{"id":31854,"date":"2015-10-16T15:53:06","date_gmt":"2015-10-16T14:53:06","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=31854"},"modified":"2019-06-26T08:31:55","modified_gmt":"2019-06-26T07:31:55","slug":"il-guardiano-svela-il-brand-guida","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/the-guardian-unveil-brand-guidelines\/","title":{"rendered":"The Guardian svela le linee guida del marchio"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Nel tentativo di consolidare il proprio \"DNA del marchio\", The Guardian ha ora svelato le proprie linee guida ufficiali per garantire un'evoluzione costante anzich\u00e9 una rivoluzione.<\/em><\/h3>\n<p>Come l'ex designer di Facebook Ben Barry, Alex Breuer e Chris Clarke hanno dovuto affrontare una grande sfida al momento della nomina a direttori creativi del Guardian. L'obiettivo era quello di riunire la miriade di stili, colori e modelli diversi che compongono l'intero marchio Guardian.<\/p>\n<figure id=\"attachment_31856\" aria-describedby=\"caption-attachment-31856\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31856\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-16-at-15.30.41-copy.jpg\" alt=\"Marchio Guardian\" width=\"600\" height=\"361\" \/><figcaption id=\"caption-attachment-31856\" class=\"wp-caption-text\">Immagine <a href=\"https:\/\/twitter.com\/GuardianDesign\" target=\"_blank\" rel=\"noopener noreferrer\">@GuardianDesign<\/a><\/figcaption><\/figure>\n<p>Questo compito richiedeva che la coppia lavorasse con il proprio team per elaborare una strategia che permettesse una facile comprensione del marchio in tutta l'azienda, con i valori di ogni reparto e dell'intera azienda facilmente comprensibili ai lettori. Il primo punto all'ordine del giorno era la tipografia, che \u00e8 stata confrontata con la scrittura umana. \u00c8 il primo punto di contatto con il lettore e deve essere immediatamente riconoscibile. Il font \u00e8 ora impostato con una selezione di 8 diversi e una guida che consiglia quando usarli.<\/p>\n<figure id=\"attachment_31855\" aria-describedby=\"caption-attachment-31855\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31855\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-16-at-15.27.59.png\" alt=\"Colori del marchio Guardian\" width=\"600\" height=\"601\" \/><figcaption id=\"caption-attachment-31855\" class=\"wp-caption-text\">Immagine <a href=\"https:\/\/twitter.com\/GuardianDesign\" target=\"_blank\" rel=\"noopener noreferrer\">@GuardianDesign<\/a><\/figcaption><\/figure>\n<p>Il successivo elemento cruciale del marchio che i nuovi direttori creativi hanno dovuto valutare \u00e8 stato il colore. A proposito di armonia, i colori utilizzati devono sempre lavorare insieme ed evitare di stonare; questo faciliter\u00e0 il viaggio all'interno del giornale e costituir\u00e0 una comoda segnaletica per suggerire il tipo di articolo.<\/p>\n<figure id=\"attachment_31857\" aria-describedby=\"caption-attachment-31857\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31857\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-16-at-15.33.10.png\" alt=\"Segnaletica del marchio Guardian\" width=\"600\" height=\"783\" \/><figcaption id=\"caption-attachment-31857\" class=\"wp-caption-text\">Immagine <a href=\"https:\/\/twitter.com\/GuardianDesign\" target=\"_blank\" rel=\"noopener noreferrer\">@GuardianDesign<\/a><\/figcaption><\/figure>\n<p>Il risultato \u00e8 un vasto paesaggio di identit\u00e0, complesso ma perfettamente funzionante. Pi\u00f9 che una semplice testata, c'\u00e8 un senso di appartenenza a ogni elemento, che funziona come un ingranaggio per far muovere il marchio come un tutt'uno, a partire dalla pi\u00f9 piccola favicon del logo \"roundel\" fino alla teoria dei colori che sta dietro ai contenuti delle diverse sezioni. Alex e Chris non hanno finito; il marchio pu\u00f2 ora continuare a evolversi con un quadro chiaro e un senso di direzione che ne permetta l'articolazione e l'espressione con basi solide e un chiaro spazio di crescita.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":31859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[890],"class_list":{"0":"post-31854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Guardian Unveil Brand Guidelines | Solopress<\/title>\n<meta name=\"description\" content=\"In a bid to solidify their &#039;brand 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