt=\"Cartello della metropolitana di New York\" width=\"650\" height=\"350\" \/><\/p>\n<p>Come tutti i personaggi storici famosi, anche l'Helvetica ha avuto il suo momento di gloria a Hollywood nel 2007, con un film documentario sulla storia del carattere tipografico diretto da Gary Hustwitt. Il film \u00e8 stato realizzato in occasione del 50\u00b0 anniversario di Helvetica ed esplora i pro e i contro del carattere tipografico dal punto di vista dei designer. Sebbene non sia stato un grande successo di pubblico, dopo la proiezione al South by Southwest Festival del 2007 ha ricevuto il plauso della critica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22402 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica-Film.jpg\" alt=\"Helvetica Film\" width=\"650\" height=\"350\" \/><\/p>\n<p>Ma la fama porta con s\u00e9 anche l'odio, quindi ad alcuni designer l'Helvetica non piace. Di solito viene fornito con i sistemi operativi e i software di base per la produttivit\u00e0 e il design, quindi i designer sostengono che sia \"troppo mainstream\" e preferiscono usare caratteri tipografici personalizzati per protesta.<\/p>\n<p>Che lo si ami o lo si odi, l'Helvetica \u00e8 qui per restare e il suo potere di design diventa sempre pi\u00f9 forte.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22403 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica.jpg\" alt=\"Helvetica\" width=\"650\" height=\"350\" \/><\/p>\n<p>Qual \u00e8 il vostro carattere tipografico preferito? O ce n'\u00e8 qualcuno che odiate assolutamente? Scriveteci un messaggio nei commenti!<\/p>\n<p><em>Questa breve animazione in stop-motion \u00e8 stata realizzata a partire da oltre 750 foto e la musica \u00e8 quella di Crazy Glue: Crazy Glue (Instrumental Version) di Josh Woodward -\u00a0<a title=\"www.joshwoodward.com\" href=\"https:\/\/www.joshwoodward.com\/?album_id=18\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.joshwoodward.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":22402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-22397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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