{"id":27222,"date":"2014-12-15T14:45:54","date_gmt":"2014-12-15T14:45:54","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=27222"},"modified":"2019-03-04T16:14:52","modified_gmt":"2019-03-04T16:14:52","slug":"ripensare-limballaggio","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/print-inspiration\/rethinking-packaging\/","title":{"rendered":"Ripensare l'imballaggio: Utilit\u00e0 e stile"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Oggi pi\u00f9 che mai i consumatori fanno acquisti su Internet e, con la diffusione dello shopping online, i marchi stanno ripensando il packaging.\u00a0<\/em><\/h3>\n<p>\u00c8 protettivo? Rispettoso dell'ambiente? \u00c8 efficace dal punto di vista dei costi? Questi e altri sono tutti punti eccellenti da considerare quando si confezionano prodotti venduti online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27227\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/The-Rapid-Packing-Container-alternate-image.jpg\" alt=\"ripensare l&#039;imballaggio rapido\" width=\"400\" height=\"267\" \/><\/p>\n<h2>Considerate il vostro marchio<\/h2>\n<p>Quando scegliete il packaging per la vostra azienda, considerate che esso dice qualcosa di voi e del vostro marchio. L'imballaggio non \u00e8 solo funzionale, ma \u00e8 un'opportunit\u00e0 per comunicare con i vostri clienti e ricordare loro perch\u00e9 hanno scelto di acquistare da voi. Le pratiche di imballaggio e spedizione ottimali incoraggiano la fedelt\u00e0 dei clienti. Per far s\u00ec che il vostro sia un successo, mettetevi nei panni dei vostri clienti. Cosa pensate che vorrebbero vedere nell'imballo e cosa dovrebbe essere incluso?<\/p>\n<p>Considerate di includere:<\/p>\n<ul>\n<li>Una ricevuta<\/li>\n<li><a title=\"biglietti di ringraziamento\" href=\"https:\/\/www.solopress.com\/blog\/it\/biglietti-dauguri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Un biglietto di ringraziamento<\/a><\/li>\n<li>Un biglietto da visita<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27225\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/344_2l.jpg\" alt=\"ripensare l&#039;imballaggio dei biglietti di auguri\" width=\"400\" height=\"316\" \/><\/p>\n<p>Insieme agli articoli acquistati. Sebbene l'imballaggio debba essere elegante, riflettente per il vostro marchio e protettivo per ci\u00f2 che spedite, deve anche riflettere la sensazione e la personalit\u00e0 del vostro marchio e del vostro negozio. A seconda del vostro budget e del tipo di attivit\u00e0 che gestite, potreste anche sperimentare un packaging fatto in casa, che pu\u00f2 essere un'opzione economica e unica.<\/p>\n<h2>Fantastici imballaggi riutilizzabili<\/h2>\n<p>Anche gli imballaggi riutilizzabili e restituibili stanno guadagnando popolarit\u00e0. Alcune aziende stanno iniziando a creare contenitori e imballaggi per la spedizione, come cassette a mano, confezioni e scatole, con materiali robusti come il coroplast. Possono essere restituiti ai centri di spedizione o ai corrieri e riutilizzati per gli ordini futuri. Anche se all'inizio l'imballaggio riutilizzabile pu\u00f2 rappresentare un investimento pi\u00f9 significativo, a lungo termine pu\u00f2 far risparmiare denaro alle aziende; per non parlare del fatto che \u00e8 meglio per la Terra.<\/p>\n<h2>Grandi esempi<\/h2>\n<p>\"Fragile\" \u00e8 un ottimo esempio di come i marchi siano <strong>ripensare l'imballaggio<\/strong> per l'era degli acquirenti online. Non si comprano pi\u00f9 solo libri e DVD: anche i prodotti per la casa e altri oggetti delicati vengono ordinati via Internet. Un contenitore per spedizioni simile a un bozzolo, dotato di una pelle flessibile e protettiva che si modella a qualsiasi cosa vi venga inserita. Tesa all'interno di due telai per una struttura simile a una valigetta, la membrana sembra accoccolare ci\u00f2 che vi \u00e8 contenuto. Viene poi inserita in una scatola di spedizione convenzionale. Questo design innovativo fa di Fragile una scelta resistente e durevole per la spedizione di oggetti dalle forme strane.<\/p>\n<p>Un'altra novit\u00e0 creativa di alcune confezioni \u00e8 l'ingegnoso <a title=\"Imballaggio con corda di strappo\" href=\"http:\/\/designtaxi.com\/news\/364682\/Packing-Tape-With-Cords-That-Let-You-Open-Boxes-More-Easily\/?interstital_shown=1\" target=\"_blank\" rel=\"noopener noreferrer\">cavo di strappo<\/a>utilizzato per facilitare l'apertura. La corda di strappo \u00e8 attaccata al nastro che sigilla la scatola, con l'estremit\u00e0 appoggiata tra le fessure dei lembi della scatola per un facile accesso. Attualmente in fase di sviluppo da parte di Quirky, si tratta di un prodotto che, se dovesse ricevere abbastanza voti e attenzione, potrebbe essere prodotto in serie in futuro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27226\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/Fragile-by-Mireia-Gordi-Vila_dezeen_sqc.jpg\" alt=\"ripensare l&#039;imballaggio fragile\" width=\"400\" height=\"400\" \/><\/p>\n<h2>Le 4 R dell'imballaggio<\/h2>\n<p>Ogni volta che siete <strong>ripensare l'imballaggio<\/strong>Sia che si tratti di un nuovo design o di un nuovo materiale, \u00e8 bene tenere a mente le \"4 R\".<\/p>\n<ul>\n<li>Ridurre: Consolidare gli ordini per consegnare un maggior numero di prodotti in un minor numero di confezioni.<\/li>\n<li>Riutilizzare: Utilizzare nuovamente gli imballaggi, in particolare le scatole per la spedizione e i materiali di imbottitura.<\/li>\n<li>Restituzione: Portare o rispedire l'imballaggio ai negozi di spedizione o ai punti vendita locali.<\/li>\n<li>Riciclare: Il cartone ondulato e altri materiali, tra cui le pellicole di polietilene, possono essere riciclati e trasformati in qualcosa di nuovo.<\/li>\n<\/ul>\n<p>\u2014<\/p>\n<p>Con questi esempi e idee in mente, c'\u00e8 molto da considerare per quanto riguarda l'imballaggio e la spedizione dei prodotti venduti online. Anche se non c'\u00e8 tempo per mettere in pratica queste idee per le vacanze natalizie, potete sempre metterle in pratica per il nuovo anno!<\/p>\n<h2>Ottimo per la vostra attivit\u00e0<\/h2>\n<p>Stampare fatture, note o <a title=\"biglietti omaggio solopress\" href=\"https:\/\/www.solopress.com\/blog\/it\/cancelleria-aziendale\/compliment-slips\/\" target=\"_blank\" rel=\"noopener noreferrer\">scivolamenti di complimenti<\/a> da allegare ai vostri ordini per dare un tocco professionale in pi\u00f9.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":27226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-27222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rethinking Packaging: Usefulness And Style<\/title>\n<meta name=\"description\" content=\"More consumers are shopping on the Internet now than ever before, and as online shopping becomes prevalent, brands are rethinking packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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